+

http://aplhaalienz.wix.com/alphaalienz

Introducing AlphaAlienz,

a mobile app that motivates

kids to read for FUN.

Points, rewards and special

missions give kids incentive

to read and inspire an

appetite for books without

requiring any nagging by

parents.

+ The Problem

Let’s face it…

Parents are busy and reading

isn’t always a priority.

• One study (Scholastic, 2013) finds that,

among children who are frequent

readers, 57% of parents set aside time

each day for their child to read,

compared to 16% of parents of children

who are infrequent readers.

Until now...

Source: Common Sense Media, “Children, Teens, and Reading”, 2014.

+ The Kids

Reading for fun is dropping

dramatically as kids get older.

• The proportion of kids who are daily

readers drops markedly from childhood

to the teen years. One study (Scholastic,

2013) documents a drop from 48% of 6-

to 8-year-olds down to 24% of 15- to 17-

year-olds who are daily readers.

• According to government studies

(NCES, 2013), since 1984 the proportion

of 9-year-olds who read for pleasure

once a week or more has dropped from

70% to 53%.

Until now...

Source: Common Sense Media, “Children, Teens, and Reading”, 2014.

+ The Solution

How cool would it be if your

KIDS asked YOU to get them

more books to read?

Introducing AlphaAlienz,

a mobile app that motivates

kids to read for FUN.

Points, rewards and special

missions give kids incentive

to read and inspire an

appetite for books without

requiring any nagging by

parents.

Give kids a reason to read

and watch their reading soar!

+ The Concept

Welcome to

Camp AlphaAlienz!

Kids are new recruits at an

alien training camp where

the mission is to read books!

All recruits begin in the

Omega team and must read

books to earn points, unlock

rewards and level up.

The goal: Read the most

books and reach the rank of

AlphaAlien!

+ The Sergeant

What’s a training camp

without a leader?

Kids will be guided in their

mission by the alien officer

Sergeant Reed Books.

Don’t worry…This sergeant

won’t make your kids do

push-ups or clean the latrine.

What he will do is give kids

lots of positive encouragement

to keep reading.

Hats off and a big salute

To Sgt. Books!

+ The Target

Customized for different

reading levels

AlphaAlienz is designed for

Kids 5-11 and offers a fun,

motivating experience that

adapts to a child’s current age

and reading level.

Boys & Girls 5-11 will love

AlphaAlienz! Parents too!

+ The Levels

From Omega to Alpha…

Kids read to the top!

All alien recruits start at the Omega

rank and must work their way up to

Alpha. That’s 24 levels in all!

1. Alpha

2. Beta

3. Gamma

4. Delta

5. Epsilon

6. Zeta

7. Eta

8. Theta

9. Iota

10. Kappa

11. Lambda

12. Mu

13. Nu

14. Ksi

15. Omicron

16. Pi

17. Rho

18. Sigma

19. Tau

20. Upsilon

21. Phi

22. Chi

23. Psi

24. Omega

+ The Motivation

Kids read books. They earn cool

rewards. Simple as A-B-C.

Points

Kids earn points for every book they

read. Print books or e-books, fiction or

non-fiction, books for school or books

for fun…They are all worth points!

Rewards

Kids redeem their points for rewards

like ice cream, a trip to the movies, an

extra hour of TV time… even an Xbox!

Surprises

Kids will also earn aliens, fun stuff for

their alien’s cabin, extra points and

other surprises to keep them engaged!

+ The Aliens

Kids were always out of this world.

Now they have their own alien!

Alien avatar

Kids get to customize their alien avatar,

care for their alien, and even send their

alien care packages!

Pimp your alien’s room

Kids can decorate their alien’s room

with points they earn reading books.

Fun surprises

Along the way, kids can win bonus

points, go on special missions and even

get surprise messages from Sgt. Books!

+ The Game

Because aliens and kids

just want to have fun.

The app also features a fun game

starring Sgt. Books and the recruits from

Camp AlphaAlien.

Do you have what it takes to earn the

rank of AlphaAlien? You’ll have to play

to find out!

+ The Parents

An app for kids with parents

in mind.

• Easily add rewards that kids can “buy”

with the points they have earned.

• When kids finish a book, their parents

approve and the kids get their points.

So simple!

• AlphaAlienz provides fun questions that

parents can choose from to confirm

their child read the book. It’s not a

quiz…It’s a chance to talk with your kids

and share their new joy of reading!

+ Here is what potential users (parents and children) said

about our app:

0% 10% 20% 30% 40%

Definitely not

Maybe

Probably

Absolutely

5%

28%

31%

36%

If a mobile app used points, badges and rewards to give kids incentives to read, how likely would you be to use this app

with your kids under 12?

No. respondents 100 in Brazil, 80 in USA

0% 10% 20% 30% 40%

I don’t have kids under 12

They wouldn’t

Maybe

Probably

Yes, absolutely

4%

3%

31%

37%

26%

How interested do you think your kids under 12 would be to use this app? (Feel free to ask them!)

No. respondents 100 in Brazil, 80 in USA

+ Which kind of feedback made us change the initial idea

about the App?

Initially we were planning to allow parents to choose the rewards themselves. The survey results

showed that many parents did not require this option, especially the ones surveyed in Brazil (69%).

Therefore, we decided to make this optional and develop further the features of the app that would

allow for it to assign rewards depending on several criteria.

55% 37%

8%

Would you prefer the app to offer predefined rewards,

or do you prefer to choose the rewards yourself?

The app chooses

The parents choose

I don’t like the idea of

giving rewards for

reading

+

To join the AlphaAlienz mailing list, visit:

http://aplhaalienz.wix.com/alphaalienz

For more details on the face-to-face interviews

check our video:

https://www.youtube.com/watch?v=8a4rZVPl9V

Q&feature=youtu.be