Portfolio aesir 22072015
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Transcript of Portfolio aesir 22072015
AESIR LimitedNha Tran Delicacies (Viet Nam)
• 品牌設計｜Branding
• 展覽設計｜Exhibition Design
• 互聯網 / 網頁設計｜Internet / Web Design
• 包裝設計｜Packaging
• 攝影｜Photography
Premier Food (Hong Kong)
• 動畫 / 互動 / 多媒體設計｜Animation / Interactive / Multimedia
• 零售設計｜Retail Design
AR & VR Design (Education & Game)
動畫 / 互動 / 多媒體設計｜Animation / Interactive / Multimedia
Supported by
Rejuvenate Asian Food: Connect Future with the Past
Merge Modern & Tradition
Nhà Trần started as a project,
focus on Packaging and Interior Outlet Design.
Aspiring to become a movement
Creating, grooming, restyling Asian Foods’ Brands
We are building an iconic heritage food brand from Vietnam that we could
use as a premium gift.
We found only few can truly represent Vietnam on Package presentation while
we also discovered that a lot of local brands are fading.
Due to upcoming hypercompetitive markets with TPP, WTO Treaties, Traders’
Mentality, lack of Brand sensitivity, Nhà Trần is trying to make a move.….
Project Challenge
A way to Merge 2 very different Cultures
Applying the Contemporary Design while respecting Vietnam food heritage and origin.
Transforming a frugal practical product into a Vietnam icon
Brand
● Nha Tran (Eng: Family Chan / Dynasty Chan) Tran in Vietnamese = Chan in HongKong.
● It gives people a clear message of a Family Brand Heritance.
● Chan Dynasty (Nhà Trần, 陳朝) 1225 – 1400 is one of the most glorious dynasty in Viet
Nam History, most famous driving the Mongolian invasion away.
Brand
Colour:
The Red Colour in Viet Nam is a
traditional bridal colour, as the
symbol of one of the Five
Elements (Fire),
It gives a feeling of getting
expansive, blooming, dynamic,
enthusiastic, reaching upwards,
good luck, celebration,
happiness, joy, vitality, long life.
Graphics:
Symbol of Star comes from Viet
Nam National Flag, while the
Asian pattern symbology as a
crown represents the Excellence
Culture that the brand stands for.
The Background Graphic as
Octagon (8 Sided Polygon) 8
represents Good will / Wealth in
Asian Culture. which is in
conjunction with the Buddhist
concept of the eightfold path.
Font :
Charlemagne Std Bold were the basis of the highly
refined versal capitals of late tenth-century
England. Charlemagne has spiky serifs, but retains
clean lines and proportions. Its considerable charm
makes it ideal for advertising, packaging, and other
display uses that require a unique look.
PACKAGE – Raw
THE IDENTITYCreate an iconic brand, we started with an icon, an icon that everyone
knows
5-Point star representing VN
PACKAGE - PAPER
PACKAGE -Fruit
Green Design
• Recyclable
• Reusable
• Natural: made
of Bamboo
Acceptance Test Result
Focus Group and Interviewee:
77% accept Nha Tran overall Products & the Packaging
“Excellent! I would buy it without tasting the
cookies just to get the box.”
Per Andersson, Tourist from Sweden
Exhibition Design in Ho Chi Minh City
WE ARECulture Lovers
We believe in beauty of creation and driving to conserve pieces of great cultural, social & financial value
Entrepreneurs
We are adventurers ! We take risks that pay off. We believe in growth come from greater values
Designers
With our creations, we believe that the world can be a better place. We want to leave a significant footprint and create meaning, to prevent the end of something good.
Customer Reference (1)
• Customer: Premier Food (Hong Kong) with Point of Sales in Parkn, Fusion
(one of the Sheung Wan Seafood Player)
• Scenario: Chinese dried seafood 海味 (Fish maw, Bird’s nest, sea cucumber etc) has long
been dominated by Sheung Wan party, since 樓上燕窩莊 JBEN (non-Sheung Wan player)
entered to the market in 2008 with a renovated Chinese Seafood Chain image, expanded
the customer group from 35-60 age to 20-45 age, challenging Sheung Wan old players’
market share.
• Mission given to Foodertainment: Attract and expand the 20-45 Young Professionals to
purchase Premier Food products with meaningful Food content and fun visual customer
education and carry Chinese Tradition Values on Seafood.
Customer Reference (1)
Customer XP Design
Consumer Journey Mapping
Customer Loyalty Conversion
In-Store Display
Touch-point to Consumers
Cross Selling Support
Digital presence
Online Purchase
Social Media Sharing
Apps with Motion Recipe
Animation / Video Production
As Attachment
Retail Design
Card Reader
https://www.youtube.com/watch?v=cSj_YD5ypAM
Foodie Poster
http://youtu.be/DHijz_4O2hw
Education Project (in Progress)
3D Character for
Autism training
materials for a
Speech and Hearing
Clinic
3D Emojie for Game Company
Virtual Reality Game for Game Company
立即體驗「Easy Money」 -
https://play.google.com/store/apps/details?id=com.NKL
.Easy_Money
Drawing & Typesetting
Namecard Design
Contact Us
Contact Person: Ernest CHAN
Email: [email protected]
Contact number: 9609 6892
Website: www.aesir.hk
