Analysis of the iOS and Android mobile phone market growth

Make iPhone & iPad apps The app market www.thechocolatelabapps.com

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Transcript of Analysis of the iOS and Android mobile phone market growth

Page 1: Analysis of the iOS and Android mobile phone market growth

Make iPhone & iPad apps

The app market

www.thechocolatelabapps.com

Page 2: Analysis of the iOS and Android mobile phone market growth

The rate of iOS and Android device adoption has surpassed that of any consumer technology in history.

Compared to recent technologies, smart device adoption is being adopted :

10X faster than that of the 80s PC revolution2X faster than that of 90s Internet Boom 3X faster than that of recent social network adoption.

Flurry.com

THE MOBILE MARKETwww.thechocolatelabapps.com

Page 3: Analysis of the iOS and Android mobile phone market growth

• The App Store opened on July 10, 2008.• The App Store contained 500 third-party applications for the

iPhone and the iPod Touch.• On April 23, 2009, 1 billion apps were downloaded. • The iPad launched in April 2010 with over 3000 applications

designed for the iPad.

And since then?

APP STORE HISTORY

Page 4: Analysis of the iOS and Android mobile phone market growth

Jan 2011

Page 5: Analysis of the iOS and Android mobile phone market growth

March 2012

Page 6: Analysis of the iOS and Android mobile phone market growth

http://148apps.biz/app-store-metrics/

Total Active Apps (currently available for download): 723,431

Number of Active Publishers in the US App Store: 184,083

Current Average App Price: $1.93

July 2012, Apple revealed that the company has paid out more than $5.5 billion to developers since the launch of the App Store

Overall, Flurry estimates that there were over 640 million iOS and Android devices in use during the month of July 2012.

http://148apps.biz/app-store-metrics/

Page 7: Analysis of the iOS and Android mobile phone market growth

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Page 9: Analysis of the iOS and Android mobile phone market growth

Page 10: Analysis of the iOS and Android mobile phone market growth

Flurry expects the total revenue for mobile applications on iOS and Android to increase from $5.4 billion in 2011 to an expected total of $8.7 billion in 2012.

Interestingly, advertising revenue is expected to increase to $2 billion in 2012, from $980 million in 2011, representing a shift from 17% of app revenue to 23%.

For revenue from premium and in-app purchasing, apps outside the top 100 are expected to make 68% of the revenue, compared to 45% in 2010. This is compared to the top 25 making 28% of the revenue in 2010, and an expected 15% in 2012.