Alexis Roizen Portfolio

ALEXIS ROIZENIf a designer applies their total design vocabulary successfully, the end product will show no traces of having been designed at all. It will look perfectly obvious and inevitable.

– William Golden

February 13, 2010

101 W 78th St / New York, NY 10019 / 212.362.4378

To whom it may concern:

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ex et, volorer sumsan vulla con veniam ipsuscipit nulput ilit adio commolo rperaese conse velessectem vulla alit dolore do exer si te commolesto odignit, quatem nim ea commolore ming et praessim nibh ex eum eugiam am, conse-quat lamet, conulla alis nulla facilla accum nullaortie consequis adit velit adign-isit iurer iustie min verit.

Sincerely,

Alexis Roizen, Owner

101 W 78th St / New York, NY 10019 / 212.362.4378

InFocus PublicityC/o Courtney Rainville

1234 County LaneMoscow, ID 83843

A wordmark designed based on the meaning of the word. The Basement wordmark morphed into an up-scale martini bar.

* letterhead and envelope - when sealed, the envelope flap is the shape of a martini glass

* coasters

* business card, front and back

101 W 78th St / New York, NY 10019 / 212.362.4378

101 W 78th St / New York, NY 10019 / 212.362.4378

The glasses are cleanand the drinks are dirtee

For more product information, visit us online at

www.naturalturn.com

104 F

10 10.56mm 6.5mm

natural turn is dedicated to producing all-natural fibers that are hand spun

and hand dyed to give you the purest materials

to work with.

naturalturnA branding and packaging redesign for the natural fibers company, Sunset Creations. The logo recalls the shapes of the earth and the recycling symbol. The circular form is also the abstracted representation of the end view of a skein of yarn. The fashionable Didot typeface was used to link modern-and-hip with an eco-friendly company and fabric.


* close up of yarn label, backside

* packaging collection

We Bake. You Create.

Frosting Frosting FrostingLogo Progression


Logo Manipulation





A bakery specializing in permitting customers to decorate their own desserts.

* logo and tag line


* logo evolution

* logo manipulation

Frosting

Frosting

Frosting

for a delicious cupcake decorating party

FrostingJoin us at

Where we bake ‘em. You create ‘em

You’reYou’reinvited!invited!

June 14 2 p.m.June 14 2 p.m.

Learn tricks for making your dessertslook like they came straight from the bakery

RSVP at Frosting.com/invitatio

n





13 Bakers Way Coeur d’Alene, ID 83814Open 7 am-6 pm, Tuesday - Saturday

For orders and appointments call 208-556-1213

A poster designed from the sentence, “After his death she refused to remove her blood-stained clothing and regretted having washed the blood off of her face and hands.” My design is composed of type. Yet it symbolizes the single gunshot that killed J.F.K. and the blood spatter on Jackie Kennedy’s iconic pink suit.

The pink suit

2008 election poster. It’s aim was to encourage the youth vote. My concept derived from the celebrated children’s book, Everyone Poops. It’s message: You can vote, so do.

Everyone Votes

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one

colu

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two

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Student media rate card

The 2008-2009 rate card for the University of Idaho Student Media department. This is used by the advertising department and their customers. With the limitation of only one spot color, I chose the university’s gold. Design based on an old airline company advertisement.

* front and back of the tri-fold rate card

ax2 + bx + c = 02 + bx + c = 02-b±√(b²-4ac)

first,

outside,

not sure,

last

Quadratic equ.

The Vandal Voice Since 1898

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CONTENTSWEBon

theIt’s NCAA March Madness time again.

Much like Major League Baseball’s Fall Classic extending into November, the college basketball tournament runs into April. The Argonaut has a variety of tour-ney coverage in this issue in hopes that someday the Vandals will actually get into the round of 64. Darn those BSU Broncos and their first WAC basketball title.

Peek inside and on the Web for a brack-et breakdown from Andrea Miller and anal-ysis from Johnny Ballgame. His bracket and notes are there, too, and will be available at www.uiargonaut.com. Exclusive Web only brackets from other Argonaut staff members will also be available throughout the week, including Web/Opinion editor T.J Tranchell’s upset special bracket that has

WSU and UNLV in the Final Four.If you want to share your bracket with

the world, feel free to send your picks to [email protected] and we’ll post it. That way your friends can bask in your genius or laugh at your idiocy, however it turns out.

Sorry, no money will be at stake, only pride.

Keep an eye on the Arg Web site for updates, exclusives and more.

www.uiargonaut.com

Page 9

NEWSNeed a summer internship? You could always have your parents buy you one.

Page 3

theAAtheAthe rgonautU N I V E R S I T Y O F I D A H O

AU N I V E R S I T Y O F I D A H O

A Tuesday, March 18, 2008rgonautTuesday, March 18, 2008rgonautVolume 108, No. 49rgonautVolume 108, No. 49rgonaut

Law of

expone

nts:

*(am )(a

n )=a(m+n)

*ab

m =am b

m

*(am )n

4x = 9

1/4(4x

)=9(1/4)

x=

9/4 Addition Principle:a = b, Addition Principle:a = b, Addition Principle:a + c = b + c for any number c

UI’s Polya Math Center is working to overcome traditional methods

of teaching mathematics

(x1, y1)

(x2, y2)

3x 2+2x 2-4y5x 2-4y

FOIL!

Jeremy CastilloArgonaut

Ask junior Susie Douglas what she thinks about the Polya Math Center and you’ll get the response most University of Idaho students would expect.

“I hate it, it’s horrible,” she said. “Everyone I talk to hates it.”

Douglas is just one of the hundreds of UI students who have been required to use the Polya Math Cen-ter since its fall 2001 inception. It all started with current math department chair Monte Boisen.

“I was at Virginia Tech in the mid-’90s when they created the Math Emporium, which was a created computer lab in a warehouse,” Boisen said. “It was a better way to teach basic mathematics to students. It was very successful.”

While Boisen still worked at Virginia Tech, several people from UI’s math department visited the campus to check out the Empo-rium. But the trip was more than just a meet-and-greet.

“Idaho had been seeing less success reaching students coming with basic math,” Boisen said. “And they saw the Math Empo-rium was devised to address those learning needs.”

Soon after, Boisen was hired as the math department chair to created a lab similar to Virginia Tech’s. His main problem with teaching math by lecturing is students would either get bored or confused, depending on their abilities.

Kirk Trigsted, math lecturer and current director of the Polya Math Center, can back up Boisen’s complaints.

“Basic introduction algebra courses, lectures don’t work for them,” Trigsted said, recalling his experiences teaching Math 108.

“The students in that class have vastly different backgrounds. You have students who haven’t had a math class in 20 years. Oth-ers are fresh out of high school who just graduated with Algebra 2 or calculus. And here I am trying to find a one-size-fits-all lecture,

See POLYA, page 4

Reid WrightArgonaut

The University of Idaho stu-dent fee proposal for the 2009 fiscal year has been completed and is open for student feedback before being sent on to the State Board of Education.

The proposal recommends a $175 increase for resident under-graduate fees. This is a nearly 8 percent change and brings the to-tal fee to $2,380 per student, per semester.

“The proposal will provide revenues that are essential to help the university and various activ-ity areas, maintain and improve programs and services for our students, and invest in areas nec-essary for a vibrant future,” UI President Tim White said.

Out of the proposed $175 in-crease, $50 is going to facility fees, which are used for capital construction and renovations around the campus, such as the Kibbie Dome renovation, said Tyrone Brooks, senior director of administrative operations.

A proposed increase of $97.49 per student per semester is going to the General Education Oper-ating Budget, which includes a broad group of university pro-grams as well as the upkeep of physical buildings and the de-ferred maintenance fund, Brooks said.

Dedicated activity fees also show a proposed increase: $27.51 per student per semester is rec-ommended to go to student ac-tivities. The largest proposed increase in the dedicated activity fees goes to intercollegiate athlet-ics at $6.55.

“We think that this proposal will cover new programs and new initiatives for the student body,” ASUI President Jon Gaff-ney said.

The dedicated activity fee in-crease proposal was put together by a committee of student repre-sentatives.

“It was a balancing act,” said senior Kelby Wilson. “We tried to balance needs across the univer-sity.”

“(The student committee) was very judicious and fair in allocat-ing limited funds,” Brooks said.

Vice Provost for Student

UI seeks feedback about fee increases

See FEES, page 5

Lianna ShepherdArgonaut

For the past two years the physical education department has been undergoing a series of changes to increase efficiency.

“Is what we’re doing the best we can? Are students being pre-pared for life after Idaho?” said Kathy Browder, the physical ed-ucation department chair. “We had to look at ourselves and see if we are being good stewards of the resources we have.”

Last year the program consol-idated two major schools, com-munity health and sports sci-ences. This year, it will be joining the exercise sciences and health.

The program will also elimi-nate six minors and certificates from its repertoire. The elimi-nated programs are social dance, sports ethics, recreation, online instruction certificate, dance performance and character edu-cation certificate.

“A lot of what we’re trying to do involves reducing the re-dundancy in our department. For example, we found that people who wanted to really study dance needed more in-volvement then a minor would allow,” Browder said. “You can’t be a performer with minimal practice.”

The number of students af-fected by the change is expected to be small. Very few people are involved in these programs and some of them have gone whole years without anyone seeking a degree. Social dance averages one person a year.

“These are really specific mi-nors, so with social dance we started rethinking it to see if we could fold it into dance perfor-mance,” she said.

The recreation minor only av-eraged one to two students over the course of five years. Accord-ing to Browder, the broad nature of a recreation minor was not preparing students. The depart-ment instead joined forces with the College of Natural Resources to replace the program with pro-grams for outdoor leadership and sustainable tourism.

Phys. edeliminates minors, certificatesPrograms not being used by students

See PHYSICAL, page 5

SPORTSSPORTSJohnny Ball game lays his Johnny Ball game lays his bracket on the line as March bracket on the line as March Madness play beings Madness play beings Thursday. Page 12

Hayley GuenthnerArgonaut

More than 100 University of Ida-ho students swapped their beach towels and snowboards for con-struction tools and children’s books during the ASUI Center for Volun-teerism and Social Action’s Alterna-tive Spring Break.

This year’s trips had a record number of participants who jumped on flights to states across the South to lend a hand to those in need.

ASUI Volunteer Coordinator Josh Dean said students were scattered across 10 destinations last week as-sisting in everything from homeless shelters, food banks and reading to children to building Habitat for Hu-manity houses.

Their locations included Ash-ville, N.C.; Bay Saint Louis, Miss.; Little Rock, Ark.; Montgomery, Ala.; Newport and Rogersville, Tenn.; Pikeville, Ky.; Spartanburg, S.C.; Santa Clara Pueblo, N.M. and

Salt Lake City. Dean said the low numbers at

each site provided for the ultimate bonding experience among attend-ees.

“The students probably bonded more in just this week than they would have if they had known each other all year,” he said. “(We) came out feeling really connected with (each other).”

ASB co-coordinator Bruce Mann traveled to Bay Saint Louis to aid with hurricane recovery and out-reach for the second year in a row. He said he agreed with Dean and found his group growing very close throughout the journey.

“By the end of the trip, people didn’t want to leave,” he said. “They would look around and say, ‘There is still so much more we can do.’ I felt extremely proud.”

The purpose of Mann’s group was to rebuild and work on six damaged homes in the various stages of completion. He said there

is still a great deal of hurricane re-lief in the Gulf Coast and although many months have passed, help is still needed.

“They still haven’t really made a dent down there,” he said. “We did whatever we could to help.”

When Mann and his fellow vol-unteers weren’t busy painting trim, building walls or cleaning up de-bris, they looked around at a life the majority had never seen. Mann said this trip had a great impact on students and many came back a dif-ferent person when they returned home on Saturday.

“I felt proud of the work we did and the growth our team had,” he said. “I was completely impressed and floored with how much they cared.”

Mann said although the main goal of the trips are to help those in need, it is often those who are help-ing that get the most out of their time.

“What we really try to do is cre-

ate a better citizen,” he said. “(Par-ticipants learn) to recognize the need for service and the idea that we all need a helping hand at some point. It can be pretty emotional and can take a big toll of people.”

The spring break efforts were launched in 2001 with just 12 stu-dents traveling to Seattle. Seven short years later, dozens of students signed up for the trips, and luckily, Dean said the Volunteer Center was able to accommodate everyone who wanted to help.

Dean said two of this year’s des-tinations were a little different than previous or the other ones. Those who traveled to Salt Lake City and Santa Clara Pueblo went with spe-cific intentions to help in fields rel-evant to them.

Dean was the adviser for the Salt Lake efforts that worked with transgender communities, transi-tional housing facilities and youth

Volunteers make most of break

Courtsey photoIdaho junior Garrett Holbrook uses a pickaxe to dig a trench in the driveway of a home in Bay St. Louis, Miss., during Spring Break. Holbrook was one of 121 UI volunteers who spent Spring Break serving around the United States.See ASB, page 5

Photo illustration by Alexis Roizen/Argonaut

ARTSTake a peek behind the curtains Take a peek behind the curtains of this weekend’s production of Dancers Drummers Dreamers.

The ArgonautCover designs for the University of Idaho’s student newspaper.

My goal was to make the paper’s aesthetic enticing enough so that students would prefer it to web-based media.

* “Root of the problem” Story about a math program on campus Design: graph paper and math equations

* “More than blues” Story about depression in students Design: Causes of depression and the visual interpretation of the feeling

* “Lost and found” Written by me, about campus traditions Design: old photo album feel

1st place, front page designIdaho Press Club, 2008

The Waking Prince

Don’t witches cast spells on people other than prin-cesses? The Waking Prince takes advantage of this omission in conventional fairy tales. Prince Jeremy’s royal family is in decline and he determines to take up the work of breaking all spells. He eventually runs up against a spell that makes him re-examine his mo-tives and his old-fashioned methods.

The story’s conclusion is a modern one but the story’s structure is traditional fairy-tale. Therefore, my art direction is a blend of styles. While retain-ing traditional design elements of a fairy-tale, I was careful to avoid elements that would date the story if it stays in print. Text placement is constantly shifting, which reinforces the main character’s unsettled cir-cumstance.

* front cover

* three interior pages

* written by Zoe Roizen Soane

* illustrations by Scott Brundage

can’tbuy THIN

How to go from flab to fab

without spending a fortune,

without being miserable,

and without giving up

the things you love the most

By Heidi Roizen,

creator of SkinnySongs

With David G. Mohler, MD,

Clinical Associate Professor, Stanford University Hospital

S

CAN’T BUY THINThis weight loss book discredits the notion that the rich can shed pounds more easily.

My design concept played on the word “buy.” I used a clothing price tag for the cover image. The author writes about wanting to lose enough weight to wear her favorite leopard-print clothing once again - and hence the cover’s background.

* front cover

* interior sample of a recipe page

* written by Heidi Roizen

ONE-DEROne-der is the true story of a show dog turned pet who can’t part with his former elite status.

One-der is a terrier, a no frills breed. He sees things in black and white and his personality is consequently cartoon-like. The overall concept for the book plays on these two elements.

I riffed off old comic books using box elements and popped action text. One-der is highly self-centered and to play off this personality trait, the text is al-ways centered as well. The Bodoni typeface’s serifs mimic a dogs physical features. Gill Sans was chosen for its short x-height, round o’s and squat appear-ance, like the stature of the dog.

* front cover * four interior pages

* written by Zoe Roizen Soane

* illustrations by Scott Brundage

Just recently, by air mail, I received an invitation to a wedding that will take place in England on April 18th.

It happens to be a wedding I’d give a lot to be able to get to, and when the invitation first arrived, I thought it might just be possible for me to make the trip abroad, by plane, expenses be hanged. However, I’ve since discussed the matter rather extensively with my wife, a breathtakingly lev-elheaded girl, and we’ve decided against it--for one thing, I’d completely forgotten that my mother-in-law is looking forward to spending the last two weeks in April with us. I really don’t get to see Mother Grencher ter-ribly often, and she’s not getting any younger. She’s fifty-eight. (As she’d be the first to admit.) All the same, though, wherever I happen to be I don’t think I’m the type that doesn’t even lift a finger to prevent a wedding from flatting. Accord-ingly, I’ve gone ahead and jotted down a few revealing notes on the bride as I knew her almost six years ago. If my notes should cause the groom, whom I haven’t met, an uneasy moment or two, so much the better. No-body’s aiming to please, here. More, really, to edify, to instruct.

In April of 1944, I was among some sixty American enlisted men who took a rather specialized pre-Invasion training course, directed by British Intelligence, in Devon, England. And as I look back, it seems to me that we were fairly unique, the sixty of us, in that there wasn’t one good mixer in the bunch. We were all essentially letter-writing types, and when we spoke to each other out of the line of duty, it was usu-

For Esme— with Love and Squalor

the warmth of Boo Boo’s neck. “It’s one of those things that go up in the air,” he said. “With string you hold.” The better to look at him, Boo Boo pushed her son slightly away from her. Then she put a wild hand inside the seat of his trousers, startling the boy considerably, but almost immediately withdrew it and decorously tucked in his shirt for him. “Tell you what we’ll do,” she said. “We’ll drive to town and get some pickles, and some bread, and we’ll eat the pickles in the car, and then we’ll go to the station and get Daddy, and then we’ll bring Daddy home and make him take us for a ride in the boat. You’ll have to help him carry the sails down. O.K.?”

“O.K.,” said Lionel.

They didn’t walk back to the house; they raced. Lionel won.

Down at the Dinghy56

Just recently, by air mail, I received an invitation to a wedding that will take place in England on April 18th.

It happens to be a wedding I’d give a lot to be able to get to, and when the invitation first arrived, I thought it might just be possible for me to make the trip abroad, by plane, expenses be hanged. However, I’ve since discussed the matter rather extensively with my wife, a breathtakingly lev-elheaded girl, and we’ve decided against it--for one thing, I’d completely forgotten that my mother-in-law is looking forward to spending the last two weeks in April with us. I really don’t get to see Mother Grencher ter-ribly often, and she’s not getting any younger. She’s fifty-eight. (As she’d be the first to admit.) All the same, though, wherever I happen to be I don’t think I’m the type that doesn’t even lift a finger to prevent a wedding from flatting. Accord-ingly, I’ve gone ahead and jotted down a few revealing notes on the bride as I knew her almost six years ago. If my notes should cause the groom, whom I haven’t met, an uneasy moment or two, so much the better. No-body’s aiming to please, here. More, really, to edify, to instruct.

In April of 1944, I was among some sixty American enlisted men who took a rather specialized pre-Invasion training course, directed by British Intelligence, in Devon, England. And as I look back, it seems to me that we were fairly unique, the sixty of us, in that there wasn’t one good mixer in the bunch. We were all essentially letter-writing types, and when we

J.D. Salinger

Limited Editions Club

Nine Stories

J.D. Salinger

Nine StoriesNine Stories

Nine Stories Redesign

Redesign of J.D. Salinger’s book covers. Salinger’s prose offer layer upon layer of meaning. One might read the stories five times, finding new meanings and interpretations each time. My design echoed Salinger’s deceptive simplicity with use of abundant blank space, line drawings and a palette of colors associated with World War II.

I wanted to capture Salinger’s era: a matchbook but not the cliche of cigarettes and smoke, the tinted and aged paper, the olive drab and deep crimson, and finally the typewriter typeface.

In my design of Nine Stories, each story’s title is ac-companied by a matchbook image. The first story’s match book has nine matches, the second eight, and by the final story only one match remains. The book’s final image is an ashtray littered with butts.

* front cover

* title page

* recto-verso

* close-ups of typefaces and matchbook

ALEXIS [email protected]

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PO Box 3514Post Falls, ID 83854

Alexis Roizen Portfolio

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