AGOF internet facts 2011-06 english version
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agof internet facts 2011-06 plan.net group for digital communication 29.09.2011 2
description
Summary of the main results of the German online study "internet facts" 2011-06
Transcript of AGOF internet facts 2011-06 english version
agof internet facts 2011-06
plan.net group for digital communication
29.09.2011
2
website-ranking may june: net reach Ø month
3
wetter.com keeps gaining net reach
Base: 101.207 unweighted cases (=50,15 m online users in the last 3 months in the German speaking population in Germany 14 years and older);
reporting timeframe: June 2011
Source: AGOF internet facts 2011-06 / plan.net Media Intelligence
2011-
05
2011-
06 Website
Net Reach
in %
unique user
in m.
Difference in UU
To 2011-05
Difference in UU
to 2010-06
contacts
in m.
Ø
contacts
1 1 T-Online 51,1 25,64 -0,23 -0,24 3.699 144
2 2 eBay.de 46,9 23,54 -0,33 +1,65 4.284 182
3 3 WEB.DE 33,8 16,97 -0,22 -0,05 2.480 146
4 4 gutefrage.net 30,2 15,17 -0,40 +3,08 75 5
5 5 Yahoo! Deutschland 28,0 14,03 -0,10 -1,24 923 66
6 6 GMX 27,1 13,60 +0,10 +1,02 2.029 149
10 7 wetter.com 26,0 13,02 +1,81 +2,86 242 19
7 8 BILD.de 25,1 12,59 -0,29 +0,65 2.003 159
9 9 CHIP Online 24,3 12,21 +0,39 +1,71 282 23
8 10 MSN 23,2 11,62 -0,46 -1,71 477 41
33 11 computerbild.de 21,9 10,98 +5,34* +5,04 183 17
11 12 RTL.de 21,8 10,92 -0,22 +1,23 258 24
12 13 SPIEGEL ONLINE 20,0 10,01 -0,33 +0,35 640 64
13 14 Windows Live 19,4 9,70 -0,09 -1,73 588 61
14 15 N24.de 18,1 9,10 -0,52 +0,68 45 5
15 16 VZ Netzwerke 17,1 8,58 -0,73 -4,76 2.174 254
18 17 meinestadt.de 16,1 8,10 +0,22 +1,29 174 22
24 18 ProSieben.de 15,9 7,99 +0,56 +0,45 217 27
16 19 FOCUS Online 15,6 7,84 -0,25 +0,50 133 17
17 20 DasTelefonbuch.de 15,4 7,74 -0,16 +0,28 62 8
*computerbild.de is cooperating with the price search engine Idealo.de since 2011-06; Idealo‘s Unique User counts towards computerbild.de
top-10 sites with stable net reach, wetter.com with
massive gains in unique users.
4
25,64
23,54
16,97
15,17
14,03 13,60 13,02 12,59 12,21 11,62
6
8
10
12
14
16
18
20
22
24
26
28
30
10-01 10-02 10-03 10-04 10-05 10-06 10-07 10-08 10-09 10-10 10-11 10-12 11-01 11-02 11-03 11-04 11-05 11-06
T-Online
eBay.de
WEB.DE
gutefrage.net
Yahoo!Deutschland
GMX
wetter.com
BILD.de
CHIP Online
MSN
Base: 101.207 unweighted cases (=50,15 m online users in the last 3 months in the German speaking population in Germany 14 years and older);
reporting timeframe: June 2011 / Source: AGOF internet facts 2010-I - 2011-06 / plan.net Media Intelligence
Top-10 Angebote nach Nettoreichweite im Zeitverlauf
Angaben in Mio. Unique Usern pro Monat
vz netzwerke suffer from facebook‘s growth in
germany
5
6,24
5,33
8,58
3,99 3,88
0,76
1,46 1,59
0,90
0,65 0
2
4
6
8
10
12
14
16
10-01 10-02 10-03 10-04 10-05 10-06 10-07 10-08 10-09 10-10 10-11 10-12 11-01 11-02 11-03 11-04 11-05 11-06
wer-kennt-wen.de
StayFriends.de
VZ Netzwerke
Myspace.de*
KWICK!
Lokalisten
lastfm.de
Knuddels.de
schueler.cc
*MySpace not reported in Q4 2010 due to switching publishers
Base: 101.207 unweighted cases (=50,15 m online users in the last 3 months in the German speaking population in Germany 14 years and older);
reporting timeframe: June 2011 / Source: AGOF internet facts 2010-I - 2011-06 / plan.net Media Intelligence
Top-10 Social Web Angebote nach Nettoreichweite im Zeitverlauf
Angaben in Mio. Unique Usern pro Monat
publisher ranking may 2011
6
sevenone media back in the top-3
Base: 101.207 unweighted cases (=50,15 m online users in the last 3 months in the German speaking population in Germany 14 years and older);
reporting timeframe: June 2011
Source: AGOF internet facts 2011-06 / plan.net Media Intelligence
2011
04
2011
05 Publisher
Net reach
in %
Unique User
in m
Difference in
UU to 2011-04
Contacts
in m
Ø
contacts
1 1 InteractiveMedia 60,9 30,56 -0,34 4.319 141
2 2 Tomorrow Focus Media 60,4 30,27 0,00 1.595 53
3 3 SevenOne Media 53,6 26,87 -0,10 1.039 39
4 4 IP Deutschland 52,3 26,21 -0,28 3.116 119
5 5 United Internet Media 51,2 25,67 -0,16 4.650 181
6 6 eBay Advertising Group 49,9 25,02 -0,39 5.335 213
7 7 Axel Springer 47,8 23,96 -0,48 2.555 107
8 8 Ströer Interactive 46,2 23,17 -0,06 1.237 53
9 9 Yahoo! Deutschland 44,6 22,36 0,07 1.561 70
10 10 OMS 39,6 19,86 -0,25 976 49
11 11 G+J EMS 37,7 18,92 -0,45 954 50
12 12 ad pepper media 36,8 18,44 0,05 234 13
13 13 Microsoft Advertising 36,0 18,03 -0,07 1.081 60
14 14 iq digital 33,8 16,94 -0,60 2.398 142
15 15 freeXmedia 33,2 16,65 -0,03 1.536 92
17 16 Hi-media Deutschland 27,7 13,88 2,07 500 36
16 17 SPIEGEL QC 27,4 13,72 -0,37 860 63
18 18 Glam Media 21,8 10,91 -0,12 117 11
19 19 Unister Media 21,7 10,88 -0,05 153 14
20 20 QUARTER MEDIA 16,1 8,07 0,97 64 8
over 50 million onliners in germany
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Base: 112.443 unweighted cases (=70,33 m German speaking population in Germany 14 years and older)
Source: AGOF internet facts 2011-06 / plan.net Media Intelligence
70,33 m German
speaking population
14 years and older
use the internet 51,23 m (73%)
have used the internet
in the last 3 months
50,15 Mio. (71%)
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Base: 1999-2009: German population 14 years and older; since 2010: German speaking population 14 years and older
1999-2000: Average values for each quarter per year; since 2011: average values for each month per year
Source: 1999-2004: @facts SevenOne Interactive / forsa. / since 2005: AGOF Internet facts 2005-II – 2011-06 / plan.net Strategic Planning
Onliners (last 12 months)
Figures in %
internet penetration in germany is at 73%
15
26
40
50 52
55 57 58
62 65
68
73 73
0
10
20
30
40
50
60
70
80
1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
9
Base: 112.443 unweighted cases (=70,33 m German speaking population in Germany 14 years and older)
Source: AGOF internet facts 2011-06 / plan.net Media Intelligence
Online use (last 3 months) by age and gender
Figures in %
97 93 94
87
76
58
31
98 95 91
84
66
42
13
0
10
20
30
40
50
60
70
80
90
100
14-19 years 20-29 years 30-39 years 40-49 years 50-59 years 60-69 years 70 years andolder
Men
Women
virtually everyone in the younger demographics is
online
10
Base: 2006-I-2009-I: German population 14 years and older; since 2010-I: German speaking population in Germany 14 years and older
Source: AGOF internet facts 2005-IV – 2011-05 / plan.net Strategic Planning
Online use (last 3 months) by age over time
Figures in %
92
97
86
94
77
92
66
86
50
71
27
50
9
20
0
10
20
30
40
50
60
70
80
90
100
2006 2007 2008 2009 2010 2011-Q2
14 - 19 years
20 - 29 years
30 - 39 years
40 - 49 years
50 - 59 years
60 - 69 years
70 years andolder
steady increase in online use in age groups 50 years
and older in the past two years
11
Base: 112.443 unweighted cases (=70,33 m German speaking population in Germany 14 years and older)
Source: AGOF internet facts 2011-06 / plan.net Media Intelligence
Index Online use (last 3 months) by age and gender
Index 100 = German speaking population in Germany 14 years and older
107
93
136
132
129
120
100
70
28
0 20 40 60 80 100 120 140
Men
Women
14 - 19 years
20 - 29 years
30 - 39 years
40 - 49 years
50 - 59 years
60 - 69 years
70 years and older
only the target groups 60 years and older remain to
use the internet below average
77
66
97
94
92
86
71
50
20
In %
12
Base: 112.443 unweighted cases (=70,33 m German speaking population in Germany 14 years and older)
Source: AGOF internet facts 2011-06 / plan.net Media Intelligence
Index Online use (last 3 months) by net household income and education
Index 100 = German speaking population in Germany 14 years and older
94
91
100
112
120
78
111
126
122
60 70 80 90 100 110 120 130 140
Under 1.000 EUR
1.000 - 2.000 EUR
2.000 - 3.000 EUR
3.000 - 4.000 EUR
4.000 EUR or more
None or Secondary Modern / Primary School
Secondary Schools
(Specialized) A-Levels
University Degree
above average internet use amongst demographics
with higher incomes and education
67
65
72
80
85
55
79
90
87
In %
13
Base: 101.207 unweighted cases (=50,15 m German speaking onliners in the last 3 months in Germany 14 years and older)
Source: AGOF internet facts 2011-06 / plan.net Media Intelligence
Gender and age of onliners
Figures in m / %
26,44 53%
23,70 47%
Male
Female
5,08 10%
9,38 19%
9,20 18% 11,62
23%
8,04 16%
4,59 9%
2,25 5%
14-19 years 20-29 years
30-39 years 40-49 years
50-59 years 60-69 years
70 years and older
the majority of online users are male and younger
than 50
14
Base: 101.207 unweighted cases (=50,15 m German speaking onliners in the last 3 months in Germany 14 years and older)
Source: AGOF internet facts 2011-06 / plan.net Media Intelligence
Education and occupation of onliners
Figures in m / %
1,92 4%
15,14 30%
15,96 32%
7,71 15%
9,42 19%
NoneSecondary Modern / Primary SchoolSecondary Schools(Specialized) A-LevelsUniversity Degree
7,55 15%
32,87 66%
5,17 10%
4,55 9%
In educationEmployedRetired / PensionerNot employed
two thirds of the online users are employed and
have at minimum completed continued education
15
Base: 101.207 unweighted cases (=50,15 m German speaking onliners in the last 3 months in Germany 14 years and older)
Source: AGOF internet facts 2011-06 / plan.net Media Intelligence
Own income and net household income of onliners
Figures in m / %
14,74 30%
18,01 36%
8,12 16%
2,54 5%
2,55 5%
4,19 8%
Under 1.000 EUR 1.000 - 2.000 EUR
2.000 - 3.000 EUR 3.000 - 4.000 EUR
4.000 EUR or more n/a / no personal income
8,07 16%
14,54 29%
12,52 25%
7,72 15%
7,30 15%
55% of the onliners have a net household income of
more than 2.000 euro
Personal income Net household income
16
Base: 101.207 unweighted cases (=50,15 m German speaking onliners in the last 3 months in Germany 14 years and older)
Source: AGOF internet facts 2011-06 / plan.net Media Intelligence
Place of use (at least occasionally)
Figures in %
the internet is used predominantly at home –
24% of onliners use the internet on the road via
laptop / mobile phone
93
33
27
24
9
8
94
32
30
19
9
8
0 10 20 30 40 50 60 70 80 90 100
At home
At work
At friends / relatives, elsewhere
On the road
In public places
At school, university
2011-06
2010-06
17
Base: 96.547 unweighted cases (=47,46 m onliners in the last 3 months at home in the German speaking population in Germany 14 years and older)
Source: AGOF internet facts 2011-06 / plan.net Media Intelligence
Online access at home (multiple choice)
Figures in %
80
66
9
8
25
16
11
0 10 20 30 40 50 60 70 80 90
Broadband
DSL
Cable
Other broadband connection (cable, 3G)
Narrowband
ISDN
Analog modem
80% of the onliners in germany access the internet
via broadband
18
Base: Onliners (last 3 months) at home; 2007-2009: German population 14 years and older; since 2010: German speaking population 14 years and older
Source: AGOF internet facts 2007-I – 2011-06 / plan.net Strategic Planning
Broadband connections at home 2007-2011
Figures in %
61 61 65 65
73 73 74 73 76 76 77 77 79 80 80 80 80 80
0
10
20
30
40
50
60
70
80
90
share of broadband connections at home has grown
considerably since 2007
19
Base: 101.207 unweighted cases (=50,15 m German speaking onliners in the last 3 months in Germany 14 years and older)
Source: AGOF internet facts 2011-06 / plan.net Media Intelligence
Information sources used online (at least occasionally)
Figures in %
87
83
71
67
65
62
57
40
39
39
36
88
82
66
65
63
58
56
38
40
39
38
0 20 40 60 80 100
E-Mails
Search Engines
Global News
Online Shopping
Weather
Regional, local news
Online-Banking
Product Reviews
Chats, Forums
Sports Results, News
Cinema
2011-06
2010-06
35
32
31
28
23
20
19
19
16
16
10
32
37
30
27
25
19
18
18
18
16
10
0 20 40 60 80 100
Food and Beverages
Messenger
TV Listings
Family and Kids
Job Portals
Stars and Celebrities
Real Estate Listings
Fitness and Wellness
Flirting, Dating
Blogs
Horoscopes
2011-06
2010-06
e-mail and search engines are the most used online
services
20
Base: 101.207 unweighted cases (=50,15 m German speaking onliners in the last 3 months in Germany 14 years and older)
Source: AGOF internet facts 2011-06 / plan.net Media Intelligence
Top-20 searched for products online
Figures in %
59
56
55
50
45
44
44
43
42
41
59
56
55
50
47
45
45
45
39
42
0 20 40 60 80
Books
Vacations
Tickets
Hotels
CDs
Airline Tickets
Furniture
Train Tickets
Shoes
Telecommunication Products
2011-06
2010-06
39
38
38
37
36
35
35
35
34
34
39
37
40
39
35
36
35
35
35
35
0 20 40 60 80
Movies, Videos
Womens Clothing
Digital Cameras
Computer-Hardware
Mens Clothing
Health Products, Medicine
Toys
Sports Equipment
Used Cars
Mobile Plans
2011-06
2010-06
books, vacations and tickets are the most searched
goods on the internet
21
Base: 101.207 unweighted cases (=50,15 m German speaking onliners in the last 3 months in Germany 14 years and older)
Source: AGOF internet facts 2011-06 / plan.net Media Intelligence
Top-20 purchased products online
Figures in %
42
34
26
26
26
25
24
23
23
23
41
34
25
25
24
24
24
20
22
21
0 10 20 30 40 50
Books
Tickets
Hotels
CDs
Womens Clothing
Vacations
Airline Tickets
Shoes
Toys
Men's Clothing
2011-06
2010-06
21
20
20
18
16
16
16
15
14
13
0 10 20 30 40 50
Movies
Train Tickets
Computer Hardware
Health Products, Medicine
Furniture
Computer Software
Sports Equipment
Telecommunication Products
Music, Movie Downloads
Computer- and Videogames
2011-06
2010-06
books and tickets are most frequently purchased
goods
profile agof internet facts 2011-06
Universe: 70,33 m (German speaking population in Germany
14 years and older)
Sample: 112.443 unweighted cases (101.207 onliners)
Time frame: June 2011
Reported websites: 763
Reported placement units: 3.918
Reported product categories: 59
Tel: +49 (0)89 2050 30
E-Mail: [email protected]
Web: www.plan-net-group.com
Facebook: facebook.com/plannet
Twitter: @plannet
contact
plan.net group
for digital communication gmbh & co.kg
House of Communication
80250 Munich, Germany
