adtech SF 2012 The new video universe by Shawn Amos
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Fresh Content Served Daily Fresh Content Served Daily
Transcript of adtech SF 2012 The new video universe by Shawn Amos
Fresh Content Served Daily
Fresh Content Served Daily
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OUR CLIENTS
OUR SYNDICATION RELATIONSHIPS
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B2b Video Case StudyLoeb & Loeb LLP’s Advanced Media & Technology Group Presents “Media Mindshare Leadership Series”
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ObjectivesLoeb & Loeb Case Study
Demonstrate expertise + active high level involvement in Social Media Law services + in depth knowledge of evolving legislation + best practices, issues and legal considerations for Fortune 500 companies utilizing Social Media in Advertising and Marketing campaigns
Lead by example: Work in Social Media = Use Social Media
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ResultsLoeb & Loeb Case Study
Increased B2B Awareness of Loeb & Loeb’s Social Media Law expertise
Industry Award Recognition and speakingengagement opportunity
Heightened Press Awareness of Series, Loeb’s Expertise and media coverage of series secured
Success of campaign and content led to resigning project for a 2nd season plus additional content andstrategy services.
Signing of a new Fortune 500 clientfor a 2nd season
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Redefining andRefreshingUSER GENERATED CONTENT
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WAS: videos, music and other media uploaded to Youtube
IS: videos and music, BUT ALSO Tweets, Likes, Comments, +’s, Pinning, Polling Results
Other interactivity that can be mined for content
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UGC 2.0 Case StudySpike TV + SodaHead + Public = New Web Series!
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Helping Online Video Define Online Video Exclusive content for UStream interest verticals
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Take Aways
1) Demonstrate Expertise in Field w/ Online Video.
2) Redefine User Generated ContentConsider UGC content a data source to create new content and capture audience attention
3) Nevermind which platforms YOU preferPublish your content where your audience lives
