AdrianaFerro_resume1102011

Adriana Ferro199 Ocean Lane Drive, #209 305.967.3128Key Biscayne, FL 33149

PROFESSIONAL PROFILE

Balanced business professional with international and multicultural exposure, experienced in marketing and project management driving business’ growth, partnering with management teams to develop and ground strategic initiatives. Committed to cross-functional teamwork, help people succeed, high ethical standards, and continued personal and professional growth.

Proven ability to deliver substantial revenues, productivity, and quality improvement through well-managed, on-time projects.

Solutions-driven professional with extensive experience in marketing and logistics for fortune 500 companies. Excellent communication, analytical, interpersonal, and presentation skills; expert at managing multiple projects

simultaneously and who can fluently speak the languages of both the business and technology, while interacting effectively with customers, sales staff, and creative and technical/engineering teams.

Highly organized self-starter with effective customer-service skills and demonstrated ability to manage and follow up on multiple aspects and pre-sales projects; communicate solution strategy, product offerings and training sales and customers.

Resourceful, creative problem-solver with proven aptitude to analyze and translate complex customer requirements and business problems.

Excellent public relations and relationship management. Particularly strong in staff development, including training, coaching and evaluation.

KEY ACCOMPLISHMENTS

Founded and co-developed first web-development and web-design company in Mexico. Developed and managed creative and technical projects for companies such as Universal Music, Banamex-

Citigroup, Skytel, Bimbo Wonder, Nextel, GlaxoSmithKline Beecham, Bristol Myers Squibb, Aventis, Roche Syntex,Mediweb, Hewlett Packard Latin America, Masa (Volvo Latin America), Cementos Apasco among others.

Managed multiple system developments and integrations for companies such as Dresdner Bank, Mercantil Commercebank, Banamex-Citibank, Hencorp and regulatory entities.

Developed multiple web shopping baskets for companies such as Gandhi, Radical 95 (Radio) among others. Created corporate image for companies such as Mediweb, Grupo Teyco and others.

CORE COMPETENCIES


STRATEGIC DEVELOPMENT: Apply creative, conceptual and analytical rigor to develop and ground marketing and strategic options; enable strategy by facilitating organizational buy-in and commitment and supporting all areas involved.

B2B: Business Analysis and Project Management on projects for multinational accounts such Mercantil Commercebank, Glaxo Smith Kline, Banamex-Citibank, Nextel, Dresdner Bank, Hencorp Becstone, Bimbo Wonder, AOL and others.

BUSINESS PERFORMANCE MANAGEMENT: Orchestrate and embed the processes, tools, logistics and culture which ensures performance is monitored, risks/opportunities properly managed, and targets achieved.

PROJECT FOLLOW THROUGH: Involvement throughout the lifeline of projects; analyze and identify clients needs to develop specific creative and technical solutions to their needs, breaking down complex projects into workable units and be able to effectively use in-house as well as outsource resources to accomplish tasks

PARTNERSHIP and DECISION SUPPORT: Maximize value through challenging and supporting business partners and customers to make great decisions.

PLANNING and ADMINISTRATION: Achieve corporate requirements; comply with corporate policies and standards.

BUILDING TALENT: Support talent development within an engaging performance driven and high quality standards environment.

EXCELLENT PUBLIC RELATIONS: Engagement management with excellent client relations, positive and energetic. Proactive team manager with proven leadership and communication skills to effectively interact with co-workers, managers, subordinates and the general public.

COMPROMISED WITH EXCELLENCE: Maintain integral quality assurance of projects and services offered by the company. Assured a high level of customer satisfaction through QA, CRM and public relations strategies. Define, measure, and improve business processes, leverage an end-to-end strategic view, and implement fit for purpose administrative procedures.

INTERNATIONAL EXPERIENCE: Extensive experience in the Latin American and the North American Markets, fluent in English and Spanish.

COMPUTER MANAGEMENT


SoftwareInternet, HTML, XML, Databases, Windows 2K/XP, MS Office (Word, Excel, PowerPoint, Access, Outlook), MS Exchange/Mail, MS Project, MS Visio, Lotus Notes Web Mail, PhotoShop, Microsoft Content Manager, Illustrator/Freehand, PageMaker, QuarkXpress, Dreamweaver, Front Page, Fireworks, Flash, Filemaker, Visio.


PROFESSIONAL EXPERIENCE

Mercantil Commercebank Miami, FL – Project Leader/ Business Systems Analyst 2007- 2010

Hencorp Becstone Miami, FL – IT Manager 2005-2007

Aldea Systems Miami, FL – Project Leader/ Business Systems Analyst/Miami Office Manager 2003-2004

Grupo Mar Disenadores S.A. de C.V. Mexico, DF–Creative Web Design Director/ Business Systems Analyst 2001-2002

Grupo Teyco S.A de C.V. Mexico, DF– Director of Operations 1996-2001

IWeb S.A. de C.V. Mexico, DF– Director of Operations 1995-1996

VR Diseno, S.A de C.V. Mexico, DF– Project Leader/Director of Operations 1993-1995

Imagetek San Francisco, CA – Project Leader/Director of Operations 1987-1993

EDUCATION

Fred Pryor- Mercantil Commercebank Miami, FL– Managing Multiple Priorities, Projects and Deadlines. 2009

Executrain , Mexico, DF– Microsoft Certification for Microsoft Content Manager/Sharepoint. 2002

Smith Micro Systems (Pacific Coast Software) , Rancho Bernardo, CA– Database programming based in HTML, XML, DHTML, Java 2000

EduWare Mexico, DF– Multimedia Programming 1996

California College of Arts and Crafts / UC Berkeley Berkeley, CA – Graphic Design and Communications 1988

AdrianaFerro_resume1102011

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