Analysis of korean wine market

Analysis of Korean wine

market2015 edition

Table of contents

Trends in Korean wine market (1995~2014)

2014 Korean wine market analysis

Prospect for 2015 market

Analysis of Korean wine market 2015 2

Wine import Amounts and volume trend(total)


Red, white, sparkling wine ratio

Amounts Volume


Yearly growth by countries(total amounts, dollars)


Yearly growth by countries(total volume, tons)


Wine import Amounts trend(red)


Wine import volume trend(red)


Yearly growth by countries(Red amounts, dollars)


Yearly growth by countries(Red volume, tons)


Wine import Amounts trend(white)


Wine import volume trend(white)


Yearly growth by countries(white amounts, dollars)


Yearly growth by countries(white volume, tons)


Wine import amounts trend(sparkling)


Wine import volume trend(sparkling)


Yearly growth by countries(sparkling amounts, dollars)


Yearly growth by countries(sparkling volume, tons)


2014 Korean wine market(total)


2014 Korean wine market(Red)


2014 Korean wine market(white)


2014 Korean wine market(sparkling)


2014 Argentina


Am

ou

nts 8

$3.6

millio

n(2

.37%

)

Vo

lum

e 8

683to

ns(2

.05%

)

Australia


Am

ou

nts 7

$7.8

millio

n(4

.42%

)

Vo

lum

e 6

1,2

81to

ns(4

.45%

)

Austria


Am

ou

nts

11$190 th

ou

sa

nds(0

.11%

)

Vo

lum

e

11

12to

ns(0

.04%

)

Chile


Am

ou

nts 2

$37.1

millio

n(2

0.9

%)

Vo

lum

e 1

8,0

78to

ns(2

8.0

8%

)

France


Am

ou

nts 1

$55.5

millio

n(3

1.3

%)

Vo

lum

e 3

4,3

48to

ns(1

5.1

%)

Germany


Am

ou

nts 9

$3.1

millio

n(1

.77%

)

Vo

lum

e 9

571to

ns(1

.98%

)

Italy


Am

ou

nts 3

$29.8

millio

n(1

6.8

%)

Vo

lum

e 2

4,7

81to

ns(1

6.6

%)

New Zealand


Am

ou

nts

10$1.9

millio

n(1

.07%

)

Vo

lum

e

10

201to

ns(0

.7%

)

South Africa


Am

ou

nts 7

$4.2

millio

n(2

.37%

)

Vo

lum

e 6

1,6

97to

ns(5

.9%

)

Spain


Am

ou

nts 5

$11.3

millio

n(6

.41%

)

Vo

lum

e 4

3,8

80to

ns(1

3.4

9%

)

United States


Am

ou

nts 4

$20.4

millio

n(1

1.5

%)

Vo

lum

e 5

3,0

53to

ns(1

0.6

1%

)

2015 trends in Korean wine market

Decreasing revenue of wine importers

Deeper bipolarization of wine market: daily market and premium market

BYOB(Bring Your Own Bottle) as a Mega trend

Bad external condition led lesser revenue

Currency exchange ratio and Ferderal Reserve Bank policies

Low oil price effects to economy environments

Balanced wine consuming

Higher white and sparkling market sharing


Market trend for each country

Country Amount Volume

Argentina Increase Increase

Australia Increase Increase

Austria Neutral Decrease

Chile Increase Increase

France Decrease Decrease

Germany Decrease Decrease

Italy Increase Neutral

New Zealand Increase Increase

South Africa Increase Increase

Spain Increase Increase

United States Increase Decrease


Am

ou

nts

Vo

lum

e

Analysis of korean wine market

Marketing

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