Advertising MBA Project Report Prince Dudhatra

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PREFACEPREFACE

Todays Companies must urgently & critically rethink

their business mission & marketing strategies. Thesecompanies are market focused & customer-driven, rather

than solely product-Focused or cost driven. They pay

extreme attention to quality & service-to meeting & even

exceeding customer expectations. There is a one saying that.

Courage is victory & confidence spells success,

nothing that comes too easily is worth having. When you

want success, you must be ready to pay the price which

includes braving failures & setbacks & persisting with your

efforts till the goal is won.

I am the student of T.Y.B.B.A., a professional degreecourse. Hence professional attitude is must. For this purpose

Saurashtra University has adopted such type of important

course of Bachelor Of Business Administration.

Because we know that no business can run only through

theoretical knowledge practical knowledge & skills must

require for the Survival & prosperity. Through, practicalknowledge (E.g. Training) various aspects of marketing canbe observed & understand. Thus, project report is of great

Significance.


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I have prepared the project report on AKAI

CONSUMER ELECTRONIC INDIA LTD. For this

purpose I have collected information from Area SalesOfficer & I have tried my level best to make this report

excellent.

Especially, this report belongs to the subject of,

ADVERTISING & SALES PROMOTION

Lastly, I hope that the present work will satisfy the

subject requirement & also provide a general look ofAKAI

CONSUMER ELECTRONIC INDIA LTD.


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ACKNOWLEDGEMENTACKNOWLEDGEMENT

According to Oxford dictionary, Acknowledgement

means recognition, confession, thanks.

In this regard, it is my great pleasure that I am

presenting my report before you. It is not my own work; it is

the hard work of those grateful & respected persons who

always tries to guide me at the time of difficulty. So I

thankful to those respective persons. No doubt the wordThanks is very little to express my pleasure. Let me thanks

to all of them.

Firstly, I am thankful to the Mr. Maulik Dhebar, Area

Sales Officer of AKAI CONSUMER ELECTRONIC

INDIA LTD. who guided me by investing their valuable

time.

Secondly, I want to express my most sincere thanks &appreciation to honorable director of our college Respected

shri Shailesh M. Jani & head of the management department

and Prof. Nirav S. Joshi for the guidance & co-operation

they provided me. And also last but not least, I am very

much thankful to my friends & parents who guided me

during the training programme.

Date :

Place :

Signature


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(Ahuja Jayesh R.)


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DECLARATION

I, undersigned Ahuja Jayesh R. a student of theT.Y. B.B.A. declare that the work presented in this project

report it is my own work & has been guided under the

supervision of Lr. Nirav. S. Joshi. Of GEETANJALICOLLEGE OF COMPUTER & SCIENCE (BBA).

Affiliated to Saurashtra University, Rajkot.

This work has not been previously submitted toany other university for any examination.

Date: -

Place: -

Signature

(Ahuja Jayesh R.)


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INDEX

No.

Name Page no.

1 General Information. 2

2 Advertisement. 15

3 Sales promotion. 19

4 SWOT Analysis. 29

5 Future Plan. 38

6 Suggestion. 557 Conclusion. 70

8 Bibliography. 76


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Advertising MBA Project Report Prince Dudhatra

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