Anamika khana : Brand

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Transcript of Anamika khana : Brand

Page 1: Anamika khana : Brand
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Origin : 1995 got recognition

Place : Kolkatta, India

Brand Mission : To open itself to the international brands & market

Brand Philosophy : Strongly ethnic – sometimes deconstructed, sometimes drape based, always layered, always with a twists

Brand Aesthetics : High Fashion Fusion Brand.

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Pricing : High

Product : Couture Garment

Promotion : Non

Place : Kolkatta & in other major cities & Internally too.

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Strength : Styling Global Recognition International tie ups Bollywood

Weakness : Unknown to masses No Branding

Opportunities : Establishment Expansion

Threats : Competition Copy /Rif off

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COLLECTION

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Delhi Haute Couture 2012

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Celeb’s Wearing Anamika

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Muse

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