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M&ACASESTUDY:CLUBPENGUINPRE‐ACQUISITION
FITWITHTWDCSTRATEGY
•DisneybrandableIPwithstrongappealtochildren
•Newbusinessmodeltoaddtoourecosystem
Thursday, February 24, 2011
M&ACASESTUDY:CLUBPENGUINPRE‐ACQUISITION
STANDALONEATTRACTIVENESS
•Leaderinhigh‐growthvirtualworldsmarket
Thursday, February 24, 2011
FITWITHTWDCSTRATEGY
•Newandengagingpla[ormtoaddtoourecosystem
M&ACASESTUDY:PLAYDOM
Thursday, February 24, 2011
STANDALONEATTRACTIVENESS
•Leaderinhigh‐growthsocialgamesmarket
•Lowerriskprofilethanconsolegames
•Provenmicro‐transacJonsexperJse
M&ACASESTUDY:PLAYDOM
Thursday, February 24, 2011