AMY K. ROTENBERG, ESQ. KIMBERLY FIELDS, J.D. · AMY K. ROTENBERG, ESQ. President DIR 612.336.7701...

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www.rotenbergassoc.com

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AMY K. ROTENBERG, ESQ.President

DIR 612.336.7701CELL 612.281.5549FAX [email protected]

4700 Wells Fargo Center, 90 South 7th Street

Minneapolis, MN 55402 • TEL 612.336.7711

IAN D. CARROLLInformation Manager

KIMBERLY FIELDS, J.D.Communications Counsel

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STRATEGIC COUNSEL: We provide strategic counsel to business,organizations and individuals for their most critical moments.We develop strategies that anticipate and address the criticalperceptions held by stakeholders at all levels.

CRISIS COMMUNICATIONS: Our legal and communicationsexperience position Rotenberg Associates to provide highly-valued communications counsel for any crisis. We expertlyguide our clients to reach their most important stakeholdersto protect reputations, ensure business continuity and protectlegal position.

LITIGATION COMMUNICATIONS: Whether a complex businessdispute, class action, or governmental regulatory action,Rotenberg Associates brings years of legal experience togetherwith decades of communications expertise to provide valuablestrategic guidance throughout the litigation process.

MEDIA RELATIONS: Rotenberg Associates provides seasonedcounsel for all aspects of media strategy, response andplanning. We prepare organizations to respond to any kindof media inquiry, be it traditional, social, print or broadcast.

CORPORATE COMMUNICATIONS: From merger and acquisitionsannouncements to managing the internal and externalcommunications for an IPO or an executive’s compensationpackage, Rotenberg Associates provides high-level corporatecommunications for a company’s milestone events.

Strategic Communications & Coun

selPUBLIC AFFAIRS AND GOVERNMENT RELATIONS: Reaching the rightelected officials, at the right time, can mean everything whenpolitical issues are at play. Rotenberg Associates helps clientsnavigate the complexities and personalities of policymaking.

CRISIS COMMUNICATIONS PLANNING: Understanding an organization’svulnerabilities is the best way to plan for crisis. We work with clientsof all kinds to assess vulnerabilities, develop crisis preparednessplans, and get your organization prepared for the worst-casescenario.

MEDIA COACHING AND PREPARATION: We prepare and train ourclients to respond deftly to media inquiries as they come. Whetherour clients are being hounded or hailed, our counsel gives clientseffective tactics for making every media inquiry an opportunity.

REPUTATION MANAGEMENT AND REHABILITATION: RotenbergAssociates knows that building a bulletproof reputation requiresa commitment to values and integrity. We help clients protecttheir reputations from damaging attacks, and we guide themevery step of the rehabilitation process, and prepare for the future.

DIGITAL AND SOCIAL MEDIA: From cease and desist demand lettersfor false and defamatory statements online, to proactive mediapitches in digital venues, we manage all aspects of strategiccommunications in the 24/7 digital and social media. Ourstrategic counsel gives clients the power to make swift decisionsabout whether, how and when to respond and participate insocial media platforms.

ROTENBERG ASSOCIATES, LLCwww.rotenbergassoc.com

STRATEGIC COUNSEL: We provide strategic counsel to business,organizations and individuals for their most critical moments.We develop strategies that anticipate and address the criticalperceptions held by stakeholders at all levels.

CRISIS COMMUNICATIONS: Our legal and communicationsexperience position Rotenberg Associates to provide highly-valued communications counsel for any crisis. We expertlyguide our clients to reach their most important stakeholdersto protect reputations, ensure business continuity and protectlegal position.

LITIGATION COMMUNICATIONS: Whether a complex businessdispute, class action, or governmental regulatory action,Rotenberg Associates brings years of legal experience togetherwith decades of communications expertise to provide valuablestrategic guidance throughout the litigation process.

MEDIA RELATIONS: Rotenberg Associates provides seasonedcounsel for all aspects of media strategy, response andplanning. We prepare organizations to respond to any kindof media inquiry, be it traditional, social, print or broadcast.

CORPORATE COMMUNICATIONS: From merger and acquisitionsannouncements to managing the internal and externalcommunications for an IPO or an executive’s compensationpackage, Rotenberg Associates provides high-level corporatecommunications for a company’s milestone events.

Strategic Communications & Coun

selPUBLIC AFFAIRS AND GOVERNMENT RELATIONS: Reaching the rightelected officials, at the right time, can mean everything whenpolitical issues are at play. Rotenberg Associates helps clientsnavigate the complexities and personalities of policymaking.

CRISIS COMMUNICATIONS PLANNING: Understanding an organization’svulnerabilities is the best way to plan for crisis. We work with clientsof all kinds to assess vulnerabilities, develop crisis preparednessplans, and get your organization prepared for the worst-casescenario.

MEDIA COACHING AND PREPARATION: We prepare and train ourclients to respond deftly to media inquiries as they come. Whetherour clients are being hounded or hailed, our counsel gives clientseffective tactics for making every media inquiry an opportunity.

REPUTATION MANAGEMENT AND REHABILITATION: RotenbergAssociates knows that building a bulletproof reputation requiresa commitment to values and integrity. We help clients protecttheir reputations from damaging attacks, and we guide themevery step of the rehabilitation process, and prepare for the future.

DIGITAL AND SOCIAL MEDIA: From cease and desist demand lettersfor false and defamatory statements online, to proactive mediapitches in digital venues, we manage all aspects of strategiccommunications in the 24/7 digital and social media. Ourstrategic counsel gives clients the power to make swift decisionsabout whether, how and when to respond and participate insocial media platforms.

• Health Provider Issues, Medical Malpractice, and Patient Safety

• Securities, Financial Services, and Shareholder Litigation

• Government Investigations and Regulatory Enforcement

• Media Investigations and Exposés

• Product Liability, Product Disparagement, and Product Recalls

• Food Liability and Food Recalls

• Complex Commercial Litigation, Class Actions,and Specialty Tribunals

• Corporate Communications, IPOsand Shareholder Communications

• Crisis Management Communications

• Government Relations

• Boycotts, Rallies and Strikes

• Reputation Management for Executives, Politicians, and Athletes

• Workplace Crises, Sexual Misconduct, and Discrimination

• Media Relations and Issues Advocacy

Due to the sensitive and confidential nature of our work, we do notcustomarily disclose our client list. We will gladly provide referencesupon request.

Client Industriesand Exrience

As a media lawyer and trial attorney at Dorsey & Whitney inMinneapolis, and Cravath, Swaine & Moore in New York, Amyrepresented broadcast and print media in litigation and cabletelevision regulation. She also provided daily pre-broadcast news-room counseling to NBC affiliate KARE-TV (Minneapolis) on libel,privacy and newsgathering issues.

Amy has extensive experience working with clients from a broadrange of industries including health care, education, food, financialservices, news media, professional sports, non-profits, retail andmanufacturing.

EDUCATIONHarvard University, Magna Cum Laude, AB Government

Cambridge University, Honors, M. Phil International Relations, Rotary Scholar

University of Minnesota Law School, JD, Cum Laude, Editor andFounder of Journal of Global Trade

EXPERIENCERotenberg Associates LLC, President and Founder (Minneapolis/Baltimore)

Padilla Speer Beardsley, Vice President, Litigation and Critical IssuesCommunications (Minneapolis)

Dorsey & Whitney LLP, media lawyer and trial attorney (Minneapolis)

Cravath, Swaine & Moore, media lawyer and trial attorney (New York)

Hon. Donald P. Lay, Chief Judge, U.S. Court of Appeals8th Circuit, Law Clerk

White House Office of Policy DevelopmentPolicy Assistant

AmyRotenrg, Esq.

As founder and president of Rotenberg Associates, LLC, Amycombines years of experience in crisis management and critical issuescommunications with nearly a decade as a trial attorney. Leveragingher unique expertise in crisis and litigation communications, sheprovides strategic communications counsel to clientsfacing adverse publicity in connection with federal andstate litigation, government investigations, productrecalls, employee malfeasance, media probesand other reputational crises. Working in closecoordination with her clients’ attorneys, shespecializes in advising clients who find themselvesat the intersection of legal claims, regulatoryattacks and media scrutiny.

Whether advocating a high profile issue beforenational media or Congress, or rehabilitating thereputation of a corporate executive, Amy servesas a wise, seasoned resource to her clients. Shehas successfully guided clients through challengesposed by IPOs, mergers and acquisitions,national recalls of food and consumer products,and FDA regulatory matters involving medicaldevice manufacturers.

Before founding Rotenberg Associates in2004, Amy was Vice President at PadillaSpeer Beardsley, launching and leadingthe firm’s Litigation and Critical IssuesCommunications practice.

MEMBER

As a media lawyer and trial attorney at Dorsey & Whitney inMinneapolis, and Cravath, Swaine & Moore in New York, Amyrepresented broadcast and print media in litigation and cabletelevision regulation. She also provided daily pre-broadcast news-room counseling to NBC affiliate KARE-TV (Minneapolis) on libel,privacy and newsgathering issues.

Amy has extensive experience working with clients from a broadrange of industries including health care, education, food, financialservices, news media, professional sports, non-profits, retail andmanufacturing.

EDUCATIONHarvard University, Magna Cum Laude, AB Government

Cambridge University, Honors, M. Phil International Relations, Rotary Scholar

University of Minnesota Law School, JD, Cum Laude, Editor andFounder of Journal of Global Trade

EXPERIENCERotenberg Associates LLC, President and Founder (Minneapolis/Baltimore)

Padilla Speer Beardsley, Vice President, Litigation and Critical IssuesCommunications (Minneapolis)

Dorsey & Whitney LLP, media lawyer and trial attorney (Minneapolis)

Cravath, Swaine & Moore, media lawyer and trial attorney (New York)

Hon. Donald P. Lay, Chief Judge, U.S. Court of Appeals8th Circuit, Law Clerk

White House Office of Policy DevelopmentPolicy Assistant

AmyRotenrg, Esq.

As founder and president of Rotenberg Associates, LLC, Amycombines years of experience in crisis management and critical issuescommunications with nearly a decade as a trial attorney. Leveragingher unique expertise in crisis and litigation communications, sheprovides strategic communications counsel to clientsfacing adverse publicity in connection with federal andstate litigation, government investigations, productrecalls, employee malfeasance, media probesand other reputational crises. Working in closecoordination with her clients’ attorneys, shespecializes in advising clients who find themselvesat the intersection of legal claims, regulatoryattacks and media scrutiny.

Whether advocating a high profile issue beforenational media or Congress, or rehabilitating thereputation of a corporate executive, Amy servesas a wise, seasoned resource to her clients. Shehas successfully guided clients through challengesposed by IPOs, mergers and acquisitions,national recalls of food and consumer products,and FDA regulatory matters involving medicaldevice manufacturers.

Before founding Rotenberg Associates in2004, Amy was Vice President at PadillaSpeer Beardsley, launching and leadingthe firm’s Litigation and Critical IssuesCommunications practice.

MEMBER

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AMY K. ROTENBERG, ESQ. KIMBERLY FIELDS, J.D. · AMY K. ROTENBERG, ESQ. President DIR 612.336.7701...

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