ADVANCED EXECUTIVE PROGRAM - Northwestern University2 // //advanced executive program...

1 // ADVANCED EXECUTIVE PROGRAM // AEP.KELLOGG.NORTHWESTERN.EDU

ADVANCED EXECUTIVE PROGRAM

GENERAL MANAGEMENT

EXECUTIVE EDUCATION 2014

JUNE 1–27 // 2014

http://aep.kellogg.northwestern.edu


IN THE ABSENCE OF EXECUTION, VISION AMOUNTS TO LITTLE MORE THAN MAINTAINING THE STATUS QUO. AT KELLOGG, YOU CAN EQUIP AND ENERGIZE YOURSELF TO CREATE AND IMPLEMENT A SHARED ORGANIZATIONAL VISION BY CHARTING A CLEAR DIRECTION, CREATING SHARED GOALS AND LEADING THE STRATEGIC CHANGE PROCESS.

In this intense and highly interactive monthlong learning experience, you’ll explore conceptual and concrete ways to elevate your general manager capabilities to new heights. You will also infuse your already successful career with a renewed sense of purpose and excitement.

Working directly with senior members of Kellogg’s world-renowned faculty and alongside other seasoned, motivated executives, you can:

• Challenge your fundamental assumptions about leadership and discard outdated paradigms.

• Explore leading-edge approaches to strategy development, change management and executive decision making.

• Develop deeper insights into your personal management style and how to leverage it to advantage for your company and your career.

• Expand exponentially your global network of colleagues and peers, all with one common goal— leading strategic change.

ADVANCED EXECUTIVE PROGRAM



IMMERSE YOURSELF IN THE INCOMPARABLE KELLOGG EXPERIENCE

Rigorous learning, accessible faculty and outstanding networking opportunities are hallmarks of the Advanced Executive Program. Set in Kellogg’s culture of teamwork and collaboration, the program delivers an interactive learning experience unavailable anywhere else.

At Kellogg, we emphasize that being an effective general manager is much more than the next rung up from functional management. The role of the general manager involves much more complexity, conflict and ambiguity. It requires a broader perspective, more strategic thinking and greater accountability.

In functional management, a decision may seem clear-cut and obvious; the general manager recognizes that a decision may involve multiple trade-offs, far-reaching consequences and hidden risk.

In the Advanced Executive Program, you acquire the general manager’s toolkit for dealing with complexity, cutting through to the core issues, setting priorities and clear direction and making the tough decisions that keep your organization strategically aligned. You leave armed with new ideas and approaches, prepared and inspired to put them into action.



HIGH-IMPACT LEARNING FOR HIGH-LEVEL EXECUTIVESThe instructional methodology of the Advanced Executive Program stimulates new thinking and encourages you to re-examine and reformulate both your professional and personal goals and strategies. You will:

• Gain a deep understanding of the present and evolving role of the general manager.

• Examine the current international sociopolitical and economic environment and its effects on business.

• Expand your knowledge and develop even greater insight into the roles and responsibilities of the key functional business areas from a general manager perspective.

• Identify and evaluate market-driven strategies for operating in an unpredictable, global environment.

• Manage strategic and organizational change by identifying barriers and increasing your organiza-tion’s flexibility and responsiveness.

• Sharpen skills for evaluating strategic options, sustaining marketplace advantages, identifying performance issues and making executive-level decisions.

• Broaden your view of the world and expand your peer network globally.

HANDS-ON, EXPERIENTIAL LEARNING MODULE

STRATEGY DEVELOPMENT. A REAL-WORLD CASE IN REAL TIME.

The defining challenge of the general manager is the integration of an organization’s functions around an explicit strategy. In the fourth week of this program, you’ll face the challenge of a “live” case exercise that will require you to apply holistically the program’s concepts, tools and best practices — and your own extensive experience — to the real-world issues of a going concern.

Working collaboratively with your fellow participants with the guidance of faculty experts, you’ll:

• Interact directly with the case company’s senior management team to gather business intelligence.

• Explore the problems and challenges they face in in-depth interviews.

• Formulate your ideas and strategic recommendations.

• Present your solution to the company’s CEO and program faculty for discussion and critique.

A RECENT EXAMPLE

One recent live case involved a publicly held manufacturer, distributor and marketer of prestige fragrances, skin-care products and cosmetics. An acquisition had doubled the size of the company and added many new brands and categories to the portfolio with dramatic and far-reaching implications. In addition to the immediate challenges of integrating the acquisition and restructuring the balance sheet, the company also faced rapidly changing market demographics and dramatic shifts in retail distribution channels.

Following a thorough briefing by the company’s leadership team, the class, working in small groups, was challenged to develop a strategy for the future and make recommendations for addressing organizational issues — culture, structure, skills, information and people — in support of the strategy. They then presented their ideas to the CEO, who provided candid feedback and engaged in a lively and highly productive interaction. Learning doesn’t get much more real than this.



MAXIMIZING THE IMPACT. APPLICATION WORKSHOP.

Executive education is a process, not an event. Integrated across the monthlong program, the Application Workshop focuses on distilling the concepts, classroom dialogue and group learning experiences into concrete action items that will produce ongoing and sustainable benefits for you and your organization.



RE-ENERGIZE YOUR CAREER IN A MONTH OF INTENSIVE LEARNINGThe Kellogg faculty has developed teaching methods and a unique curriculum especially for the general manager. Our first order of business? To provide the tools, conceptual frameworks and metrics you need to navigate the general manager’s world.

The program curriculum explores the environment in which business operates, the key functional areas

of management, the development and implementation of corporate and business unit strategy and the promotion of organizational learning. The faculty brings the classroom learning to life with hands-on exercises that demonstrate how a general manager applies the concepts in a holistic and integrated way.

In the first week, you’ll expand your domestic and global perspectives on business and gain an in-depth understanding of the environment in which organizations operate today — the social, political, competitive and economic forces that shape strategy and performance. Topics include:

• The economy and macroeconomic policy

• The ethical environment of management

• Money, the Federal Reserve and the dollar

• International macroeconomics and financial crises

• Crisis anticipation and strategic crisis management

• Stakeholder management

STRATEGIC MANAGEMENT TRACK

Week 1 also kicks off an entire track devoted to strategic management, which is emphasized throughout the program. Topics include:

• Tools and techniques for enhancing strategic thinking

• Strategic management decisions

• The concept of synergy

• Setting business unit objectives

Because general managers are responsible for the strategy and performance of their organizations, leadership is emphasized throughout the program.

WEEK

SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY

MO

RN

ING Strategic

Thinking; Concepts

and Issues

Stakeholder Management

Ethical Environment

Monetary Policy and the Dollar

International Economic

Development

Setting Business Unit

Objectives

AFT

ER

NO

ON

Program Introduction

Concept of Synergy

Macroeconomic Policy

Money, the Federal Reserve,

and the Dollar

Strategic Crisis Management

Crisis Management

SimulationChicago Tour

EV

EN

ING

Study GroupsMaximizing

Physical EnergyEthical

EnvironmentOrientation

The Power of Full Engagement

Application Workshop

Free Time




MO

RN

ING

Free TimeFinancial Reporting

Strategic Role of Operations

Innovation in a Networked

World I

Organizations: Strategy, Structure

and Behavior

Leading Teams Free Time

AFT

ER

NO

ON

Accounting Tutorial

Performance Evaluation and

Transfer Pricing

Providing Accurate

Response in the Supply Chain

Perspectives on Innovation

Strategic Alliances

Supply Chain Free Time

EV

EN

ING

Understanding Organizations

Free TimeLeadership and Organizational

CommunicationStudy Groups

Application Workshop

Free Time Free Time

In the second and third weeks you will become more firmly grounded in the key functional areas from a general manager and strategic perspective. Topics by functional area include:

ACCOUNTING

• Financial reporting issues

• Performance evaluation and transfer pricing

• Strategic cost management

FINANCE

• Investment program evaluation

• Cost of capital

• Strategic investments

• Futures and options

MARKETING

• Advanced marketing strategy

• Differentiation to achieve customer advantage

• Value-based pricing decisions

OPERATIONS AND IT

• Strategic role of operations

• Sourcing and risk in the supply chain

• Competing on agility

• Driving growth and innovation in a networked world

STRATEGIC IMPLEMENTATION

• Understanding the strategy and structure of organizations

• Managing strategic change

• Strategic alliances

• Challenges in corporate governance

As each area is reviewed, you’ll examine the decisions made, the information required to make decisions and the latest tools and concepts for approaching them. If you have extensive experience in a given functional area, you can update your knowledge with the most current thinking and enrich group discussions by contributing your experience.

WEEKS &


MO

RN

ING

Individual Study

Evaluation of Investment Programs

Cost of CapitalStrategic

Investments

Marketing and Media in a Connected

World

Futures and Options

Value Pricing

AFT

ER

NO

ON

Finance Tutorial

Advanced Marketing Strategy 1

AND Executive

Guest Lecture

Perspective on Business Innovation

Organizational Culture

Advanced Marketing Strategy 11

Differentiation to Achieve Customer Advantage

Free Time

EV

EN

ING

Study Groups Individual Study Study GroupsInnovation in a Networked

World II

Dinner Off Campus

Free Time Free Time



The final week of the program focuses on the live case study and leadership.

HANDS-ON, EXPERIENTIAL LEARNING

In a real-world case study developed and team-taught by the faculty, you will work in teams to:

• Gather critical business intelligence relating to the challenges currently being faced by an actual company.

• Integrate your new knowledge and skills to analyze the situation and formulate solutions.

• Focus on cross-functional implementation strategies.

• Meet face-to-face with top management of the case company to present your recommendations.

Also see box, page 4.

FOCUS ON LEADERSHIP

The strong emphasis on leadership throughout the program culminates in the final week, with faculty experts presenting their latest thinking on:

• What general managers need to know about leading high-impact teams

• The role of the general manager in organizational communications and learning

• Best practices in the art of executive decision making

• Innovative and collaborative leadership for the general manager

WEEK


MO

RN

ING

Individual Study

Leadership and Organizational

Communication

Integrative Case

Integrative Case

Integrative Case Presentations

Leadership, Innovation and Collaboration

AFT

ER

NO

ON

Individual Study

Executive Decision Making

Integrative Case

Case Work Groups

AND Application Workshop

Leadership: Four Essential

Qualities

Closing Reception

EV

EN

ING

Introduction to Integrative Case

Alumni Presentation

Case Work Groups

Prepare Case Presentations

Concluding Dinner

A HOLISTIC APPROACH. EDUCATING THE MIND, BODY AND SPIRIT

Much like the life of a general manager, the Advanced Executive Program is an all-encompassing experience requiring a healthy body as well as an agile mind. The first week, therefore, includes sessions devoted to maximizing physical energy and the power of full engagement. We also offer an optional health assessment and group fitness classes. The fitness classes, offered three times per week, are specially tailored to this program and include a variety of training methods.



Kellogg believes that the alchemy of seasoned, successful executives and leading academics interacting in an environment dedicated to advancing the art and science of management can produce extraordinary learning results.

To create such an environment, Kellogg carefully assembles classes to include participants who have reached, or are preparing to reach, the top levels of leadership in their organizations. Candidates are chosen not only for what they can learn and implement but also for what they can contribute to the program.

THE ADVANCED EXECUTIVE PROGRAM

IS DESIGNED FOR:

• Senior executives with cross-functional or general management responsibilities

• Seasoned leaders looking to enhance their strategic and decision-making skills

• Executives with at least 15 years of management experience and who hold profit-and-loss responsibility

Candidates are sponsored by their organizations and demonstrate outstanding initiative, drive and managerial accomplishments. Participants have highly diverse backgrounds; approximately half come from outside the United States. They represent a wide variety of industries, ranging from manufacturing and services to not-for-profit and government.

other president

vicepresident

c-level

director

manager

22%

18%

15%5%

22%

18%

unitedstates

central/south america

africa/middle east

europe

asia/pacific rim

canada/

mexico1%

50%

7%4%

8%

30%

THE RIGHT PEOPLE. THE IDEAL ENVIRONMENT. OPTIMAL LEARNING OUTCOMES.

TYPICAL PARTICIPANTS, BY TITLE

TYPICAL PARTICIPANTS, BY REGION



LEARN FROM THE LEADERS IN THEIR DISCIPLINESTHESE AND OTHER SENIOR MEMBERS OF THE KELLOGG SCHOOL OF MANAGEMENT’S WORLD-CLASS FACULTY TEACH IN THE ADVANCED EXECUTIVE PROGRAM.

Sunil Chopra, expert in supply chain management

Michelle L. Buck, expert in leadership

Janice C. Eberly, expert in international finance

Daniel Diermeier, expert in crisis management

Ronald A. Dye, expert in financial reporting



PROGRAM FACULTY

For the Advanced Executive Program, Kellogg has gathered a strategically selected, cross-disciplinary faculty — teachers, authors, researchers, consultants and experienced practitioners. Because Kellogg emphasizes research and its practical application, these faculty members stand at the forefront of

knowledge in their disciplines and interact with top executives who often tap their specialized knowledge as consultants and advisers. Each faculty member is dedicated to creating the most rewarding learning experience for you and will be readily accessible for informal discussion during the program.

THE ADVANCED EXECUTIVE PROGRAM FACULTY HAS INCLUDED:

Stephen Burnett Corporate and business-level strategyAcademic Director, Advanced Executive Program; Professor of Management and Strategy

Michelle L. Buck LeadershipClinical Professor of Management and Organizations; Director of Leadership Initiatives

Gregory S. Carpenter MarketingJames Farley/Booz Allen Hamilton Professor of Marketing Strategy; Director, Kellogg Markets and Customers Initiative

Sunil Chopra Operations and supply chain management IBM Professor of Operations Management and Information Systems

Daniel Diermeier Nonmarket strategy and crisis managementIBM Professor of Regulation and Competitive Practice; Director, Ford Motor Company Center for Global Citizenship

Ronald A. Dye Cost accountingLeonard Spacek Professor of Accounting Information and Management

Janice C. Eberly International finance and economicsJames R. and Helen D. Russell Professor of Finance

Martin Eichenbaum International finance and economics Charles Moskos Professor of Economics, Weinberg College of Arts and Sciences

Timothy Feddersen Ethics and values-based leadership Wendell Hobbs Professor of Managerial Politics; Director, Social Enterprise at Kellogg

Harry M. Kraemer LeadershipClinical Professor of Management and Strategy; Former Chairman and CEO, Baxter International

Lakshman Krishnamurthi MarketingA. Montgomery Ward Professor of Marketing

Robert P. Magee Financial reportingKeith I. DeLashmutt Professor of Accounting Information and Management; Director, Accounting Research Center

J. Keith Murnighan Executive decision making and leadershipHarold H. Hines Jr. Professor of Risk Management

Artur Raviv Corporate financeAlan E. Peterson Professor of Finance

Mohanbir Sawhney Information technology and innovation Robert R. McCormick Tribune Foundation Clinical Professor of Technology; Director, Center for Research in Technology and Innovation

Beverly Walther Managerial accountingProfessor of Accounting Information and Management

Edward J. Zajac Strategy implementation and corporate governance James F. Beré Professor of Management and Organizations; Director, Center for Research on Strategic Alliances



SPONSORING ORGANIZATIONS LIST

Abbott Laboratories

Alcatel-Lucent

Allstate Insurance

American Express

Amgen

Anglogold Ashanti

Aon

ArcelorMittal Steel

AstraZeneca

AT&T

Baxter Healthcare

Blue Cross & Blue Shield

Boeing

Booz Allen Hamilton

Boston Scientific

BP

Briggs & Stratton

Bristol-Myers Squibb

Cargill

Caterpillar

Cathay Pacific Airways

CEMEX

Cisco Systems

Citibank

Coca-Cola

Deere

Dell

Deloitte

Dentsu

Deutsche Bank

Djarum

Dow Chemical

Eastman Kodak

Eli Lilly

Ericsson

Ernst & Young

Exxon Mobil

Fidelity Investments

Frito-Lay

Fujitsu

GE Aviation

General Electric

Government of Nigeria

Hewlett-Packard

H.J. Heinz

Honda

Honeywell

IBM

J.C. Penney

Johnson & Johnson

Keiyo Bank

Kimberly-Clark

Kohler

Komatsu

KPMG

Kraft Foods

Lockheed Martin

Luxottica Group

MakMax Taiyo Kogyo

McDonald’s

McKinsey

Michelin

Microsoft

Mitsubishi

Mitsui

Monsanto

Motorola

Nokia Siemens Networks

Nortel Networks

Nova Group

Novartis

Pella

Petrobras

Pfizer

PricewaterhouseCoopers

Procter & Gamble

Reserve Bank of India

Roche Diagnostics

Samarco Mineração

Samsung Electronics

Sanofi-Aventis Pharmaceutical

SAP

Sara Lee

S.C. Johnson

Shell Oil

Siemens

Sprint

Steelcase

Sumitomo Bank

3M

Toshiba

UBS

Unilever

U.S. Navy

Verizon

Xerox

INVESTORS IN THEIR FUTURE

A sampling of companies that have invested in the development and advancement of their most promising senior executives.



THE JAMES L. ALLEN CENTERHOME TO YOUR LEARNING AND LIVING EXPERIENCE

Designed specifically for executive education and personal comfort, the James L. Allen Center on Northwestern University’s Evanston campus houses all classrooms, study, dining, recreational and sleeping accommodations for your program sessions.

The enrollment fee covers tuition, class materials, accommodations and most meals. Visit kellogg.northwestern.edu/exec-campus for complete information about the center.


http://kellogg.northwestern.edu/exec-campus


PREPARE TO LEAD AT THE TOP. APPLY NOW.ENROLL ONLINE.You’ll find complete enrollment information online, including fees, payment options, our cancellation policy and information on wiring international payments.

Please note that class size is limited to maximize classroom and study group participation. Early application is encouraged. Applications are accepted on a rolling basis and are reviewed upon submission until the program fills.

If you have a question or need more information, please contact us:

EMAIL [email protected]

PHONE 847.467.7000

WEBSITE aep.kellogg.northwestern.edu

ADMISSION CRITERIA

An admissions committee thoroughly reviews each application and considers the nature and scope of the applicant’s responsibilities. For the benefit of class members, sponsoring organizations and the integrity of the program, the committee seeks to admit individuals with comparable management responsibilities with diverse skills and experiences. Kellogg expects that participants will attend all sessions, immerse themselves completely in the experience and free themselves of all other obligations while the program is in session.

Proficiency in reading, writing and speaking English is required as part of the admissions criteria. Strong English language skills are essential to comprehend the reading materials and to contribute meaningfully to classroom and study group discussions.

SPONSORSHIP REQUIRED

To enroll in the Advanced Executive Program, you must have a sponsor from your organization, someone familiar with your background and motivations for attending. This could be the person to whom you report, your organization’s chief human resource officer or the person responsible for management development in your organization.

“ I HAD VERY HIGH EXPECTATIONS OF KELLOGG’S ADVANCED EXECUTIVE PROGRAM AND TO MY REWARD, THE EXPERIENCES WITH THE OTHER SENIOR EXECUTIVES AND THE DISTINGUISHED KELLOGG FACULTY ENRICHED ME BOTH PERSONALLY AND PROFESSIONALLY. FROM NEW FRIENDSHIPS WITH MY GIFTED ASSOCIATES FROM ALL OVER THE WORLD TO THE RELAXED AND CHALLENGING ENVIRONMENT CREATED ON THE NORTHWESTERN CAMPUS, THIS PROGRAM WAS UNIQUE, IMPACTFUL AND WORTH EVERY MINUTE.”

ALLEN WEST, CEO & PRESIDENT, RAILINC


mailto:ExecEd%40kellogg.northwestern.edu?subject=Inquiry%20//%20Kellogg%27s%20Advanced%20Executive%20Program

aep.kellogg.northwestern.edu


RECOGNIZED. CONNECTED. INVOLVED.

ADVANCED EXECUTIVE PROGRAM ALUMNI BENEFITS

Upon completion of the Advanced Executive Program, you will be awarded the Kellogg School of Management Certificate of Professional Achievement. More than symbolic, it’s the gateway to all the benefits that accrue to program alumni:

• Membership in the global Kellogg network of more than 55,000 alumni

• Access to the online alumni network, including an enhanced directory, discussion groups and other tools

• Opportunities to participate in alumni clubs and events

• A lifetime subscription to Kellogg World alumni magazine

• Kellogg email forwarding for life

• 30 percent discount on all open enrollment short programs

• Access to faculty research, writings and publications

• Invitations to participate in student-run conferences on relevant issues in management



AEP2014-EB

Northwestern University reserves the right to change without notice any statement in this publication concerning, but not limited to, rules, policies, tuition, fees, curricula and courses. This includes the right to cancel a program at any time for any reason. In case of a cancellation, the university is not responsible for any travel or other related expenses accrued by the program registrant.

Photography: © Justin Runquist

©2013 Northwestern University. All rights reserved.

KELLOGG SCHOOL OF MANAGEMENT Northwestern University

James L. Allen Center

2169 Campus Drive | Evanston, IL 60208-2800

PHONE 847.467.7000

FAX 847.491.8002

EMAIL [email protected]


mailto:ExecEd%40kellogg.northwestern.edu%20?subject=Inquiry%20//%20Kellogg%27s%20Advanced%20Executive%20Program


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