Azure Tutors Brand Platform.

The Brand Platform

De#inition of the Business

Azure Tutors is an e-learning business and platform that offers free, paid and customized training and learning solutions for individuals, organizations and institutions.

Confidential. Brand platform. September 2014 2

Services (Broad)

1. E-learning solutions to a broad audience across multiple disciplines.

2. Customized training for learners, trainers (B2C & B2B)

3. Consulting services on disruptive innovations in e-learning.


Objectives

1. Brand development: Build a learning and development brand inspired by ubiquitous learning and the power of technology.

2.  Awareness: Create awareness for the business, its services and brand as a whole.

3. Gain market share and drive profitability.


Strategy The following undergird Azure Tutors’ strategy; 1.  Building a predominantly free e-learning platform that offers a wide

range of courses/modules/workshops/trainings across multi-disciplinary lines.

2.  Incorporating educational learning standards in every course module. 3.  Partnering with local and international course providers. 4.  Full employ social media in communicating the brand end engaging

prospects and stakeholders. 5.  Build robust customizable e-learning HR solutions for B2B clients and

NGOs amongst other institutions. 6.  Build a community of free thinkers, creative minds and tech savvy

people seeking relevant knowledge to positively affect their world.


The AZURE TUTORS Brand Platform

Purpose Vision

Mission Values

Positioning Target audience Segmentation

Promise Value proposition

Personality Character

Colour Tone

Brand essence


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Purpose 7

Mission Why we exist

To improves lives by offering and creating access to cutting-edge learning and training alternatives to individuals, groups and institutions.


Vision Our Aspiration

To be the foremost e-learning and alternative training provider in Nigeria.


Values What guides how we act

Continuous Learning We believe that learning and sharing is a continuous process that makes the world a better place.

People centricity Though technology savvy, we are really in the business of improving lives from our customers to our staff, partners and community, we are committed to helping people.

Excellence Always striving for the best. Global outlook localized.

Integrity Committed to professionalism, honesty and mutual respect. Building a trusted brand is fundamental to us.

Collaboration We believe in working collaboratively and tapping into a diverse pool of talents and partners to achieve goals bigger than any one individual. We are open, flexible and friendly


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Personality 11

Personality Attributes Attributes Resilient | Patient Simple Friendly Intelligent Adventurous Playful Smart Caring Hardworking Confident

Animal Archetype People oriented Friendly Patient Highly intelligent and Trainable Trustworthy/Loyal Affectionate Dog: Labrador Retriever

Colours Yellow- Positive, optimistic, imagination Blue- technology, trust, calm, truth Orange-enthusiasm Gray- Intellect, modesty, Knowledge

Tone Friendly, clear, direct and original

Azure Tutors personified is a strong mother figure who wants to secure a better future for her family. She is a teacher, a friend a shoulder you can lean on. Emotionally strong, she’s caring, resilient and intelligent. A hard worker with a positive outlook on life.


Brand Archetype Using the Pearson Archetypal system, this brand largely displays Care giver.

Care giver Caregiver individuals are most fulfilled when they can make a difference for someone else. Naturally compassionate, nurturing, and dedicated, they enjoy demonstrating their supportiveness and can motivate others to provide better service or care. They’re usually excited and challenged by responding to needs. Caregiver organizations often are most successful at providing consistent, high-quality service or care; creating stable and nurturing environments; and advocating for others at a very high level.


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Promise 14

Value Proposition

Functionally, we offer easy access and flexibility to critical knowledge using innovative and alternative media channels. Emotionally, we help break boundaries. We make people feel in control and make them come across as smart and resourceful

Only Azure Tutors truly combines effective learning techniques with disruptive innovations to help make learning easier, relevant and readily accessible to individuals, organizations and institutions.


Azure Tutors

Positioning 16

Positioning Statement

We are a tech savvy alternative learning platform that offers general and customized training and development solutions to individuals, corporates and institutions.


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Brand Essence 18

Essence

A brand’s essence is the soul and the source of everything that gives life to the entity. It can be distilled from a deep understanding of the purpose, promise, positioning and all the brand’s major activities.


Execution Edge |Brand Essence

Learning Shared Azure Tutors (AT) at its core, is driven by the need to make relevant knowledge easily accessible in a changing world characterized by short attention spans, distractions from social media, proliferation of interactive devices and the thinning line between geographical boundaries. The world as a global village is a tangible reality today, the world is hyper-connected. Information consumption and dissemination methods have changed. People now converge online through communities and groups and feel comfortable learning in these spaces or platforms. AT believes in making education fun, simple, customizable and accessible. Through its online platform and other offline channels, AT is able to combine professional educational standards with innovate techniques and tools to deliver enriching learning solutions. It’s primary programs are largely free and generally affordable in comparison with formal or traditional learning arrangements. It employs technology to harmonize learners, instructors, employers and publishers in a less intrusive way making learning and knowledge easily shared anywhere, anytime anyplace.


Azure Tutors Brand Platform.

Education

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