FRANCHISEE

GROUP MEMBERS

Pankaj shukla Jeet Pradhan Ajit Singh Mahesh Gattani Himanshu Dubey

PRODUCTS

Introduction Amul – The Taste of India

AMUL means “priceless”

Multi-dimensional impact on rural economy and society

The First cooperative was the result of a farmer

Sardar Vallabhabhai Patel vision to organize farmers.

Established in 1946-Two societies collected 250 litres of milk

Competed with Polson’s to supply milk to Bombay.

1952- Bombay government terminated Polson’s contract and signed with AMUL.

1955-Dairy and milk powder plant was established with aid from the united Nations children’s Fund (UNICEF)

1960-Amul pioneered production of milk powder and baby food from buffalo milk

Today AMUL members supply more than 1 million litres of milk per day.

AMUL sells 400 tones of cattle feed everyday

Gujarat Cooperative Milk Marketing Federation (GCMMF) is India’s largest food products marketing organization.

Amul initiated the dairy co-operative movement.

Today this movement in 70000 villages in over 200 districts in India

THE GROWTH ERA Amul Dairy has organized over 10,000 villages

cooperatives.

Rise in export of Amul products.

Every day Amul collects 4,47,000 litres of milk

Today,173 milk producers cooperative unions and 22 federations play a major role

Revenue $2.15 billion (2010-11)

Amul Ice Creams

Launched on 10th March,1996 in Gujrat 1997-Mumbai 1998-Chennai Rolled out Nationally in 1999 Achieved No.1 position in 2001 Market share of Amul ice cream is 38% Organised ice cream industry turnover is

around Rs. 1000 Cr The market is witnessing a booming growth

rate of 12-15% annually.

Amul Scooping Parlours

Keep up with latest trend One can enjoy world class ice

creams, Sundaes, shakes and other ice cream concoctions

In a cozy and nice ambience Scooping Parlours across the

country including Mumbai, Chennai, Delhi, Bengaluru, Thane, Pune, Kolkata, Nagpur, Ahmedabad and Coimbatore

Well received by customers and are doing upbeat business

Some of the recipes on offer at these Parlours are:

Simply Delicious Ice Cream Scoops Double and Triple Sundaes Double Swirl/Magic Swirl Thick Shakes Amul Kool Drinks

Brand Elements of the Scooping Parlor

Franchisee requires around 300 Sq. Ft. space at a premium location.

Air-conditioned parlor with toughened glass installation at the entrance

Wall claddings with Green Lam Laminates of fiesta color (Saffron Hue)

Signature A made from stainless steel at the entrance

Neon sign with Amul in acrylic letters as per standard specifications

Interiors with vinyl posters & price list POS with retailing software

Equipments Required

Equipments Cost in Rs.

Scooping Cabinet with SS bowls 30000 Waffle Cone Machine 13000 Mixer/Grinder 3000 Cone Holder/Toppings Tray for 1000

placing Sauces, Nuts etc. Visi-Coolers 28000 Deep-Freezers - 2 Nos. 50000 POS Machine 25000Total Cost 150000

FRANCHISEE

Franchisee fees Initial - Deposit 1 lacs to Franchisor (refundable) Advertising - Done by company itself Royalties - Don’t have to pay Designing of outlet – Rs 116 sq ft

Technical Knowledge is not required , Company provides induction and training to franchisee

Investment Initial Investment – 5 lacs approx. Number of years – 3 years Time – Pay at lumpsum

Monthly Report

Control by Franchisor Material - Distributor Space requirements - Min 300 sq ft Pricing - Decided by company (offer)

Rules and Regulations Employee - Hygiene & well- uniformed Electricity – AC & Lights should not

switched off

Costs of material

Below 20% of MRP Different discount on other material like cup

Image

Everyone likes (Age group) Commonly known (Aware) Quality ( Taste)

Quality services Provided by the franchisor

Site selection – Choose by Franchisor Book Keeping – Provided by Franchisor Equipment maintenance - Specified

company Troubleshooting –Different helpline

numbers for different issuesE.g.. Damage due to uncertainty(PCR

handle)

Franchisor’s legal history Cooperate structure

Length of franchise agreement 3 years(20% deduction in deposit, if shut earlier)

Failure rate of existing franchises 25 out of 100 outlets

Franchisor's policy with regard to company-owned and franchisee-outlets

No company owned outlet

Franchisor’s policy with regard to territorial protection for existing franchises or regard to new franchisees and new company-owned establishment

No other parlors around 1km

Earning Potential during first year 3.5 lacs profit.

First five years 2.5 yrs – 9 to 12 lacs

THANK YOU

HOPE U LIKE IT ……