With award-winning editorial content and a captive audience of affluent, educated shop-pers, the Journal is your best weapon in one of Canada’s biggest markets.

Whether you are looking to build brand awareness, launch a new service or product, or drive traffic in-store or online, the Edmonton Journal will target your needs and offer solu-tions that are specific to you. With our exceptional creative team and our highly trained sales staff, you can be sure that your advertising message is reached to its full potential.

The following pages demonstrate how we can help your advertising investment go further with unique programs and positions. There is virtually no limit to what the Edmonton Journal can do for you.

your complete resourceThe Edmonton Journal offers a full line of advertising, marketing, campaign planning and creative services. We can help you build and maintain customer relationships, increase consumer awareness, and market more of your product or services than ever before.

The best we can do is size up the chances, calculate the risks

involved, estimate our ability to deal with them, and then make our plans

with confidence.

— Henry Ford

advertising products

Edmonton’s river valley constitutes the longest stretch of connected urban parkland in North America, and Edmonton has the highest per capita area of parkland of any Canadian city; the river valley is 22 times larger than New York City’s Central Park.

creative servicesThe Edmonton Journal’s award-winning creative team, EJ Creative Group, includes graphic designers, writers, illustrators, photographers and cartoonists. This talented group combines innovation and artistic flair with state-of-the-art digital technology to create ads, campaigns and publications that deliver results.

researchThe Edmonton Journal’s Research Depart-ment is one of the most knowledgeable and well-respected in the industry. We have invested in the latest training and software to help find and reach your customers in the most high-impact and cost-effective manner.

For over 100 years, the Edmonton Journal has been delivering superior results to advertisers.

Did you know?

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premium positionsThe breaking news story of the day usually continues off the front page making the following pages highly desirable ad positions.

A2/A35 columns x 70 agate lines (black & white only)

A55 columns x 155 agate lines (limited colour availability)

B310 columns x 100 agate lines (black & white only)

island adsPositioned in the middle of the stock listings within our Business section or the movie listings within our Culture section, island ads stand out and demand the reader’s attention.

An excellent way to target your message.

sign language ads/ ad boardsEffective, affordable tools for advertising with frequency – sign language ads or ad boards are all about building awareness for your business. Tease a new campaign or boost an existing one in the section of your choice.

gatefoldsA gatefold is the best opportu-nity to have your advertising message be the first thing readers notice. A gatefold is the flap (1/3 or 1/2) that goes across the front page of the paper or section and is a premium advertising position. It includes the flap (front & inside) and both the outside and inside back covers.

Now offered Sunday to Wednesday for all inside sections, including the front cover.

flexform ads Think outside the box. This flexform ad by Shaw grabs the attention of the reader with its unusual shape, which the design of the ad uses to full advantage.

unique ad examplesUnique products deserve unique ads. Gillette’s Fusion product launch included a banner ad and a giant razor screened in behind our Sports stats.

Newspapers can provide strong brand support.

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BAnnEr

section front bannersWith attention-grabbing impact, a section-front banner puts your message front and centre with our readers. Banners give your ad exclusivity, visibility and a targeted audience.

earlugsLocated at the top right-hand corner of section fronts, earlugs combine the pricing of a small-space ad with the impact and targeting capabilities of section-front positioning. An excellent tool for teasing an event or supplementing a campaign.

advertising PRODUCTS

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They’re the events that you hear about and wonder how you could make that happen for YOUR business. Promotions can take your advertising to a whole new level. The Edmonton Journal can help you with non-traditional methods of advertising, access to events, organizations that can enhance your campaign, and innovative and effective partnerships and sponsorships.

We are part of Canwest Global Communications Corp., an extensive family of media that includes the Edmonton Journal, the Calgary Herald, Global Television and the canada.com network. Our partnership with these leading media allows us to develop unique and highly effective promotional programs for our clients. Campaigns like Power Buying Days, Ad Bid and AuctionMart help our clients stretch their advertising dollars further. We are also able to develop unique promotional programs for clients on an individual basis.

country asidesFrom sophisticated agricultural communities to beautiful estate developments, Edmon-ton’s rural communities are thriving. A highly read weekly publication with a loyal audi-ence, Country Asides is delivered to more than 60,000 surrounding homes, cottages and acreages every Monday. A favourite read for rural residents in the Edmonton area, Country Asides is a tab-size publication distributed to homes within an hour commuting radius of the city. Country Asides has a very “rural” feel, with local stories about interesting people and places. Reader-submitted photos, stories and community events make readers feel like they are part of the Country Asides family. This popular publication offers an excellent, cost-effective way to target consumers outside of Edmonton.

tv times TVtimes magazine is distributed in the Edmonton Journal every Friday. It combines easy-to-read TV listings and advertising into a package that is a fixture in the home for a full week. TVtimes is read by all demographics.

How do our readers feel

about Country Asides?

“I just wanted to say Thank You for putting out such a wonderful paper. I

enjoy Country Asides from front to back each and every time it comes out. The information in it is so valuable. The

stories are so touching, and the calendar of events is priceless.”

“My husband and I both enjoy Country Asides so much that I save them all,

sometimes going through them again.”

“Every week, I look forward to the day Country Asides arrives.”

special publications

Certain subject matter lends itself to a spe-cialized format. This can be in the form of a feature or a magazine. These special pub-lications are loved by advertisers for they provide a more specific location for their message, as well as presenting a longer shelf life. The Edmonton Journal’s editorial department publishes special publications with the same dedication to quality content that goes into our paper each and every day. The impact and value of these special publications have been proven to both our readers and our advertisers.

Throughout 2009, our editorial department will be producing other special publications that may not be listed on the following pages. For further information on upcom-ing Edmonton Journal special publications, contact your account representative or our advertising department.

vendor supportDiscover the secret to making more noise for your business’ next big event. With a Vendor Support program, you can access your suppli-ers’ advertising dollars to support a special event like a grand opening, anniversary or seasonal celebration. We will help you create an event and co-ordinate the execution of the program from start to finish.

business profilesNewspaper is an information medium, and the strength of our Business Profiles is their ability to provide information about your business. We will bring together an editorial story and photos to create an eye-catching, informative and effective newspaper ad. Business Profiles are an essential advertising tool for new com-panies or businesses that have new products to introduce to the marketplace.

Creative Targeting Opportunities

promotions

advertising PRODUCTS

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