General Motors Corporation Randy Queen - Account Executive Governments, Public Utilities, Advanced...

General Motors CorporationGeneral Motors Corporation

Randy Queen - Account Executive

Governments, Public Utilities, Advanced Technology Vehicles



“Our goal is to take the automobile

out of the energy debate… to be part

of the solution…”

“Our goal is to take the automobile

out of the energy debate… to be part

of the solution…”Beth LoweryVice President

Energy and EnvironmentGeneral Motors Corporation

Beth LoweryVice President

Energy and EnvironmentGeneral Motors Corporation

GM - Energy and Environment VisionGM - Energy and Environment Vision

“At GM, we believe tomorrow’s automobiles must be flexible enough to accommodate many different energy sources. And a key part of that flexibility will be enabled by the development of electrically driven cars.”

“At GM, we believe tomorrow’s automobiles must be flexible enough to accommodate many different energy sources. And a key part of that flexibility will be enabled by the development of electrically driven cars.”

Rick WagonerChairman and CEOGeneral Motors CorporationLA Auto Show 11/29/2006

Rick WagonerChairman and CEOGeneral Motors CorporationLA Auto Show 11/29/2006

Energy and EnvironmentEnergy and Environment

Solving the 3E Challenge!Solving the 3E Challenge!»Energy

»Environment

»Economics

»Energy

»Environment

»Economics

Global Energy ConsumptionGlobal Energy Consumption» 35% of global energy needs are

currently met by petroleum» Imported oil

» China — 46%» United States — 64%» European Union — 79%» Japan — 100%

» 35% of global energy needs arecurrently met by petroleum

» Imported oil» China — 46%» United States — 64%» European Union — 79%» Japan — 100%

Global Energy ConsumptionGlobal Energy Consumption»Energy demand

»2% annual growth through 2030»70% more energy will be needed by 2030

»Over 800 million vehicles in the world today»1.1 billion vehicles in 15 years

»Energy demand»2% annual growth through 2030»70% more energy will be needed by 2030

»Over 800 million vehicles in the world today»1.1 billion vehicles in 15 years

Why E85?Why E85?»E85 is a clean-burning, renewable resource

»Reduced greenhouse gasses

»Reduced dependency on foreign oil

»Help the U.S. Economy

»GM builds the engines flexible to run on unleaded gas or E85 ethanol

»E85 is a clean-burning, renewable resource

»Reduced greenhouse gasses

»Reduced dependency on foreign oil

»Help the U.S. Economy

»GM builds the engines flexible to run on unleaded gas or E85 ethanol

GM Practical Estimate of Potential U.S. Ethanol (Portion of U.S. Light-Duty Fuels – Year 2020)GM Practical Estimate of Potential U.S. Ethanol (Portion of U.S. Light-Duty Fuels – Year 2020)

All percentages are on an energy equivalent basis. Based on University of Toronto data.All percentages are on an energy equivalent basis. Based on University of Toronto data.

Environmental – Reduce Greenhouse GasesEnvironmental – Reduce Greenhouse Gases

»Corn-derived E85: 20% CO2 reduction

»Cellulose-derived E85: 75% CO2 reduction

»Corn-derived E85: 20% CO2 reduction

»Cellulose-derived E85: 75% CO2 reduction

GM’s Energy Diversity StrategyGM’s Energy Diversity Strategy» Improve internal combustion engine» Utilize alternative fuels» Produce electrically powered

vehicles

» Improve internal combustion engine» Utilize alternative fuels» Produce electrically powered

vehicles

Advanced Propulsion Technology StrategyAdvanced Propulsion Technology Strategy

ImprovedVehicle Fuel Economy andEmissions

ImprovedVehicle Fuel Economy andEmissions

Energy / Fuel DiversityEnergy / Fuel Diversity

Petroleum (Conventional & Alternative Sources)

Bio Fuels (Ethanol E85, Bio-diesel)

Hydrogen

Electricity (Conventional & Alternative Sources)

TimeTime

DisplacePetroleumDisplacePetroleum

IC Engine andTransmissionImprovements

Bio Fuels (E85, Bio-diesel)

Hydrogen Fuel Cell

Battery ElectricVehicles

(Hybrids & E-Flex)

Energy and EnvironmentEnergy and Environment»Double production of E85-capable vehicles by

2010»Single largest commitment to renewable fuels

»Double production of E85-capable vehicles by 2010

»Single largest commitment to renewable fuels

Replacing GasolineReplacing Gasoline

E85 capable vehicles from GM, Ford, Chrysler:

U.S. could save 22 BILLION gallons of gasoline annually

E85 capable vehicles from GM, Ford, Chrysler:


Replacing GasolineReplacing Gasoline

With ALL Vehicles:


With ALL Vehicles:


The GM U.S. “FlexFuel Club”The GM U.S. “FlexFuel Club”13 models for 2008 MY! Over 2 million on the road13 models for 2008 MY! Over 2 million on the road

Chevrolet Avalanche,Suburban and Tahoe & Police Tahoe

Chevrolet Avalanche,Suburban and Tahoe & Police Tahoe

GMC Yukon andYukon XL

GMC Yukon andYukon XL

Chevrolet SilveradoChevrolet Silverado

GMC SierraGMC Sierra

ChevroletUplanderChevroletUplander

Chevrolet Impala &

Police Impala

Chevrolet Impala &

Police Impala

GMC Savana &Chevy ExpressGMC Savana &Chevy Express

GM MarketingGM Marketing

» Yellow cap

» Flex Fuel badging

» “Live Green Go Yellow” campaign

» Dealer training and point-of-sale materials

» Celebrity endorsement

» Direct mail E85 campaign

» In-school (grades 5-8) education program

» E85 Days of Summer

» National radio tours

» Yellow cap

» Flex Fuel badging

» “Live Green Go Yellow” campaign

» Dealer training and point-of-sale materials

» Celebrity endorsement

» Direct mail E85 campaign

» In-school (grades 5-8) education program

» E85 Days of Summer

» National radio tours

West to East High Level Summary – The PositiveWest to East High Level Summary – The Positive»UL Testing » Going well and could be resolved as early as 4th quarter» Necessary for big box retailers to consider

»Stations Continue to Open» The West, Southeast, and Northeast are key to

deployment outside ethanol producing states

»Ethanol Production Continues to Rise» E85 in high producing states is very competitively priced» Rail leases continue to be an issue so producers are

looking to move volume in local market

»UL Testing » Going well and could be resolved as early as 4th quarter» Necessary for big box retailers to consider

»Stations Continue to Open» The West, Southeast, and Northeast are key to

deployment outside ethanol producing states

»Ethanol Production Continues to Rise» E85 in high producing states is very competitively priced» Rail leases continue to be an issue so producers are

looking to move volume in local market

»Governor’s Coalition» GM has extended the Governors' Ethanol Coalition

Vehicle program that provides flex fuel vehicles to 30 member governors for promotion and education

»Partnership Update» New York: Two additional stations in May» Washington, D.C: First of five stations announced June 28 » California: Brentwood station fuel flowing in July » Iowa: Partnership announced in August at the State Fair» Efforts starting in Oregon, Arizona, Georgia, Florida,

Alabama, Tennessee, and Wisconsin

»Governor’s Coalition» GM has extended the Governors' Ethanol Coalition

Vehicle program that provides flex fuel vehicles to 30 member governors for promotion and education

»Partnership Update» New York: Two additional stations in May» Washington, D.C: First of five stations announced June 28 » California: Brentwood station fuel flowing in July » Iowa: Partnership announced in August at the State Fair» Efforts starting in Oregon, Arizona, Georgia, Florida,

Alabama, Tennessee, and Wisconsin

West to East Summary West to East Summary

Live Green Go Yellow CampaignLive Green Go Yellow Campaign

»Phase II Launched on Earth Day -- December 2007»Focus on 13 key markets with high E85 stations

and where GM has partnerships

»Chicago, Cincinnati, Denver, Des Moines, Minneapolis, Washington DC, Columbia, Columbus, St. Louis, Pittsburgh, Austin, Dallas, Houston

»“Green” sites and search term to drive to LGGY site:»Ecoworld.com, greennature.com, MSNBC

Environment, lime.com and greenbiz.com

»Phase II Launched on Earth Day -- December 2007»Focus on 13 key markets with high E85 stations

and where GM has partnerships

»Chicago, Cincinnati, Denver, Des Moines, Minneapolis, Washington DC, Columbia, Columbus, St. Louis, Pittsburgh, Austin, Dallas, Houston

»“Green” sites and search term to drive to LGGY site:»Ecoworld.com, greennature.com, MSNBC

Environment, lime.com and greenbiz.com

National Advertising Campaign National Advertising Campaign

» Fuel For Thought Brochure » GM’s leadership in fuel economy and alternative fuels

» Weekly Reader E85 Curriculum Kit» 25,000 kits sent to schools across country» Winner of Distinguished Achievement Award from the

Association of Educational Publishers

» DJ Ambassador Program (April – November)» 16 national and 31 local DJs» Corporate Messages: Warranty, OnStar, Fuel Economy, and

E85

» Fuel For Thought Brochure » GM’s leadership in fuel economy and alternative fuels

» Weekly Reader E85 Curriculum Kit» 25,000 kits sent to schools across country» Winner of Distinguished Achievement Award from the

Association of Educational Publishers

» DJ Ambassador Program (April – November)» 16 national and 31 local DJs» Corporate Messages: Warranty, OnStar, Fuel Economy, and

E85

Yellow Gas Cap / FlexFuel Badge Promotion Yellow Gas Cap / FlexFuel Badge Promotion

» GM customers who purchased a 2006/2007 E85 vehicle received an advisory in late April to go to their dealership for a computer software improvement » Dealers have the option to offer a free yellow gas cap and

FlexFuel badge » Dealers received quantities of caps/badges, E85 pamphlets

and instructions

» GM customers who purchased a 2006/2007 E85 vehicle received an advisory in late April to go to their dealership for a computer software improvement » Dealers have the option to offer a free yellow gas cap and

FlexFuel badge » Dealers received quantities of caps/badges, E85 pamphlets

and instructions

‘Fuel for Thought’ Display at GM Test Track at Epcot‘Fuel for Thought’ Display at GM Test Track at Epcot

» Opened October 2006 communicating GM messaging on E85, fuel cell and hybrid technologies in an engaging, interactive environment

» GM Test Track attraction attendance averages 15,000 daily; over 4.8 million guests came through GM Test Track in 2006

» Opened October 2006 communicating GM messaging on E85, fuel cell and hybrid technologies in an engaging, interactive environment

» GM Test Track attraction attendance averages 15,000 daily; over 4.8 million guests came through GM Test Track in 2006

Regional Promotions

Future Opportunities

Partnerships Established Partnerships Initiated

Regional Activation RecapRegional Activation Recap» Q1-Q2 Activation 50+ Promotions (E85 & Hybrid)

» Trade Shows Press Conferences Ride & Drives» GRAMMYS Academy Awards Auto Shows» “Green” Expos/Summits Pump Openings DOE Clean Cities » GM Test Track Activities

» Q3-Q4 Activation 150+ Promotions (E85 & Hybrid)» Sport Team Sponsorships Trade Shows/Expos Auto Shows» Country Music Awards PSAs River Days » Speedway Sponsorships Indy 500 MLB All Star Game» MTV Video Music Awards Project Driveway State Fairs» Earth Day Fuel Card Promotion Media Tour» The majority of event activation include the following elements: wrapped display

and courtesy vehicles, product specialists, literature, signage, and premiums.

» Q1-Q2 Activation 50+ Promotions (E85 & Hybrid)» Trade Shows Press Conferences Ride & Drives» GRAMMYS Academy Awards Auto Shows» “Green” Expos/Summits Pump Openings DOE Clean Cities » GM Test Track Activities

» Q3-Q4 Activation 150+ Promotions (E85 & Hybrid)» Sport Team Sponsorships Trade Shows/Expos Auto Shows» Country Music Awards PSAs River Days » Speedway Sponsorships Indy 500 MLB All Star Game» MTV Video Music Awards Project Driveway State Fairs» Earth Day Fuel Card Promotion Media Tour» The majority of event activation include the following elements: wrapped display

and courtesy vehicles, product specialists, literature, signage, and premiums.

Regional & Local Marketing GroupsRegional & Local Marketing Groups

»South Central Region and Kroger» Advertising using Chevy, E85 and Kroger imagery in

key markets» Luncheons in Houston & Dallas for ethanol

stakeholders » Fuel Pump Grand Openings » Distribution of Fuel Gift Cards to FFV Owners in Q3

»North Central Region and American Lung Association» Participated in over 200 E85 events» E85 postcard initiative in Iowa

»South Central Region and Kroger» Advertising using Chevy, E85 and Kroger imagery in

key markets» Luncheons in Houston & Dallas for ethanol

stakeholders » Fuel Pump Grand Openings » Distribution of Fuel Gift Cards to FFV Owners in Q3

»North Central Region and American Lung Association» Participated in over 200 E85 events» E85 postcard initiative in Iowa

» Western Region – Drive For E85 Initiative » To capitalize on an increase in available E85 gas stations (40) and Chevy’s full line-up as a

competitive selling advantage» Enhance cooperation between Colorado government, E85 retailers and Chevy dealers – co-

marketing opportunities» Change opinion and consideration» Set the foundation for Chevy Fuel Solutions

» Northeast Region – Project Drive-a-way» Dealers paraded 75 Silverado Pickups from Philadelphia

Autoshow to fuel up at the grand opening of an E85 station

Southeast Region and Spinx» South Carolina Chevy dealerships and Spinx gas stations, signage will highlight FlexFuel vehicles and E85» Activation includes hole in one insurance for (3) golf courses and a sweepstakes giveaway for a Tahoe

» Western Region – Drive For E85 Initiative » To capitalize on an increase in available E85 gas stations (40) and Chevy’s full line-up as a

competitive selling advantage» Enhance cooperation between Colorado government, E85 retailers and Chevy dealers – co-

marketing opportunities» Change opinion and consideration» Set the foundation for Chevy Fuel Solutions

» Northeast Region – Project Drive-a-way» Dealers paraded 75 Silverado Pickups from Philadelphia

Autoshow to fuel up at the grand opening of an E85 station

Southeast Region and Spinx» South Carolina Chevy dealerships and Spinx gas stations, signage will highlight FlexFuel vehicles and E85» Activation includes hole in one insurance for (3) golf courses and a sweepstakes giveaway for a Tahoe

Regional & LMG Best Practices Regional & LMG Best Practices

»

» GM & VeraSun May 2005 SD» GM, Chevron & State of CA Jan 2006 CA» GM & VeraSun, GM & Shell Feb 2006 IL» GM & VeraSun Mar 2006 MN» GM, Kroger, Abengoa & State of TX Mar 2006 TX» GM, Meijer, CleanFuelUSA & State of MI Apr 2006 MI» GM, Meijer & State of Indiana May 2006 IN» GM, Kroger & State of Ohio July 2006 OH» GM, VeraSun & State of PA July 2006 PA» GM, Inland Food & State of Florida Aug 2006 FL» GM, Western Convenience, Pester & State of CO Feb 2007 CO» GM, NYSERDA & KNC LLC May 2007 NY» GM, VeraSun, Mid Atlantic Petroleum & Enterprise June 2007 Wash, D.C.» GM, Kum and Go and the State of Iowa Aug 2007 IA

»

» GM & VeraSun May 2005 SD» GM, Chevron & State of CA Jan 2006 CA» GM & VeraSun, GM & Shell Feb 2006 IL» GM & VeraSun Mar 2006 MN» GM, Kroger, Abengoa & State of TX Mar 2006 TX» GM, Meijer, CleanFuelUSA & State of MI Apr 2006 MI» GM, Meijer & State of Indiana May 2006 IN» GM, Kroger & State of Ohio July 2006 OH» GM, VeraSun & State of PA July 2006 PA» GM, Inland Food & State of Florida Aug 2006 FL» GM, Western Convenience, Pester & State of CO Feb 2007 CO» GM, NYSERDA & KNC LLC May 2007 NY» GM, VeraSun, Mid Atlantic Petroleum & Enterprise June 2007 Wash, D.C.» GM, Kum and Go and the State of Iowa Aug 2007 IA

Partnerships: 14 states, 270 stationsPartnerships: 14 states, 270 stations

Farm Bureau PartnershipFarm Bureau Partnership» Private offer of $500 toward the purchase or lease of most new GM vehicles – OR –» $750 toward the purchase or lease of any new GM E85 FlexFuel vehicle to select

Farm Bureau members (same offer for retail and fleet customers)

ELIGIBLE SELECT FARM BUREAUS TOTAL MEMBERSHIP = 2,110,000Illinois Iowa Kansas Kansas Kentucky Kentucky Michigan Michigan Minnesota Minnesota Nebraska Nebraska New Mexico New Mexico South Dakota South Dakota Tennessee Tennessee

» Private offer of $500 toward the purchase or lease of most new GM vehicles – OR –» $750 toward the purchase or lease of any new GM E85 FlexFuel vehicle to select

Farm Bureau members (same offer for retail and fleet customers)

ELIGIBLE SELECT FARM BUREAUS TOTAL MEMBERSHIP = 2,110,000Illinois Iowa Kansas Kansas Kentucky Kentucky Michigan Michigan Minnesota Minnesota Nebraska Nebraska New Mexico New Mexico South Dakota South Dakota Tennessee Tennessee

GM AssetCentral E85 Collection

Promotional kit available for dealership, LMG and regional promotions

Ad slicks and radio scripts available for LMG on GM AssetCentral

Additional Marketing Support

Updated info at www.gmaltfuels.comUpdated info at www.gmaltfuels.com

General Motors CorporationGeneral Motors Corporation

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General Motors Corporation Randy Queen - Account Executive Governments, Public Utilities, Advanced...

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