ADV420 Amanda Guttman Final Presentation
10
AMANDA GUTTMAN DIGITAL MEDIA STRATEGY
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Transcript of ADV420 Amanda Guttman Final Presentation
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A M A N D A G U T T M A ND I G I T A L M E D I A S T R A T E G Y
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Extend target audience to males ages
18 + in order to increase
sales
BIG IDEA
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TARGET AUDIENCE
• Women ages 18-40
• Middle Class• Cover majority
of product categories
• High purchasing power
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SOCIAL MEDIA
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EACH PLATFOR
M IS DIFFEREN
T
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MOBILE STRATEGYAPP
HOMEPAGE
APP NOTIFICATIO
N
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FacebookGoogle+TwitterInstagram
ALLOCATION OF BUDGET
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COST PER ACQUISITION (CPA)MEASURING SUCCESS
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ENHANCING DIGITAL PRESENCE
User friendly to
males
Gift giving made easy&
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GOALGet the men shopping!
• Create advertisements specifically targeting the new audience
• Alter the website
HOW?