All about ICT in Indonesia ajalah · WINDOW DRESSING Majalah ICT No.05•March 1-15, 2013 3 Samsung...

Majalah ICTAll about ICT in Indonesia

No. 05 • March 1—15, 2013

The War Among Operators Is On

Wanting The Second

Awaiting LTE Policy

BlackBerry Z10 Has Landed

Erik Meijer

E-Magazine|Free www.majalahict.com

ASUS Padfone 2

Time flies, there have been five editions of our magazine present among readers. Various issues and analysis have been presented to provide satisfaction for you.

Our style presents different information compared to any other telecommunication magazines. We provide writings with more indepth alongside with our analysis which objective is to provide illustration for business actors and investor nominees concerning telecommunication industrial condition in Indonesia.

Actually there are quite many requests from our readers to print this ICT Magazine however we believe digital technology is the future, print media will gradually be replaced by online media that is able to update news every hour, even every minute, just like what we do at www.majalahict.com

Due to the above reason, temporarily we do not print ICT Magazine. However, we consider this matter as an input for our future plans.

Lastly, we will never get bored to expect inputs from readers in order for us to be better and better. Thank you.

COVER PHOTOGRAPH: Erik Meijer

COVER DESIGN: F. Tian

PHOTOGRAPHER: Kahfi Kamaru

Index:BlackBerry Z10 Has Finally Landed....................................8Indonesia Gadget Industrial Dynamic.................................10MNVO, Is It Possible for Indonesia?..............................14

No.05•March 1-15, 2013Majalah ICT2

FROM EDITOR

Goodbye SMS........................20

Arif PitoyoChief Editorial

PUBLISHERIndonesia ICT InstituteFounder Heru Sutadi

EDITORIALEditor in Chief Arif PitoyoEditorial Address : Villa Cemara No.22 Jl. Sawangan Raya-DepokEmail: [email protected]

ADVERTISING & PROMOTIONEmail: [email protected]: 081511510000 (arif)Facsimile 021- 7756782

ADVERTISING TARIFFCover184 x 50 mm = IDR 10 million/edition50 x 50 mm = IDR 5 million/edition

Back pageFull page = IDR 10 million/editionHalf page = IDR 7.5 million/edition184 x 50 mm = IDR 5 million/edition50 x 50 mm = IDR 1.5 million/edition

Inside pageFull page = IDR 7.5 million/editionHalf page = IDR 5 million/edition184 x 50 mm = IDR 2.5 million/edition50 x 50 mm = IDR 1 million/edition

WINDOW DRESSING

No.05•March 1-15, 2013Majalah ICT 3

Samsung Galaxy S4

ASUS is still consistent with the design that succeded in presenting innovation in the industry by combining smartphone, Android and tablet and it has incredible mobile flexibility. Such gadget is present with higher specifications supporting LTE, NFC as well as becoming the tablet that has been totally redesigned.

In terms of specifications, a Qualcomm Snapdragon S4 1.5 GHz with RAM in the size of 2 GB ascertains that this gadget has an extraordinary performance in smartphone and tablet modes.

Screen with HD 1280 x 720 resolution as well as Super IPS+ using display Corning Fit Grass is capable of presenting sharp images, details with accurate colors, wide perspectives and brightness up to 550 nits for high outdoor visibility.

This super phone also has 13 mega pixel camera with high per formance used and capable to capture images with magnificent details and without any pause on its shutter.

This smartphone Android 4.7 inches with high specifications is equipped with unique docking. (majalahICT/01)

Intel launches Atom dual core processor that supports multiband LTE network, following its two competitors: Nvidia and Qualcomm which not so long ago also released processors of the same class.

Such mobile chip gadget is named Clover Trail +, 32nm (nanometer) processor present in three SKU: Z2580, Z2560, and Z2520 with the speed of 2.0GHz, 1.6GHz, and 1.2 GHz respectively.

In its press conference, Intel claimed that Clover Trail+ cosumed less battery energy compared to its present high-end gadget competitors.

Such latest chip also supports

screen with the resolution of 1900 x 1200, suitable for the future android tablets. Atom Clover Trail + has already supported Android 4.2 (Jelly Bean) and HSDP+ network.

Intel conveyed that it was ready to be the partner of ASUS, Lenovo, and ZTE to integrate Clover Trailer + into tablets and smartphones it produced. (majalahICT/02)

The rumor that Samsung will immediately release Galaxy S4 series causes various speculations. One of them is another rumor that Samsung will install the bendy OLED technology screen into Samsung Galaxy S4 as one of its mainstay features.

It is undeniable that the prime launch of this smartphone is one of technological news highly anticipated by premium class sophisticated gadget lovers.

Samsung Galaxy is predicted to support 5 inch screen, larger by 0.2 than the previous generation. It also has the latest Exynos 5 ARM Cortex-A 15 CPU technology with the capacity of 1.7 GHz. Such newest Samsung is supported by camera with the capacity of 13 MB able to take pictures with the resolution of 4208 x 3120.(majalahICT/01)

At present, BlackBerry users are hunting for power banks. Consequently, the sales of such small device that stores electric current have gone through

the roof, even in the last 2 weeks, the promotional kit for purchasing BlackBerry is free prower banks.

Unlike Malaysia or Singapore where BTS 1 and other BTS are adjacent, in Indonesia they are far apart therefore it takes efforts to obtain signals and this consumes battery the most. (majalahICT/02)

ASUS Padfone 2

Intel Atom Dual Core

Power Bank

HOT NEWS

Arif Pitoyo


BlackBerry Z10 Pre-Order

Competition in selling BlackBerry Z10 is getting tighter. It is normal since BlackBerry Z10 is one of the most wanted smartphones in March.

Operators are attractively competing in offering packages and prices of BlackBerry Z10 that was launched recently in Indonesia.Axis

After Telkomsel releases this new version of BlackBerry with a price of IDR6.5 million during the pre-order, Axis Telekom Indonesia dares to offer lower price.

Just like any other cellular operators in Indonesia, Axis also has already opened BlacBerry Z10 pre-order with bundling package. Axis charges the bundling of its service package with BlackBerry Z10 in the amount of IDR6.4 million.

Generally BlackBerry Z10 pre-order took place from March 6 to March 12, 2013 and just like any other operators, goods claim may be conducted on at the same time of ordering starting this March 15.

Particularly for Axis, pre-order is only opened exclusively for selected customers, namely those who were invited. Customers who obtained invitations from Axis just have to confirm the same through Short Text Message.

The War Among Operators Is On

HOT NEWS


For those who did not get invitations, Axis also provides opportunities for customers who are interested in BB Z10 by registering their names through Axis Customer Service or by contacting 838 from their Axis numbers. For this preliminary stage Axis only provides 1,000 BlackBerry Z10 units. Axis will not add its goods stock until the number of interested customers increases.Telkomsel

Previously, the war for BlackBerry Z10 sale was started by the master of cellulars, Telkomsel. Telkomsel has officially opened BlackBerry Z10 (BBZ10) online through www.telkomsel.com/bbz10.

During this online purchasing period, kartuHelo customers have the opportunities to obtain BBZ10 with special price only IDR6,500,000 or to obtain discount in the amount of IDR500,000 through the exchange of Telkomsel points.

This pre-order opening marks the sale of BBZ10 Telkomsel with official guaranty from BlackBerry in Indonesia. BBZ10 also marks the highly significant change in customer experience for BlackBerry customers.

BBZ10 users no longer need to subscribe BlackBerry Internet Service, they only need to subscribe data package from Telkomsel for all activities related to the internet.

To support this, Telkomsel provides HSPA data connection with a speed of up to 14.4 Mbps. Further it is also supported by HD voice feature that causes

clearer and lucid voice quality through Telkomsel 3G network, particularly in 7 cities in Indonesia: Jakarta, Medan, Bandung, Surabaya, Bali, Balikpapan and Makasar.Indosat

Indosat has


HOT NEWS

also officially openend BlackBerry Z10 pre-order. Indosat customers may immediately conduct BlackBerry Z10 pre-order through www.indosat.com/BBZ10. As an operator that is committed to provide the best user-experience for its customers, Indosat is ready to support BlacBerry Z10 technology through the existing various products

and services.This is

demonstrated by the relaunch of Indosat Mentari, Premium Pre-Paid Card designed for smartphones with various complete and interesting packages. In addition the presence of Super 3G + and Super WiFi services enable Indosat customers to use this latest smartphone optimally.

Indosat is the first operator that presented BlackBerry service in Indonesia. Loyal customers who intend to obtain Pre-order may access www.indosat.com/BBZ10. Pre-order applies openly throughout Indonesia.

To optimize the use of BlackBerry Z10 Indosat will also provide Service Package with 10 beneficial advantages such as 8 GB data with a speed of up to 7.2 Mbps, telephone up to 1,800 minutes per month, unlimited Super WiFi and others, to provide a complete, unique and interesting communication experience.

Top of Form XL Axiata Bottom of FormPT XL Axiata launched BlackBerry Z10 service

bundling program which offers larger benefit and covers data, voice, and Short Text Message packages. The public may pre-order XL BlackBerry Z10 XL bundling package online at www.xl.co.id/blackberryz10 starting today. A prime launching event will be held for BlackBerry Z10 at The Hall

HOT NEWS


Senayan City 8th floor, Jakarta on March 16, 2013. Meanwhile customer who wish to purchase directly (without pre-order) may do so at certain XPLOR and XL Center on March 16-17, 2013.

By the support of HotRod 3G+ the fastest internet service on 3G network, XL expects to fulfill the need of public for the latest and most sophisticated telecommunication gadgets as well as good quality data service.

Public and customers may purchase XL BlackBerry Z10 without down payment and enjoy monthly benefit in the form of 3 GB data quota and free BlackBerry Messenger only by paying installment fee in the amount of IDR615,000/month for 12 months.

Public and customers may also obtain XL BlackBerry Z10 bundling package at XL Center, also at XPLOR at Senayan City and Central Park, Jakarta. Installment program is supported by BCA, BNI, Mandiri, HSBC, Mega and Citibank credit cards. For preliminary stage, XL provides 15 thousand BlackBerry Z10 bundling handsets.

To activate prepaid subscription, XL customers just access *123# from cellular phones. Free BlackBerry Messenger (BBM) obtained by customers will apply during subscription, and will not consume normal quota (daily quota of 5 MB applies). XL BlackBerry service is also supported by 39.452 BTS XL (2G and 3G throughout Indonesia).Multiply.com

Starting today, March 5, 2013, Multiply.com online market opens pre-order for BlackBerry Z10 complimented as optimum platform to deliver the impressive BlackBerry Z10 experience. During the pre-order period which will run up to March 14, 2013, BlacBerry Z10 will be present with a price of IDR6,750,000 (original price is IDR6,999,000).

Pre-order will be presented on this special program page, namely multiply.com/marketplace/BlackBerry. Just like all purchasing processes in Multiply.com, various payment methods are provided, among others Klik BCA, ATM BCA, mandiri clickpay, ATM Mandiri, Credit Cards (Visa/MasterCard) and XL Tunai. As a part of such program, Multiply.com cooperates with BNI and Bank Danamon to provide 0% installment facility for 12 months for credit card holders of such two banking insitutions. (majalahICT/ap)

Operators are attractively competing to offer packages and prices of BlackBerry Z10 launched recently in Indonesia.

”


HOT NEWS

BlackBerry Z10 smartphone has landed in Indonesia. Such cellular phone that promises new matters is entirely touch screen and is the first cellular phone

supported by BlackBerry Z10.BlackBerry Z10 platform is redesigned, re-

engineered, and recreated to create new and unique mobile computing experience.

BlackBerry Z10 will be available on March 15, 2013 in all strores and outlets of BlackBerry Lifestyle which is an official partner of PT Teletama Artha Mandiri, PT Comtech Cellular and PT Surya Citra Multimedia with a retail price ofIDR6,999,000. BlackBerry Z10 is also available in operators in Indonesia and will be separately announced.

Hastings Sigh, Managing Director for South Asia BlackBerry said that he was delighted to confirm that BlackBerry Z10 smartphone had arrived in Indonesia.

Available in two colors: black and white, BlackBerry Z10 smartphone has elegant and typical appearance and is the fastest and advanced BlackBerry smartphone there is.

BlackBerry Z10 has double core 1.5 GHz and

BlackBerry Z10

Arif Pitoyo

Finally Landed

HOT NEWS

2 GB RAM processor, 16 GB of internal memory which may be upgraded and support card up to 64 GB.BlackBerry Z10 Features

BlackBerry Hub is the sole place to manage all of your conversations from personal emails, work emails and messages from BBM, social media update or notification, and the ability to peep BlackBerry Hub from anywhere, therefore you are always only one swipe away from your needs.

BlackBerry Flow is a feature in which you may feel the advantage of experience with BlackBerry 10 by activating application feature that is able to move smoothly simultaneously and assist you in completing your work easily and efficiently. For instance, you may press a list as well as a meeting to see their newest tweets or linked. You may press thumbnail from an image that you just took to start picture editor and quickly change or install filter on such image then share the

same directly with a contact in your BlackBerry.

BBM enables you to share a lot of matters with the most important people for you faster. This BlackBerry Z10 has voice calling and video chat features, introducing the capability to share BlackBerry screen with your BlackBerry 10 contacts.

BlackBerry Balance technology can elegantly separate and maintain application and data work functions from personal content in your BlackBerry gadget (majalahICT/ap)


It seems that next year there will be many changes in telemathic industry, trading regulation and gadget distribution as a result of IT and telecommunication convergence.

In Information Technology sector there are many gigantic corporations in the world, such as HP and Dell. Previously the kings of IT sector were troubled in competing in the gadget world with players such as Apple, Lenovo and others, since convergence with players such as Nokia, Ericson which were also troubled in competing with players such as Samsung, LG and others.

So how is the trouble of market in Indonesia? The market in our country is very large, approximately 50 million cellular phones in the amount of US$4.5 billion were imported...amazing.

For instance, Foxconn high officials recently revisited to negotiate the development of gadget manufacture in Indonesia together with the Minister of Industry. They discussed incentives and how to obtain facility in fulfilling the very large Indonesian market for certain.

The expectation is a regulation that causes import to become more difficult for instance at preliminary stage it must have point of present in various provinces and others. The objective is to fight gadget import parallel products which is illegal.

It is understandable since Foxconn is the largest product assembly corporation just like Apple. Foxconn investment (Hon Hai Group, Taiwan) is not only in Indonesia (the plan is in the amount of US$5 billion/IDR48.3 trillion), but also in China, Brazil, India and Europe.

INFORMATION TECHNOLOGY


Rudi RusdiahTelemathic Community

Industrial Field Head

The Republic of Indonesia

Gadget Industrial Dynamic


INFORMATION TECHNOLOGY

Samsung does not stand still. It is reported that Samsung would develop a gadget manufacture in Indonesia after succeeding with home electronics equipment assembling products such as LCD/LED in Indonesia.

Samsung is also preparing with the presence of Minister of Internal Affairs Regualtion Number 82.2012 and 83 regarding import license which is tightened as well as our strategy for ITA agreement which certainly is closely related Information Technology products.

Therefore it was not a smart decision when BlackBerry seemed to miscast manufacture plant in Penang, Malaysia, as well as not to cooperate with Ministry of Communication and Information related to the regulation surrounding ITE Law: lawful interception article.Large Risk

Indeed, investing in Indonesia is risky considering the unstable infrastructure, uncertain legal politics (IM2 Corruption Criminal Act trial case) and menpower that are often volatile, despite the very large and lucrative market.

BlackBerry refuses to be left behind. It is reported that such Canadian vendor would release BB Money in Indonesia in cooperation with Permata Bank and PT Agit.

This application will be first launched in the world in Indonesia, it is understandable considering Indonesia has the largest BBM market (economic of scale), therefore it faciliatates an e-money application (paperless) to be popularized. The latest BB model launched is BlackBerry Z10 which adds the dynamic of gadget market in Indonesia.

The news of the next day: South Korean vendor prepares amunition, Indonesia is like the candy that attracts information technology business actors, including Samsung and LG, two giants from South Korea.

In such news, Samsung recorded sales (electronic and cellular phone consumers) in the amount of US$187 billion and rapid growth in South East Asia, Oceania and Taiwan by 63%, incredible. Certainly Indonesian market will become more like a sexy young lady that will be contested by electronic champions from various countries.

Our local market is very large, approximately 50 million cellular phones with a value of US$4.5 billion were imported...amazing.

”

PROFILE


20 years is not a short period for a person to be involved in a very

dynamic industry. Telecommunication

industry, particularly in Indonesia, has provided Erik meijer so much experience that could not be told in only one hour of his coversation with majalah ICT on March 7, 2013 in Pacific Lounge, Ritz Carlton Hotel, Jakarta.

It may be said that Erik is a living proof of telecommunication development in Indonesia. He started to work in the telecommunication industry in 1995, he admitted that the telecommunication industry was always alive, due to the hospitality culture in Indonesia.

“In European countries, if we dont have friends, it’s ok, but in Indonesia, the social life is incredible,” he said.

Moving from one operator to another operator causes Erik to have a lot of experience from various and colors of operators.

At this moment, Erik is working in Indosat as Director and Chief Commercial Officer.

When asked about

Wanting The Second

Arif Pitoyo

Erik Meijer


Indosat marketing strategy to win competition, Erik said that there were two main keys, namely innovation and quality.

“In the future, Indosat will become the leader in innovation, and not just a follower. Further is quality, since tariff war is no longer the era,” he said.

This supporter of Dutch soccer team said that his life motto was whatever happened it had to be seen from positive perspective. “If we see all problems from positive perspectives we will enjoy life and not be stressful,” said the husband of Maudi Kusnaedi.

Erik also added that in line with his religion, all problems had wisdoms. If we experience bad luck, consider it as a lesson, and do not give up.

This father of one son added that his life motto was often implemented at work. He admitted that he was always open

with his subordinates, he asked his subordinates to directly talk to him if he made mistakes.Despite his busy life at work, Erik

does not forget his time with his family. On holidays, he spends time strolling at the mall and watches movies with his son and wife.At the end of our conversation, Erik

admitted that he still had many goals in the future including turning Indosat to be the number one operator in Indonesia and he wanted a second child. (majalahICT/ap)

Erik Meijer

•Director&ChiefCommercialOfficerIndosat May 2012 to date •InvestmentBoardMemberNusantaraIncubation April 2011 – April 2012 •PresidentDirectorBakrieConnectivity 2010 – April 2012•DeputyPresidentDirectorBakrieTelecom January2007–April2012•ChiefCommercialOfficerVIVA(VisiMediaAsia) June2008–December2010•ChiefExecutiveOfficerVIVAnews February2009–December2009•VicePresidentTelkomsel May1995–December2006•KPNManager April1991–December1995

PROFILE

OUTLOOK

MVNO had been implemented between Axis and XL

Axiata, however it only lasted less than a year. MVNO was also implemented between Esia and Telkom Flexi in DKI/West Java/Banten areas.

Actually what is MVNO? MVNO is a mutual network utilization cooperation

between two or more telecommunication operators. This type of cooperation is usually conducted between an operator which infrastructure has not been extensive and an old operator.

With this MVNO model, the service providing company will cooperate with another operator through MOU pattern in which payments will be made based on the period of network usage.

In MVNO, there is responsibility separation between network provider and service provider.

Network provider only provides network capacity used for voice communication, Short Text Message and certain technology data communication, for instance GPRS, EDGE or CDMA EvDO from network provider.

Through such type of cooperation, service provider may package its service with its own brand to be conveyed to its customers.

In Indonesia, there have not been many operators that show their intentions in selling parts of their network capacity to also be utilized by other service providers other than to their customers.


MVNO, Is It Possible for Indonesia?

Arif Pitoyo

OUTLOOK


In MVNO, competition will come in terms of service, among others by providing certain added value, for instance customer service handling, distribution channels, and others.

With this method, actually network operators will be more capable to increase its infrastructure capacity usage, which all this time may have not been optimized since it could not cover certain markets.

In Indonesia this MVNO pattern has not been developed, since cellular operators still consider themselves as capable of optimizing their own revenue through service management.

However, in the future, this MVNO pattern is predicted to develop, not only since the user of cellular phones increases, but also there are more specific needs.

In several cases, like quoted from ebizzasia, MVNO may control customer SIM cards, mark, marketing, invoicing and even service.MVNO Benefit

It is undeniable that the presence of MVNO will provide two benefits for network operators, namely to enable network operators to attract new market segment, therefore it will drive their network capacity optimizing faster and to enable operators in developing their marketing, sales, invoicing, relation as well as business handling efficiency.

However, there is also a negative side, namely the ability of MVNO to canibalize the exsiting customers to further be attracted to obtain service from MVNO, not the network owner operators.

MVNO is predicted to be more difficult with the case of IM2. Inter operator joint network usage could be considered by The Attorney as jointly using frequency, and this is nuisance. (majalahICT/ap)

” MVNO may control customers SIM card, mark, marketing , invoicing and service handling activities.

GALLERY


Indosat Obtained 2 Awards– Withthecommittmenttoalwaysprovidethebestserviceforcustomersandparticipateindevelopingsmartgeneration,Indosatonceagainobtained2awardsnamelyBestCustomerServicesandBestCSRprogram–IndonesiaisLearninginthe10thSelularAwardeventheldinJakartalastnight.ThesetwoawardsareformsofcommunityappreciationforIndosatwhichallthistimeithasalwaysprovidedthebestforits

customersaswellasprovidedpositivecontributionsforthestatethroughCSRprogams,particularlyIndonesiaisLearningProgram.(majalahICT/01)

PT XL Axiata Tbk (XL) succeededinobtainingawardsin3categoriesattheSelularAward2013.InthisannualeventheldbyMajalahSeluar,XLobtainedMostInnovativeProgram(Paket

Serbu),BestDataServices,andCEOofTheYear2012forXLPresidentDirectorHasnul

Suhaimi.TheawardwashandedinJakartaonThursdaynight

(3/7).(majalahICT/01)

HTC One Launching–onMarch4,2013HighTechCorporation(HTC)announcedthenewestflagshipsmartphoneproduct:HTCOnewhichwaswrappedinalumuniumunibodywithoutanygapandusesthebrilliant4,7”screen,FullHD(1089p).ThepresenceofHTCBlinkFeed™,HTCZoe™andHTCBoomSound™offersHTCOnesmartphoneexperiencethathasneverhappenedbefore.(majalahICT/03)

GALLERY


Axis roaming tariff–AXIShasjustextendeditsfixedtariffforunlimitedBlackBerryroamingservicetoChina,causingthisservicetobeavailabein43countriesallovertheworld.CooperatingwithUnicom,oneofthelargestoperatorsinChina,AXIScustomersmaycontinuebeconnectedwithfamiliesandfriendsusingunlimitedBlackBerryroamingserviceonlyforIDR49,000perdayduringtheirvisitstoChina.(majalahICT/02)

Indosat Offered Smartphone and Interesting Bonus Economic Package –Understandingthecustomersneedoftelecommunication,Indosatpresentedvariousservicesandinterestingpackagestooptimizecustomerssmartphonesandgadgetsinthe19thMegaBazaarComputereventheldinJakartaConventionCenterHallBstandJ,SurabayaGrandCity,BoothVIP2&VIP#onMarch6–10,2013andatJogjaExpoCenter,boothNonMarch9-13,2013.InthiseventIndosatofferedvariousbundlingpackageswithsmartphonesandtabletstoprovidefacilitiesandconvenienceforgadgetandsmarphonelovercommunitytoobtaincommunicatingsolutionwithoutlimitandwitheconomictariff..(majalahICT/03)

Indipreneur Telkom –PTTelkomTbksuccededingenerating501micro,smallandmiddlebusiness

(UMKM)actorsinIndonesiaDigitalEntrepreneur(IndiPreneur)released

onFebruary11,2013.Fromsuch501UMKM,485UMKMactors

developedtheirbusinesssites,therestofthemusede-tokoapplicationfortheirbusinesstransactionsonline

(e-commerce). (majalahICT/02)


Heru Sutadi

Indonesia has just completed additional 3G block selection process. Subsequent to this selection, entire structuring towards block or range 1.2 GHz used for 3G will certainly be followed up. At

present, the condition of operators that obtained allocation of 2-3 blocks are contigous. On the other hand, the adjacent blocks are believed to be more efficient and effective in utilizing frequency spectrum compared to the ones that are not.

The adding of 3G block for several operators are temporary solution , in which technology with larger capacity and higher speed ability is required, therefore 4 technology adoptions must immediately be taken into account. One of which is adopting Long Term Evolution (LTE).

In adopting LTE, The Global Mobile Supplier Association (GSA) recorded that on January 8, 2012 there were 145 LTE networks that have been commercial in 66 countries.

For Indonesia, the most important matter is to first prepare an ecosystem well. Learning from 3G and Wimax adoption, in LTE adoption all matters from spectrum allocation policy, standardization, vendor, operator as well as the community readiness must be emphasized.

In frequency determination, to this day there have not been any policy certainty, in which LTE will be allocated. Despite in preliminary discussions range 2.3 GHz that is still 60 MHz left would be used for LTE alongside Wimax.

Meanwhile digital dividend at 700 MHz awaits for 2018, when all of Indonesian areas migrate from analog to digital television.

Indeed the most used frequency range for LTE at this time is 1800 MHz.

Awaiting LTE Policy

REGULATION


In GSA record, 40% of LTE networks that have been commercial in 145 operators use 1800 MHz frequency. To utilize this certainly neutral technological policy needs to be applied, and particularly for condition in Indonesia in 1800 MHz there is operator frequency allocation that is not adjacent and unbalanced among operators. This may be a homework to be solved, and ideally conducted simulateneously with 900 MHZ band.

Frequency determination also will imply on standardization, on order for interoperability issue to run without any constraints.

The ecosystem also needs to see the readiness of vendor related to the selected frequency allocation, from BTS up to gadget from users side, for data access. Meanwhile for operators, operator trechnological strategy needs to be elaborated in the future, including to answer when is the right time to adopt LTE, since it is related to operators’ abilities in providing budget to change network to LTE as well as paying spectrum user fee. For 3G additional block alone, Telkomsel and XL each is obligated to pay IDR615.87 billion just for 5 MHz. LTE needs at least 15 even 20 MHz.

The role of users cannot also be ignored in the ecosystem. Socialization and education are highly needed. The effort in providing comprehension to utilize data, voice as well as text service by way of

CETAR is required here. Ir means by way of CErdas (smart), TAhu waktu (aware of time) and Rasa bertanggung jawab (sense of responsibility).

If the ecosystem is ready, then it is time to determine whether LTE will be adopted and when is the right time to adopt the same. (majalahICT)

LTE Device at 1800 MHz

1800 MHz Frequency Tape allocation in Indonesia

Source:4GdepkoinfoGroupStudy

REGULATION

Subsequent to the determinaton of 3G winner namely Telkomsel in the first place and XL-Axiata in the second place, Indonesia entered the broadband era. Broadband era may also be

the mark of the death of SMS or Short Text Message service.

Message service using WiFi or data popularity era will overcast SMS which is considered to be obsolete. SMS (Short Message Service) technology was first delevolepd by two IT people from Germany and France Bernard Ghillebaert in 1984. Both of them were telecommunication field researchers.

It must be admitted, the role of SMS was important in the history of telecommunication development, perticularly in Indonesia, since based on the research done by Majalah ICT last year, approximately 85% of telecommunication users preferred cellular phones for SMS or chatting than telephones. From such 85% approximately 75% come from middle upper class comprises corporate employees, professionals and entrepreneurs.

Viewed from their ages, people who like sending SMS are those who belong to 15-40 year old group, meanwhile above 40 year old people usually prefer telephones.

Analysis that may be taken from this case is that Indonesian people still have shame, hesitation and reluctance culture towards their superiors or business partners or any other partners in conveying messages. They consider written language as more polite and acceptable compared to conversations over the phone.

Such heavy weigh SMS senders prefer text languange than spoken language. Approximately 55% of the people who send more thatn 50

Arif Pitoyo

TELECOMMUNICATION


Short Text MessageGood Bye

messages per day said that they preferred receiving SMS than telephone calls.

However, SMS booming will fade this year, and gradually will be left by its users. Why?

SMS feature was the prima donna of the world’s cellular users before smarphone era began. Now, such feature service has sharply decreased and begins to be left by its users.

This matter is caused by smartphone users who prefer to use services other than SMS such as Whatsapp, Chaton, MSN, Skype, BBM, Twitter, iMessage or Facebook with the same tariff.

There have not been any official records that say the use of SMS has decreased. However there is an indication that strengthens such opinion.

Smartphone that supports the new way of messaging becomes a serious threat for SMS.

The more people using smartphones brings about new habit in message sending. People prefer to send BBM than SMS. The same is true fro Android users. They prefer sending messages through Whatsapp.

The features offered by messenger application are far more various and interesting than conventional SMS. The speed of messages to reach the destinations up to the presence of emoticons that reflect the situation of the users are the reasons why people leave SMS.

The government policy through Minister of Communication and Information that removed SKA based SMS service is also considered as causing people to prefer other facilities. The fee per SMS that has been applied which is IDR23/SMS is considered by many as too expensive.

Compare the same with BBM fee or messengers on smartphones which are free since they are in one package within subscribed internet data. Certainly smartphone users will think twice before they send SMS.

Then what about users of regular features? SMS tariff increase may cause them to purchase smartphones and utilize their messenger services, since at the present affordable android cellular phones are on the rise.

We do not mean to exagerate the impact of the nonexistence of free SMS, however such matter may accelerate the death of SMS, which is predicted to take place this year. (majalahICT/ap)


TELECOMMUNICATION

Attack of smartphones that support the new way

of messaging becomes a

serious threat for SMS.

”

Majalah ICTAll about ICT in Indonesia

EDITORIAL & COMMERCIAL ADDRESS:VILLA CEMARA NO. 22 JL. SAWANGAN RAYA-DEPOK

TELEPHONE: 021-7750301, FACSIMILE: 0217756782, CELLULAR PHONE: 081511510000E-MAIL: [email protected]

WWW.MAJALAHICT.COM

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