1. Activate Your
Brand Platform
with a Real Online
Video Strategy
March 10, 2011

2. Agenda
Why Video?
Online Video in Conjunction with Other Social Media Platforms
Online Video Examples
Creating a Smart Video Content Strategy
What Do I Need to Get Started?
How Much Does It Cost?
Question & Answers

3. Who I Am - Rich Fahle

• Founder and CEO of Astral Road Brand Media
• 4. Astral Road Brand Media helpsauthor and content creators of all kinds take the necessary steps to build their personal brands so that they may share their knowledge, talents and abilities with the largest possible audience, in the most impactful and powerful way possible.
• 5. Regular Blogging Contributor for www.video-commerce.org
• 6. Formerly Vice President of Digital Content & Entertainment for Borders
• 7. Borders.com, Social Media, Email, Entertainment Alliances
• 8. Creator of Borders Media Entertainment Network
• 9. Communications Director and Chief Network Spokesperson for C-SPAN

rich@astralroad.com
Who are You?
with a Real Online Video Strategy

10. Getting Started with Online Video: The Mindset
VIDEO: DOMINIQUE RACCAH, CEO OF SOURCEBOOKS
http://www.youtube.com/watch?v=wZMflmgHk_U
with a Real Online Video Strategy

11. The Excuses:
There is no ROI.
Online video and social media is another trend that will pass.
Its too expensive.
Were doing fine without it.
Were not a video kind of company.

12. Why Video? Part 1 The Big Numbers
as of January 2011 (source: comScore):

• 83.5 percent of the U.S. Internet audience viewed online video.
• 13. The duration of the average online content video was 5.0 minutes.
• 14. 171 million U.S. Internet users watched online video content in

January for an average of 14.5 hours per viewer.

• The total U.S. Internet audience engaged in nearly 4.9 billion viewing sessions during the course of the month.
• 15. Facebook has emerged as a major video content provider. Facebook has 600 million active users as of January 2011.
• 16. Google Sites powered by Youtube remains number 1 video delivery site with 145 million unique viewers per month.