Build Your Brand From ScratchAn Exercise In Defining YOU!

Brand = a promise delivered

A brand is not a logo or image. It is the feeling people get when they think of

you or see your message

Sandi Verrecchia of Satori Leadership – Defines Branding as – “A personal brand is a perception or

emotion, maintained by somebody other than yourself, that describes the total experience of

having a relationship with you.”

Everyone has a brand – your personal brands are a reflection of who you are and what you believe – all of which are visibly expressed by what you do and how you do it. It is the doing part that connects you with someone else and that connection is the relationship.

Describe Madonna’s Brand?

InnovativeSingerInfluentialInspiringSexualDancerComposerActorMotherPushes the envelope and has more than just confidence – she has guts

Who’s Personal Brand is this?

The women behind the manFamily firstWell spokenLawyerSmartFashion leader – yet conservative

A strong personal brand is built on knowing your values and what you Believe in and committing to living up to those values

Being able to name your values and stay true to your value system is what makes you both

individual and authentic

Start By Creating a Brand Map

What are your values? What are you interested in? What are you good at?

What do you really like to do? Who are YOU and what is important to YOU?

Paul Baxter

Family

God

Fisherman

Mortgage expertPeople Person

Foodie

Marketing expertFHA 203k Expert

Dog Lover

Funny

Clean Cut

Focus on being good at a few key things, because your specialty can be part of your

brand.

Look back at your brand map and think about which of the defining terms you listed really pop out at you

It could be what you do for a living, adjectives that describe you, or issues you’re passionate about

Once you have focused in on your Core Values, use them to create your Brand Promise

Short and to the pointActive and action oriented

Based on your values or the most prominent values and your Personality

It should be some thing that you are constantly working toward – It can also be referred to as your personal mission statement and can be used

as a measurement tool for gauging your success.

Your Brand Promise is something that you aspire to be, and is fundamentally you

Remember a brand is a relationshipA promise is not to be taken lightlyThere is no magic – Getting it exactly right will take focus and self honesty

*5-8 words - developed from your values and personality on your Brand Map*Deep meaning to you personally *Helps define your decisions and actions to have a meaningful impact on someone else*Your commitment to how you are to be for others

Example

“Smart ideas put into action”

*Smart*Thinks outside the box*Action oriented*Values movement and change*Keen insight into personal self worth

Example

“The insight to guide, the compassion to inspire”

*Mentor*Compassionate*Insightful*Values sharing*Lives to help others

Example

“Expert information delivered with a smile”

*Knowledgeable*Values Sharing and education*Reliable Communicator*Provide a Happy Experience

Do Not shortcut the exercise. Your ability to define your values to create your brand Promise is every bit as important as who

you show your brand to.Your Targets must be able to relate to you

Q and A