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    THE INDIAN WATER BASEDTHE INDIAN WATER BASED

    PRESSURE SENSITIVE ADHESIVE INDUSTRYPRESSURE SENSITIVE ADHESIVE INDUSTRY

    Mr. Dhiresh Gosalia (MD)

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    Overview

    Indian Industry

    Product Chemistry

    Current Trends - India

    SWOT Analysis

    Take Home

    CONTENTS

    THE INDIAN WATER BASED PRESSURE SENSITIVE ADHESIVE INDUSTRYTHE INDIAN WATER BASED PRESSURE SENSITIVE ADHESIVE INDUSTRY

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    The 2nd fastest growing economy in the world

    GDP > 8% - over the past four years

    Reasons

    - Policy reforms- Huge investment in infrastructure

    - Investment in capacity expansions etc.

    Overview

    9 9.4 8.7

    6.77.4

    8.5

    0

    2

    4

    6

    8

    10

    FY 06 FY 07 FY 08 FY 09 FY 10 FY 11

    ( Estimated )

    GDPRate(%)

    Source: Reserve Bank of India

    Indias Phenomenal Growth Story

    THE INDIAN WATER BASED PRESSURE SENSITIVE ADHESIVE INDUSTRYTHE INDIAN WATER BASED PRESSURE SENSITIVE ADHESIVE INDUSTRY

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    The Indian Industry

    Source: RM Manufacturer

    EMULSION POLYMER400,000 TPA

    EMULSION POLYMER400,000 TPA

    Others345,000 TPA

    Others345,000 TPA

    PSA55,000 TPA

    PSA55,000 TPA

    PaintTextiles

    Wood WorkingPackaging

    PaintTextiles

    Wood WorkingPackaging

    Tape 40,000 TPATape 40,000 TPA Label 15,000 TPALabel 15,000 TPA

    Expected Industry Growth @ CAGR - 20 % over next 5 years

    THE INDIAN WATER BASED PRESSURE SENSITIVE ADHESIVE INDUSTRYTHE INDIAN WATER BASED PRESSURE SENSITIVE ADHESIVE INDUSTRY

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    The Indian Industry

    Source: RM Manufacturer

    Indian Emulsion Industry

    Packaging

    7%

    Paint &

    Construction

    47%

    Paper & Leathers

    4%

    Wood Working

    16%

    PSA -Tape

    11%PSA - Label

    4%

    Textiles

    11%

    THE INDIAN WATER BASED PRESSURE SENSITIVE ADHESIVE INDUSTRYTHE INDIAN WATER BASED PRESSURE SENSITIVE ADHESIVE INDUSTRY

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    PSA Product Chemistry

    PSAProduct Chemistry

    PSAProduct Chemistry

    AcrylicAcrylic VAM AcrylicVAM Acrylic

    PSAs are formulated to meet specific

    performance requirement such as;

    High Shear High Peel Adhesion Quick Stick

    Super Clear Applicable at High & Low Temp. Low Noise / Easy Peel

    Mainly inTape Adhesive

    Mainly inLabel Adhesive

    THE INDIAN WATER BASED PRESSURE SENSITIVE ADHESIVE INDUSTRYTHE INDIAN WATER BASED PRESSURE SENSITIVE ADHESIVE INDUSTRY

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    The Indian Industry

    Others

    1050 MT

    (29%)

    Jesons

    2500 MT(71%)

    Others

    1050 MT

    (84%)

    Jesons

    200 MT(16%)

    Indian PSA (Tape) Producers

    Indian PSA (Label) Producers

    THE INDIAN WATER BASED PRESSURE SENSITIVE ADHESIVE INDUSTRYTHE INDIAN WATER BASED PRESSURE SENSITIVE ADHESIVE INDUSTRY

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    The Indian Industry

    Tape

    Packaging

    Masking

    Surface Protection

    Electrical

    Label

    General Purpose

    Bottles

    Bar Code

    Tamper Evident

    THE INDIAN WATER BASED PRESSURE SENSITIVE ADHESIVE INDUSTRYTHE INDIAN WATER BASED PRESSURE SENSITIVE ADHESIVE INDUSTRY

    Major PSA Tape and Label Applications in India

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    Current Trends In PSA

    More than 300 manufacturers of Tapes and Labels in India

    - 40% in West

    - 40% in North

    - 17% in South

    - 3% in East

    Significant growth areas

    - Increase in exports

    - Organized retail industry

    Upgradation to improved products & technologies in manufacturing

    Rapid growth in disposable products

    THE INDIAN WATER BASED PRESSURE SENSITIVE ADHESIVE INDUSTRYTHE INDIAN WATER BASED PRESSURE SENSITIVE ADHESIVE INDUSTRY

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    Current Trends

    Matured users with over 15 years of experience. The sizes of their plants arenot as per international standards but markets are pushing them to becomeso.

    Their USP

    - Customization & Strong Regional Presence

    - Appetite to innovate and grow

    Easy availability of quality RM like plastic films (BOPP, Polyester, Metalised),

    face stock, liner stock & plasticizer free water based products

    Higher speed and larger width converting machinery.

    Versatility of Acrylic Emulsions for use on paper & filmic substrates.

    THE INDIAN WATER BASED PRESSURE SENSITIVE ADHESIVE INDUSTRYTHE INDIAN WATER BASED PRESSURE SENSITIVE ADHESIVE INDUSTRY

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    SWOT Analysis

    THE INDIAN WATER BASED PRESSURE SENSITIVE ADHESIVE INDUSTRYTHE INDIAN WATER BASED PRESSURE SENSITIVE ADHESIVE INDUSTRY

    STRENGTH

    Entrepreneual family owned businesswith strong appetite to grow

    Quick decisions & strong execution

    Low cost of production Large volume players

    THREAT

    Volatile RM prices

    Global competition

    Trade policy

    Currency fluctuations

    WEAKNESS

    Low EBITDA margins

    Inadequate investment In R & D limited technologies

    Short term vision - lack of focus on exports

    OPPORTUNITIES

    Fast growing Indian Middle Class high disposable Income - drive demands

    Can be JV partners - India / EU

    New market segments for specialized products

    Huge potential Production & Consumption

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    Take Home

    High volume at economicalcost

    Quality Consistency

    Ability to add new plants at lowcost

    Ability to absorb overseasopportunities

    Be a world class volume player

    Technology Upgradation onexisting products & R & D fornew products

    Access to better processequipments

    Entry into European markets

    What India can offer What India can gain

    THE INDIAN WATER BASED PRESSURE SENSITIVE ADHESIVE INDUSTRYTHE INDIAN WATER BASED PRESSURE SENSITIVE ADHESIVE INDUSTRY

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    Some of our comments today may include statements about our expectations for the future. Those expectationsinvolve risks and uncertainties. Jesons cannot guarantee the accuracy of any forecasts or estimates, and we do notplan to update any forward-looking Statements.

    Disclaimer :

    Thank-You

    Wednesday, November 10, 2010