Perfecting The Digital Experience, Digiday Retail Summit, June 27th, 2016

8

Transcript of Perfecting The Digital Experience, Digiday Retail Summit, June 27th, 2016

PowerPoint Presentation

1

Service

With

Accessorizing

Talent

SWAT Stylists

2

Every touch point is an opportunity to build a relationship.Infuse a human element back into the shopping experience, and maintain our personalized, one-on-one customer service.Use technology to remove friction.

The SWAT Philosophy

3

SWAT Gets Social

Stylists personalities shine through.She creates how-to content and styling tips.She engages with customers post purchase and solidifies relationships.

Technology for Engagement: Video Chat

Co-browsing the site is similar to shopping in-person.Face-to-face interactions are fun and memorable. Customers recognize our product knowledge and trust our opinions. Were the (bauble-obsessed) BFF you shop with.

Video Chat on Site

How-to Video Content

Going the extra mile for a simple style request.

Use video for a uniquely tailored experience.

Make her feel special, but content is relevant for all customers.

@BaubleBar, @NinaKnowsBest_BB@BaubleBar, @Nina_Knows_Best

Thank you!#BaubleBar #SWATStyle

8