BoardMarks - Franchisee

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The presentation covers the entire franchisee model for Board Marks

Transcript of BoardMarks - Franchisee

  • 1. SCORE WITH US 2011 Board Marks. All right reserved.

2. Market Potential

  • Total current market potential is USD 20 bn
  • Cumulative Annual Growth Rate: 18 % till 2016
  • Current market spend on Coaching Classes is USD 6400m in 2008 and expected to growth to USD 11,194mn by 2012
  • Specifically in the tuition section from class VI to XII, the growth is expected to be from USD 5,088mn to USD 8,899mn in 2012

MARKET REVIEW Source: IDFC SSKI Research 2011 Board Marks. All right reserved. 3. Source: IDFC SSKI Research

  • 50 %of the tuition/coaching market is for classes VI XII
  • Great scope to venture into Education sector

Market Share(Tuition Centers for VI - XII) MARKET REVIEW 2011 Board Marks. All right reserved. 4. Why Become A Partner ?

  • Growing BoardMarks Network offers the following to its partners

WHY JOIN THEBOARD MARKS FAMILY ? 2011 Board Marks. All right reserved. Reward System Reward system is instituted for high performing partners Recruitment Teachers and Staff recruitment assistance will be provided Personal and Business Development Provides assistance in Public Relations, Teachers Training, Support Staff Training and Management Marketing & Sales support Advertisements, Promotions and Sales material will be provided in partnership withPartners Training Offer training for new teachers and also re-training to ensure they are updated Product Strategy Comprehensive mix allows to maximize income with customized learning packages and interactive multimedia solutions Brand Undertake brand building and extension exercises to ensure constant visibility Technology State of the art IT solutions to assist in management of centre Business Systems Allows increase in student intake and profits 5. SUPPORT SYSTEMS

  • Business Systems
    • Profit Optimization
    • Database Management
    • Marketing and Sales
    • Teachers Recruitment
    • Staff Recruitment
    • Increasing Employee Retention
    • General business operating systems
  • Support and guidance is provided in the areas of

Achieve KPIs in profitability, revenue, trade spend and volume Regular reviews and increased communication Increased trust and transparency in business Greater listeningand understandingof both sides Share Objectives Align Plans Joint Business Planning Mutual Rewards WorkTogether 2011 Board Marks. All right reserved. 6. SUPPORT SYSTEMS

  • Technology
  • Proprietary use ofGurukul 1software
  • Effective and efficient management of in-house software
  • Auto-loading software
  • Product Strategy
  • Aims at maximizing income and profits
  • The product mix aims to cater the students of different aptitudes and needs
  • Additional assistance is also available through supplementary programmes

2011 Board Marks. All right reserved. 7.

  • Marketing Support

SUPPORT SYSTEMS

  • Brand
  • Brand extensions are used to bring about association or promote complementary business
  • Branded promotional equipment include
    • Marquees
    • BoardMarks Swan
  • BoardMarks provides an effective marketing mix to support Partners at the cost of 2% of their earnings. BoardMarks focus on certain activities includes:

ADVERTISING & PROMOTIONAL FUNDS Branded promotional Equipment & Mascots Public Relations Media Visibility Merchandise Range SignageSystem 2011 Board Marks. All right reserved. 8. SUPPORT SYSTEMS

  • Personal & Business Development
  • Three days of perfect product training at their headoffice
  • Assistance to get onboard into the system
  • Support services are shown in the diagram

Training for career development Maintains consistency in delivery Leadership programme for Partner owners Accreditation course for support staff to ensure increase productivity and efficiency Teachers Training Solution Core Training Management Development Programme Support Staff Courses Comprehensive brief on Education and Public Relations Public Relation Training Courses 2011 Board Marks. All right reserved. 9. EDUCATION THROUGHTECHNOLOGY

  • Online (Internet, V-SAT)
  • English classes through V-SAT, (To cover Remote areas)
  • Anywhere Teaching & Learning Methodology
  • Career Counseling, Admission Abroad guidance through V-SAT
  • Online test for different courses

2011 Board Marks. All right reserved. 10. STUDENTS DILEMMA PARENTALEXPECTATION EXAMPRESSURE TUITIONS CO-CURRICULARACTIVITIES PEERPRESSURE 2011 Board Marks. All right reserved. 11. SUBJECTS & CLASSESS As a logical extension we would also be introducing courses for State Level Engineering and Medical entrance competitive examinations 2011 Board Marks. All right reserved. CLASS XII CLASS XI CLASS X CLASS IX CLASS VIII CLASS VII CLASS VI CLASSES to VI to XII MATHS PHYSICS CHEMISTRY BIOLOGY ACCOUNTANCY ECONOMICS EVS HISTORY & CIVIC GEOGRAPHY ENGLISH ENGLISH CONVERSATION SUBJECTSCBSEICSE STATE 12.

  • To become a BoardMarks Partner the applicant must match the expectationsunder certain categories such as:
  • Applicant must also display a passion towards Education and should agree with philosophies promoted by BoardMarks

Ideal Candidate Profile PROCESS TOBECOME A PARTNER 2011 Board Marks. All right reserved. Vision Meets Financial Qualifications Ideal Candidate Requirements BusinessExperience/ Skills Geographicallydesirable Student Maniac Proper Traits Committed toBuilding peoplecapacity 13. STEP BY STEP PARTNERSHIP PROCESS WITH APPROVAL TIMELINE 2011 Board Marks. All right reserved. 14. PARTNER ROLE

  • The following is expected as a pre-requisite for any partner
    • Have a s space of 1000- 2200 sq. ft. area at a prominent location
    • Have local market knowledge
    • Be responsible for student acquisition
    • Undertake local marketing activities

Bus Panels/ Auto Panels Posters Banners Leaflet Inserts Local cable ads Kiosks onlamp posts Hoardings Operating manuals 2011 Board Marks. All right reserved. 15. Capital Investment The capital expenditure is Rs. 2,24,500 + Rs. 1,00,000 or 50%(whichever is higher)* *Depending on location of operation and six months working capital, hardware, software, infrastructure, etc. Warm Start An established business that already has a 50 student capacity INVESTMENT ANDFINANCIALS Cold Start New business The capital expenditure required for aCold Startis Rs. 7,06,000 to Rs. 32,55,000* 2011 Board Marks. All right reserved. 16. Fees and Charges for Cold start Joining Fee It is a one time payment.Forcold startapplicants the joining fee varies from Rs. 1,00,000 to Rs. 15,00,000 depending on the area of potentiality For warm start applicants the fee is Rs. 1,00,000 or 50% ofcold startRoyalty Fee A fee of 27% on income (including tuition fees, management income, etc.) received at the office is charged.Marketing Contribution Everypartner contributes 2% of all income to the marketing fund Software Fee A monthly software development fee of Rs. 1,500 is charged Stream Fees and Charges to be paid by Partners INVESTMENT ANDFINANCIALS (CONTD..) 2011 Board Marks. All right reserved. 17.

  • BoardMarks provides all itspartners a start up package which willcontain branding material. It is recommended to utilize this package in order to maintain a similar brand identity across all partners

PROPERTY AND VEHICLE SIGNAGE Corporate Merchandising and Branding INVESTMENT ANDFINANCIALS STAFF UNIFORMS 2011 Board Marks. All right reserved. 18. Corporate Merchandising and Branding INVESTMENT ANDFINANCIALS STATIONERY MEMENTOS 2011 Board Marks. All right reserved. 19.

  • For more details and opportunities in India, please contact us at
  • E-mail :[email_address]
  • Ph : 080 - 40600926
  • Fax : 080 - 40600700

Enquire now to find out how you can be a part of theBOARDMARKSfamily ! INVESTMENT ANDFINANCIALS Head Office - Bangalore Regional Offices: Bhopal | Chennai | Delhi | Hyderabad | Kolkata | Mumbai | Pune| Ranchi International Offices: Dubai | Singapore 2011 Board Marks. All right reserved. 20. THANK YOULooking forwardto partnering with you. 2011 Board Marks. All right reserved.