www.seoulfoodnhotel.co.kr @UBMFoodandHosp

Korea’s largest International Exhibition for the Food, Drink, Hotel, Restaurant, Foodservice, Bakery & Supermarket Industries

Featuring

Including:

Held in conjunction with:

CULINARY CHALLENGE

FOODPACK FOODTECH HORECATECH 201920192019

2019 2019 2019

21-24 May 2019 KOREAN INTERNATIONAL EXHIBITION CENTER (KINTEX)

Including:

Held in conjunction with:

CULINARY CHALLENGE

FOODPACK FOODTECH HORECATECH 201920192019

2019 2019 2019

As a nation of food lovers with ever-evolving tastes, and where global food trends are always developing,Korea’s demand for new and innovative international food products continues to grow. Alongside their Free Trade Agreements (with ASEAN, EU, USA, Canada, Turkey, Pacific Alliance and more) it is clear to see why there is continued and growing demand for exporters from across the globe.

In its role as the largest international food and hospitality tradeshow In Korea, Seoul Food & Hotel (SFH) continuesto cement its position as the annual meeting place for the Korean food and hospitality industry. SFH brings together high quality Korean buyers, decision makers and industry experts – all of whom are on the lookout for premium goods, worldwide industry trends, and future business ideas.

LARGEST ECONOMY IN THE WORLD

SOUTH KOREA IMPORTED US$25 BILLION WORTH OF FOOD IN 2017

11th

ANNUAL GROWTH FORECAST BETWEEN 2016-2020

3% GDP

OF THE POPULATION LIVE WITHIN SEOUL’S METROPOLITAN AREA

51%

OF FOOD NEEDS RELY ON

IMPORT70%

OF POPULATION LIVE IN URBAN AREAS

82%

Pork imports valued at $1.63 billion

Food material for processing reached $1.56 billion

Soybeans and wheat reached $612.2 million and $549.7 million

Since 2000 foreign chocolate imports grew by 200%

WINE IMPORT GROWTH YEAR ON YEAR

10%

MILLIONKOREA’S WINE IMPORTS IN 2017

$210NUTS &

FRESH FRUIT

IMPORTSSHOW THE MOST PROMISE

FOR GROWTH

SFH covers a wide variety of sectors, bringing professionals together from across the industry:

MILLION TONS IN

672,278 SHIPMENTSFROM 168COUNTRIES

18.29

THE AVERAGE DAIRY INTAKE PER PERSON HAS GROWN TO 76.4kg ANNUALLY

THE CHEESE MARKET

GREW 15-FOLD IN VOLUME

OVER THE LAST 20 YEARS

BEEF WAS THE MOST

IMPORTEDITEM AT$2.46

BILLION

7%

INCREASE IN FOOD IMPORTS SINCE 2016

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Seoul Food & Hotel’s continued success... Exhibitor profile

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HOW BIG IS THE SHOW?

Focused sectorsWINE KOREA: With Korea’s developing taste for wines from around the world, Wine Korea provides informative seminars that are held during SFH. Through targeted marketing and active promotion amongst some of Korea’s top wine publications, high quality wine buyers from all over Korea are in attendance. And for 2019 Wine Korea will also incorporate the Seoul Food and Hotel Wine Challenge – a new competition launched as a result of the strong wine presence in SFH.

MEAT KOREA: As one of the strongest sectors within the Korean food industry for imported product, Meat Korea not only focuses buyer campaigns to ensure key buyers from the meat industry are present, but also provides a dedicated area within the exhibition hall for exporting meat producers and processors looking to develop their business in Korea.

NATIONALPAVILIONS

36

Total visitors 45,092

Visitors from Seoul 16,711

Visitors from across South Korea 25,281

International visitors 3,100

Visitors analysis

EXHIBITION AREA

76,121m2 1,472EXHIBITING COMPANIESINCLUDING 571 INTERNATIONALS

47COUNTRIES

REPRESENTED

OF EXHIBITORS SAID

THEY ACHIEVED THEIR OBJECTIVES

90%OF EXHIBITORS EXPECT TO RECEIVE ORDERS

82%2,932 STANDS

INCLUDING

667 INTERNATIONALS

85%OF VISITORS

WILL RETURN IN 2019

44%OF VISITORS ARE

DECISIONMAKERS

43%OF VISITORS ARE DIRECTLY INVOLVED WITH

IMPORTING

VISITOR BY INTEREST:

Agricultural products 38.45%

Seafood products 21.56%

Meat products 28.66%

Poultry products 10.33%

Dairy products 19.77%

Food additives & ingredients 43.67%

Bakery & confectionery 21.74%

Wine/Liquor/Beverages 16.80%

Coffee & Tea 22.01%

Health / Organic foods 33.06%

Traditional foods 13.39%

Franchise 16.71%

Catering service 07.46%

Food marketing / Information 36.12%

VISITOR PROFILE:Distributors Importers Wholesalers & Retailers Confectioners Chefs Food & Beverage Managers Hotel Owners & Managers Restaurant Owners & Managers Bar Owners & Manager Supermarket / Hypermarkets / Grocery Quick Service Restaurants Clubs, Restaurants & Resorts Government & Trade Associations Industrial & Travel Catering Industrial, Craft & In-Store Bakers Franchisers & Franchisees Catering Service Consultants & Kitchen Planners

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4 DAYS OF SPECIALISED EVENTS

The Culinary ChallengeThe SFH Culinary Challenge saw its 4th edition at SFH 2018, building upon its growing status with the Korean chef scene and continuing its role as a WACS endorsed event. The event was made up of a series of 13 competitions where 245 chefs, ranging from students to professionals, competed for the chance to become the SFH Culinary Challenge 2018 Champions.

MeatMeat Korea is a promotional campaign to ensure that key members of Korea’s meat importing industry are present at SFH. This includes distributors, importers, chefs and restaurateurs - all of whom are looking to learn about new products, trends and companies present in the Korean market. As a result, SFH continues to gain support of the world’s leading meat producers and exporters including the US Meat Export Federation, US Poultry, Canadian Pork and Canadian Beef amongst the top meat traders from Europe.

SFH Wine ChallengeKorea’s leading wine publication, Wine Review, and the Korean Wine Association worked together to create the very first SFH Wine Challenge at SFH 2018. Over 80 international wine labels from 30 different countries were judged by Korea’s top wine sommeliers and importers. The categories included Best Country Wine, Sommeliers Choice, Best Importers, Buyers Choice, Best Red, Best White and Best Sparkling – and by the end of the show, the winning wine producers were awarded honours across gold, silver and bronze categories.

Wine seminarWine Korea also incorporates a full day of seminars and focused wine tasting. This helps educate the Korean visitors and wine buyers about the production and understanding of international wine, and to inform them on history and tradition. The organisers also pass contact details of the Korean buyers involved in all wine companies present for their direct follow up; this acts as a business matching service to both exporter and buyer.

MatchmakingAll exhibitor and pre-registered visitors have access to the Matchmaking platform, helping them to target their preferred customers or buyers and schedule meetings ahead of the show.

“...South Korean customers showed great interest in the German exhibitors at the GEFA Pavilion. They recorded a strong demand from trade visitors for products ‘Made in Germany’. This year exhibitors, from the product areas of sausages, dairy products, confectionery, beer and beverages, were represented at the joint participation of GEFA, which was financed with the support of Rentenbank. The spokesman of GEFA and authorised signatory of Niederegger, a company with a long tradition in Lübeck. Willi Meier is impressed by the positive development: “With our third participation at one of Asia’s leading food fairs, we are once again offering our members a strong platform for entering the market and expanding their business in South Korea...”German Pavilion (GEFA) organiser and exhibitor

“...As representatives of Portugeuse wine, and carrying the Douro flag, we were welcomed with enthusiasm at Wine Korea in Seoul, in this huge region of the world. Portuguese wines are widely recognised, with the awarding of several prizes: Best Red, Best White Wine, Trophy Wine, Best Country’s Wine and Special Awared Wine. The contacts were very productive. A very positive fair!”Jose Reverendo Conceicao / Quinta Valaldeia

“...The event was successful and well organised, we saw many high-quality buyers and there is certainly potential for future business resulting from these meetings at the exhibition. It was also a good improvement that the domestic foods were now together with the international side, instead of being in a separate building like previous years...”Jani Toivanen, Program Co-ordinator / Business Finland

“...We are already present in many Asian countries. Thanks to the large number of visitors to our stand in the GEFA Pavilion, I am very optimistic that we will now expand our involvement in this important Asian export market...”Quast, Head of Sale & Marketing, Langnese Honig GmbH & Co.

WALK ON STANDUS$450 per m2

(minimum area 9m2)

Includes walls, carpet, lighting,fascia, power point, counter,

table, chairs, shelving & waste paper basket.

PREMIUM STANDUS$480 per m2

(minimum area 18m2)

Includes walls, carpet, lighting,fascia, power point, counter,

table, chairs, lockable cupboard, storage, shelving & waste

paper basket.

SPACE ONLYUS$380 per m2

(minimum area 18m2)

Bare floorspace, ideal for large exhibitors or national groups who

wish to build their own stand.

UBM International Sales OfficeTom Poole T: +44 (0)20 7560 4046 E: Tom.Poole@ubm.com

UBM International Sales Office, AsiaDavin ErT: +65 6233 6688 E: apple-isoa@ubm.com

UBM KoreaJina (Hyunjin) KimT: +82 (0)2 6715 5409 E: jina.kim@ubm.com

UBM AsiaT: +852 2827 6211

STAND PACKAGES

Leading industry and governmental bodies and associations support SFH 2019.

Ministry of Trade, Industry & Energy (MOTIE) Ministry of Agriculture, Food and

Rural Affairs (MAFRA) Ministry of Food and Drug Safety (MFDS) Rural Development Administration (RDA)

Gyeonggi-do The Korean Dietetic Association (KDA) Korea Chefs Association (KCA) Korea Foodservice Industry Association (KFIA) Korea Chainstores Association (KOCA)

INDUSTRY SUPPORT

The KINTEX exhibition complex is one of the newest and finest international facilities in North East Asia in size, operational systems and service quality. It is equipped with facilities and infrastructure superior to other exhibition centres all over the world. It is close to both Gimpo and Incheon international airports and a short distance from metropolitan Seoul. It is close to many leading hotels and is within easy reach of the Seoul subway system. After its recent expansion, the centre now occupies over 100,000m2 gross of exhibition space. KINTEX is widely recognised as one of the finest centres in Asia, and now one of the finest in the world.

VENUE

UBM is Asia’s leading organiser of food and hospitality shows, with 20 such events in the region. These events are marked with the famous Apple quality symbol, and include FHC China, FHA in Singapore and HOFEX in Hong Kong, and in their unique partnership with KOTRA, the Korea Trade-Investment Promotion Agency, it has made Seoul Food & Hotel the undisputed entry point to the Korean food, drink and hospitality market. UBM Plc is headquartered in London and listed on the London Stock Exchange, UBM Asia is the largest trade show organiser in Asia and the largest commercial organiser in China, India and Southeast Asia. Established with its headquarters in Hong Kong and subsidiary companies across Asia and in the US, UBM Asia has a strong global presence in 25 major cities with 36 offices and 1,600 staff.

ORGANISERS

Stand type SPACE ONLY US$380 per m2 (minimum 18sqm)

SHELL STAND US$450 per m2

PREMIUM STAND US$480 per m2 (minimum 18sqm)

Stand size 3m x 3m 6m x 6m

3m x 6m 6m x 9m

3m x 9m Other m x m

BOOK YOUR STAND

EARLY BIRD RATE US$350 per m2 BOOK YOUR SPACE BEFORE 31ST OCTOBER 2018