Satellite Repositioning

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Bet you thought you knew everything satellites were used for....military and civilian observation, communication, navigation, weather and research? Yep. But, how about for advertising? HUH?? Read this presentation as Momentum Worldwide has a bit of fun creating a recommendation on how brands can use satellites as "stars" in the shape of logos to promote their products in the sky! We are a bit late for April Fools...but it is still hilarious!

Transcript of Satellite Repositioning

Page 1: Satellite Repositioning

Estimated Budget for Satellite Repositioning for Logo Placement

Satellite Repositioning

Page 2: Satellite Repositioning

The Brief •  We create a constellation in the sky using satellites as stars.

These “stars” form the shape of a small business name/logo.

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Background – Constellations •  In modern astronomy, a constellation is an

internationally de!ned area of the celestial sphere. Historically, the term was also used to refer to a perceived pattern formed by prominent stars within apparent proximity to one another, and this practice is still common today.

•  Since many constellations are difficult to identify because of the limited amount of stars that de!ne the constellation, see example of the constellation Orion below, we would need to use dozens of satellites per logo to create a presence in the sky.

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Constellations – Made out of Satellites •  Since the satellites would just be moving points of light the more

satellites we use, the clearer and more de!ned the logo would be, please see example below.

•  The Google logo below takes 68 satellites to form a legible image, since we do not know the names of the companies we would be spelling, we recommend using 75 satellites to accommodate the variables.

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Background – Satellites •  In the context of space#ight, a satellite is an object which has been

placed into orbit by human endeavour. Such objects are sometimes called arti!cial satellites to distinguish them from natural satellites such as the Moon.

•  History's !rst arti!cial satellite, the Sputnik 1, was launched by the Soviet Union in 1957. Since then, thousands of satellites have been launched into orbit around the Earth; also some satellites, notably space stations, have been launched in parts and assembled in orbit. Arti!cial satellite originate from more than 50 countries and have used the satellite launching capabilities of ten nations. A few hundred satellites are currently operational, whereas thousands of unused satellites and satellite fragments orbit the Earth as space debris. A few space probes have been placed into orbit around other bodies and become arti!cial satellites to the Moon, Venus, Mars, Jupiter and Saturn.

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Background – Satellites •  Satellites are used for a large number of purposes. Common types

include military and civilian Earth observation satellites, communications satellites, navigation satellites, weather satellites, and research satellites. Space stations and human spacecraft in orbit are also satellites. Satellite orbits vary greatly, depending on the purpose of the satellite, and are classi!ed in a number of ways. Well-known (overlapping) classes include low Earth orbit, polar orbit, and geostationary orbit.

•  Satellites are usually semi-independent computer-controlled systems. Satellite subsystems attend many tasks, such as power generation, thermal control, telemetry, attitude control and orbit control.

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•  Satellites travel in a consistent orbit to provide coverage to their target area. Due to the speed of the earth and relative speed of the satellite two or three satellites are needed to provide consistent 24 hour a day coverage over their target area.

•  As an example XM Radio only has 2 Satellites known as “Rock” and “Roll” to cover the United States 24 hours a day. Each satellite spends 16 hours overhead.

•  To that point because XM Radio needs to keep the orbit of their satellites consistent for their broadcast coverage, so this would require us to work with multiple private satellite companies to rearrange their geosynchronous orbits to create the constellations.

Background – Satellites Orbits

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The Problem •  After some discussions

with industry experts it has been determined that it would not be feasible to coordinate with all of the various satellite companies to reposition their satellites to spell out a company name or logo.

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The Solution •  To maintain the creative

control and the ability to re task satellites weekly or daily to spell out the company names and logos we recommend launching our own #eet of 75 satellites.

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The Satellites •  We have spec’d out a Boeing 702 HP Satellite •  The !rst Boeing 702HP satellite was launched in 1999. The satellite can

carry more than 100 high-power transponders, and deliver any communications frequencies that customers request.

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•  The Boeing 702 design is directly responsive to what customers said they wanted in a communications satellite, beginning with lower cost and including the high reliability for which the company is renowned. For maximum customer value and producibility at minimum total cost, the Boeing 702 offers a broad spectrum of modularity. A primary example is payload/bus integration. After the payload is tailored to customer speci!cations, the payload module mounts to the common bus module at only four locations and with only six electrical connectors. This design simplicity confers major advantages. First, nonrecurring program costs are reduced, because the bus does not need to be changed for every payload, and payloads can be freely tailored without affecting the bus. Second, the design permits signi!cantly faster parallel bus and payload processing. This leads to the third advantage: a short production schedule.

The Satellites – Continued

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The Launch •  In addition to the satellite we will need a launch vehicle. •  After extensive research we have determined that the Sea Launch

Zenit-3SL 3 stage rocket will be the best delivery vehicle.

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The Launch Partner •  We would work with Sea Launch to send the Satellites into orbit.

•  In addition to heavy lift performance capability of 4,000 - 6,100 kg+, Sea Launch offers superior value, operational and cost advantages. Our marine operations reduce launch infrastructure, minimizing operational cost. Our continued focus is on customer satisfaction, mission assurance and evolutionary growth with emphasis on high performance, streamlined integration and efficient operations.

•  Launch to all inclinations from a single launch pad.

•  Our equatorial launch site provides the most direct route to orbit, offering maximum lift capacity for increased payload mass or extended spacecraft life.

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•  Independent launch range scheduling and excellent environmental conditions.

•  Proven, reliable components from the world's premier companies have been combined to create a revolutionary satellite launch service that maximizes payload capability, extends spacecraft life and delivers outstanding injection accuracy.

The Launch Partner – Continued

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The Launch Sequence

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Project and Orbit Management •  A full time team will need to be dedicated to the project management

for the build, launch and orbit of the satellites.

•  Once the Satellites are launched a team will need to manage the orbit and the re tasking of the satellites.

•  The life of a satellite is 10 to 15 years depending on fuel conditions in space. We would have to assume that our satellites would last approximately 15 years and with up front project management and post project we would need a team of 300 full time employees for 24 years.

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Command Center •  A state of the art command center would be needed to oversee the

project and the re tasking of satellites for the program.

•  The command center could be placed anywhere in the United States and recommend to be in California, Texas or Florida for the cost of construction and cost of living.

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Project Timeline •  Approval by April 30, 2011

•  Contract negotiations begin with Boeing and Sea Launch

•  Satellites go into Production March 1, 2012

•  Satellites completed July 2017

•  We will be able to launch 2 satellites a month starting in July 2017, all satellites will be in the air by 2020

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Project Budget Item Per Unit Per Year Costs Per Unit Total Cost

Satellites 75 $ 300,000,000 $ 22,500,000,000 Launch 75 $ 400,000,000 $ 30,000,000,000 Fuel for satellites 75 $ 10,000,000 $ 750,000,000 Insurance 75 $ 3,000,000 $ 225,000,000 Command Center 1 $ 18,000,000 $ 18,000,000

Misc Operating Costs 24 $ 5,000,000 $ 120,000,000 Satellite Destruction costs 5 $ 60,000,000 $ 300,000,000 Repositioning costs 75 30 $ 500,000 $ 1,125,000,000 Staffing costs 300 24 $ 300,000 $ 2,160,000,000

$ 57,198,000,000 Contingency 10% $ 5,719,800,000

$ 62,917,800,000 This budget is built off the parameters given, as of 04/06/2011. This is a preliminary budget. NO COSTS ARE FINAL. This budget does not include LEG, account, creative, or digital production time. This budget does not include account or creative expenses. This budget does not include digital production programming and OOP fees. This budget does not include creative production costs.                                                                           

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Organizational Chart

•  Supreme Executive Command Director –  James Gavigan

•  Director of Flight Operations –  Tom Shaw

•  Director of Launch Operations –  Ron Castellanos

•  Director of Satellite Operations –  Tim Owens

•  Director of Personnel –  Christian Manganelli

•  Director of Finances –  Shani Friedman

•  Executive Director of Facilities –  Rebecca Patrick

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Appendix •  In addition to the obvious PR coverage additional revenue streams and

or media impressions could be had with the following:

–  Branding and logo placement on the satellites

–  The naming of the individual satellites

•  A revenue stream of leasing transponder and bandwidth space on our satellites could be used to offset operating costs.

•  Not included in the budget, but Launch parties could be had to grow excitement and continuous media impressions.