Ellora Nirali MBA Porject Report Prince Dudhatra

download Ellora Nirali MBA Porject Report Prince Dudhatra

of 93

Transcript of Ellora Nirali MBA Porject Report Prince Dudhatra

  • 8/6/2019 Ellora Nirali MBA Porject Report Prince Dudhatra

    1/93

    ELLORA TIMESELLORA TIMESLIMITED.LIMITED.MORVIMORVI

    PREPARED BYPREPARED BY: RAVAL NIRALI N.

    SHRI J.H.BHALODIASHRI J.H.BHALODIA WOMENS COLLEGE,WOMENS COLLEGE,RAJKOTRAJKOT

    YEAR : 2006 2007

    CLASS : SY B.B.A

    ROLL NO : 68

    SEAT NO :

    SUBMITTED TOSUBMITTED TO

    SAURASHTRA UNIVERSITY, RAJKOT.

    GUIDED BY

  • 8/6/2019 Ellora Nirali MBA Porject Report Prince Dudhatra

    2/93

    Prof. SMITA C.VYAS.

    I, the undersigned Raval Nirali N, a student of S.Y.B.B.A.hereby declare that the project work presented in this report is myown create and has been carried out under the supervision andguidance of our faculty Prof. Smita. C. Vyas,of Shri J.H.BHALODIAWOMENS COLLEGE, RAJKOT.

    This work has not been previously submitted to any otheruniversity for any examination.

    DATE :

    PLACE : RAJKOT.

    SIGN

    (RAVAL NIRALI .N.)

    2

  • 8/6/2019 Ellora Nirali MBA Porject Report Prince Dudhatra

    3/93

    We know that training is for development in particular field with

    which we concern. The practical study is most important for anystudents.

    SOUNDS BECOME MUSIC IF A TRAINED PEOPLE USE IT.

    This above itself results the significant of industrial training alongwith the theoretical knowledge in any field. The real aim of our

    practical training in each department is to absorb knowledge about thetechnique, logic etc.

    B.B.A is a professional course of management study andmanagement it self is an art. Art involves the practice. Therefore, it isnecessary for us to know practically how the business runs.

    3

  • 8/6/2019 Ellora Nirali MBA Porject Report Prince Dudhatra

    4/93

    Though this project is my own work but I have done it with the

    help of many persons. I feel happy to thank all those persons withwhose help I have been able to make this project.

    I, heartily thank to our Principal Mr. N.H.Koringa for hisinspiration for doing the project and also thankful to our facultyProf.Smita Vyas for her whole hearted support and encouragement.

    It gives me pleasure to express my deep sense of gratitude toMr. Rajiv Ranjan (Corporate Manager) with whose help I obtained thepermission for training in Ellora Time private limited.

    I, once again thankful to all the staff members of Company andthose who directly or indirectly helped me to complete may projectwork.

    DATE :l

    PLACE : RAJKOT

    (RAVAL. NIRALI. N)

    MAIN INDEXMAIN INDEX..

    4

  • 8/6/2019 Ellora Nirali MBA Porject Report Prince Dudhatra

    5/93

    11 GENERAL INFORMATION.GENERAL INFORMATION.

    22 PRODUCTION DEPARTMENT.PRODUCTION DEPARTMENT.

    33 PERSONNEL DEPARTMENT.PERSONNEL DEPARTMENT.

    44 MARKETING DEPARTMENT.MARKETING DEPARTMENT.

    55 FINANCE DEPARTMENT.FINANCE DEPARTMENT.

    66 FUTURE PLANS.FUTURE PLANS.77 SWOT ANALYSIS.SWOT ANALYSIS.

    88 UNITS CONTRIBUTION.UNITS CONTRIBUTION.

    99 CONCLUSION &CONCLUSION &SUGGESTION.SUGGESTION.

    1100

    BIBILIOGRAPHY.BIBILIOGRAPHY.

    5

  • 8/6/2019 Ellora Nirali MBA Porject Report Prince Dudhatra

    6/93

    6

  • 8/6/2019 Ellora Nirali MBA Porject Report Prince Dudhatra

    7/93

    INDEXINDEX..

    Sr no.Sr no. ParticularsParticulars Page noPage no

    1 Introduction.Introduction. 88

    2 History of the unit.History of the unit. 99

    3 Location.Location. 1111

    4 Compnays Profile.Compnays Profile. 1212

    5 Managing Body.Managing Body. 1414

    6 Organization Structure.Organization Structure. 1515

    7 Misssion Statement.Misssion Statement. 1616

    8 Social Development.Social Development. 1717

    7

  • 8/6/2019 Ellora Nirali MBA Porject Report Prince Dudhatra

    8/93

    INTRODUCTIONINTRODUCTION..

    RAPIDLY CHANGING SAURASHTRA TOWN IS NOWTIMEKEEPER TO THE NATION.

    Ellora Time Ltd. Is very famous in the world of electronics itemor it can be said that ORPAT IS WORLD CLASS PRODUCTsituated in MORBI. It is a company, which is engaged in manufactureof clocks, telephones, calculators, timepieces, educational toys, andhome appliances with a full range of products like irons, water filter,water dispenser, and many other as mentioned earlier.

    Company has achieved a world record of manufacturing1,36,92,372 clocks during 2002-2003. Its annual turnover exceeds100 crore.

    At present company is manufacturing around 100 models of wallclocks, 40 models of timepiece, 25 models of telephones, 30 modelsof calculators & 3 different verities of educations toys with 6 differentcolures, even after wide range of models in each of the products, newmodels are introduced every month to be always ahead and

    unbeatable in the Global Market.

    The company provides employment to 4000employees out ofwhich 90% of them are female employees. The company is first inINDIA to undertake in house I.C. chip bonding.

    The company has stuck to its motto of providing world classquality products and is confident of staying ahead.

    8

  • 8/6/2019 Ellora Nirali MBA Porject Report Prince Dudhatra

    9/93

    HISTORY OF THE UNITHISTORY OF THE UNIT..

    M/S, ELLORA TIME Ltd. more known by the brand AJANTA aswell as ORPAT for its clocks. It was established in SEPTEMBER

    1971 with the intial capital of Rs.1,00,000 by Shri ODHAVJIBHAIRAVJIBHAI PATEL more popularly know as Shri O.R.Patel, whowas later accompanied by his sons. The name comes from Mr.O.R.PATEL. Initially, the company started with timepiece and thendiversified to calculators and telephone.

    Mr. O.R.PATEL was initially a science teacher in V.C. TechnicalHigh School in Morvi. Over a period of 28 years he has been able tomake it AJANTA QUARTZ.

    With complete dedication, commitment and hardwork thecompany is climbing the ladder of success and at present thecompany is having wide range of products in different segments suchas Clocks, Telephones, Calculators, Timepieces, Educational toysetc.

    Even the company has entered into the Home ApplianceSegment with a full range of products like Irons, Water Filter, WaterDispenser, Water Purifier, Water Sterilizer, Room Heater, Table Fan,Wall Mounting Fan, Mixer Grinder, Kettle, Emergency Light, IceShaver, Air Cooler, etc.

    The outook of ORPAT & ELLORA is all around progress notonly of the management family but its workers staff, distributors,retailers and everybody else like suppliers and othercoming in contactwith them. This has created an invisible bond of solidarity in an army

    of people making and creating a SUCCESS in all spheres of theiractivity in India and abroad.

    In 1993 Mr. O.R.PATEL won the MAN OF THE YEARaward (Horological field) the highest exporter of electronic consumergoods for 1991-92.

    9

  • 8/6/2019 Ellora Nirali MBA Porject Report Prince Dudhatra

    10/93

    LOCATION OF THE UNIT.LOCATION OF THE UNIT.

    10

  • 8/6/2019 Ellora Nirali MBA Porject Report Prince Dudhatra

    11/93

    LOCATION Ellora Time Ltd.Orpat Industrial Estate,Morbi Rajkot Highway,

    Morbi 363641

    REASONS FOR SELECTION OF LOCATION

    Location is that place where the industry is located,means it isthe particular place where the promoters are thinking to establish their

    unit. Location has great importance because by choosing location onecan decrease the cost of production and increase the profit. Theselection of location is very difficult task, for this requires greatthinking, perfect planning taking into consideration future changes.

    Orpat has selected such a location because here labour is easilyavailable, transport facilities are also favorable. As far as marketingfactors are concerned, Morbi is a big local market and in Saurashtra,Rajkot is a big market. For international market, Kandla Port is nearerto Morbi. As it is situated in an industrial estate, it gets some

    government subsidies also. So, we can say that the location of thecompany is the best one for distributing its products cost wise andconvenience wise.

    COMPANYS PROFILE

    REGISTEREDOFFFICE Ellora Time Ltd.

    (Orpat Industrial Estate,

    11

  • 8/6/2019 Ellora Nirali MBA Porject Report Prince Dudhatra

    12/93

    Morbi Rajkot Highway,Morbi 363641

    BANKERS SBS Morbi-Industrial Branch

    BRAND NAME ORPAT-AJANTA-REWA

    CHAIRPERSON SHRI ODHAVJIBHAI RAVJIBHAIPATEL

    FORM OF PRIVATE LIMITED COMPANYORGANIZATION

    NATURE OF THEINDUSTRY MANUFATURING INDUSTRY

    SIZE OF UNIT LARGE SCALE UNIT

    YEAR OFESTABLISHMENT YEAR-1991

    AUDITOR FINAVA & CO. RAJKOT

    WEEKLY OFF WEDNESDAYEMPLOYMENT AROUND 6000

    WORLD RECORD MANUFCTURING 1,36,92,372CLOCKS DURING 2002-2003

    ANNUAL TURN OVER EXCEEDS RS. 110 CRORE

    LAND AREA BUILT-UP AREA OF 15,00,000

    SQ.FT. AND OVER ALL CARPETAREA OF 10,00,000 SQ.FT.

    ACCOUNTING YEAR 1ST APRIL TO 31ST MARCHCONTACT PHONE: -91-2822-231444/45/46

    FAX: -91-2822-230125/230599E-MAIL: [email protected]

    12

  • 8/6/2019 Ellora Nirali MBA Porject Report Prince Dudhatra

    13/93

    WEBSITE:www.orpatgroup.com

    MANAGING BODY

    BOARD OF DIRECTORS

    13

  • 8/6/2019 Ellora Nirali MBA Porject Report Prince Dudhatra

    14/93

    CHAIRMAN Mr. Odhavjibhai Ravjibhai Patel

    MANAGING DIRECTOR Mr. Pravinbhai Odhavjibhai Patel

    DIRECTOR Mr. Jaysukhbhai Odhavjibhai Patel

    DIRECTOR Mr. Ashokbhai Odhavjibhai Patel

    ORGANIZATION STRUCTURE.

    14

  • 8/6/2019 Ellora Nirali MBA Porject Report Prince Dudhatra

    15/93

    MISSION STATEMENT.

    The firm is mainly started with objective of earning profit which isknown as mission for every company. So it becomes very much necessary

    for each and every to specify its mission in broader sense.

    Mission Statement should indicate broad goals and policies. Themission statement of Ellora Times Ltd are as under.

    To improve the export performance.

    15

  • 8/6/2019 Ellora Nirali MBA Porject Report Prince Dudhatra

    16/93

    To reduce the cost of production and to increase profit.

    To give more satisfaction to the customers.

    To retain the monopoly in Domestic Market.

    To reduce the price of some products so that all can buy.

    SOCIAL DEVELOPMENT.

    Goodwill of any depends not only on the profitability but alsoit depends on the social development of the firm. The firm should

    be socially developed in better sense.

    Mr. O.R.Patel started a campaignStop liquor for betterlife.

    16

  • 8/6/2019 Ellora Nirali MBA Porject Report Prince Dudhatra

    17/93

    He has established educational institutions, hospitals,library, auditoriums and cattle farms.

    They give aids to the needy students,gives medical help andclothes to needy people. The firm has also got its charitable trust.The address of charitable trust is as under:

    ORPAT CHARITABLE TRUST.Trust Regd. No. E/2985 Dtd :30.01.93.Parmanand Complex Sanala Road,Morvi 363641(India)Phone No. (02822) 31077 / 31078Fax No. (02822) 31075

    17

  • 8/6/2019 Ellora Nirali MBA Porject Report Prince Dudhatra

    18/93

    18

  • 8/6/2019 Ellora Nirali MBA Porject Report Prince Dudhatra

    19/93

    INDEX.INDEX.

    Sr no.Sr no. Particulars.Particulars. PagePage

    no.no.

    1 Introduction.Introduction. 2020

    2 Organization chart.Organization chart. 2222

    3 Products of the company.Products of the company. 2323

    4 Prodcution Management. 24Prodcution Management. 24

    5 Raw Materials, MachinesRaw Materials, Machines 2626

    & Equipments.& Equipments.

    6 Production Planning. 27Production Planning. 27

    7 Production Process. 28Production Process. 28

    8 Product Quality Control. 31Product Quality Control. 31

    9 Government Aids.Government Aids. 3232

    19

  • 8/6/2019 Ellora Nirali MBA Porject Report Prince Dudhatra

    20/93

    INTRODUCTION.

    ACCORDING TO E.S.BUFFA.ACCORDING TO E.S.BUFFA.

    Production management deals with the decision makingrelated to the production process so that the goods are producedto the specification in the around by the scheduled delivered andat minimum cost.

    Production means creation of utilities and covers all theactivities of procurement, allocation and utilization of resources suchas labor, energy, materials, equipment, machinery, etc. requires

    satisfying customer is the king and their satisfaction leads to successof the organization.

    Production function is an important function as most of otheractivities revolve around this function.

    Ellora Time Ltd. Is a company, which is engaged in

    manufacture of clocks, telephones, calculators, timepieces,educational toys, and home appliances with a full range of productslike irons, water filter, water dispenser, and many other as mentionedearlier.

    Company has achieved a world record of manufacturing1,36,92,372 clocks during 2002-2003.

    At present company is manufacturing around 100 models of wallclocks, 40 models of timepiece, 25 models of telephones, 30

    20

  • 8/6/2019 Ellora Nirali MBA Porject Report Prince Dudhatra

    21/93

    models of calculators & 3 different verities of educations toys with 6different colures, even after widerange of models in each of the products, new models are introduced

    every month to be always ahead and unbeatable in the Global Market.

    The production process of each item is done individually but the basicproduction process is almost similar to all the products.

    Thus, production is considered as the core of all the activitieswhich take in the business. All other activities of business revolvearound the production activities.

    ORGANIZATION CHART.

    21

  • 8/6/2019 Ellora Nirali MBA Porject Report Prince Dudhatra

    22/93

    FACTORY DEPARTMENT

    PRODUCTION MANAGER

    SUPERVISIOR

    FOREMAN

    WORKERS

    PRODUCTS OF THE COMPANY.

    22

  • 8/6/2019 Ellora Nirali MBA Porject Report Prince Dudhatra

    23/93

    Ellora times Ltd. Is the only company which was first in Indiato undertake in house I.C Chip bonding. This was the first

    company which has installed more than 130 imported injectionmolding machines with micro process based controlled system &also installed different types of machines for the homeappliances.

    At present Ajanta & Orpat is manufacturing around,

    100 models of wall clockes.

    models of calculators..models of timepieces.

    models of telephones.

    different varieties of educational toys with 6 differentcolours.

    Even after wide range of models in each product, newmodels are introduced every month to be always ahead &

    unbreakable in the global market.

    PRODUCTION MANAGEMENT

    23

  • 8/6/2019 Ellora Nirali MBA Porject Report Prince Dudhatra

    24/93

    It is the process of effectively programming, co-ordinating andcontrolling i.e. operations of that part of an enterprise which isresponsible for the actual transformation of materials into finished

    products. It deals with man-machine organization to accomplish bothproductivity and satisfaction the desirable and results.

    Here in Ellora Time Ltd. most of these decisions are undertakenby the top management. There is a minimum percentage of bottomlevels voice.

    PRODUCTION MANAGERS

    Kamleshbhai Calculator department

    Rameshbhai Telephone department

    Ashokbhai Timepiece department

    Nayanbhai Home Appliances department

    There are approximately 95-100 workers working in eachdepartment of production.

    Here, first they forecast the demand, then they setmanufacturing plan, then its implementation, then compare actual

    24

  • 8/6/2019 Ellora Nirali MBA Porject Report Prince Dudhatra

    25/93

    outputs with planned outputs, then they analysis deviations if any, ifnecessary the replant, otherwise plan for next cycle. It can be well-shown by this chart.

    Forecasting of demand

    Manufacturing plan

    Implementation of plan

    Compare actual output with planned outputs

    Analysis deviations(If deviations replant, if not plan for next cycle)

    RAW MATERIALS, MACHINES

    25

  • 8/6/2019 Ellora Nirali MBA Porject Report Prince Dudhatra

    26/93

    AND EQUIPMENTS

    RAW MATERIALS

    Raw materials forms the basic component of the product. Forthe production of wall clocks, time pieces, telephones, wrist watch,calculator & home appliances it requires the following materials.

    - Plastic- Metal- Glasses- All Electronic item

    The company gets its raw material imported from U.S.A.,Germeny and Japan.

    MACHINES

    It is the only company which has installed more than 130imported injection moulding machines with micro-process basedcontrol system.

    TECHNOLOGY

    Company is using most advanced and sophisticatedmachineries to give best international standard products.

    PRODUCTION PLANNING.

    26

  • 8/6/2019 Ellora Nirali MBA Porject Report Prince Dudhatra

    27/93

    In Ellora Times Ltd. Most of the decisions areundertaken by the to managent and superior officers.

    Firs they forecast demand then they set manufacturingplant and therafter its implantation is done. Compare actualoutputs with planned outputs, analysis deviations if any. Ifnecessary they replant, otherwise plan for the next cycle. It canbe well shown by the shart.

    Forecasting of Demand.

    Manufacturing Plan

    Implementation Plan

    Compare actual operationWith planned operation.

    Analyse Deviation.

    27

  • 8/6/2019 Ellora Nirali MBA Porject Report Prince Dudhatra

    28/93

    PRODUCTION PROCESS.

    It is a very important process. Here, in the company, production

    process moves from mixture of basic raw materials and then to give itshape, after that to make it cool and then it goes further for makingoriginal shape and then to cut it according to size.

    Here the production process is undertaken as follows:

    Moulding.

    Stamping.

    Molding.

    Glass Cutting.

    Assembling.

    Checking.

    MOULDING.

    This is considered to be the first step in theproduction process. Under this the stage the plastic cabinet isprepared. The basic raw material required for this purpose is PVCplastic power of black &white colour and virgin polyester plastic planpowder which is brought from Rajasthan & Maharashtra. The

    company has 130 imported injection Molding machine with microprocess controlled system.the plastic and the colours are addedaccordingly.

    28

  • 8/6/2019 Ellora Nirali MBA Porject Report Prince Dudhatra

    29/93

    STAMPING.

    The next step in the production process comes is thatof stamping . after moulding it requires further more process. Therearent stamping machines in the department. Theses machines work

    on the gas. With the help of the machines golden foil and back plasticis stamped on the numbers of the cabinets and onside borders anddesigns. Stamping gives a decorative touch to the cabinet which isdone mostly by the consumers.

    MOLDING.

    This is the third step in the production process wherethe various spareparts of the clocks are prepared transmission gear,hands of the clock & many more. The working of both moldingdepartment is same but molding is done twice in order to makedamaged goods repaired. If damages are irrepairable the goods areset back to previous molding department.

    GLASS CUTTING.

    The glass attached to the cabinet are brought from

    China. It is received in the form of glass sheets. The workers in thedepartment cut glass according to the shape and size of clocks. Thewaste of the material is generally 15% which is sold out as a scrap.

    ASSEMBLING.

    In this stage final touch is gives to spare parts ofclock such as glass auto parts fitting, speakers and volumes are fittedin the musical clock. Here the wiring of essential parts of clock is

    done. Switch, Speaker, Melody, Circuit Cell box, & time setting makesthe full clock ready.

    29

  • 8/6/2019 Ellora Nirali MBA Porject Report Prince Dudhatra

    30/93

    CHECKING.

    After making the complete process clocks arechecked. The clocks are passed to the specific test for the checking

    process. If any defected clocks are their then it is rejected otherwise itis sent to other department for packing.

    This is how the production process takes place inEllora Times Ltd.

    30

  • 8/6/2019 Ellora Nirali MBA Porject Report Prince Dudhatra

    31/93

    PRODUCT QUALITY CONTROL.

    Quality control is the control of quality during the manufacturingprocess. It is the mechanism to ensure quality standards so per therequirement of the sales, engineering &manufacturing department ofan enterprise. It is primarily interested in making thing right rather thandiscovering and rejecting those made wrong.

    The company is ISO 9001-2001 and CE certified and has multistage quality control from the raw material to the finished products toprovide zero defect products to the ultimate consumer.

    It does not give importance only to the quality of its product, butalso to the quality of its advertising, services, delivery, after sale-service, etc.

    Main extra-ordinary feature of its products are the colors, sweepand physical look. It makes changes in features after surveyingmarket. Moreover, it has to consider the cost element in changing the

    feature as it has to maintain balance between cost and features.

    Even looking to the young generation choice, it manufactures itsclocks in the same manner.

    GOVERNMENT AIDS.

    31

  • 8/6/2019 Ellora Nirali MBA Porject Report Prince Dudhatra

    32/93

    The customs duty levied on the product of Ellora TimesLtd is compared with other countries leading to less exports. Asmarginal reduction in customs duty can fetch high foreignexchange return and on the government of India provides taxexemption on the basis of exports only.

    32

  • 8/6/2019 Ellora Nirali MBA Porject Report Prince Dudhatra

    33/93

    33

  • 8/6/2019 Ellora Nirali MBA Porject Report Prince Dudhatra

    34/93

    INDEX.

    Sr no.Sr no. Particulars.Particulars. PagePage

    no.no.

    1 Introduction. 35Introduction. 35

    2 Organization Chart. 36Organization Chart. 36

    3 Personnel Management. 37Personnel Management. 37

    4 Time Keeping System. 38Time Keeping System. 38

    5 Recruitment & Selection. 39Recruitment & Selection. 39

    6 Trainaing & Developmnet. 41Trainaing & Developmnet. 41

    7 Wages & Salary. 43Wages & Salary. 43

    8 Promotion & Transfer Policy. 44Promotion & Transfer Policy. 44

    9 Employees Benefits & 46Employees Benefits & 46

    Services.Services.

    10 Personnel Records. 47Personnel Records. 47

    11 Trade Union. 48Trade Union. 48

    12 Grievance Handling System. 49Grievance Handling System. 49

    34

  • 8/6/2019 Ellora Nirali MBA Porject Report Prince Dudhatra

    35/93

    INTRODUCTION.

    Organization is a group of people working together co-operatively under the common goals and objectives that naturallybenefit to the particular organization. The main aim of thepersonnel management is to bring the employees together anddevelop into effective organization. It is mainly concerned with thehuman relations.

    In all business concerns, there is one common element i.e.human resource; work force of an organization is one of the mostimportant inputs of components. It is rightly said that people are our

    single most important asset. Because of the unique importance ofhuman resources and its complexity due to ever changing psychologybehavior and attitudes of men and women at work, personnel functioni.e. manpower management function is becoming increasingspecialized.

    Personnel function is particularly interested in personnelrelationships and interaction of employees human relations.

    35

  • 8/6/2019 Ellora Nirali MBA Porject Report Prince Dudhatra

    36/93

    ORGANIZATION CHART.

    PERSONNEL MANAGER

    DIRECTOR

    DEPARTMENT MANAGER

    SUPERVISORS

    WORKERS

    36

  • 8/6/2019 Ellora Nirali MBA Porject Report Prince Dudhatra

    37/93

    PERSONNEL MANAGEMENT.

    Personnel management is the planning, organizing, directingand controlling of procurement, development, compensation,integration and maintenance for the purpose of contributing oforganization, individual and social goals.

    Flippo : Principle of PersonnelManagement.

    Labour is an important element of cost and we can very easilyreduce the cost of labor by the best utilization of human resourcesand therefore it is necessary to seek the co-operation of the humanforces to get the maximum benefits out of the efforts it puts in laborbeing an important factor of production needs motivation and properguidance from the side of management to get the desired result. It isthe task of the management to deal with the human forces effectivelyand to lead then to work properly and in the right way of procurementright person can be appointed on the job.

    37

  • 8/6/2019 Ellora Nirali MBA Porject Report Prince Dudhatra

    38/93

    TIME KEEPING SYSTEM.

    NO. OF EMPLOYEES

    The company currently provides employment to around 6000employees (90% of which are female employees). There areapproximately 95-100 employees working in each department ofproduction.

    WORKING HOURS

    Their work profile is from 7:30 a.m. to 6:15 p.m.. They break(lunch time) from 12:00 p.m. to 1:00 p.m.

    38

  • 8/6/2019 Ellora Nirali MBA Porject Report Prince Dudhatra

    39/93

    RECTRUITMENT AND SELECTION.

    Well qualified and skilled workforce can enable thecompany toclimb ladders after ladders of success.

    Therefore, it is the primary duty of personnel department toprocure right person for the right job from right source at the right cost.

    RECRUITMENT.Recruitment is convinced with the identification of sources

    from where personnel can been employed and motivating them to

    apply for the employment.

    Whenever the vacancy is created, recruitment is require tobe carried out to fill up the vacant places from the manpower detailon roll position in relation to the existing sanction the personneldepartment comes to know about the existing vacancies &accordingly they arrange the requirement of employees of differentcategories.Recruitment is the discovering of potential applicants for actual

    anticipated organizations vacancies.

    There are mainly two sources of recruitment. They are1) INTERNAL SOURCES.

    2) EXTERNAL SOURCES.

    In Ellora Times Ltd. Generally, they are using internalsources as they passed message to their existing employees for a

    new employees for the job. If it is possible then they also filled thepost by transfers & promotions only in the middle and the higher levelpost. For lower level they recruit outsiders as an employee mostlythey recruit girls as an employee for their development

    90%of girls are working for the production process.

    39

  • 8/6/2019 Ellora Nirali MBA Porject Report Prince Dudhatra

    40/93

  • 8/6/2019 Ellora Nirali MBA Porject Report Prince Dudhatra

    41/93

    TRAINING.Training is an organized procedure for increasing the knowledge

    and skill of the employees for the better performance of job. Itattempts to improve their performance on current job and preparethem for an interested job.

    Once in a year training is given to the workers. This is given toAlll India Level with only difference in the language only. Training &development refer to imparting of specific skill abilities & knowledge toemployee. Training is generally linked with operational task &goal ofan organization. It is a short term process.

    During the training period workers are given informationregarding bonus, P.F & other such rights. Besides this it also helpsthe workers to communicate well with other officers, a healthyrelations &peaceful atmosphere is created in an organization.

    Ellora Time Ltd. Provides either in house training to its workersor department wise. For the development of their personnels, theyprovide a challenging atmosphere for work, provides job satisfaction.

    They boost up their enthusiasm by providing increments. If any newcomer is entered in an organization the company is giving training tothe employees. Ajanta is giving on the job training to the employeeswith advanced technology.

    DEVELOPMENT .Development is a relative process. It covers not only those

    activities which improve job performance but also which brings growthof the personality, helps, and individual growth towards maturity andactualization of their potential capacity.

    41

  • 8/6/2019 Ellora Nirali MBA Porject Report Prince Dudhatra

    42/93

    Development are those learning opportuninities which arespecially designed for the growth of employees. These type ofprograms are generally meant for the employees of higher position.

    In Ellora Times Ltd development programs are arranged for

    higher level employees of an organization for the management orexecutives. They also invite the outside lecturer to give someknowledge & information about new marketing strategy.

    WAGES AND SALARY.

    42

  • 8/6/2019 Ellora Nirali MBA Porject Report Prince Dudhatra

    43/93

    Wages are the payments made to the employees ascompensation for the organization. Although wages includes salaries

    yet slight difference is there in wages and salaries. Wages have directrelationship with the production while salaries on other hand areremuneration for the quantum to be measured such as remunerationpaid to clerical managerial supervisory staff. The main objective ofsuch wages and salary administration is to control the cost toestablish affairs and equitable remuneration to all.

    Here, in Ellora Time Ltd. wage structure is divided in to threecategories like unskilled, semiskilled and executives. Salary scale isfixed at times it increases or decreases according to the performanceof employees. Semiskilled workers are paid minimum Rs. 2000 andExecutives are paid minimum Rs. 10,000.

    PROMOTION & TRANSFER POLICY.

    43

  • 8/6/2019 Ellora Nirali MBA Porject Report Prince Dudhatra

    44/93

    PROMOTION.

    In every organization there is sound base promotion so thatindustrial relation may be promoted. It is the responsibility ofpersonnel department of organization to develop a sound promotion

    policy to reduce the personnel problems regarding promotions andensure that the employee gets a fair chance of advancement.

    Promotion represents the ultimate accomplishment of someemployees. Many achieve it through hard work & good performance.Promotion is considered as a wepon. If handled carefully, itcontributes to employee satisfaction & motivation. Promotion is animprovement in pay prestige positions & responsibility of employeeswithin his/her organization.

    So far as Ellora Time Ltd., is concerned, employees are givenpromotion for their hard work & performance. Promotion is generallyused in middle level & higher leve. They give promotion on meritbasis. But they give promotion in such a manner that there arechanges of disputes & conflicts among other employees of anorganization.

    TRANSFER.

    44

  • 8/6/2019 Ellora Nirali MBA Porject Report Prince Dudhatra

    45/93

  • 8/6/2019 Ellora Nirali MBA Porject Report Prince Dudhatra

    46/93

    As mentioned earlier, labor is most important part of anyorganization. Therefore, to retain them organization provides certainbenefits and services to them.

    FEATURES.

    The company has its own township situated in Morbi for theemployees who are non-local residents and also provides dailybus service.

    At the time of any festival, company provides bonus along withgifts.

    Canteen facility is also very good for the employee .

    P.F. scheme is also introduced for the benefit of the workman.

    There is no dispensary for the employees but in case of anyinjury company provides first aid to the employee.

    The workers working in the production unit are provided safety

    devices like gloves, helmets & other accessories required for theemployees.

    PERSONNEL RECORDS.

    46

  • 8/6/2019 Ellora Nirali MBA Porject Report Prince Dudhatra

    47/93

    Personnel records mean history of the employees. Each & everyorganization has to maintain a systematic record of its employeeswhich includes the information about personnel regarding their jobanalysis, evaluation, description, recruitment, selection, training,transfer, promotion, test score, periodical appraisal, wages, salary,

    pensions, provident fund contribution, employee service and benefits,safety provisions, labor disputes, etc.

    In Ellora Time Ltd. Legal department of the unit maintains thepersonal report. Personnel records includes education, qualification,rate of bonus, promotion, transfer, duties, responsibilities, slary orwages etc.

    TRADE UNION.

    Trade union is known as An organization of wage earnersto protect & promote the interest of wage earners and to enable

    47

  • 8/6/2019 Ellora Nirali MBA Porject Report Prince Dudhatra

    48/93

    them to contribute according to the ability & experience to socialand industrial enterprise.

    In case of Ellora Time Ltd the company has employeedvarious categories of managerial & technical personnel and haveassigned their areas in order to make work easy. There is ahealthy relationship between employees & employers which canbe said with the strong proof that the company has not forced anylabour union.

    GRIEVNACE HANDLING SYSTEM.

    Grievances means problems & the disputes which arebecause of dissatisfaction & some other reasons among otheremployees. In all the companies grievances always existirrespective of the type of the unit or its size. Therefore the

    48

  • 8/6/2019 Ellora Nirali MBA Porject Report Prince Dudhatra

    49/93

    grievance handling system is considered as an important systemin organization.

    In Ellora Times Ltd there is not a single policy to solve theproblem but if the workers have any problem than he/she candirectly go to his supervisor or departmental headand solve theproblem.

    49

  • 8/6/2019 Ellora Nirali MBA Porject Report Prince Dudhatra

    50/93

    50

  • 8/6/2019 Ellora Nirali MBA Porject Report Prince Dudhatra

    51/93

    INDEX .

    Sr no. Particulars. Page

    no.

    1 Introduction. 52

    2 Organization Structure. 53

    3 Marketing From Orpat Point 54

    Of View.

    4 Product Planning. 55

    5 Product Mix Width. 56

    6 Pricing Policy. 58

    7 Market Segementation. 60

    8 Channel Of Distribution. 62

    9 Chart Of distribution. 63

    10 Sales Promotion. 64

    11 Global Marketing Network. 66

    12 Advertising. 68

    13 Packing & Labelling. 69

    14 Service. 70

    51

  • 8/6/2019 Ellora Nirali MBA Porject Report Prince Dudhatra

    52/93

    INTRODUCTION.

    Marketing is the process of planning and executing theconception, pricing, promotion and distribution of ideas, goods andservices to create exchanges that satisfy individual and organizationalgoals.

    Philip kotler defines a Market as an area for potentialexchanges.

    The process of marketing starts with identifying the customers

    needs and then developing a marketing program suiting the needs ofthe customer. Hence, customer is at the centre of any marketing plan.It involves the process of designing the products in such a way that itis acceptable to the consumers. Marketing includes four Ps ofmanagement i.e.product, price, promotion and place or physicaldistribution.

    Generally in a small or medium scale unit the function ofmarketing is carried out by the owners of business or the marketing

    manager.

    Ellora Time Ltd. is a large scale unit. It has already explored theinternet. The company has started communicating through internet forbuilding marketing channels and for communicating with its clients,industrys is www.orpatgroup.com. Here marketing is considered veryimportant as it mainly deals with watches, calculators & recently it has

    jumped in the field of home appliances where marketing is veryessential for the selling the product to the customers.

    Its distribution network currently covers over 140 wholesaledepot and 25,000 retail outlets.

    52

    http://www.orpatgroup.com/http://www.orpatgroup.com/
  • 8/6/2019 Ellora Nirali MBA Porject Report Prince Dudhatra

    53/93

    ORGANIZATION CHART.

    MARKETING DEPARTMENT

    MARKETING EXECUTIVE

    ZONAL MANAGER

    AREA MANAGER

    SALES PERSONNEL

    53

  • 8/6/2019 Ellora Nirali MBA Porject Report Prince Dudhatra

    54/93

    MARKETING FROM ORPATPOINT OF VIEW.

    PRODUCT PLANNING.

    ProductDemanded

    MarketingResearch

    To Know

    ProductProduced byOrganization

    Product soldTo

    Consumer

    SuccessfulMktg.

    By Consumer

    54

  • 8/6/2019 Ellora Nirali MBA Porject Report Prince Dudhatra

    55/93

    Product planning means to plan the product in such a way that itwill yield more sales and profitability. Planning is necessarily for re-designing and improving the product and also making some changes

    according to market consumer demand. There are three aspects ofproduct developing, modifying and discontinuing.

    In Ellora Time Ltd. while product planning; some points aretaken into consideration.

    1. Last decision of product planning is taken by the managing

    directors after notifying all the points of marketing managers.

    2. After analysis of market demand, product plan is developed.

    3. While planning the product, availability of raw material isconsidered.

    55

  • 8/6/2019 Ellora Nirali MBA Porject Report Prince Dudhatra

    56/93

    PRODUCT MIX WIDTH.

    A product is the most important part for the success ofany unit. Unless & untill the product is not competitive andappealing to the customers it will not be sold in the market soeasily.

    Product mix is defined as the sets of all products lines &items that a particular seller offers for the sales to thebuyers.

    PRODUCT MIX.

    WALL CLOCK

    Simple clock Office clock Wooden clock Musical clock Musical pendulum clock Sweep Glass classic Fancy. Digital .

    Pendulum.

    56

  • 8/6/2019 Ellora Nirali MBA Porject Report Prince Dudhatra

    57/93

    TIME PIECE

    Wooden Plastic

    TELEPHONE

    Basic Featured

    Liquid Crystal Display Advanced Featured

    CALCULATOR

    Basic Check & Correct Scientific

    EDUCATIONAL TOYS

    WRIST WATCHES

    DIGITAL DIRECTORY

    57

  • 8/6/2019 Ellora Nirali MBA Porject Report Prince Dudhatra

    58/93

    PRICING POLICY.

    Pricing is very critical decision in marketing management. Themain objective of the firm that is to earn maximum profit is very muchdepended upon the correct price decision. In competitive marketeconomy, price is determined by free play of demand and supply.

    Ellora Time Ltd. has following pricing decisions.

    1. Market penetration2. Product quality leadership3. To cover the cost

    Thus it determines the price on the basis of economic rule i.e.price should be equal to the utility the consumer derives from thatproduct.

    It has adopted cost plus pricing method. This method includesvarious costs like material cost, labor cost, overhead expenses, salestax, etc, and 8 to 10% margin of profit. This percentage changes yearto year.

    The company using a distribution channel has to prepare pricelist which it has to circulate to dealers, retailers and consumers.

    Ellora Time Ltd. prepares the price list with the help of topmanagement.

    58

  • 8/6/2019 Ellora Nirali MBA Porject Report Prince Dudhatra

    59/93

    PAYMENT PERIOD

    ORPAT has a well goodwill as well as has a popular name, sothey can get half payment in advance and remaining amount is

    collected within 25 to 30 days. This is considering only distributors.

    DISCOUNT

    ORPAT gives 20% discount to dealers and also at Diwali time,gives surplus gift to its distributors. This policy motivates thedistributors and ultimately increases sales volume.

    ALLOWANCE

    Allowances are another reduction from prices that are given todealers to promote the sales.

    ORPAT gives fix margin of allowance to its dealers. It dependsupon the relation of dealers with the company. Sometimes, dealersare given extra allowances for great effort of increasing sales.

    59

  • 8/6/2019 Ellora Nirali MBA Porject Report Prince Dudhatra

    60/93

    MARKET SEGMENTATION.

    Market segmentation means dividing the market on thebasis of common charachterisitcs which are as follows.

    AGEWISE. G.

    INCOMEWISE. GEOGRAHICALLY.

    In this way market is segmented in various groups likeincome, sex, age geographic conditions.

    60

    Old.

    Children

    Middle Young.

    Aged.

    Female. Male.

    High Income.

    Middle Income.

    Low Income.

    North

    West. East

    South

  • 8/6/2019 Ellora Nirali MBA Porject Report Prince Dudhatra

    61/93

    In Ellora Times Ltd they market in to for children use ,they produce educational toys, musical clocks.

    1) For students they produce calculators.

    2) For office they produce office clocks, telephones.

    3) For kids they produce toys.

    4) For ladies they have started producing homeappliances.

    CHANNEL OF DISTRIBUTION.

    61

  • 8/6/2019 Ellora Nirali MBA Porject Report Prince Dudhatra

    62/93

    Channel of distribution indicate the route through which goods orservice flow from producer to consumer. The term channel ofdistribution is used to denote the middleman engaged to move the

    goods from one place of production to the place of consumption. Itmeans employed by their manufactures to get their product to themarket and into the hands of users.

    ORPATs distribution network currently covers over 140wholesale depot and 25,000 retail outlets and 4 own showroom inMorbi, Rajkot, Baroda, Bombay through which company sells itsproduct easily.

    ORPATS CHANNEL OF DISTRIBUTION

    ManufacturerWholesaler Consumer

    ManufacturerWholesaler Retailer Consumer

    Manufacturer Consumer

    CHART OF DISTRIBUTION.

    62

  • 8/6/2019 Ellora Nirali MBA Porject Report Prince Dudhatra

    63/93

    ORPAT

    National market International market

    Manufacturer Sales officer

    Wholesaler

    ConsumerRetailer Consumer

    Consumer

    63

  • 8/6/2019 Ellora Nirali MBA Porject Report Prince Dudhatra

    64/93

    SALES PROMOTION.

    It is that kind of marketing activity that increases sales volume.Today sales promotion is a necessity and not merely a luxury or afashion.

    It consists of those activities that are designed to bring acompanys goods services to the favorable attention of consumers. Itsmain purpose is to stimulate consumers and dealers effectively. Itincludes activities such as displays, show, exhibition, demonstrationand many other routine selling efforts.

    SALES PROMOTION INCLUDES

    1. DEALERS AIDS

    Dealers aids means any benefits allowed to dealers on makingthe sales of products as determined by the company.

    As regarding ORPAT, it gives to dealers,

    - Buying allowance and quantity discount- Advertisement allowance and display allowance- Trade discount and other special discount- Sales scheme

    This in turn attracts the dealers to do more business.

    64

  • 8/6/2019 Ellora Nirali MBA Porject Report Prince Dudhatra

    65/93

    2. CONSUMER AIDS

    Consumer aids means any benefits allowed to consumers onpurchasing the companys products. It encourages the customer to

    purchase more goods.

    As regarding ORPAT, it gives to consumers,

    - Seasonal discount- Festival discount- Marriage discount

    ORPAT also gives gifts to its customer on over purchase of itsproducts. Gifts are pen sets, purses, carry bags and bags, etc.

    In this way, ORPAT has systematic and efficient sales promotionpolicy. Thus, it is rightly said that after gaining an entry in thecustomer home, smart marketers aim for a space in the customerhearts too.

    65

  • 8/6/2019 Ellora Nirali MBA Porject Report Prince Dudhatra

    66/93

    GLOBAL MARKETING NETWORK.

    INTERNATIONAL MARKET

    The company has best and strong distribution network existingin the nation and is exporting to more than 45 prominent countries allover the world.

    Out of total quantity manufactured every year nearly 15% isexported to the market of Middle East, Africa, Europe and Asia amongits biggest export places is the Azzan Alarm clock that is programmed

    to ring the Namaaz prayer an enormously successful product in theMuslim countries.

    TRANSPORT

    ORPAT uses 2 ways of transport road transport and watertransport.

    For national market it uses road facility because it is cheaperand fast.

    Now a day 45 trucks daily distribute its products.

    For international market it uses water transport, because it isslow but safe means of transport. It sends its goods at Kandla port forexporting.

    66

  • 8/6/2019 Ellora Nirali MBA Porject Report Prince Dudhatra

    67/93

    WAREHOUSING

    Warehousing function for ORPAT is very powerful and efficientcompany has total six warehouse one is centralized and five areindividual.

    INVENTORY MANAGEMENT

    In ORPAT there is computerized inventory managementbecause company has mass production of clocks and other electronicgoods. It has to keep records of every dealer an has to supply goodsregularly to every dealer.

    ADVERTISING.

    67

  • 8/6/2019 Ellora Nirali MBA Porject Report Prince Dudhatra

    68/93

  • 8/6/2019 Ellora Nirali MBA Porject Report Prince Dudhatra

    69/93

  • 8/6/2019 Ellora Nirali MBA Porject Report Prince Dudhatra

    70/93

    In ORPAT after sale service is provided during the guaranteeperiod, which is of one year. During one year if any problem arises,e.g. Glass is broken, functions are not working properly, music is notsounding effectively, and company will replace the piece without anycost. If any damage is occurred after the guarantee period than

    company will take nominal charge.

    70

  • 8/6/2019 Ellora Nirali MBA Porject Report Prince Dudhatra

    71/93

    71

  • 8/6/2019 Ellora Nirali MBA Porject Report Prince Dudhatra

    72/93

  • 8/6/2019 Ellora Nirali MBA Porject Report Prince Dudhatra

    73/93

    INTRODUCTION.

    Financial management means raising of adequatefunds at minimum cost and using them effectively in business. It

    is concerned with the financial problem of the businessorganization. Finance is required for setting up an industry for itssmooth running & also at the time of expansion. Financemanagers main duty is to keep sharp & constant watch over thefinancial position of the company. Execution of xpansion plansand modernization programs are not possible without adequatefinance. Thus, money can be described as the life blood ofindustry. In engineering jargon, finance is the oil hat lubricates the

    huge machinery of the inductrial sector.

    73

  • 8/6/2019 Ellora Nirali MBA Porject Report Prince Dudhatra

    74/93

  • 8/6/2019 Ellora Nirali MBA Porject Report Prince Dudhatra

    75/93

    FINANCIAL PLANNING.

    Financial planning is a statement estimating the amount ofcapital and determining its composition. An important function offinancial management is that financial planning manager has tomake a plan for capital investment and also for working capital forensuring year.

    In Ellora Times Ltd financial decisions are taken by themanaging director Mr. Pravinbhai Patel in consultation with thedepartmental head. The company makes both long term andshort term plans. The actual performance is regularly compared

    with this budget . this helps them to control expenses if they runbeyond the budget.

    CAPITAL STRUCTURE.

    75

  • 8/6/2019 Ellora Nirali MBA Porject Report Prince Dudhatra

    76/93

  • 8/6/2019 Ellora Nirali MBA Porject Report Prince Dudhatra

    77/93

    Adequate sources of finance must be developed byevery business concern. Vast amount of capital may be raisedthrough number of sources, provided by the management . thecapital nay be classified into 3 different categories.

    Owners.

    Long Term Capital

    Short Term Capital.

    Management has to adopt appropriate policy to ensurethat necessary capital is provided at a reasonable cost and withminimum risk. Mainly there are two sources of capital which areas under.

    Internal sourcesExternal sources.

    Ellora Times has both internal as well as externalsources of finance. The company has its own share capital. Thecompany is having its facility to withdraw short term loans from

    corporation bank as weel as the company has borrowed longterm loans from SBS.

    RATIO ANALYSIS.

    77

  • 8/6/2019 Ellora Nirali MBA Porject Report Prince Dudhatra

    78/93

  • 8/6/2019 Ellora Nirali MBA Porject Report Prince Dudhatra

    79/93

    Capital employed.

    198509852

    9460431865

    NET PROFIT RATIO.

    The ratio is valuable for the purpose of ascertaining theoverall profitability of the business and shows the efficiency orotherwise of operation the business.

    Net Profit Ratio = Net Profit X 100Sales

    198509852

    1567502966

    12.66%

    FIXED ASSETS.

    79

  • 8/6/2019 Ellora Nirali MBA Porject Report Prince Dudhatra

    80/93

    This ratio shows the difference between fixed capitaland fixed assets.

    Fixed assets = Long term assetsLong term liability.

    946043186

    750501491

    1.26

    LEVERAGE ANALYSIS.

    80

  • 8/6/2019 Ellora Nirali MBA Porject Report Prince Dudhatra

    81/93

    Leverage may be defined as meeting of fixed cost orpaying a fixed return for employing assets of funds. Its used todescribe a firms ability to use fixed cost assets or funds tomagnify the returns to its owners.

    OPERATING LEVERAGE.

    Operating leverage occurs when a firm has fixedoperating cost that must be met regardless of volume of loss itmay be defined as the firms ability to use fixed operating cost ofmajority of the effects of changes or its EBIT.

    Degree of Operating Leverage.

    Sales Variable cost.

    = EBIT

    2001227155 1727826309

    208892819

    = 1.31

    FINANCIAL LEVERAGE.

    It is the ratio of nitrate or return on shareholders equityand the net rate of return on total capitalization.

    81

  • 8/6/2019 Ellora Nirali MBA Porject Report Prince Dudhatra

    82/93

    Degree of Financial Leverage.

    EBIT

    = EBT

    208892819

    189591236

    1.10

    COMBINED LEVERAGE.

    It is the combination operating leverage & financialleverage. The combined effects of the two can be quite significantfor the earning available to the equity share holders.

    Degree of Combined Leverage

    DCL = DOL X DFL

    1.31 X 1.10

    1.44

    82

  • 8/6/2019 Ellora Nirali MBA Porject Report Prince Dudhatra

    83/93

    83

  • 8/6/2019 Ellora Nirali MBA Porject Report Prince Dudhatra

    84/93

    FUTURE PLANS.

    It is rightly said that development is an ongoing process. All thecompanies whether they are developing or developed in nature, hassome or the other future plans for expansion and diversification.

    ORPAT has already reached heights. As far, it has alreadyentered into FMCG sector like in shampoo, soap, toothpaste, etc.

    ELLORA TIME PVT. LTD. WANTS TO

    Be one of the longest players in the electronics industrywith total in house production processes.

    Become the highest employment provider in Gujarat byproviding equal employment opportunity for the upliftmentof the needy people.

    Remain pioneers in QUARTZ technology andmanufacturing of calculators.

    Harness the latest technology for simplification ofprocesses repaid expansion.

    84

  • 8/6/2019 Ellora Nirali MBA Porject Report Prince Dudhatra

    85/93

    85

  • 8/6/2019 Ellora Nirali MBA Porject Report Prince Dudhatra

    86/93

    SWOT ANALYSIS.

    Swot analysis means Strengths, Weakness, Opportunities andThreats of the company. It can be shown as follows:

    STRENGTHS

    Company is one of the largest calculators manufacturer. Company is only company, which has installed injection

    moulding techniques with micro process based controlsystem.

    Company is only one manufacturer of educational toys inIndia. Products are leaders in market due to wide range and

    economic prices.

    High degree of brand awareness.WEAKNESSES

    At present, company offer less no of models of telephone andtimepieces as compared to Samay. Company has to face stiff competition with Samay andother clock manufacturing companies.

    High employee turnover.

    OPPORTUNITIES

    There are so many opportunities which company can captureenvisages starting production of following electronic items innear future.

    - Digital Diaries- CD players- Other electronic items.

    86

  • 8/6/2019 Ellora Nirali MBA Porject Report Prince Dudhatra

    87/93

  • 8/6/2019 Ellora Nirali MBA Porject Report Prince Dudhatra

    88/93

    88

  • 8/6/2019 Ellora Nirali MBA Porject Report Prince Dudhatra

    89/93

    UNITS CONTRIBUTION.

    Ellora Time Limited provides employment to around about6000 employers among which 90% are female employees. So fromsocial view point, it increases women esteems by giving themearnings.

    Here, process of producing electronic items is totally dry so,there is no question of water pollution.

    It has created a charitable trust, it helps needy students givesmedical and clothing help to needy people helps effected peopleduring natural calamities.

    MOTTO OF Ellora Time Limited

    Save water, save nation

    Stop wastage of water

    Divert water into the well

    ORPAT is a mark of quality and excellent marketing.

    89

  • 8/6/2019 Ellora Nirali MBA Porject Report Prince Dudhatra

    90/93

    90

  • 8/6/2019 Ellora Nirali MBA Porject Report Prince Dudhatra

    91/93

  • 8/6/2019 Ellora Nirali MBA Porject Report Prince Dudhatra

    92/93

    92

  • 8/6/2019 Ellora Nirali MBA Porject Report Prince Dudhatra

    93/93

    BIBILIOGRAPHY.

    1. Production Department - Chunawala Patel

    2. Personnel Department - Y.K. Bhushan

    3. Marketing Department - Philip Kotler

    4. Finance Department - P.V. Kulkarni

    5. www.orpatgroup.com