AO Brand identity guidelines - NAIC
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Arecibo Observatory Logo & Brand Identity Guidelines Arecibo Observatory Logo & Brand Identity Guidelines Design University of Central Florida Company 08/25/2020 Date Ricardo R. Correa Designer Brand identity Style guides
Transcript of AO Brand identity guidelines - NAIC
Arecibo Observatory Logo & Brand Identity Guidelines
Arecibo Observatory Logo & Brand Identity GuidelinesDesign
University of Central FloridaCompany
08/25/2020Date
Ricardo R. CorreaDesigner
Brand identity Style guides
Arecibo Observatory Logo & Brand Identity Guidelines
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2
34
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67
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Logo Specifics
stationery
Logo variationclear space
Typography in Use
Colour Specifications
background
Logo Best Practices
1Arecibo Observatory
logomark
Priamary Logomark
Logo & Brand Identity Guidelines
our logo is the face of AO the primary visual expression that we use to identify ourselves meaning that we need to be careful to use it correctly and to do so consisyenly.
2Arecibo Observatory
Clear space
Logo & Brand Identity Guidelines
Clear space prevents type, imagery or other graphic elements from interfering with thelegibility of our logo. No graphic elements should encroach the border around the logomark.This space is determined by 50% height of logomark on each side.
3Arecibo Observatory
Logo variation
Full color
Logo & Brand Identity Guidelines
AO logo used on an application will often depend on the background and production method. When using the logo on a white background you can use full color version or blue color logo.
One color One color : Reverse
Full color with background
4Arecibo Observatory
backgound
Logo & Brand Identity Guidelines
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#1C75BC
85 50 0 0
#303642
78 68 67 90
#E0E0E0
11 8 9 0CMYK
HEX
CMYK
HEX #FFFFFF
0 0 0 0
#414042
0 0 0 90CMYK
HEX #322D39
74 72 53 55
Arecibo Observatory
Priamary colors
Logo & Brand Identity Guidelines
6Arecibo Observatory Logo & Brand Identity Guidelines
ABCDEFGHIJKLMNOPQRSTU-VWXYZabcdefghijklmnopqrstuvwxyz1234567890!@£$%^&*()
Only one font styles are used for the logo, typeface family: Montserrat
Montserrat (bold) is the primary font used for the logotype/logo wording.
The Typeface Family
When to Use:
Montserrat (regular) is to be used for all other forms of standard body text, ranging from: stationery, website design, brochures and all forms of general correspondance.
When to Use:
Montserrat (Bold)
ABCDEFGHIJKLMNOPQRSTU-VWXYZabcdefghijklmnopqrstuvwxyz1234567890!@£$%^&*()
Monteserrat (regular)
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Do Not: Logomark
Do Not: Fonts
Do Not: SIzing
Do Not: Colour
Do not resize or change the position of the logomark.
Do not use any other font, no matter how close it might look to Montserrat
Do not use squish or squash the logo. Any resizing must be in proportion.
Do not change the colors even if they look similar. Use the official color specifications detailed in these guidelines
Arecibo ObservatoryPuerto Rico
������������������������������
3.5 in * 2 infront -name 12pt-job title 8pt-details 7ptback-centred white logo with blue background
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business card
Jane DoeScientist
HC-3 Box 53995Arecibo, P.R. 00612787-878-2612 ext. [email protected]
www.areciboobservatory.org
9Arecibo Observatory Logo & Brand Identity Guidelines
front letterhead
HC-3 Box 53995
Arecibo, P.R. 00612
787-878-2612
www.areciboobservatory.org
A f a c i l i t y o f t h e N a t i o n a l S c i e n c e F o u n d a t i o n
T H E A R E C I B O O B S E R V A T O R YThe William E. Gordon Telescope / Angel Ramos Foundation Visitor Center
WWW.RONDOM.COM
HC-3 Box 53995 Arecibo, P.R. 00612 / 787-878-2612 / www.areciboobservatory.org
A facility of the National Science Foundation Operated by:
T H E A R E C I B O O B S E R V A T O R YThe William E. Gordon Telescope / Angel Ramos Foundation Visitor Center
