RAJKOT BMILK PRODUCER MBA Porject Report Prince Dudhatra

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PREFACE Action is the language of commitment, it speaks louder than words. “leading by doing”, is the hidden condition of management course. The theoretical knowledge and classroom discussion have its own limitation. The project intends the study all aspects of business. The data used in the project report are obtaining mainly form the co-relation depart ment, annual report extracts and other department s to suit the requirement of project report. Hence the purpose & interest of the subject is maintained. The industrial vi si t plays a dominant role to develop the practical viewpoint of student and also in marking them aware about the problem, opportunities and situation of industrial unit.

Transcript of RAJKOT BMILK PRODUCER MBA Porject Report Prince Dudhatra

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PREFACE

Action is the language of commitment, it speaks louder than

words. “leading by doing”, is the hidden condition of management

course.

The theoretical knowledge and classroom discussion have its

own limitation.

The project intends the study all aspects of business. The data

used in the project report are obtaining mainly form the co-relation

department, annual report extracts and other departments to suit the

requirement of project report.

Hence the purpose & interest of the subject is maintained.

The industrial visit plays a dominant role to develop the

practical viewpoint of student and also in marking them aware about

the problem, opportunities and situation of industrial unit.

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DECELERATION

I am Lunagariya Amit C., A student of F.Y.B.B.A. studying in

R.P. Bhalodiya College of commerce and business management

undersigned that the project work has been done in this report is

prepared by me under the supervision of Mr. Niraj Pandya.

DATE :-

PLACE :- RAJKOT

Signature

(Lunagariya Amit c.)

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 ACKNOWLEDGEMENT

It is my great pleasure to present this report under gone at

“Gopal Dairy Rajkot”. Though to prepare this type of report is not a

easy thing. But under the guidance of Mr. A.C. SINHA and the head

of the all departments, I can prepare this report so easy with the help

of them. So I am thankful to them.

I am very much thankful to SAURASTRA UNIVERSITY to give

me a chance to prepare this type of project report so that I can get

more practical knowledge. I am also thankful to my college who gave

me the permission to prepare this project report.

Again I am very much thankful to our teacher Mr. Niraj Pandya

without his help this report is not possible and also thankful to all

those who helped me in preparation of this report knowingly or 

unknowingly directly or indirectly.

Yours faithfully,

(Lunagariya Amit c.)

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INDEX

• General information

♦ Introduction

♦ History & Development

♦ A brief outline of the organization

• Production Department

♦ Introduction of Dept.

♦ Organization Chart

♦ Types of Products

Raw milk receiving Dock♦ Manufacturing process

• Marketing Department

♦ Introduction of Dept.

♦ Organization Chart

♦ Distribution of Dairy

♦ Product Planning

♦ Pricing Policy

♦ Channel of Distribution

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♦ Advertisement

♦ Sales promotion

♦ Selling of milk for last five years

♦ Marketing research

• Personnel Department

♦ Introduction of Dept.

♦ Organization Structure

♦ Job Description

♦ Recruitment

♦ Selection Procedure

♦ Salary, Promotion & Training

♦ Employees Benefits and Services

• Finance Department

♦ Introduction of Dept.

♦ Organization Chart

♦ Capital Structure

♦ Other Information

• Future Plans

• Conclusion

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• Bibliography

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INTRODUCTION

I started my industrial training from 03/11/2004 to 11/11/2004

“RAJKOT DISTRICT CO-OPERATIVE MILK PRODUCER UNION

LTD” (RAJKOT DAIRY). As per name suggest it is a co-operative

union. Rajkot Dairy was established with the help of Gujarat State in

the year of 1956. The work of building & machinery installation had

been completed in 1963 & this dairy also started its production in

1963.

In 1963-64 two chilling center have also established one at

wankaner & other at vichhiya. At present the dairy is managed by the

Animal Husbandry dept. of the Gujarat state till 1970.

Rajkot dairy is situated at Rajkot & it is located at Bhavanagar 

highway road, Dudha sagar marg, Rajkot.

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HISTORY & DEVELOPMENT

As we know that Rajkot dairy established in 1956 & it started its

production in 1963. Rajkot dairy came in existence in 1956 with the

good corporation of UNICEF, it is located at Rajkot city with the help

of Gujarat State.

We have also seen further in introduction that two chilling

center have established in 1963-64. The capacity was 5000 liter of 

milk storage but then after it has been expanded.

From 1970 Rajkot dairy is managed by ANIMAL HUSBANDRY

DEPARTMENT of Gujarat state Govt. From 1970 to 1972 during

these two years it come into the fold of Rajkot district gopal co-

operative milk producer union. 1972 on wards this dairy continues to

be with union. On November 2, 1983 the mgt. of dairy was overtaken

by the GUJARAT DAIRY DEVELOPMENT CO-OPERATION for the

period of 5 years. At the end of the period of the dairy was handled

by union. Now a nominal member of the Gujarat co-operative milk

marketing federation ltd. Anand.

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 A BRIEF OUTLINE OF THE ORG.

♦ NAME OF THE COMPANY :- “RAJKOT DISTRICT CO-

OPERATIVE MILKPRODUCERS

UNION LTD (RAJKOT DAIRY)”.

♦ DISTRIBUTOR :- There are eight distributors,

1) Maa Marketing

2) Pooja Marketing

3) Jalaram Marketing

4) Radhe Marketing5) K Marketing

6) Rutvi Marketing

7) Gopal Marketing

8) Jagdish Marketing

♦  YEAR OF ESTABLISHMNENT: - The company was

Established in 1956

ADDRESS ORGANIZATION :- Rajkot Distributor Cooperative

Milk Producer Bhavnaga

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Road, Dudh Sagar Marg,

Rajkot- 360003.

♦ BANKERS :-

a) Rajkot District co-operative bank.

b) Bank of Baroda.

c) State Bank of India.

d) State Bank of Saurashtra.

e) Jamnagar District co-operative BankLtd.

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INTRODUCTION OF

PRODUCTION DEPARTMENT

The production function of a business is concerned with the

creation of a product or service required to satisfy customer needs,

wants and desires. In any business that supplies a needed product or 

service, it is quire obvious that activities of production system must

be closely related to the customer demand as reflected in the

continuous flow of orders.

Production means creation of utilities and covers all the

activities of procurement, allocation an utilization of resources such

as Labour, energy, materials, equipment, machinery, etc. Utilities are

goods and services which have want-satisfied powers. Marketing

research enables the enterprise to determine the nature and

character of output of utilities, i.e. goods and services required by

customers. When principles of management are applied in the

specific area of business such as production we have production

management involving planning organizing, directing and controlling

the production system-a subsystem of the business enterprise which

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itself is the subsystem of its environment. Production management is

the process of effectively programming co-ordaining and controlling

production i.e. the operations of that part of an enterprise, which is

responsible for the actual transformation of materials into finished

products. It deals with man machine organization to accomplish both

productivity and satisfaction the desirable end results.

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ORGANIZATION CHART OF PRODUCTION

General Manager 

Production Manager 

Deputy Manager 

 

Assistant Manager Assistant Manager  

 

Shift Manager Shift Manager Shift Manager 

Technical Officer 

Dairy supervisor 

Plant Operator 

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Workers

TYPES OF PRODUCTION

♦ MILK FAT SNF PRICE

Gopal Skimmed 0.5% 8.7% 4.5 Rs.

Gopal Toned 3.0% 8.5% 7.5 Rs.

Gopal Standardized 4.5% 8.5% 8.0 Rs.

Gopal Full Cream 6.0% 9.0% 9.0 Rs.

♦ Flavor Milk

Kesar 

Rose

Elaichi

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♦ Gopal Butter 

♦ Gopal Ghee

♦ Gopal Penda

♦ Gopal Buttermilk (Amrut)

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RAW MILK RECEIVING DOCK 

Weighting

Sampling

Grading

Pumping

Chilling (8-9’ c)

Pasteurizing (77-78 ‘c in 16-18 sec)

Storage (5’ c)

Packing

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Gopal Milk Ghee Flavour Milk Penda Butter  

(500 m.l.) (500 m.l.) Milk

If there is sour milk then it is gone for the ghee, butter milk, etc.

 MANUFACTURING PROCESS

Rajkot dairy sells milk & produces ghee, butter, flavor milk

& pendas and put them in the market. There are different

processes for production of different items. The processes of 

production of some main items are as follow.

• PROCESS OF MILK 

Procurement department handles this stage i.e. raw milk

receiving stage. Raw milk comes from different kind of label, it means

that if there is black latter on came then it called as buffalo milk & if 

there is red latter on cane then it called as cow milk. Milk, which is

coming from chilling, center i.e. wamlamer & vichhia, this milk is

being received in milk tanker. In this stage, milk received from

villages, carried down for weighting at weighting tank. During thisprocess milk also passes through testing of color, flavor, taste etc.

process by a trained person. If there is slight change in the milk that

type of milk cane removed immediately. After this milk for laboratory

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testing from each cane then after milk is gone for the pasteurizing

process.

Pasteurizing process is also called as head stocktreatment. In this treatment milk is given 72c.g. to 78c.g. heat or then

after milk is frozen unto 4 to 6 c.g. & then it is taken into different

storage tanks as per the consumers demand. After this, milk is

packed in the polythine bags. Each bag contains half liter, and then it

is distributed to the consumers.

So above process is called as a process for the production of 

milk.

• PROCESS OF FLAVOUR MILK 

In this process first of all, heated the raw-milk and then

add in it some particular essences & sugar. Then, after above

process Flavor Milk is ready but after this process its’ packing in

the bottles and then keep it in the separate tank and then heated it

at a 121° c. temp. do the above process Flavor Milk can be stay

well.

In Flavor Milk, there are three different qualities (A).

Kesar (B). Rose (C). Elaichi.

• PROCESS OF BUTTER

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After the separation the excess cream is located in a

stiller and give a CENTRIFUGAL CHURN, which have gears. As

the gears are change, it gains speed and formation of butter takes

place some quantity of butter is sent for packing and the rest is for 

making ghee to the ghee section.

• PROCESS OF GHEE

In “Raw Milk Receiving Dock” when there is sour milk

then it is gone for ghee process. In ghee section, butter is taken.

Here, butter is taken to the butter-melting tank. Butter is heated 50’c

to 60’c to make it liquid. This liquid is results in two larger. Upper 

layer is liquid fat and lower layer is buttermilk; it is run out before

making ghee. Upper layer of liquid butter is taken in ghee kettle.

• PROCESS OF PENDA

First of all milk is given heat, till it converse into the solid

firm from liquid firm. Then after this, sugar is added into the solid firm.

Then it is given shape & after shaping it packed into 250 gms., 500

gms., and 1000 gms. Boxes.

Contain of penda are as follow.

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5 liter milk, 450 gms. sugar 1000 gms. penda

♦ This dairy is produces following types of penda

Chocopuri penda

Malaypuri penda

Kesar penda

Elaichi penda

• PROCESS OF BUTTER MILK 

In this process first of all, heated the raw-milk with

pasteurized at a 77-78° c. temp. Then added the buttermilk in it.

That’s why in particular time it becomes a curds, then after some

other process in curds it is become buttermilk.

[ Head of this Department : - (G.G. DAVE) ]

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DETAILS ABOUT PURCHASE OF

BUFFALO'S MILK IN LITER 

 Year Buffalo’s milk

1995-1996 76,59,3271996-1997 89,98,917

1997-1998 1,12,65,949

1998-1999 1,27,94,308

1999-2000 1,70,44,651

2000-2001 2,25,05,870

2001-2002 2,50,43,078

2002-2003 3,62,78,842

2003-2004 3,10,17,330

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DETAILS ABOUT PURCHASE OF COW’S

MILK IN LITER

 

  Year Cow’s milk

1995-1996 30,73,674

1996-1997 33,37,313

1997-1998 36,73,886

1999-2000 37,35,532

1998-1999 50,01,549

2000-2001 53,01,093

2001-2002 55,60,455

2002-2003 86,68,775

2003.2004 68,79,106

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INTRODUCTION OF

 MARKETING DEPARTMENT

Marketing is a very wide meaning “Discovering the

consumers needs and wants and fulfill those by producing goods and

services” so only selling is not marketing but it is a part of marketing.

In our training period we came to know that marketing

department of this dairy is separate from this unit. In this department

two separate departments perform marketing activities.

♦ PURCHASE DEPARTMENT:-

In this department there is only purchase of raw

materials, equipments, machineries, etc.

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♦ SALES DEPARTMENT

This department looks after selling of products like milk,

buttermilk, penda, ghee, powder etc. of this dairy. So form above

we can clearly see that in this unit marketing department is divided

in two parts.

MARKETING

ORGANIZATION CHART

GENERAL MANAGER

Sales Dept. Purchase

Dept.

Manager Manager 

 

Assistant Manager Assistant Manager  

Organizer Attendant

Senior 

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  Attendant  Junior 

 

Peon   peon

DISTRIBUTORS OF

THE DAIRY

1. Distributors in Rajkot city

Ma Marketing

Pooja Marketing

Jalaram Marketing

Radhe Marketing

K Marketing

Rutvi Marketing

Gopal Marketing

Jagdish Marketing

2. Distributors in Jamnagar 

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Mayur Enterprise

Patel dairy farm

3. Distributors in Morbi

Gayatri Marketing

Samay Sales

Harbhole Marketing

4. Distributors in Kuvadava

C.K. Agency

Jayraj Marketing

 

5. Distributors in Gondal

Patel dairy farm

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PRODUCT PLANNING

Production planning is an engine of marketing process. So

product planning gives that idea regarding how to produce, when to

produces, how much to be produce etc.

Dairy products are mostly perishable product. Particularly for 

production of milk, it is a perishable product; its raw material i.e. raw

milk is also perishable. So from raw material to final product quick

decision making power and planning is require. They made productplanning according on the basis of demand situation. There are some

steps regarding product planning followed by this dairy is given

below.

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1) Demand for particular goods.

2) Market price and sales price.

3) Cost of production.

4) Aim of dairy.

5) Quality of raw material.

PRICING POLICY

Price is economic value of product. Price is the means of 

effective communication. We have a kind of price equation.

Generally, price policy provides guidelines to the marketing manager 

to evolve appropriate pricing decisions.

Money (Rate) = Bundle of expectation or satisfaction

Here General Manager fixing up the prices on the basis of 

consumer’s satisfaction main base of fixing of price is cost of production. In this dairy maintenance cost is very high so price is also

higher than some other private dairy farms. Though manager tired to

decrease the prices of products to increase the sales.

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The main factors for deciding the price are as follow.

Cost of product

Quality standard

Substitution products

Credit policy

Transportation charges etc.

Thus, price policy provides guidelines to the marketing

manager to evolve appropriate pricing decisions.

CHANNEL OF DISTRIBUTION

In Rajkot dairy one level of channel of distribution is there

because Rajkot dairy’s products are perishable. One level of channel

which is prefer by this dairy is as follow.

Manufacturer 

Distributors / Wholesalers

Retailers

Consumer 

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In one level of channel of distribution this dairy provides milk to

the retailer by way of vehicles of dairy like tempo, truck, etc.

transportation have by the distributor there are getting delivery from

the Rajkot dairy dock. Total sale of Rajkot city’s above 25000 liter per 

day. The main distributors of Rajkot dairy are:

1) Rajkot city

2) Jamnagar city

3) Morbi city

And other are Shapar(Veraval), Kuvadava and Gondal. Market

handle by sale department itself.

This unit also provides home delivery facility to its consumers.Many deliverymen in Rajkot provide milk to consumer from milk

booth.

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 ADVERTISING

Modern Market is a competitive Market. Advertising is the best

tool for increase the sales. Advertising is the powerful tool. Without

advertisement the company cannot stand in the market.

Advertisement is a mass media of communication. Thus none of the

company can stand in the market without powerful advertisement.

Advertising plays an important role in any unit. Thus, success of 

market programmed, it largely depends on advertising.

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As a sales promotion tool advertisement plays an important role

in developing products brand name and market. Yet Rajkot dairy

spends quite a little bit after advertising.

Quality of the product speaks for itself. So the company does

not spent more after advertising. In spite of this they give

advertisements through the following media.

1) Television

2) Wall painting

3) News paper 

4) Magazines

General manager & board of director fix advertising budget of 

Rajkot dairy.

SALES PROMOTION

Sales promotion refers to all the activities for increasing the

total sales & demand of products. Rajkot dairy also promote such

type of sales promotion activity. Rajkot dairy takes part in held during

different type of exhibitions like on 15th Aug and 26th Jan. It also

takes part in science & health fairs. This is done in order to create

awareness among the people for use of pasteurized milk rather then

raw milk.

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They also gave milk to the people for taste in free during these

exhibitions and fairs to deterrents taste pasteurized milk and raw

milk.

Now days in the competition are sales promotion activities

become most powerful in any of the organization to promote the sale.

This dairy also tries it best for sales promotion.

SELLING OF MILK FOR 

LAST FIVE YEARS

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(Average of milk is in liter for per day).

 MARKETING RESEARCH

Marketing research is a systemizing gathering recording and

analyzing the data about marketing problems to facilitate decision

making.

 YEAR 2000-01 2001-02 2002-03 2003-04 2004-05

SELLING

OF MILK

(PER DAY)

45,067 43,302 40,292 51,034 -----------

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In Rajkot dairy introduce marketing research activity by door to

door observations. So that they can easily know the ideas of 

consumer of Rajkot dairy’s product and they (Rajkot dairy’s mgt.) can

also know problem of the consumer & accordingly they try to solve

the problems. By this dairy mostly marketing research made when

they want to introduce new product or new booth among with people.

Thus, marketing research concentrates on the study of product

planning, advertising and sales promotion, distribution structure,

marketing strategies, marketing competition, buyer behavior andattitudes in the marketing place.

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INTRODUCTION OF

PERSONNEL DEPARTMENT

In all business concerns there is one common element, i.e.

resources. Work force of an organization is one of the most important

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inputs of components. It is said that people are our single most

important asset. Because of the unique important of human

resources and its complexity due to ever-changing psychology,

behavior and attitudes of men and women at work, personnel

function i.e. manpower management function is becoming

increasingly specialized. The personnel function or system can be

broadly defined as the management of people at work-management

of managers and management of workers. Personnel function is

particularly interested in personnel relationships and interaction of 

employees- human relations.

A system is an organized whole, consisting of interrelated and

interdependent parts. A business enterprise is an open adaptive

system describing the principal elements of the input-transformation-

output system operating in its environment. The main duties &

responsibilities followed by this department in this dairy are as follow.

Organizational planning

Recruitment & starting of employees.

Promotion & employment

Training and development of employees.

To increase employee relationship

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PERSONNEL STRUCTURE

General Manager 

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Personnel Manager 

Assistant Manager 

Supervisor 

Head clerk

  Clerk Operator Time Keeper Typist

Watchman

Peon 

JOB DISCRIPTION

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Job description process is adopted in Rajkot dairy for 

managerial level of executive level persons. In this dairy, this process

use in specific when they selected as executive person at that time

they are given information about job description to executive persons

information like.

1) Nature of job.

2) Working condition.

3) Duties and responsibilities.

4) Position and status in organization.

5) Job summery.

6) Information about securities and services.

7) Information about machine, tools, equipments etc.

RECRUITMENT

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Once we know the manpower requirements, we can proceed to

the problem of attracting interested application and then choosing the

best of there for the available jobs. Recruitment return to the attempt

of getting interested application and providing a poll of prospective

employees so that we can select the right person for the right job

from this fool.

Recruitment procedure and selection process.

Gopal dairy mostly follows external sources for recruitmentprocedure. When org. wants to take expert person through this dairy

govern advertisement in local newspaper. There are some external

sources for recruitment like:

a) Reference by present employees

b) Employees exchanges

c) Educational institution etc.

SELECTION PROCEDURE

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The selection procedure works best on a foundation provided

by job analyses. Job description and job specifications that tell to the

kind of person that is necessary to fulfill properly the responsibilities

of the job. The selection procedure involves a series of personal

studies to discover the qualification and characterization of an

applicant for the job. The candidates are subjected to screening tests

and it be successful under each scenery teot, he may be finally

selected and appointed by the org. There are some stages of ideal

selection process.

Preliminary interview

Application blank

Selection tests

Final interview

Checking of reference.

Medical or physical examination

Final selection

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Rajkot dairy adopt only one step employment interview

company gives preference to the most qualified person. Interview is

hold by selection committee of the dairy.

Such a way, this dairy select any new personnel company

adopts such type of small selection procedure. So it is short 7 sweet

processes, which is exactly for this org.

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SALARY,PROMOTION AND TRAINING

♦ SALARY:-

This dairy introduce time wage (salary). It pays wages and

salaries according to government provision. The salary is paid to the

workers and employees on a monthly salary bases. Main ratio &

data, which are concerned with our study, is collected as under.

⇒ Pay scale decided by Govt.

⇒ Dearness allowance 95%

⇒ House rate 10% of pay scale.

This unit also provides bonus facility to executive persons for 

every year.

♦ PROMOTION:-

Promotion involves a change from our job to another that’s

better in terms of status & responsibility. This dairy also gives

promotion to its employees. In this unit promotion is given twoways.

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⇒ Promotion on seniority basis.

⇒ Promotion on qualification basis.

So here we can see the promotion policy of the unit, it is clearly

emphasis in this policy that seniority & the qualification is must &

important.

♦ TRAINING

Training improves working capacity and quality of 

employees. Rajkot dairy conduct training programmed under two

method.

1) Vestibule training:-

The training is not given on the job but workers are

trained on specific job in a special part of the plant by models.

2) Apprenticeship:-

In this programme tend towards more education than on

the job training or vestibule training in that knowledge and skill in

doing a craft or a series of related jobs are involved. The dairy

years time limit is fixed for Apprenticeship training then after the

training has given permanent charge of job.

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EMPLOYEES BENEFITS & SERVICES

Dairy provides benefits & services to the employee dairy

provides many common services and facilities like canteen facilities,

residential houses to the workers at a nominal rent of Rs. 40 per 

month. The dairy also gives facilities like gratuity, provident fund, LIC,

loans, insurance etc. to its employees.

The employee state insurance scheme (ESI scheme) has been

also established for the welfare of the workers. According to this

scheme, the management of Rajkot dairy to credit Rs. 20 to

employee account every month provides Rs. 10.

(Head of the Department :- LILA BEN)

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INTRODUCTION OF

FINANCE DEPARTMENT

Finance is the most important part of any business. Finance is

lifeblood of every business. Business is not possible without finance.

In Rajkot dairy finance department is totally separate from other 

departments and account manager handles this department. Financemanager Mr. J. P. SHAH. This department has line and staff type of 

organization so it is easy to understand and follow it. Here authority

flows going upward to downward and responsibility flow is going

down ward to upward. There are so many duties of this department.

1. Management of working capital.

2. To decide the cost of production of milk and its products.

3. Keeping accounts.

4. Provident fund scheme work.

5. Provision of sales tax, central excises etc.

6. Bonus.

7. Band transactions and reconciliation.

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FINANCIAL STRUCTURE

General Manager 

Financial Manager 

Managing Accountant Senior Cashier 

Senior Accountant Junior Cashier 

Senior Assistant

Junior Assistant

  Clerk

 

Peon

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CAPITAL STRUCTURE

We have collected some valuable information from “Annual

Report” of the dairy. Which has given to us such information is

regarding capital structure of dairy are as under.

Authorized share capital 1,00,00,000

(1,00,000 equity share of Rs. 100)

Paid up share capital 47,22,500

In case of “Rajkot Dairy” they have accounts in banks namely

I. Rajkot District Co-operative Bank.II. State Bank of India.

III. State Bank of Saurashtra.

IV. Bank of Baroda.

V. Jamanagar Dist. Co-operative Bank LTD.

But, their main bank is Rajkot District Co-operative Bank that

means firm does banking work mostly through Rajkot District Co-

operative Bank.

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OTHER FINANCIAL INFORMATION

1. CAPITAL

In its initial period it was sponsored by UNISEF, moreover 

NDDB (National Dairy Development Board) plays a vital role in

providing finance to the Rajkot dairy.

 Year Amount of share capital (Rs.)

1998-99 40,89,800

1999-00 39,96,900

2000-01 43,97,300

2001-02 47,22,500

2002-03 57,13,000

2003-04 77,91,500

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2. LOAN

Rajkot dairy also obtains loan from many financial

institutions like N.D.D.B., G.D.D.C., G.S.F.C., and Banks etc.

In 2004 the secured and the unsecured loan are as

under.

Secured Loan Rs. 3,20,85,472.64

Unsecured Loan Rs. 22,07,444.33

(Head of the Department :- J. P. SHAH)

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FUTURE PLANS

Rajkot dairy sales all increasing day by day. So, they want

more finance for the smooth running of the company.

In future plan of this dairy provided proper management in

organization, or steps are to be taken towards modernization of this

firm, this dairy will progresses more and it can also earn profit if 

utilization of financial sources is to made by management of this firm.

As present 330 villages are covered by Rajkot dairy, which is,

wants increase at maximum level. There sales as much as possible

by more hard-work and decrease in price, increase in agents

commission and call more and more schools and colleges for serve

in future.

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CONCLUSION

The purpose of the study was to draw some light on

philosophy, culture and sentiments of organization.

After visiting Rajkot dairy, I feel very glad that I had be a part of 

it for sometime. This visit gave me much practical knowledge and a

very good experience.

The unit is also enquired with the latest technologies and

modern machines. The staff and workers are also well organized and

co-operative.

Looking to the unit’s properly and orderly management I would

like to give my best wishes for each and every step they take for 

expansion and for attaining a bright future.

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BIBLIOGRAPHY

Modern Business Organization and Management

S.A. SHERLEKAR

V.S. SHERLEKAR

Marketing Management

S.A. SHERLEKAR

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COLLEGE CERTIFICATE

This is to certify that the industrial practical visit report on

“Rajkot Dairy ” is the original work of Mr. Lunagariya Amit of 

F.Y.B.B.A. has carried out project work of this report is his

contribution by his own affords under my supervision.

DATE : -

PLACE :- RAJKOT

Signature Signature

(Project guider) (Principal)

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Prepared by :- Lunagariya Amit

Guided by :- Mr. Niraj Pandya

College :- Shree R. P.Bhalodiya

Academic year :- 2004 – 2005

Class :- F. Y. B.B.A.

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