Stand AMBAR, ideias no papel / Frankfourt *07Stand AMBAR, ideias no papel / Frankfourt *07Stand AMBAR, ideias no papel / Frankfourt *07Stand AMBAR, ideias no papel / Frankfourt *07AMBAR, ideias no papel Showroom / Frankfourt *07AMBAR, ideias no papel Showroom / Frankfourt *07AMBAR, ideias no papel Showroom / Frankfourt *07AMBAR, ideias no papel Showroom / Frankfourt *07

Numa feira com centenas de stands e milhares deprodutos, é fundamental que o espaço expositivose assuma como catalisador da atenção dosvisitantes e, a partir daí, consiga mostrarhierárquica e criteriosamente os produtos emexposição.Partindo da folha de papel como elemento geradorda proposta, criou-se um stand conceptual eplasticamente ligado aos produtos expostos. Assim, desenha-se um corpo ondulante que seapropria do espaço vazio, organizando-o. Esteplano dinâmico, de cor branca, cria uma sensaçãode leveza, uma ausência presente, no semprecaótico quotidiano de uma feira.

In a exhibition with hundreds of stands andthousands of products, is fundamental that theshowroom capt the attention of the visitors. Using asheet of paper as the generating element of theproposal, we created stand conceptual andplastically linked to the displayed products. Awaving body is drawn and appropriates the emptyspace, organizing it. This white dynamic plan,creates a slightness sensation, a present absence,in the always chaotic life of a exhibition.

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referências referencesreferencesreferencesreferences richard serrarichard serrarichard serrarichard serra

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imagens 3d 3d views 3d views 3d views 3d views Stand AMBAR, ideias no papel / Frankfourt *06 07Stand AMBAR, ideias no papel / Frankfourt *06 07Stand AMBAR, ideias no papel / Frankfourt *06 07Stand AMBAR, ideias no papel / Frankfourt *06 07AMBAR, ideias no papel Showroom / Frankfourt *06 07AMBAR, ideias no papel Showroom / Frankfourt *06 07AMBAR, ideias no papel Showroom / Frankfourt *06 07AMBAR, ideias no papel Showroom / Frankfourt *06 07

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2006 2006 2006 2006 2006

2006 2006

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2007 2007200720072007

2007 2007200720072007Stand AMBAR, ideias no papel / Frankfourt *06 07Stand AMBAR, ideias no papel / Frankfourt *06 07Stand AMBAR, ideias no papel / Frankfourt *06 07Stand AMBAR, ideias no papel / Frankfourt *06 07AMBAR, ideias no papel Showroom / Frankfourt *06 07AMBAR, ideias no papel Showroom / Frankfourt *06 07AMBAR, ideias no papel Showroom / Frankfourt *06 07AMBAR, ideias no papel Showroom / Frankfourt *06 07

Creditos Creditos Creditos Creditos CreditsCreditsCreditsCredits ClienteClienteClienteCliente Client Client Client Client ambar, ideias no papel s.a. Orçamento Orçamento Orçamento Orçamento Budget Budget Budget Budget €50.000,00

Arquitectura Arquitectura Arquitectura Arquitectura Architecture Architecture Architecture Architecture 100 P P P Planos Arquitectura L....daDesign grafico Design grafico Design grafico Design grafico Graphic designGraphic designGraphic designGraphic design Pedro SerapicosConstruçãoConstruçãoConstruçãoConstrução Construction Construction Construction Construction Aguimóveis, L.daProjectos Projectos Projectos Projectos Projects Projects Projects Projects 2005 – 2006ObraObraObraObra Construction Construction Construction Construction 2006 2007

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