Origin : 1995 got recognition
Place : Kolkatta, India
Brand Mission : To open itself to the international brands & market
Brand Philosophy : Strongly ethnic – sometimes deconstructed, sometimes drape based, always layered, always with a twists
Brand Aesthetics : High Fashion Fusion Brand.
Pricing : High
Product : Couture Garment
Promotion : Non
Place : Kolkatta & in other major cities & Internally too.
Strength : Styling Global Recognition International tie ups Bollywood
Weakness : Unknown to masses No Branding
Opportunities : Establishment Expansion
Threats : Competition Copy /Rif off
COLLECTION
Delhi Haute Couture 2012
Celeb’s Wearing Anamika
Muse
THANK YOU