Agile marketing: how to become agile and deliver marketing success

Agile marketing: how to become agile and deliver marketing success
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  • date post

    14-Apr-2017
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    Marketing

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Transcript of Agile marketing: how to become agile and deliver marketing success

  • Agile marketing will:

    Agile Marketing Manifesto

    Lean Agile Marketing: How to Become Agile and Deliver Marketing Succes?

    Adaptive marketing plan over rigid 12 months plan

    Individual interactions over process and

    technological tools

    Customer collaboration over highest paid person's opinion

    Embrace dierent frameworks in the context of your marketing team

    Employee autonomy over command-control

    leadership style

    KanbanTO-DO DOING DONE APPROVED

    Improve customer feedback loop for eective

    planning

    Reduce departmental silos

    Increaseteam development through improved

    collaboration

    Help create adaptive

    marketing plans

    Poster designed by: Antonija Saricwww.instagram.com/antoniagalasaric/

    ANALITYCS

    CUSTOMEREXPERIENCE

    Customer feedback loop

    Scrum