Aesir limited q22014

Quarterly Review – Q2

July 2014Prepared by Ernest CHAN, Johnny LAM

Progress Report

AGENDAAESIR, your Business Agent in Euro-Asia

1. Executive Summary2. About AESIR3. Our Team4. EBITDA & Financials Q25. Project Reviews

a) Coffee Trading in Vietnam & Hong Kongi. Investment Requestii. Progress & Achievementiii. Resources needed

b) Omiyage (Food Souvenir in Vietnam)i. Investment Requestii. Progress & Achievementiii. Resources needed

c) eCommercei. Investment Requestii. Progress & Achievementiii. Resources needed

6. Financial Projection Q3 & Year 20147. Endorsement8. Q&A

Executive Summary

▪ AESIR is a Hong Kong Based Business Agent that brings fresh thoughts to Companies to establish, expand and develop their business in Euro-Asia with Business Trading and Consultation Services.

▪ Financials:

▪ Hidden

▪ Hidden

▪ Hidden

▪ Q2 Result is acceptable, while the ROI is less satisfactory vs projection due to delays in Project closing and Project plans in Vietnam. Q3 Direction is to keep the investment amount and put more focus on Sales Growth.

ABOUT AESIRAESIR stands for

Æsir : [ey-sir, ey-zir] Scandinavian Mythology. the principal race of gods, led by Odin. In love of Scandinavian Culture, AESIR represents a working of Fine Asia – Europe Exchange Offer, replacing previous 洋行 .

Exclusive Distributor for Indonesian Sidikalang Garden & Vietnam Dat Lat Speciality Coffee in Greater China ( 獨家代理印尼和越南兩地的精品高原咖啡特別推薦野生貓屎咖啡 )

Vietnam Omyiage (Elegant Pastry Gifts from Vietnam) for Tourists

eCommerce with European design, localized function to engage Target Customers via online communities.

Coffee Trading

Supply Chain

Sales & Marketing

E&ECoffe

e

Vietnam OmyiageeCommerce

IT

Social Media

Design

ABOUT USWHY AESIR

▪ Key Drive: Euro ≤ ≥ Asia Trading = 639+922 US Billion

Asia

▪ With China-ASEAN Free Trade Zone 中國 ─ 東盟自由貿易區 active since 2010 on Brunei, Indonesia, Malaysia, the Philippines, Singapore and Thailand, in 2015 will apply to remaining ASEAN members. The biggest Free Trade Zone in terms of population and third in terms of Value is expected to grow further despite the economic slowdown in Europe & America.

Asia-Europe

▪ China is the EU's biggest source of imports by far, and has also become one of the EU's fastest growing export markets. The EU has also become China’s biggest source of imports.

▪ China and Europe now trade well over €1 billion a day.

AESIR LIMITED

▪ Offer Value Adding Services (Brand & Marketing, Distribution, Channeling, Business Consultation) to Euro-Asia Business in Expansion.

ABOUT USAESIR stands for

VisionA Well Connected World for a Better Future

Mission

Enjoyment in Working

Excellence in Quality Control

Earnest to our

stakeholders

Our Team

EBITDA & Financials Q2

▪ An amount of Hidden invested already ( Hidden to E&E Coffee mostly)

▪ Revenue mostly comes from Electrolux Project

▪ Spending over budget for Coffee Projects.

▪ Suggestion:

▪ a Clear Financial Model needed for Q3, update and correct the Budgets for Project Thor(Omiyage in Vietnam) and Coffee Project in HK.

▪ Diverse the risk by introducing strategic Beverage Partner in HK.

Project Review- Coffee in Vietnam Hong Kong

▪ Investment Request: Hidden

▪ Payback Period: 11months

▪ ROI: 47%

▪ Market Opportunities Brief:

Coffee Consumption Market in Greater China is expected to grow 2.5 times in 2020 vs 2012. From 2012Q1 to 2013 Q3, China Demand on Coffee has already reached 25%.

Offering Coffee Product as Pilot Entry would give AESIR a strong Premium Brand Image. According to Euromonitor, Coffee represents premium beverage category as a high standard of living, opening doors for AESIR to premium markets.

Operation Strategy

Due to legal concern and better financial management, AESIR Limited plays the role as Supply Unit for Indonesian and Vietnam Coffee Providers to China Markets, E&E will be a customer brand with over 51% Ownerships by AESIR Management team.

E&E investment:

Marketing: Hidden

Sales Support: Hidden

HR: Hidden

Total: Hidden HKD

Coffee Trading

Supply Chain

Sales & Marketing

E&ECoffe

e

Progress & Achievement

▪ Packaging

▪ POS

▪ Magazine Metropop

▪ Events:

LiveNorish Blogger, Convoy fin Coffee tasting

3 Business Models:

▪ Green Bean to Yuen Long Coffee Roaster

▪ Gift Set to Retailer Stores

▪ Coffee Bean & Powder with Tools

Sales Channel

China: Art Studio

HK: Consignment in Food Store, USkitchen

Resources Needed

▪ Investment Capital: Hidden HKD less

▪ Packaging Specification and Communication needed in Vietnam & Indonesia

▪ Transport Logistics concern on MOQ, Dimensions and Shipment Dates

▪ Warehouse Storage and Owned Sales Channel

▪ Sales Channel Expansion

▪ Strategic Partners / Alliances on F&B sector

Project Review Omiyage

▪ Investment Request: Hidden

▪ Payback Period: 14 months

▪ ROI: 40%

▪ Market Opportunities Brief:

Scope: Premium Handy Food Souvenirs

Strategic Reason: 1st Investment Project from AESIR to secure overseas earnings with high growth potential with limited capital raised to examine the right move on Market SEA.

Product Concept : Handy Food Souvenir exchange custom in far East. Viet Nam lacks a strong Food Brand appealing to Tourists to represent VN.

Main Characteristics :

Handy Food with mini 2 Weeks expiration

Unique & Appealing package that represents

Vietnam

Green: Recyclable, Reusable

▪ Sales Channel: Tourists store & Cafe, Travel agency, Cooperate Gifts

▪ Key roles: Ernest Chan, Hung Tran

▪ Supply unit: VN Bakery Hy Goodies to be locked in Late May.

▪ Investment:

Development cost: Hidden

Food Cost & Package Cost: Hidden

Production equipment: Hidden

Marketing: Hidden

Others : Hidden

TOTAL : Hidden

Payback : 14 months


▪ Sample Box completed: Ngoc Quyet

▪ Bakery Partner Confirmed

BOX SUPPLIER

Supplier’s Name Address Price

Tran Buu Company 1111 Au Co Street, Ho Chi Minh City

Hidden VND / box

Ngoc Quyet ( Individual house hold )

Tay Ninh Province Hidden VND / box ( Delivery in HCM )

COOKIE SUPPLIER

Cookie’s type Price per Kg Unit Price

170.000 VND 4.250 VND

220.000 VND (Type I)190.000 VND (Type II)

7.333 VND (Type I)6.333 VND (Type II)

Resources Needed

▪ Packing issues for Appearance

▪ Business Registration needed Owner physical being in Vietnam.

▪ Sales Channel Building?

▪ Logistics Partner

▪ Management Issues in Vietnam

eCommerce

▪ Project to be Signed/ on pipeline

▪ Tailor Pro HK: eCommerce (Hidden K)

▪ Danish Electronics (Hidden K)

▪ Canton Opera (Hidden% of Funding)

▪ Italian Slow Food (Hidden K)

▪ Electrolux (50K) Signed

▪ Online Communities Building techniques

▪ News Sharing

▪ Useful tips

▪ Interest groups

▪ Short Films


▪ Tailor Pro HK and new Fashion:

▪ Quotation to be sent

▪ Danish Electronics

▪ Contract to be signed (depends on physical store opening)

▪ Canton Opera

▪ Contracts to be Signed

▪ Italian Slow Food

▪ Quotation sent

Resources Needed

▪ Physical Stores

▪ HR Management

▪ Financial Focus

▪ Branding and Marketing Resources on eTailer

Financial Projection

▪ Total Investment needed by Q3 2014: Hidden HKD

▪ Till December, 2014 to have a projected positive cashflow

Summary:

2014 will be AESIR Investment period to act as a startup to escalate and shaping our Business face to Customers.

EndorsementAESIR LIMITED

“AESIR Team is a task-focused shaper…. Always organized in work and is able to effectively multi-task to ensure that all projects completed…..”

Electrolux AB Small Appliances (Sweden)

Our Customers:

“We are more than happy to partner with AESIR to rebrand our products with a set of Marketing Campaigns.”

Traditional Sidikalang Coffee Garden (Indonesia)

Q&A

http://aesir.hk/about-aesir/

BRAINSTORMINGDINNER 26th August, 2014談風：vs：再說https://www.facebook.com/tfvsjs.syut/info

FUTURE DIRECTION未來與前景

https://www.facebook.com/tfvsjs.syut/info

https://www.facebook.com/tfvsjs.syut/info

Aesir limited q22014

Business

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