How effective is the combination of your product and ancillary texts?

Typography

The typography we used for both the beginning of the video to introducethe name of the song and band and one of the inlay cards of the ancillarytexts were both similar in terms of the colour as they were both white. Whitewas used to make it eye catching in terms of the backgrounds that wereplaced and because it was a simple colour, to relate to the jazz/soul genre. Thestyle of the font used for both the product and the ancillary text was kept in an artless form as we did not want it to look too complicated for the audience tobe able to read.

For our ancillary designs we had to crate a front cover album , back cover,

two inlay cards, a magazine advertisement as well as the final music video. I had looked at typical conventions and codes of ancillary work taken fromSigned artists, especially amongst the soul/jazz genre and had taken themInto consideration when creating our final products.

This is taken from a front cover album of a jazz singer called John Coltrane. The main image Consists of John being placed at the centre of the cover, in a medium shot showing to be lookingIn deep thought as this is expressed with him looking away from the camera, but like our front over album is, with the performer looking as if she is in some sort of daze and not staring directly Into the camera. The reason for choosing this image of the performer for our front cover is thatit shows the surroundings that would be the park and this is linked with the location of the musicvideo where towards the end, she collects the balloons and lets them go in a random park. Wealso chose this because of her gaze away from the camera, it wants the audience not to focus solely on her image but her music as well, and that is how real life artists from the jazz/soul genrewant to be portrayed as.

Mise en scene

The conventional way of artists from this particular type of genre to dress would be smartly dressed and clothing that is simple yet elegant to wear. This is consistent throughout both the video, albumcovers and the magazine advertisement. The actress most importantly that we have chosen to pursuethese overall products has fitted perfectly into who we were aiming to look for and that is that she hadto fit the stereotypical convention and that was from a white nationality.The positioning of the actress in both the ancillary and video was that she was placed in the centremost of the time for the audience to be aware of her presence and the lighting that was used wasnatural lighting and this was used for both the product and ancillary tasks. We had used naturallighting because we did not want the lighting to be contrasting to the natural locations and keepingit simple was what we were aiming for. All these elements when they are put together creates the closest possible representation of the jazz/soul genre.

ColourThe colour that was used throughout the video and the ancillaryproducts were mainly in black andwhite and this was constant throughout the video. The reasoning for using the black and white effectrepresents a different time periodand it also reflects the mood of theartists approach and mood toeverything that is around her. There is some hint of colour on the front and back cover of the albumbecause we wanted this to relate tothe last scene of the video . Applyingcolour to the performance scenes and the last scene of the video wouldcreate a build up of the video, leading it to an end where the overallmood has changed to a more uplifting oneand the colours represent that. We wanted that to be inserted into the ancillary tasks as well.