The Apps Explosion: Opportunity for brands

GetJar is the world’s 2nd largest app store

• Appsolutely Everything– Supports 2200+ phones– 70,000+ free apps – 90M downloads per month– 1 billion downloads to date– 200+ countries

• App / Site Publishing and Promotion for content owners

– Free distribution– Pay-Per-Download

distribution– App / site promotion

2

Providing distribution for some of the biggest brands…

3

Internet Players Games & Entertainment Social Networking

In an industry that will reach 50 bln downloads by 2012

4

92%

CAGR

March 2010, Chetan Sharma Consulting

All this is driven by content hungry consumers

Confidential5

18-34 years61%

18-34 years61%

Male70%Male70%

Download Min.

3-4 times week60%

Download Min.

3-4 times week60%

Have downloade

d apps with ads

65%

Have downloade

d apps with ads

65%

Use mobile Internet

more then Internet

69%

Use mobile Internet

more then Internet

69%

Source: GetJar research poll, 1000 users Q4 2009. GetJar demographic

42% using apps while at home

42% using apps while at home

Top apps downloaded on GetJar in August

1. Facebook – social networking

2. Ebuddy – social networking

3. Opera mini - browser

4. Nimbuzz – social networking

5. Google – search

6. Mig33 – social networking

7. Yahoo! Mobile – News / search

8. My-player –

9. Bitstream Bolt – browser

10.Yahoo! Mail - email

Confidential6

However, being successful is not child’s play…

• Over 4,000 different handsets

• At least 8 different platforms to develop on

• More then 48 different app stores

• An estimated 425,000 apps alone in the App Store, Android Market and GetJar

• Multiple marketing tools including Ad Networks, SMS, MMS, Bluetooth, QR codes…

Confidential7

Consumer marketing – Just App it!

Confidential8

APP IT! is a unique link created when you upload your app / site to GetJar

It’s provides you with one, single destination to tell

consumers where to get your app or access your site

regardless of their phone make/model”

Facebook: App it! off a mobile site

Confidential9

Step 1:Placed the App it! link on

their mobile site

Step 2:The consumer clicks the link and is taken to their

page on GetJar

Step3:GetJar serves them the

most appropriate app for their handset

App it! increased downloads more then 10x

10

• Uploaded their site in March 2009

• Placed the App it! link on their site in Sep

2009• Downloads went from

80,000 / week to 1.5 million!

Associated Press: Just APP IT! with email!

• As part of the World Cup the Associated Press wanted to promote it’s apps to users using email

• They uploaded their apps and mobile site to GetJar

• Once uploaded they incorporated the link to their APP IT! in an email campaign to several hundred thousand subscribers

• The resulting email campaign achieved a 20% click through from consumers

Cnectd: App It! through Twitter

Confidential12

• Uploaded iPhone, Android and BB

apps• Placed App it! on

their website•Tweeted the link• 600,000 dl’s in 6

days

App it! can be used on a website (example)

Confidential13

In-store marketing – It’s all about placement

14

• PPD: sponsored apps on GetJar• Google ad sense type ad service. • Bid for premium visibility to increase

downloads. • Successful bids get premium listing • Pay only for successful downloads

• Channels: GetJar.com and m.GetJar.com, as well as through channel partners like Sprint, Rogers and Sony Ericsson PlayNow Arena

• Targeting: Bid for downloads by geography, by handsets and by carrier

m.getjar.com

Case study: Google

• Goal: Google was looking to reach a global audience with it’s Google Mobile App application

• Google Mobile App (“Google”) was posted on GetJar and started with 43,000 downloads/month, organically, without promotion.

• Solution: GetJar Pay Per Download campaigns were deployed in 2 phases

• Results: Google now receives over 1,000,000 downloads/ month

• Downloads to date: 14.6 million

15

Background and Results Monthly download evolution

First PPD

campaign

First PPD

campaign

2nd campaig

n (x3 budget)

2nd campaig

n (x3 budget)

Case study: Snaptu

• Goal: Quickly grow user base to attract higher cpm’s for advertisers to place ads in their app. Looked for global distribution

• Product: Cross platform app that aggregates a users favorites social networking widgets in one place for easier access

• Solution: Launched multiple PPD campaigns in two phases. Bids targeted by market and multiple campaigns run highlighting different services in the app

• Downloads to date: 5,200,000

16

Background and Results Monthly download evolution

First PPD

campaign

First PPD

campaign

2nd campaig

n (x3 budget)

2nd campaig

n (x3 budget)

Conclusions

• Apps are becoming big business with estimates of an industry worth $32 billion by 2015

• GetJar stands at the center of this explosion as the only cross platform app store

• Marketing apps requires focus on both driving consumers to destinations where they can get apps and marketing within the stores once they get there

• GetJar’s App it! services helps brands / agencies market their apps while not having to drive users to multiple different app stores

• Pay-Per-Download is a Google ad sense-like service to get premium visibility for apps while only paying for the downloads you get

Confidential17

GetJar Networks Inc. 1510 Fashion Island Blvd, suite

300San Mateo, California

94404 USA

Patrick MorkChief Marketing Officerpatrick@getjar.com www.getjar.com

Follow us: