By: Raksha Chandra

A promotion tactic designed to associate a company, product, or service with a particular event, or to attract the attention of people attending the event, without payment being made for an official sponsorship.

To capitalize on the goodwill of a popular sponsored event.

Intentionally confuse the public for considering the brand to be the main sponsor.

to deflect some attention away from the competing

sponsors

to reduce the effectiveness of their communication

while also undermining the value and the quality of

the sponsorship opportunity that was sold

Brand Recall For associating the product with the event Competitive strategy

Super Bowl in US Social networking site by Nike and Google Dutch beer company(Bavaria) in the recent

World cup match

http://www.yourdictionary.com/business/ambush-marketing

http://www.football-marketing.com/2010/06/16/beer-company-employs-ambush-marketing-at-world-cup-2010/