AdZou planbook for email

88
Campaign Planbook STEMpact Team

Transcript of AdZou planbook for email

Page 1: AdZou planbook for email

Campaign PlanbookSTEMpact

Team

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· ��;1�ঞ�;�"�ll-u����������Ɣ

· "b|�-ঞom��m-Ѵ�vbv�����������ƐƖ

· ")�$����������������������������ƒƕ

· ";1om7-u��!;v;-u1_�������ƓƓ

· �ubl-u��!;v;-u1_�����������Ɣƕ

· �om1Ѵ�vbom� �����������ƕƓ

· �u-m7�"|u-|;]�� �����������ƕƕ

· $-u];|�-m7��mvb]_|v� ƕѶ

· �b]��7;-� � � ѶƐ

· �;7b-��Ѵ-m� � ѶƔ

· ��7];|� � � ƐƐƕ

· �;;|�|_;�$;-l� � ƐƑƓ

· �rr;m7b�� � � ƐƒƔ

TABLE OF CONTENTS

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Executive Summary

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"$��r-1|�_-v�l-7;�v|ub7;v�bm�|_;�"|ĺ��o�bv�u;]bomķ�0�|�_-v��;|�|o�u;1;b�;�-�;mঞom�om�-�m-ঞom-Ѵ�v1-Ѵ;ĺ���u�lbvvbom�bv�|o�7;�;Ѵor�-�1-lr-b]m�|_-|�]b�;v�|or�o=�lbm7�-�-u;m;vv�|o�"$��r-1|��b|_bm�|_;�"$���bm7�v|u�ĺ

$_bv�-�-u;m;vv��bѴѴ�Ѵ;-7�|o�"$��r-1|Ľv��Ѵঞl-|;�]o-Ѵ�o=�u;1;b�bm]�=�m7bm]�om�-�m-ঞom-Ѵ�Ѵ;�;Ѵ�vo�|_;��1-m�1omঞm�;�|o�;m_-m1;�|_;bu�"$��� bmbঞ-ঞ�;v�u;]bom-ѴѴ�ĺ�

Our Mission About the Company

"$��r-1|�bv�-�"|ĺ��o�bv��0-v;7�momruoC|�ou]-mb�-ঞom�=o�m7;7�bm�ƑƏƐƏķ�-blbm]�|o�v|u;m]|_;m�-m7�7b�;uvb=��"$���;7�1-ঞom�|_uo�]_o�|�"|ĺ��o�bv�v1_ooѴ�7bv|ub1|v�-v��;ѴѴ�-v�]-bm�Ѵo1-Ѵ�-�-u;m;vvĺ

"$��r-1|��-v�1u;-|;7�|o�1ol0-|�"|ĺ��o�bv�v1_ooѴ�7bv|ub1|vĽ��m7;u�_;Ѵlbm]�|;v|�v1ou;v�-m7�bm|;u;v|�bm�|_;�-u;-v�o=�v1b;m1;ķ�|;1_moѴo]�ķ�;m]bm;;ubm]�-m7�l-|_ĺ

"$��r-1|��-v�1u;-|;7�|o�1ol0-|�"|ĺ��o�bv�v1_ooѴ�7bv|ub1|vĽ��m7;u�_;Ѵlbm]�|;v|�v1ou;v�-m7�bm|;u;v|�bm�|_;�-u;-v�o=�v1b;m1;ķ�|;1_moѴo]�ķ�;m]bm;;ubm]�-m7�l-|_ĺ

"$��r-1|Ľv�_or;�bv�|_-|�|_uo�]_�"$���;7�1-ঞomķ��o�m]�v|�7;m|v��bѴѴ�0;�lou;�r-vvbom-|;�bm�|_;�"$���C;Ѵ7v�-m7�v_ubmh�|_;�vhbѴѴv�]-r�|_-|�;�bv|v�bm�"|ĺ��o�bvĺ

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bv1o�;u�r-u|m;u�1olr-mb;vĽ�loঞ�-ঞomv�=ou�bm�;vঞm]�bm�"$���u;Ѵ-|;7�ruo]u-lvņou]-mb�-ঞomvĺ�

Goals of research:

�0|-bm�-m7�;�-Ѵ�-|;�7-|-�|_-|�Ѵ;-7v�|o�v|u-|;]��7;�;Ѵorl;m|�bm�ou7;u�|o�u;1b;�;�m-ঞom-Ѵ�=�m7bm]�-m7�"$��r-1|�-�-um;vvĺ�

��-Ѵ�-|;�|;-1_;uvĽ�orbmbomv�o=�|_;�;L1-1��o=�$ ��mvঞ|�|;�-m7�"$��r-1|ĺ�

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History

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$_;�|;ul�ļ"$���;7�1-ࢼomĽ�u;=;uv�|o�|;-1_bm]�-m7�Ѳ;-umbm]�bm�|_;�C;Ѳ7v�o=�v1b;m1;Ķ�|;1_moѲo]�Ķ�;m]bm;;ubm]�-m7�l-|_;l-1ࢼvķ�|_bv�1omࢼm�;v�|o�]-bm�blrou|-m1;�bm�]u-7;v��ňƎƏ�bm�|_;�&mb|;7�"|-|;vĸ

History of STEM

"bm1;�))Ƒķ�&ĺ"ĺ�_-v�0;m;C|;7�=uol�;1omolb1�-m7�lbѴb|-u��-7�-m1;v�l-7;�rovvb0Ѵ;�bm�r-u|�0��-�_b]_Ѵ��vhbѴѴ;7�"$����ouh=ou1;ĺ

$_;�Ѵ-�m1_�o=�!�vvb-m�v-|;ѴѴb|;�"r�|mbh�bmvrbu;7�-�];m;u-ঞom�o=�bmmo�-ঞom�bm�|;1_moѴo]��-m7�;m]bm;;ubm]�bm��l;ub1-�ŐƐőĺ�

�ƐƖƔƕ

�;Ѵ;7�0��o�u�v|uom]�1olr;ঞঞ�;�vrbub|�-m7�|_;�=;-u�o=�=-ѴѴbm]�0;_bm7�o|_;u�m-ঞomvķ��l;ub1-mv�t�b1hѴ��1_-u];7�bm|o�-1ঞomĺ

"$���|o7-�

ƐƖѵƏĽv

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�=ub1-m��l;ub1-mvķ��bvr-mb1vķ��-ঞ�;��l;ub1-mv�-m7��ol;m�-u;�v;ubo�vѴ���m7;uu;ru;v;m|;7�bm�"$���C;Ѵ7vĺ�&m7;uu;ru;v;m|;7�v|�7;m|v�m;;7�v�0v|-mঞ-Ѵ�Cm-m1b-Ѵ�u;vo�u1;vķ�-v��;ѴѴ�-v�om]obm]�vo1b-Ѵ�-m7�;7�1-ঞom-Ѵ�v�rrou|ķ�|o�l-h;�|_;�|u-mvbঞom�=uol�-m�bm|;u;v|�bm�;m]bm;;ubm]�|o�-�1oѴѴ;];�l-fou�-m7�-�1-u;;u�bm�-m�;m]bm;;ubm]�C;Ѵ7ĺ��|�-�rb�o|-Ѵ�ঞl;�bm�|_;�|u-mvbঞom�=uol�_b]_�v1_ooѴ�|o�1oѴѴ;];ķ�1o�mv;Ѵouv�-m7�l;m|ouv�1-m�rѴ-��-�1u�1b-Ѵ�uoѴ;�bm�]�b7bm]�v|�7;m|v�|o�Cm-m1b-Ѵ�u;vo�u1;vķ�v�1_�-v�|-u];|;7�1oѴѴ;];�v1_oѴ-uv_brvĺ�Ő�b]_�"1_ooѴ��v��o|�$oo��-|;Ĺ�;�;Ѵorbm]��buѴvĽ��m|;u;v|�-m7��m]-];l;m|�bm��m]bm;;ubm]��-u;;uv��bѴѴ��ĺ���v|�7�b;mvhbķ��-u]-u;|��bv;m_-u|ķ�-m7��omb1-��u�mbm]ő� ou��ol;mķ�|_;bu�Ѵ-1h�o=�bm�oѴ�;l;m|�bm�"$���C;Ѵ7v�bv�7�;�|o�-�1�Ѵlbm-ঞom�o=�v|;u;o|�r;vķ�bm|;u;v|vķ�Ѵb=;v|�Ѵ;�-m7�];m7;u�;�r;1|-ঞomvķ�u-|_;u�|_-m�7bv1ublbm-ঞomĺ�$;-1_;u�t�-Ѵb|�ķ�;�rov�u;ķ�7bv1ublbm-ঞom�-m7�-11;vv�-ѴѴ�rѴ-��h;��uoѴ;v�bm�lbmoubঞ;v�u;Ѵ�1|-m1;�|o�r�uv�;�1-u;;uv�bm�|_;�"$���C;Ѵ7�ŐƒƔőĺ

Diversity within STEM

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$o7-�ķ�|_;�;1omolb1�-m7�vo1b-Ѵ�0;m;C|v�o=�"$���;7�1-ঞom�-u;��b7;Ѵ��0;Ѵb;�;7�|o�_-�;�0uo-7�-rrѴb1-ঞom�=ou��ouh;uv�bm�0o|_�"$���-m7�momŊ"$���bm7�v|ub;vĺ����;u�ƑƏƏ�0bѴѴv�0;|�;;m�ƐƖѶƕ�-m7�ƑƏƏѶ�bm1Ѵ�7;7�|_;�|;ul�ľv1b;m1;�;7�1-ঞomķĿ�ŐƑőĺ�$_;�"$���o11�r-ঞom-Ѵ�1-|;]ou��bv�om;�o=�|_;�=-v|;v|Ŋ]uo�bm]�bm�|_;�;1omol�ĺ��

!o�]_Ѵ��ƒƔѷ�o=�|_;�"$����ouh=ou1;��bѴѴ�0;�1olrubv;7�o=�|_ov;��b|_�v�0Ŋ0-11-Ѵ-�u;-|;�|u-bmbm]�Őbĺ;ĺ��vvo1b-|;Ľv�7;]u;;vķ�1;uঞC1-|;vķ�-m7�bm7�v|u�Ŋ0-v;7�1;uঞC1-|;vő�ŐƓő

�Ѵov;�|o�ѵƔѷ�o=�"$���fo0�or;mbm]v��bѴѴ�0;�=ou�|_ov;��b|_��-1_;ѴouĽv�7;]u;;v�-m7�-0o�;�ŐƔő

ƖƑѷ�o=�|u-7bঞom-Ѵ�"$���fo0v��bѴѴ�0;�=ou�|_ov;��b|_�-|�Ѵ;-v|�vol;�rov|v;1om7-u��;7�1-ঞom�-m7�|u-bmbm]�Őƒő

"|�7;m|v�-m7��ouh;uv�-u;�orঞm]�o�|�o=�"$���7;]u;;v�-m7�1-u;;uv�-|�7b@;u;m|�v|-];v�=ou�-��-ub;|��o=�u;-vomvĺ��v�-�u;v�Ѵ|ķ��l;ub1-m�;lrѴo�;uv�-u;�=ou1;7�|o�u;Ѵ��om�=ou;b]mŊ�0oum�"$���|-Ѵ;m|ĺ�

�|�|_bv�robm|�bm�|_;��ŋƐƑ�v�v|;lķ�lbѴѴbomv�o=�v|�7;m|v�_-�;�|�m;7�o�|�ou�Ѵ-1h�|_;�1omCm7;m1;�|o�0;Ѵb;�;�|_-|�|_;��1-m�_-�;�-�v�11;vv=�Ѵ�1-u;;u�bm�v1b;m1;ĺ��@;1ঞ�;�|;-1_;uv��b|_�1om|;m|�hmo�Ѵ;7];�bm�v1b;m1;�-m7�l-|_;l-ঞ1v�rѴ-��-�h;��uoѴ;�bm�v|�7;m|�-1_b;�;l;m|ĺ

��-bѴ-0Ѵ;�fo0v

)ouh;uv

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Situational Analysis

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$_;�lbvvbom�o=�"$��r-1|�bv�|o�“increase the number -m7�7b�;uvb|��o=�v|�7;m|v��_o�-u;�ruoC1b;m|�bm�"$���subjects (science, technology, engineering and math) and -u;�u;-7��|o�;�rѲou;�"$���1-u;;uvĶ�0��-7�-m1bm]�|_;�t�-Ѳb|��o=�"$���|;-1_bm]�-m7�;7�1-ࢼom�ruo]u-lv�-1uovv�the metro area.” Őѵő��

�m�ƑƏƐƐķ�|_;�ou]-mb�-ঞom�bmbঞ-|;7�|_;�"$���-1|�$;-1_;u� �-Ѵb|���mvঞ|�|;�|_-|��=�m7;7�|_;bu�lbvvbom�-m7�_;Ѵr;7�ru;r-u;�|;-1_;uv�bm�=-1bѴb|-ঞm]�|_;�;7�1-ঞom�o=�|_;bu�v|�7;m|v�|_uo�]_�-�1olru;_;mvb�;�ruo=;vvbom-Ѵ�7;�;Ѵorl;m|�ruo]u-l�=o1�v;7�om�ľv|;lbঞ�bm]Ŀ�1�uub1�Ѵ�lĺ�$_;��;-uŊѴom]�ruo]u-l�_;Ѵrv�"$���|;-1_;uv�bm1u;-v;�|_;bu�v�0f;1|�hmo�Ѵ;7];ķ�Ѵ;-um�_o��|o�blrѴ;l;m|�-m�bm|;]u-|;7�"$���1�uub1�Ѵ�l�-m7�;m-0Ѵ;�"$���1-r-0Ѵ;�Ѵ;-um;uvĺ

Company

�m�ou7;u�|o�;7�1-|;�lou;�|;-1_;uv�-m7�;�r-m7�|_;bu�ruo]u-l�"$��r-1|�bv�1�uu;m|Ѵ��Ѵoohbm]�|o�]-bm�lou;�=�m7;uvĺ�"$��r-1|�l;l0;uv�-u;�_;Ѵrbm]�Ѵo1-Ѵ�;7�1-|ouv�0;�;u��m7;uv|-m7��_-|�vhbѴѴ�v;|v�0�vbm;vv;v�-u;�Ѵoohbm]�=ouķ��_-|�-�1-u;;u�Ѵoohv�Ѵbh;�=ou�"$���ruo=;vvbom-Ѵv�-m7�_o��|o�-mv�;u�|_-|�-];ŊoѴ7�v|�7;m|�t�;vঞomĹ�ľ�_��7o���m;;7�|o�Ѵ;-um�|_bvĵĿ

$_;�]o-Ѵ�bv�|o�u;�;uv;�|u;m7v�o=�bm-7;t�-1��-m7�;mv�u;�|_-|�|_;�t�-Ѵb|��o=�"|ĺ��o�bv�v1b;m1;ķ�|;1_moѴo]��;m]bm;;ubm]�-m7�l-|_�;lro�;uv�v|�7;m|�|o�]u-7�-|;��b|_�|_;�-0bѴb|��|o�0;�v�11;vv=�Ѵ�bm�_b]_�7;l-m7�v|;l�1-u;;uvĺ��"$��r-1|�1�uu;m|Ѵ��_-v�v�rrou|�=uol�Ɛѵ�7bv|ub1|v�bm�"|ĺ��o�bv�-u;-�|_-|�r-uঞ1br-|;�bm�|_;�$;-1_;uĽv��mvঞ|�|;ĺ���-uঞ1br-m|v�_-�;�bm1u;-v;7�=uol�ѵѵ�bm�ƑƏƐƏ�|o�ƐƕƏ�r-uঞ1br-m|v�|_bv�r-v|�v�ll;uĺ�

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Collaborators

�ourou-|;�=�m7;uv�-u;�bm|;u;v|;7�bm�h;;rbm]�|_;bu�bm7�v|ub;v�v|uom]ķ�-m7�bm�l-m��1-v;vķ�7bu;1|Ѵ��|u-bmbm]�-m7�u;1u�bঞm]�=�|�u;�;lrѴo�;;vĺ� �m7bm]�=uol�|_;v;�Ѵ-u];�1ourou-ঞomv�_;Ѵrv�ou]-mb�-ঞomv�Ѵbh;�"$��r-1|�|o�0;�-0Ѵ;�|o�blruo�;�|_;�1�uub1�Ѵ�l�o=�"$���-m7�0;�;u�;7�1-|;�"$���|;-1_;uv

"$��r-1|�bv�-�momŊruoC|�;7�1-ঞom-Ѵ�ou]-mb�-ঞom�|_-|�u;1;b�;v�=�m7bm]�=uol�"$���1olr-mb;v�bm�"|ĺ��o�bv�v�1_�-v��l;u;m��bvvo�ubķ��|ş$��vrbu;ķ��-mh�o=��l;ub1-ķ��o;bm]ķ��l;uvomķ���ru;vv�"1ubr|v� o�m7-ঞomķ�$_;��-1Ѵ;7;��uo�rķ��m1ĺĸ��-ѴѴbm1huo7|��_-ul-1;�ঞ1-Ѵvķ��-mb=;v|�b]b|-Ѵķ��-ub|�ķ��-v|;u�-u7ķ��1omm;ѴѴ� -lbѴ�� o�m7-ঞomķ��omv-m|o� �m7ķ��;-0o7���m;u]�ķ�-m7�

"b]l-Ŋ�Ѵ7ub1_��ourou-ঞomĺ�Őƕő$_;�u;Ѵ-ঞomv_br�0;|�;;m�"$��r-1|�-m7�|_;bu�1�uu;m|�=�m7;uv�bv�0;m;C1b-Ѵ�=ou�0o|_�vb7;v�0;1-�v;�

|_;bu�bmbঞ-ঞ�;v�-m7��-Ѵ�;v�-Ѵb]m��b|_�om;�-mo|_;uĺ��|�bv�blrou|-m|�|_-|�0o|_�r-uঞ;v�_-�;�vblbѴ-u�bmbঞ-ঞ�;v�vo�|_-|�|_;�u;Ѵ-ঞomv_br�1-m�1omঞm�;�|o�]uo��0;|�;;m�"$��r-1|�-m7�|_;bu�1�uu;m|�=�m7;uvĺ�)_;m�1olr-mb;v�r-u|m;u��b|_�o|_;u�ou]-mb�-ঞomvķ�

|_;bu�l-bm�]o-Ѵ�bv�|o�v;;�u;v�Ѵ|v�bm�ou7;u�|o�l;;|�0�7];|-u��7;-7Ѵbm;v�-m7�

1omঞm�;�|_;bu�=�m7bm]�o=�"$���;7�1-ঞomĺ�$_;�r-u|m;uv_brv�0;|�;;m�1olr-mb;v�-m7�"$��r-1|�-u;�mo|�voѴ;Ѵ��0-v;7�om�lom;|-u��7om-ঞomvķ�0�|�-Ѵvo�=o1�v�om�=ov|;ubm]�-�rovbঞ�;�-m7�1omঞm�o�v�

u;Ѵ-ঞomv_brĺ��-1_��;-u�|_;v;�1olr-mb;v�1oѴѴ-0ou-|;��b|_�"$��r-1|�=ou�|_;bu�-mm�-Ѵ�$;-1_;u� �-Ѵb|���mvঞ|�7;�|_-|�o11�uv�;�;u��v�ll;uĺ�$_;�ruo]u-l�Ѵ-v|v�=ou�|�o��;;hv�-m7�-ѴѴo�v�=ou�|;-1_;uv�|o�bm1u;-v;�|_;bu�v�0f;1|�hmo�Ѵ;7];�-m7�Ѵ;-um�_o��|o�blrѴ;l;m|�-�ľv|;lbঞ�;7Ŀ�1�uub1�Ѵ�l�bm�|_;bu�1Ѵ-vvuoolvĺ�$_bv�1oѴѴ-0ou-ঞom�0;m;C|v�|_;�|;-1_;uv�-v��;ѴѴ�-v�|_;�v|�7;m|vĺ�$_;�v|�7;m|v��b|_�|;-1_;uv��_o�_-�;�]om;�|_uo�]_�|_;�$ ��mvঞ|�|;�v;;�-m�blruo�;l;m|�o=�|_;bu�|;v|�v1ou;v�-m7��m7;uv|-m7bm]�bm�"$���v�0f;1|vĺ�$_bv�1omঞm�;v�|o�=ov|;u�-�rovbঞ�;�u;Ѵ-ঞomv_br�-lom]�|_;�|;-1_;uvķ�0�vbm;vv;v�-m7�"$��r-1|ĺ

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Profile of Companies

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��uu;m|Ѵ�ķ�|_;�&mb|;7�"|-|;v�bv�u-mh;7�ƑƔ|_�bm�l-|_;l-ঞ1v�-m7�Ɛƕ|_�bm�v1b;m1;�om�-m�bm|;um-ঞom-Ѵ�Ѵ;�;Ѵĺ��m�];m;u-Ѵ�|_;�&mb|;7�"|-|;v�v|u�]]Ѵ;v��b|_�-�Ѵ-1h�o=�bm|;u;v|�bm�|_;�"$���C;Ѵ7v�-m7�Ѵo��|;v|�v1ou;v��b|_bm�|_;�C;Ѵ7�-v��;ѴѴĺ�$_;�Ѵ-1h�o=�|_;�ruor;u�;7�1-ঞom�bm�|_;�"$���C;Ѵ7�1-m�0;�-�ub0�|;7�|o�|_;�t�-Ѵb|��o=�;7�1-ঞom�vol;�v|�7;m|v�-u;�u;1;b�bm]�-|�|_;�|_;bu�v1_ooѴvĺ��-m��o=�|_;�ou]-mb�-ঞomv�|_-|�=�m7�"$���bmbঞ-ঞ�;v�-u;�mo|Ŋ=ouŊruoC|�-m7�|_;��-bl�|o�_;Ѵr�7;�;Ѵor�1�uub1�Ѵ�l�|o�;m1o�u-];�-m7�-7�-m1;�;7�1-ঞom�bm�|_bv�-u;-�=ou�v|�7;m|vĺ�"1_ooѴ�7bv|ub1|v�Ѵ-1hbm]�|_;�u;vo�u1;v�-m7�|_;�ruo=;vvbom-Ѵ�7;�;Ѵorl;m|�|;m7�|o�v;;�-�v;�;u;�7bvr-ub|��0;|�;;m�|_;�;�r;1|-ঞom�o=�|_;�v|-|;�-m7�|_;�Ѵ;�;Ѵ��_;u;�|_;�1_bѴ7u;m�-u;�-|�1�uu;m|Ѵ�ĺ�

�11ou7bm]�|o�o�u�u;v;u-1_ķ�|;-1_;uv�o[;m�-u;��m-0Ѵ;�|o�|;-1_�|_;�v�0f;1|�l-�;u�-7;t�-|;Ѵ��ou�7o�mo|�_-�;�-11;vv�|o�1�uub1�Ѵ�l�|_-|�1o�Ѵ7�;m]-];�|_;bu�v|�7;m|vĺ�"ol;�v1_ooѴ�7bv|ub1|v�-u;�-Ѵvo��m-0Ѵ;�|o�v�rrou|�|_;�|;-1_;uv�|_uo�]_�ruo=;vvbom-Ѵ�7;�;Ѵorl;m|�|o�_;Ѵr�|_;l�blruo�;�-m7�-7�-m1;�bm�|_;�hmo�Ѵ;7];�ou�1�uub1�Ѵ�lĺ�

$_;�Ѵ-1h�o=�"$���ruo=;vvbom-Ѵv�bv�mo|�f�v|�-@;1ঞm]�|_;�;7�1-ঞom�v�v|;lķ�0�|�-Ѵvo�-@;1ঞm]�o�u��ouh=ou1;ĺ�$_;u;�bv�-�]uo�bm]�1om1;um�|_-|��;�-u;�Ѵ-1hbm]�roѴb1��l-h;uv�-m7�bm7�v|u��Ѵ;-7;uv�|o�v�v|-bm�|_;�]Ѵo0-Ѵ�1olr;ঞঞ�;m;vvķ�bmmo�-ঞom�;m|;urubv;�-m7�m-ঞom-Ѵ�v;1�ub|�ĺ��m�];m;u-Ѵķ�|_;�&ĺ"ĺ�_-v�blruo�;l;m|v�|o�0;�l-7;�|o�|_bv�C;Ѵ7�=uol�-m�;7�1-ঞom-Ѵ�-m7�ruo=;vvbom-Ѵ�v|-m7robm|ķ�0�|��b|_�|_;�1�uu;m|�1Ѵbl-|;�=ou�|_;�C;Ѵ7�-m7�|_;�l�Ѵঞ|�7;�o=�orrou|�mbঞ;vķ�1_-m];�bv�bllbm;m|ĺ

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34 35

Competition

"$���;7�1-ঞom�bv�1�uu;m|Ѵ��-�l-fou�=o1�v��b|_bm�|_;�;7�1-ঞom�C;Ѵ7�-m7�|o�7b@;u;mঞ-|;�-lom]�ro|;mঞ-Ѵ�1olr;ঞ|ouv�bv��b|-Ѵ�=ou�"$��r-1|Ľv�]o-Ѵ�|o�u;1;b�;�m-ঞom-Ѵ�u;1o]mbঞomĺ�"$��r-1|Ľv�1olr;ঞ|ouv�u-m];�=uol�rub�-|;�v1_ooѴv�|o�ou]-mb�-ঞomv�|_-|�=o1�v�om�"$���;7�1-ঞomĺ�"ol;�o=�"$��r-1|Ľv�1olr;ঞ|ouv�-u;��uof;1|��;-7�|_;�)-�ķ�"����m-ঞom-Ѵ�-m7��bvvo�ub��-|_�-m7�"1b;m1;��o-Ѵbঞomĺ��m�ou7;u�=ou�"$��r-1|�|o�0�bѴ7��rom�b|v�-mm�-Ѵ�$;-1_;u� �-Ѵb|���mbঞ-ঞ�;ķ�|_;�ou]-mb�-ঞom�m;;7v�=�m7bm]�|o�ruo�b7;�t�-Ѵb|���ouhv_orvĺ

�-1_�"$���momruoC|�_-v�|_;�v-l;�]o-Ѵ�o=�u-bvbm]�lom;��|o�=�m7�bmbঞ-ঞ�;v�=ou�"$���;7�1-ঞom�=ou�hb7v��ŊѶĺ� �m7bm]�-|�|_bv�Ѵ;�;Ѵ��o�Ѵ7�;m-0Ѵ;�"$��r-1|�|o�_;Ѵr�|;-1_;uv�mo|�omѴ��bm�|_;�"|ĺ��o�bv�u;]bomķ�0�|�m-ঞom-ѴѴ�ķ�-v��;ѴѴĺ�$_;�]o�;uml;m|�-m7�o|_;u�ou]-mb�-ঞomv�]b�;�-�1;u|-bm�-lo�m|�lom;�ķ�vo�b|�l-h;v�b|�;�;m�lou;�7bL1�Ѵ|�=ou�-m�ou]-mb�-ঞom�Ѵbh;�"$��r-1|�|o�u;1;b�;�=�m7bm]��_;m�|_;u;�-u;�v;�;u-Ѵ�o|_;u�ou]-mb�-ঞomv��b|_�|_;�v-l;�m;;7ĺ�

�uof;1|��;-7�$_;�)-��]b�;v�-�1olru;_;mvb�;�-rruo-1_�|o�"$���;7�1-ঞom�=ou�|;-1_;uv�-m7�v|�7;m|vŐƑѵőĺ���$)��ঞѴb�;v�-1ঞ�b|�ķ�ruof;1|�-m7�ruo0Ѵ;l�0-v;7�1�uub1�Ѵ�l�|o�;m_-m1;�|_;�Ѵ;-umbm]�;�r;ub;m1;�o=��ŊƐƑ�v|�7;m|vĺ� ou�;7�1-|ouvķ���$)�ruo�b7;v�-m�bm|;mv;�ruo=;vvbom-Ѵ�7;�;Ѵorl;m|�lo7;Ѵ�|_-|�=�u|_;uv�|_;�;7�1-ঞom�o=�1_bѴ7u;m�bm�|_;�1Ѵ-vvuoolĺ���$)�r-u|m;uv��b|_�v;�;u-Ѵ�ou]-mb�-ঞomv�-m7�1olr-mb;v�bm1Ѵ�7bm]�ƒ�ķ��o_m�;;u;ķ�$o�o|-ķ�"$����u;lb;uķ�;|1ĺ�

"����m-ঞom-Ѵ��-v�=o�m7;7�bm�ƑƏƏƕ�-m7�b|v�]o-Ѵ�bv�|o�ruo�b7;�;7�1-ঞom�-m7��ouh=ou1;�orrou|�mbঞ;v�-0o�|�"$���|o�1bঞ�;mvŐƑƕőĺ�"����m-ঞom-Ѵ�r-u|m;uv��b|_�l-m��ou]-mb�-ঞomv�-m7�bmvঞ|�ঞomv�bm1Ѵ�7bm]�"|ĺ��o�bv�&mb�;uvb|�ķ�$o�o|-��o7bm;ķ�����"|ĺ��o�bvķ�;|1ĺ�

$_;��bvvo�ub��-|_�-m7�"1b;m1;��o-ѴbঞomĽv�]o-Ѵ�bv�=ou�-ѴѴ�7bv|ub1|v�|o�-7or|�|_;�v-l;�v|-m7-u7v�bm�ou7;u�|o�blruo�;�"$���r;u=oul-m1;�-m7�bm1u;-v;�bm|;u;v|ŐƑѶőĺ���=;��;�;m|v�|_-|�|_;��bvvo�ub��-|_�-m7�"1b;m1;��o-Ѵbঞom�ruo7�1;v�-u;�"$���7-��-|�|_;��-rb|oѴķ����"$���"�llb�ķ�"$���);;h�-m7�"$����oll�mb|���m]-];l;m|��u-m|vĺ

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36

SWOT

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Strengths

· STEMpact’s model: S TEMpact boasts a business -Ѵb]m;7�r_bѴ-m|_uor��lo7;Ѵ�|_-|�;mঞ1;v�7omouv�and curriculum instructors.

· omou�!;Ѵ-ঞomvĹ�$_;�ou]-mb�-ঞom�l-bm|-bmv�v|uom]�u;Ѵ-ঞomv_brv��b|_�-ѴѴ�7omouv�-m7�_-v��;|�to lose one.

· ��;m7-m1;Ĺ��uo]u-l�_-v�;�r-m7;7�;�;u���;-uĸ�ƐƕƏ�|;-1_;uv�r-uঞ1br-|;7�bm�Ѵ-v|��;-uĽv�$ ��r�from 106.

· �mbঞ-ঞ�;vĹ��"$��r-1|Ľv�Cm-m1b-Ѵ�vb|�-ঞom�-ѴѴo�v�b|�|o�r-��|;-1_;uv�=ou�|_;bu�r-uঞ1br-ঞom�-v��;ѴѴ�-v�bm|;u;v|;7�v1_ooѴv��b|_�vl-ѴѴ;u�0�7];|vĺ�

Weaknesses

· �-1hbm]�m-ঞom-Ѵ�-�;mঞomĹ�$_;�ou]-mb�-ঞom�bv�_-�bm]�|uo�0Ѵ;�]-bmbm]�-�;mঞom�om�|_;� m-ঞom-Ѵ�Ѵ;�;Ѵĺ

· )-bঞm]�Ѵbv|Ĺ�"$��r-1|�bv�_-�bm]�|uo�0Ѵ;�-11ollo7-ঞm]�-ѴѴ�bm|;u;v|;7�7bv|ub1|vķ�ro|;mঞ-ѴѴ��Ѵ;-�bm]�7bv|ub1|v�|_-|�m;;7�|_;�lov|�help in the dark.

· �m7bm]Ĺ���;�|o�vol;�_-|�Ѵblb|;7�=�m7bm]ķ�"$��r-1|Ľv�-0bѴb|��|o�vru;-7�-�-u;m;vv�-m7�r-u|m;u��b|_�o|_;u�"$���ruo]u-lv�bv�_-lr;u;7ĺ

· �oll�mb1-ঞom�ruo]u-lĹ�"$��r-1|Ľv�omѴ��omѴbm;�ru;v;m1;�bv�|_uo�]_�b|v��;0vb|;�-m7�$�b�;u�-11o�m|

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Opportunities

· !;Ѵ-ঞomv_br�;�;Ѵorl;m|Ĺ�� o1�v�bv�om�]-bmbm]�=�m7bm]�=uol�C�;�Ѵbh;�Ŋlbm7;7�1ourou-ঞomv�Ő!��ķ�);ѴѴv� -u]oķ��7�-u7��om;vķ�)ouѴ7�)b7;�$;1_moѴo]b;v�-m7�"ঞ=;Ѵ��b1oѴ-�vőĺ

· �b|��"�rrou|Ĺ�$_;�1b|�Ľv�-1hmo�Ѵ;7];l;m|�o=�-�m;;7�=ou�]u;-|;u�"$���;7�1-ঞom�1o�Ѵ7��ouh�bm�|_;�ou]-mb�-ঞomĽv�=-�ouĺ

· �o|;mঞ-Ѵ�=ou��-u|m;uv_brvĹ���-ঞom��b7;�blrou|-m1;�rѴ-1;7�om�"$���;7�1-ঞom�]b�;v�"$��r-1|�|_;�orrou|�mb|��|o�r-u|m;u��b|_�o|_;u�"$���ruo]u-lv�om�-�m-ঞom-Ѵ�Ѵ;�;Ѵĺ�

Threats

· �-u;m|-Ѵ�-�-u;m;vvĹ���|�bv�7bL1�Ѵ|�|o�r;u1;b�;�_o��bm|;u;v|;7�r-u;m|v�-u;�bm�|_;bu�1_bѴ7u;mĽv�;7�1-ঞomķ�-v�roou�7bv|ub1|v��b|_�0-7�v1ou;v�-u;�vঞѴѴ�]uo�bm]�bm�vb�;ĺ

· �olr;ঞঞomĹ�)_;|_;u�b|Ľv�-]-bmv|�o|_;u�"$���ruo]u-lv�ou�rub�-|;�v1_ooѴvķ�"$��r-1|�_-v�|o�1olr;|;�=ou�=�m7bm]�-m7�-�-u;m;vvĺ

· Lack of consistency: Missouri keeps changing b|v�v|-m7-u7b�;7�|;v|vķ��_b1_�l-h;v�b|�7bL1�Ѵ|�|o�compare results from year to year.

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ResearchSecondary

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$_;�lbvvbom�=ou�|_;�&ĺ"ĺ�;r-u|l;m|�o=��7�1-ঞom�bv�|o�ruolo|;�v|�7;m|�-1_b;�;l;m|�-m7�ru;r-u-ঞom�=ou�]Ѵo0-Ѵ�1olr;ঞঞ�;m;vv�0��=ov|;ubm]�;7�1-ঞom-Ѵ�;�1;ѴѴ;m1;�-m7�;mv�ubm]�;t�-Ѵ�-11;vv�ŐƑƖőĺ���uu;m|Ѵ�ķ�"$���;7�1-ঞom�bm�|_;�&mb|;7�"|-|;v�bv�mo|�-v�v�11;vv=�Ѵ�-v�b|�v_o�Ѵ7�0;�1omvb7;ubm]�|_;�-lo�m|�o=�u;vo�u1;v�|_;�m-ঞom�_-vĺ�$_;u;�-u;�v1_ooѴv�|_-|�;�1;Ѵ�bm�|_;v;�-u;-v�o=�;7�1-ঞomķ�0�|�mo|�;�;u��v|�7;m|�bv�rub���|o�|_-|�Ѵ;�;Ѵ�o=�;7�1-ঞomĺ�"$���|;-1_;uv�]u;-|Ѵ��bmY�;m1;�|_;�;7�1-ঞom�o=�-�1_bѴ7�bm�|_bv�C;Ѵ7ķ�0�|�;�;m�vol;�o=�|_;l�-u;�mo|�=�ѴѴ��t�-ѴbC;7�ou�|u-bm;7�|o�|;-1_�|_;v;�v�0f;1|vĺ�$_;�bm|;u;v|�|o�blruo�;�bm�|_bv�-u;-�-v�-�m-ঞom�bv�-|�-m�-ѴѴŊঞl;�_b]_ĺ���u�u;v;-u1_�bm�|_bv�-u;-�1omCul;7�|_;�m;;7�=ou�0;�;u�"$���;7�1-ঞom�mo|�omѴ��=ou�|_;�v|�7;m|vķ�0�|�-Ѵvo�=ou�|;-1_;uvĺ�

STEM education statistics

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Middle school stats

31% 33%

36%

��0Ѳb1�lb77Ѳ;�v1_ooѲ�l-|_�ou�v1b;m1;�|;-1_;uv��_o�7b7�mo|�l-fou�bm�v�0f;1|�ou�-u;�1;uࢼC;7�|o�|;-1_�b|ĸ

2007

Test Scores- State Comparisons (Missouri scored on NAEP)

�-|_�ŐƓ|_�]u-7;�r�0Ѵb1�v1_ooѴvķ�ƑƏƐƒő

�-|_�ŐѶ|_�]u-7;�r�0Ѵb1�v1_ooѴvķ�ƑƏƐƒő

"1b;m1;�ŐƓ|_�]u-7;�r�0Ѵb1�v1_ooѴvķ�ƑƏƏƖő

"1b;m1;�ŐѶ|_�]u-7;�r�0Ѵb1�v1_ooѴvķ�ƑƏƏƖő

31st39th 14th 14th

Source (30)*results are out of all 50 states

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!;1;m|�u;rou|v�_-�;�1-ѴѴ;7�=ou�bm1u;-v;7�-�;mঞom�|o�"$���bm��ŋƐƑ�;7�1-ঞom�ŐƒƐőĺ��m1u;-vbm]Ѵ�ķ�-�;mঞom�_-v�=o1�v;7�om�blruo�;7�;Ѵ;l;m|-u��-m7�lb77Ѵ;�v1_ooѴ�;7�1-ঞom�om�|_;�]uo�m7v�|_-|�_b]_�v1_ooѴ�bv�|oo�Ѵ-|;�|o�7;�;Ѵor�-m�bm|;u;v|�bm�"$��ĺ�ŐƒƑő

STEM career stats

"1b;m1;ķ�$;1_moѴo]�ķ��m]bm;;ubm]�-m7��-|_;l-ঞ1v�-u;�|_;�7;Cmbm]�1_-u-1|;ubvঞ1v�o=�"$���o11�r-ঞomvĺ�$_;v;�o11�r-ঞomv�-u;��v�-ѴѴ��|;1_mb1-Ѵ�bm�m-|�u;ķ�-m7�rѴ-��-�h;��uoѴ;�bm�1u;-ঞm]�-m7�7;�;Ѵorbm]�m;��ruo7�1|v�-m7�|;1_moѴo]b1-Ѵ�0u;-h|_uo�]_vĺ�"$���o11�r-ঞomv�|�rb1-ѴѴ��u;t�bu;�-�0-1_;ѴouĽv�7;]u;;�ou�_b]_;u�-v��;ѴѴ�-v�-��b7;�u-m];�o=�hmo�Ѵ;7];�-m7�;�r;ub;m1;ĺ

�m�ƑƏƐƑķ�"$���o11�r-ঞomv�-11o�m|;7�=ou�ƔĺƑѷ�o=��bvvo�ubĽv�|o|-Ѵ��ouh=ou1;ķ�0�|�|_;v;�v-l;�o11�r-ঞomv�-u;�ruof;1|;7�|o�1olrubv;�ѵĺƑѷ�o=�|_;�v|-|;�b7;�ƑƏƐƑŊƑƏƑƑ�]uo�|_ĺ��bvvo�ubĽv�ruof;1|;7�]uo�|_�u-|;�=ou�-ѴѴ�"$���o11�r-ঞomv�=uol�ƑƏƐƑ�|o�ƑƏƑƑ�bv�ƐƏĺƑ�r;u1;m|ĺ��olr-u;�|_bv�|o�|_;�o�;u-ѴѴ�ruof;1|;7�]uo�|_�u-|;�=ou�|_;�v|-|;�o=�Ѷĺѵ�r;u1;m|ķ�-m7�b|Ľv�1Ѵ;-u�|_-|�"$���o11�r-ঞomv�-u;�-m�blrou|-m|�r-u|�o=�|_;�v|-|;Ľv�;1omolb1�]uo�|_ĺ

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�or�Ѵ-ঞom

"|�o�bv��o�m|�

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�;@;uvom��o�m|��ol0bm;7Ķ�|_;�=o�u�1o�mࢼ;v�l-h;�r�ƐƑĸƑѵ�1om|ub0ࢼ�om�|o�|_;��bvvo�ub�;1omol�

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Largest Employment of STEM Occupations

Source (32) Source (33)

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52 53

Government STEM efforts

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ResearchPrimary

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Current members

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$_bvķ�r;u_-rvķ�bv�|_;�lov|�blrou|-m|�1ub|;ubom�|_-|�1olr-mb;v�Ѵooh�=ou�0;=ou;�=�m7bm]�-�ruo]u-l�ou�ou]-mb�-ঞomĺ�&Ѵঞl-|;Ѵ�ķ�1olr-mb;v�1-u;�-0o�|�|_;bu�u;|�um�om�bm�;v|l;m|�-m7��-m|�-vv�u-m1;�|_-|�|_;�ruo]u-l�|_;��7om-|;�|o�bv�-�v�11;vvĺ��-1_�1olr-m��_-v�-�7b@;u;m|�-rrѴb1-ঞom�ruo1;vvĹ�vol;�-u;��;u��0�u;-�1u-ঞ1�-m7�_-�;�u�0ub1vķ��_bѴ;�o|_;uv�-u;�bm=oul-Ѵ�-m7�v�0f;1ঞ�;ĺ

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Create a relationship Findings

Proven Results

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�|�bv�blrou|-m|�|_-|�-�ruo]u-l�7o;v�mo|�v;;h�7om-ঞomv�=uol�-�1olr-m��|_-|�bv�mo|�bm|;u;v|;7�bm�b|v�r�urov;ĺ� ou�;�-lrѴ;ķ�"$��r-1|�v_o�Ѵ7�omѴ��-rruo-1_�1olr-mb;v�|_-|�-u;�bm|;u;v|;7�bm�"$���;7�1-ঞomĺ��-1_�1olr-m���;�bm|;u�b;�;7�v-b7�|_-|�bmbঞ-ঞ�;v�o=�-�ruo]u-l�l�v|�-Ѵb]m��b|_�|_-|�o=�|_;�7om-ঞm]�1olr-m��bm�om;��-��ou�-mo|_;u�|o�u;1;b�;�=�m7bm]ĺ�"ol;�1olr-mb;v�_-�;�v-b7�"$���;7�1-ঞom�bv�r-u|�o=�|_;bu�r_bѴ-m|_uorb1�v|u-|;]�ķ��_bѴ;�o|_;uv��-m|�|o�ľ0;�-|�|_;�|-0Ѵ;Ŀ�-m7�1oѴѴ-0ou-|;��b|_�o|_;u�bm7�v|u��Ѵ;-7;uv�bm�"$���u;Ѵ-|;7�C;Ѵ7vĺ��mo|_;u�1olr-m��v-b7�|_;��-u;�1om1;um;7��b|_�v;Ѵ=Ŋruoloঞom�-m7�-u;�bm|;u;v|;7�bm�_;Ѵrbm]�|_;bu�=�|�u;�bm|;umv�-m7�;lrѴo�;;vĺ�!;]-u7Ѵ;vvķ�|_;�vromvoubm]�1olr-m��l�v|�_-�;�-m�bm|;u;v|�-|�v|-h;�|o�=�m7�-�ruo]u-lĺ

Ensure program and company’s initiatives align

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);�u;-1_;7�o�|�|o�C�;�ro|;mঞ-Ѵ�=�m7;uvķ�!��ķ�);ѴѴv� -u]oķ��7�-u7��om;vķ�"ঞ=;Ѵ��b1oѴ-�vķ�-m7�)ouѴ7�)b7;�$;1_moѴo]�ĺ�);��;u;�bm=oul;7�|_-|�"$��r-1|��-v�bm|;u;v|;7�bm�=ov|;ubm]�-�u;Ѵ-ঞomv_br��b|_�|_;v;�1olr-mb;v�vo��;�u;-1_;7�o�|�|o�|_;l�bm�ou7;u�|o�]-bm�bmvb]_|�om�_o��|o�l-uh;|�"$��r-1|�|o�|_;v;�1olr-mb;vĺ

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STIFEL NICOLAUS "ঞ=;Ѵ�bv�|_;�rubm1br-Ѵ�v�0vb7b-u��o=�"ঞ=;Ѵ� bm-m1b-Ѵ��ourķ�-�Cm-m1b-Ѵ�v;u�b1;v�_oѴ7bm]�1olr-m��_;-7t�-u|;u;7�bm�"|ĺ��o�bvķ��bvvo�ub�ŐƓƑőĺ��v|-0Ѵbv_;7�bm�ƐѶƖƏķ�"ঞ=;Ѵ��b1oѴ-�v�ş��olr-m�ķ��m1ourou-|;7ķ�bv�om;�o=�|_;�m-ঞomĽv�ru;lb;u�=�ѴѴŊv;u�b1;�Cm-m1b-Ѵ�v;u�b1;v�Culvķ�ruo�b7bm]�0uoh;u-];ķ�|u-7bm]ķ�bm�;v|l;m|�0-mhbm]ķ�bm�;v|l;m|�-7�bvou�ķ�-m7�u;Ѵ-|;7�v;u�b1;v�|o�bm7b�b7�-Ѵ�bm�;v|ouvķ�ruo=;vvbom-Ѵ�lom;��l-m-];uvķ�0�vbm;vv;vķ�-m7�l�mb1br-Ѵbঞ;v�|_uo�]_�lou;�|_-m�ƒƔƏ�Ѵo1-ঞomv�bm�ƓƔ�v|-|;v�-m7�|_;�bv|ub1|�o=��oѴ�l0b-ĺ

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Findings

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Page 38: AdZou planbook for email

Conclusion

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Brand Strategy

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78 79

Target and Insights

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Page 41: AdZou planbook for email

Big Idea

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We All Start Somewhere

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Media Plan

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Digital

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Spark (Budget C)

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Name

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Metrics (how we measure success of campaign)

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· ;�;Ѵor�C�;�m;��1ourou-|;�u;Ѵ-ঞomv_brv��b|_bm�|_;�m;�|�ƐƏ��;-uv�

· ";;�-m7�bm1u;-v;�o=�ƑƏƏѷ�bm�vo1b-Ѵ�l;7b-�-1ঞ�b|�ņ;m]-];l;m|

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· �m1u;-v;�bm�=�m7bm]�-v�-�u;v�Ѵ|�o=�m;��l;l0;uv

Page 64: AdZou planbook for email

126 127

Document Evaluation

);�v�]];v|��o��blrѴ;l;m|�o�u��;-uŊѴom]�l-uh;ঞm]�rѴ-m�|_-|��bѴѴ�ruolo|;�]uo�|_�bm�"$��r-1|�-�-u;m;vv�om�-�Ѵo1-Ѵ�-m7�m-ঞom-Ѵ�v1-Ѵ;ĺ�$_;�l;|ub1v�Ѵbv|;7�0;Ѵo��v_o��_o��|_;�v�11;vv�o=�|_;�1-lr-b]m��bѴѴ�0;�l;-v�u;7ĺ

· �lo�m|�o=�l;7b-�-�;mঞom

· ��l0;u�o=�m;��u;Ѵ-ঞomv_brv�=oul;7

· �;u1;m|-];�o=�bm1u;-v;�bm�vo1b-Ѵ�l;7b-�-1ঞ�b|�ņ;m]-];l;m|�

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Meet Team Ursidae

Page 66: AdZou planbook for email

Abby Crites�bv�|_;��11o�m|���;1�ঞ�;�=ou�|;-l�&uvb7-;ĺ��-bѴbm]�=uol��-r;��bu-u7;-�ķ��bvvo�ubķ��ub|;v�bv�Ѵoohbm]�|o�r�uv�;�-�1-u;;u�bm�-7�;uঞvbm]��rom�]u-7�-ঞom�bm�;1;l0;u�ƑƏƐƔĺ��;u�;�r;ub;m1;�bm1Ѵ�7;v�-m�bm|;umv_br��b|_�����!�bm��om7omĺ��m�-77bঞom�|o��om7omķ��00��_-v�|u-�;Ѵ;7�|o��u;1hbmub7];ķ��oѴou-7o�-m7��u-]�;ķ���;1_�!;r�0Ѵb1ĺ��m�_;u�=u;;�ঞl;��o��1-m�Cm7��ub|;v�;b|_;u�rѴ-�bm]ņ�-|1_bm]�vrou|v�ou�0ubm]bm]�_;u�=-�oub|;�u;1br;v�|o�Ѵb=;ĺ

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Stephanie Tebe bv�|_;��or��)ub|;uņ�;7b-��Ѵ-mm;u�=ou�|;-l�&uvb7-;ĺ��olbm]�=uol��-uu��"ĺ�$u�l-mĽv�_ol;|o�mķ��m7;r;m7;m1;ķ��bvvo�ub�v_;�bv�Ѵoohbm]�|o�r�uv�;�-�1-u;;u�bm���0Ѵb1�!;Ѵ-ঞomv��rom�]u-7�-ঞom�bm�ƑƏƐѵĺ��;u�ru;�bo�v�;�r;ub;m1;�bm1Ѵ�7;v�-m�bm|;umv_br��b|_���"��lr-1|�bm��;@;uvom��b|�ķ��bvvo�ubĺ��m�;1;l0;u�ƑƏƐƓķ�v_;�]o|�|_;�-l-�bm]�orrou|�mb|��|o�|u-�;Ѵ�|o��-l;uoom�-m7��bvb|�=-lbѴ�ĺ��m�_;u�=u;;�ঞl;��o��1-m�Cm7�_;u�-77bm]�|o�_;u�m;�;u�;m7bm]�m-bѴ�roѴbv_�1oѴѴ;1ঞomķ�u;-7bm]�-m7�r-uঞ1br-ঞm]�bm�-ѴѴ�|_bm]v��+ĺ

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Spencer Barry bv�|_;��;-7�!;v;-u1_;u�-m7��11o�m|��Ѵ-mm;u�=ou�|;-l�&uvb7-;ĺ���"o�|_;um��-Ѵb=oumb-�m-ঞ�;�_-bѴbm]�=uol��-v-7;m-ķ��-Ѵb=oumb-ķ��-uu��rѴ-mv�|o�r�uv�;�-�1-u;;u�bm�-7�;uঞvbm]��rom�]u-7�-ঞom�bm��-��ƑƏƐѵĺ��;u�ru;�bo�v�;�r;ub;m1;�bm1Ѵ�7;v�-m�bm|;umv_br��b|_��u-7o��u;-ঞ�;��mvb]_|�bm�"|ĺ��o�bvĺ��m�_;u�=u;;�ঞl;��o��1-m�Cm7�_;u�r_o|o]u-r_bm]�|_;�vl-ѴѴ�|o�m�0;-�|��o=��oѴ�l0b-�-m7�1-|1_bm]�|_;�Ѵ-|;v|�CѴlv�-|�!-]|-]��bm;l-ĺ��o|�lbvvbm]�-m�orrou|�mb|��|o�|u-�;Ѵķ��-uu�Ľv�=-�oub|;��-1-ঞom�vro|v�_-�;�0;;m�"_-uhĽv��o�;ķ��-_��-m7�)-v_bm]|om�"t�-u;��-uhķ��;��+ouhĺ

Chloe Cameron bv�|_;�"o1b-Ѵ��;7b-��m|;u-1ঞ�;ņ�!�"r;1b-Ѵbv|�=ou�$;-l�&uvb7-;ĺ��olbm]�=uol�|_;�1b|��o=�=o�m|-bmvķ��-mv-v��b|�ķ��bvvo�ubķ��-l;uom�rѴ-mv�|o�r�uv�;�-�1-u;;u�bm�-7�;uঞvbm]��rom�]u-7�-ঞom�bm��-��ƑƏƐѵĺ��;u�ru;�bo�v�;�r;ub;m1;�bm1Ѵ�7;v�-��-uh;ঞm]�bm|;umv_br��b|_��&�"|�7;m|�ş����bѴb-u��";u�b1;vĺ��m�_;u�=u;;�ঞl;��o��1-m�Cm7��_Ѵo;�-�;m7bm]�1om1;u|vķ�v_orrbm]ķ�|u�bm]�m;��=oo7v�-m7�|u-�;Ѵbm]ĺ�"_;�rѴ-mv�|o�|-h;�_;u�Ѵo�;�o=�|u-�;Ѵbm]�|o��-u1;Ѵom-ķ��_;u;�v_;��bѴѴ�0;�v|�7�bm]�-0uo-7�bm�"rubm]�ƑƏƐѵĺ

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Robert Fish bv�|_;��u|�bu;1|ouņ�u-r_b1�;vb]m;u�=ou�$;-l�&uvb7-;ĺ� bv_�bv�=uol��;ѴѴbm]_-lķ�)-v_bm]|om�-m7�rѴ-mv�|o�r�uv�;�-�1-u;;u�bm��u-r_b1�;vb]m��rom�]u-7�-ঞom�bm�;1;l0;u�ƑƏƐƔĺ��bv�ru;�bo�v�;�r;ub;m1;�bm1Ѵ�7;v�-�=u;;Ѵ-m1;��u-r_b1�;vb]m�rovbঞom�=ou�|_;��oѴ�l0b-���0Ѵb1�"1_ooѴv��ub7];�ruof;1|ĺ��;�vr;m|�|_;�Ѵ-v|�=o�u��;-uv�om�|_;�v�bl�|;-l�=ou�|_;�&mb�;uvb|��o=��bvvo�ub�-m7�Ѵbh;�-�|u�;��;v|�1o-v|�m-ঞ�;��o��1-m�Cm7� bv_�o�|7oouv�]oѴCm]ķ�rѴ-�bm]�|;mmbv�-m7�v�uCm]ĺ��o|�om;�|o�lbvv�-m�orrou|�mb|��=ou�-7�;m|�u;ķ�_;�|u-�;Ѵ;7�|o�|_;�ƑƏƐƏ�(-m1o��;u�)bm|;u��Ѵ�lrb1vĺ

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Appendix

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140 141

Ɛĺ�Őmĺ7ĺőĺ�!;|ub;�;7��1|o0;u�ƐƐķ�ƑƏƐƔķ�=uol�_�rvĹņņ���ĺ=-vĺou]ņv]rņ1uvņlbv1ņ!ƓƑѵƓƑĺr7=�

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Ɠĺ�"$����7�1-ঞom�"|-ঞvঞ1vĺ�Őmĺ7ĺőĺ�!;|ub;�;7��1|o0;u�ƐƔķ�ƑƏƐƔķ�=uol�_�rvĹņņ���ĺmlvĺou]ņ�0o�|��"�ņ$_;"$���ubvbvņ"$���7�1-ঞom"|-ঞvঞ1vĺ-vr��

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ѵĺ���u��bvvbomĹ��lruo�bm]�"$���$;-1_bm]�bm�"|ĺ��o�bv�Ň�"$��r-1|ĺou]ĺ�Őmĺ7ĺőĺ�!;|ub;�;7��1|o0;u�ƐƔķ�ƑƏƐƔķ�=uol�_�rĹņņv|;lr-1|ĺou]ņ�0o�|ņ��uŊ�bvvbom�

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ƐƑĺ��Ѵbmb1-Ѵ�!;v;-u1_�$u-bmbm]��;m|;u�Ő�!$�őĺ�Őmĺ7ĺőĺ�!;|ub;�;7��o�;l0;u�ƐƔķ�ƑƏƐƔķ�=uol�_�rĹņņ1u|1ĺ��v|Ѵĺ;7�ņ|u-bmbm]Ŋruo]u-lvņ_b]_Ŋv1_ooѴŊ-m7Ŋ�m7;u]u-7�-|;Ŋruo]u-lvņƐƖŊ-7�-m1;Ŋv�ll;uŊruo]u-lŊ=ouŊbm�;vঞ]-ঞomŊ-m7Ŋu;v;-u1_Ŋ;7�1-ঞomŊ-vrbu;ĺ_|lѴ�

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Ɛѵĺ�ub�;m�|o��_-m];�|_;�)ouѴ7ĺ�Őmĺ7ĺőĺ�!;|ub;�;7��o�;l0;u�ƐƔķ�ƑƏƐƔķ�=uol�_�rĹņņ���ĺ;l;uvomĺ1olņ;mŊ�vņ�0o�|&vņ�-];vņ-0o�|ĺ-vr��

Ɛƕĺ��!);0Ѵbmhĺ�Őmĺ7ĺőĺ�!;|ub;�;7��o�;l0;u�ƐƔķ�ƑƏƐƔķ�=uol�_�rĹņņ���ĺ|_;Ѵ-1Ѵ;7;]uo�rĺ1olņ�;m�-];ĺ-vr�ĵ��ƷƓƏƏƑƔƏѵş���ƷƐƏƕƒƕƓƖƒƖƕ�

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ƐѶĺ��;�v�Ň��-mb=;v|ĺ�Őmĺ7ĺőĺ�!;|ub;�;7��o�;l0;u�ƐƔķ�ƑƏƐƔķ�=uol�_�rĹņņl-mb=;v|ĺ1olņ

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Research

�_om;��m|;u�b;�v�Ŏ oѲѲo�ň�r�t�;vࢼomvŏ

Sarah Tehan

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Peabody Energy- Sarah Kramer, Director of Community Relations

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Our Values

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Have you heard of STEMpact?

�m��;-0o7�Ľv�_;-7t�-u|;uv�1b|��o=�"|ĺ��o�bvķ��bvvo�ubķ��;�-u;�-�=o�m7bm]�-m7�=�m7bm]�l;l0;u�o=�"$��r-1|ķ�-�1oѴѴ-0ou-ঞ�;�m;|�ouh�o=�u;]bom-Ѵ�0�vbm;vv;vķ�-1-7;lb-�-m7�1_-ub|-0Ѵ;�=o�m7-ঞomv�|_-|��ouh��b|_�v1_ooѴ�7bv|ub1|v�|o�blruo�;�|_;�1-Ѵb0;u�o=�"|ĺ��o�bv�v1b;m1;ķ�|;1_moѴo]�ķ�;m]bm;;ubm]�-m7�l-|_�;7�1-|ouvķ�vo�|_-|�|_;v;�|;-1_;uv�1-m�1u;-|;�"$��Ŋ1-r-0Ѵ;�Ѵ;-um;uvĺ�"$��r-1|Ľv�]o-Ѵ�ŋ�|o�;lro�;u�v|�7;m|v�|o�]u-7�-|;��b|_�vhbѴѴv�|o�;m|;u�_b]_Ŋ7;l-m7�1-u;;uv�bm�"$���C;Ѵ7v�ŋ�-Ѵb]mv��b|_�|_;�m;;7v�o=�o�u�0�vbm;vvĹ�);�u;1o]mb�;�|_-|�rѴ-mmbm]�=ou�|_;�m;�|�];m;u-ঞom��ouh=ou1;�bm�|_;�"$���C;Ѵ7v�bv�-�0�vbm;vv�blr;u-ঞ�;�=ou�=�|�u;�]uo�|_ĺ�$o�|_bv�;m7ķ��;Ľ�;�-Ѵvo�v�rrou|;7�-�m�l0;u�o=�bmbঞ-ঞ�;v�u;Ѵ-|;7�|o�;m_-m1bm]�"$���;7�1-ঞomķ�bm1Ѵ�7bm]�-�l-fou�r-u|m;uv_br�|o�o�|C|�|_;�&mb�;uvb|��o=��bvvo�ub�"|ĺ��o�bvĽ��;-0o7���m;u]���_�vb1v�-m7��m�buoml;m|-Ѵ��m]bm;;ubm]��-0ou-|oub;vķ�-m7�vl-ѴѴ;u�0�|�vঞѴѴ�vb]mbC1-m|�bm�;v|l;m|v�Ѵbh;�;m-0Ѵbm]�;lrѴo�;;v�|o��bvb|�u;]bom-Ѵ�v1_ooѴ�1Ѵ-vvuoolv�|o�=-1bѴb|-|;�1om�;uv-ঞomv�-0o�|�1o-Ѵ�bm�|_;�;m;u]��lb�ĺ���o��l�1_�blrou|-m1;�7o;v��o�u�1olr-m��rѴ-1;�om�"$���;7�1-ঞomĵ

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STEM Teachers Across the Nation

BROOKLINE HS (MA)

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· �oѴѴ;];�!;-7bm;vv��m7;��Ɣѵĺƒ

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Potential Member Interviews

RGA

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Insights

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Page 86: AdZou planbook for email

170 171

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