Adv420 final
-
Upload
dion-harris -
Category
Documents
-
view
91 -
download
1
description
Transcript of Adv420 final
One Nation, One Motion
One nation: incorporate the fans of live nation in a community.
One Motion: Have simple ticketing options. Interactive users gaining rewards from connecting with
others and attending events on facebook and a designed ticketing application from smart phones
Benefits to new campaign. Interactive users Free promotions Connecting with users Make ticketing paperless saving on ticketing fees and
paper Build and maintain
Plan for Campaign
Develop phone application Advertise new application and the
campaign of “one nation. One motion” Launch facebook program consecutively
with the phone application. Launch contests and reward program Apply beta Final launch
Interactive users: Facebook
Reward system for attending live nation events and interacting on facebook
Facebook: interactive program Most complex program Facebook is the most popular Develop facebook page where users will go to
interact with each other and live nation company
Interactive users: Twitter & Instagram
Interactive program for twitter: Hash tag #onenationonemotion
Get trending #onenationonemotion by incorporating the slogan with all promotions
Interactive programs for instagram: upload pictures of old events with hashtag #onenationonemotion
Photo contest can be done in order to increase activity across multiple social media platforms
Google Adwords
Google adwords advertisement Ads shown on google.com Portion of campaign budget used for pay-
per-click
Ease on the go
Finding shows has never been easier Incorporate concert finder within phone
application and facebook program Find shows on the go Bookmark upcoming shows
Evaluation of success
Budget for advertisement: Facebook Instagram Email Google adwords Application development
Success measured by: Costumer feedback Usage of applications Interactive costumers Interactive contest and reward systems
Gained followers: Facebook likes increase Twtter followers increase Instagram followers increase Increase in newsletters subscribers