1. 2011 motionBeat! Inc. All rights reserved. 1

2. 2012 motionBeat! Inc. All rights reserved. 2

3. SSPAD-serverRTB 2011 motionBeat! Inc. All rights reserved. 3

4. SSP( 2011 motionBeat! Inc. All rights reserved. 4

5. 2011 motionBeat! Inc. All rights reserved. 5 5

6. 2011 motionBeat! Inc. All rights reserved. 6

7. AdMob AdLantis (android)AdMaker iAd AD-STA imobile AMoAd nend App Bank Network adPapri InMobi 2011 motionBeat! Inc. All rights reserved. 7

8. Adsense - AdLantis iPhone imobile AMoAd nend iPhone MicroAD InMobi Jlisting - mediba - MAIST AD-STA javascript 2 - - 2011 motionBeat! Inc. All rights reserved. 8

9. 2011 motionBeat! Inc. All rights reserved. 9

10. AD-server 2011 motionBeat! Inc. All rights reserved. 10

11. 2011 motionBeat! Inc. All rights reserved. 11

12. 2011 motionBeat! Inc. All rights reserved. 12

13. RTB(Real Time Bidding) 2011 motionBeat! Inc. All rights reserved. 13

14. page/ad Web requestSSP AdStir DSP // 2011 motionBeat! Inc. All rights reserved. 14

15. DSP_A DSP_B DSP_Cpage/ad SSPrequest DSP_D imppage/ad impDSP request DSP_ 2011 motionBeat! Inc. All rights reserved. 15

16. imps imps (eCPM) eCPM (DSP) RTB(Real-Time Bidding) ad-networkimps ad-network RTB(Real-Time Bidding)impseCPM ad-networkll rate imp 2011 motionBeat! Inc. All rights reserved. 16

17. CPM30 CPM55 CPM42 RTB RTB CPM RTB40 RTBCPM 30 CPM eCPM 2011 motionBeat! Inc. All rights reserved. 17

18. 1000imps/ CPM30 400imps RTB40% RTBCPM45 CPM 18 45 RTBCPM 30 1830 ad-network ad-network 1000imps 600imps RTB 2011 motionBeat! Inc. All rights reserved. 18

19. 1 RTB(Real-Time Bidding)RTBDSP DSP4 55 DSP 1 DSP 2 DSP 3 DSP4 30 50 48 55 2 Adnetwork& SSP RTB DSP4 55 Engine AND 1 AND 2 AND 3 20 10 10 RTBRTB AND 4 AND 5 ADS 1 20 10 30 ADN=Adnetwork ADS=AD-server 2011 motionBeat! Inc. All rights reserved. 19

20. CPMCPM AD CPM A 20 5% B 50 20% 5% 20% 5% 3% 10% 57% C 45 5% A B C D Ad SDK SDK SDK SDK server RTB D 12 3% SDK AD-server 48 10% RTB 70 57% AdStir_SDK 2011 motionBeat! Inc. All rights reserved. 20

21. 2011 motionBeat! Inc. All rights reserved. 21

22. Seesaa Your Golf Onlinehttp://markezine.jp/article/detail/14815 http://markezine.jp/article/detail/14765 2011 motionBeat! Inc. All rights reserved. 22

23. pixivhttp://japan.cnet.com/extra/motionbeat_201207/35018264/ http://japan.cnet.com/extra/motionbeat_201207/35019032/ 2012 motionBEAT Inc. All rights reserved. 23

24. 2012 motionBeat! Inc. All rights reserved. 24

25. motionBeat!,Inc Media Platform DivisionSupport@ad-stir.com TEL 03-6821-0005 2011 motionBeat! Inc. All rights reserved. 25