All In With Digital, Digiday Retail Summit, June 29th, 2016

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Transcript of All In With Digital, Digiday Retail Summit, June 29th, 2016

ABOUT H2O+ BEAUTY

We believe in skin care for every beauty. We believe beauty is yours to define and the future belongs to those who are confident in their own skin. One thing is indisputable: Beauty Begins Within.

26 YEAR-OLD BRAND REFRESHED

THIS YEAR

MISSION STATEMENT

+

ADVANCED TECHNOLOGY

PURE WATER

PRODUCT PHILOSOPHY

44 NEW PRODUCTS FOR

SKIN & BODY

SAN FRANCISCO BASED/INNOVATION

FOCUSED

CUSTOMER-FIRST = DIGITAL-FIRSTAs consumer habits change, brands need to evolve.

START A CONVERSATIONLet the customer inform product innovation

PRODUCT DEVELOPMENT

PRODUCT MARKETING

CUSTOMER FEEDBACK

BUILDING THE RIGHT AUDIENCEBeing in the right places with the right message.

PHYSICAL ACTIVATIONS W/

DIGITAL EXTENSIONS

OWNED SOCIAL MEDIA

RELEVANT INFLUENCERS

FINDING THE RIGHT DISTRIBUTIONWorking with Digitally Minded Retailers

MAIN TAKEAWAYSLISTEN TO YOUR CUSTOMER

EMBRACE CHANGELEVERAGE ALL AVENUES AVAILABLE