ADV420 finalpresentation
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Transcript of ADV420 finalpresentation
![Page 1: ADV420 finalpresentation](https://reader034.fdocuments.net/reader034/viewer/2022042818/55c49cf7bb61ebf1178b4646/html5/thumbnails/1.jpg)
By Sydney Reinholt
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Background Founded in 1912 by Leon
Leonwood Bean. Stores in12 states in the
United States and 19 stores in Japan.
Sells apparel and outdoor equipment.
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Target Market Men and women
between the ages of 35 and 55.
Interested in the outdoors.
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Social Media Marketing Exposing the brand
through Facebook, Instagram, Twitter, and Pinterest.
Fast, easy, and cheap way to get information to consumers.
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Any Weather Anytime L.L. Bean has items for any
season and all kinds of weather.
We will want to make that a focus for advertising to help target a wider variety.
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Google Adwords Using keywords like “Bean Boots” and “Fishing Equipment”
helps us touch base on both general and specific products.
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Campaign Goals Inrease brand awareness Create an easy and effective way
for consumers to retrieve any information they please on L.L. Bean.
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Key Indicators Measure impressions. Keep track of web spending. Monitor purchases made by consumers.
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Cost For Google Adwords. Someone to manage the sites. Not too costly because actually using
social media sites is free.
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Summary We want L.L. Bean to
be a more common brand name.
People should know what they sell, where they sell it, and why it is such a great brand.
Expand the company.