1. Amplifying a moment

2. Amplifying a momentTroy Davis, September 2011 3. Our aimsTroy Davis, September 2011 How could we involve people who arent withus in London? How could we reach thousands more peoplenot at our events? How could we get across the urgency andimportance of the issue? How could we persuade people to takeaction?Amplifying a moment on social 4. The planAmplifying a moment on social 5. The plan Promote our London event widely so we couldalso use it as a virtual event Create graphics people could use as theirprofile pictures, and share. Make sure we used the London event toheavily promote the online actionAmplifying a moment on social 6. The toolsWhat digital tools arethere that can help usamplify our real-worldstunt?Amplifying a moment on social 7. Online actionsAmplifying a moment on social 8. Digital eventsAmplifying a moment on social 9. Real-worldpromptsAmplifying a moment on social 10. Amplifying a moment on social 11. Amplifying a moment on social 12. Amplifying a moment on social 13. The toolsWhats the best way touse our digital tools? Whats the strengths of each? What do you need to make theperfect thing for that tool?Amplifying a moment on social 14. The toolsThe perfect tweet(s)Amplifying a moment on socialThe shorter, the better! Leave spaces forothers to add their thoughts to a retweetOne or two #hashtags will help yourmessage spread dont go mad.Dont forget your action link!A picture are now auto-previewed! Usethem!Repeat yourself Twitter has a shortmemory. A run of tweets on the samesubject can work very well.Top tip: Use Tweetdeck or Buffer and you canschedule tweets get a load done at once 15. The toolsThe perfectFacebook postAmplifying a moment on socialKeep your text short, to the point andclear. Facebook recommends only 75characters!Dont forget your action link!Use bit.ly to shorten it if you create anaccount you can change the endA picture is worth 1,000 words (and isshown by Facebook 2x 10x more!)Top tip: you can schedule posts on your page, soyou can set everything up in your committeemeetings ready! 16. The toolsOther tools to try outInstagramVineWhatsAppSnapchatStorifyWhat do you all useevery day?Amplifying a moment on social 17. The toolsThe perfect wordsAlways focus on What do I want someone to do? What is my key message? Can I say this in a clearer way? Will a new member understand this?Amplifying a moment on social 18. ResultsAmplifying a moment on social 19. Your planAmplifying a moment on social 20. Your planEU Tools of Torture social stuntHow can you run yesterdays stunt, and make itmassive digitally? Make a short plan for digital promotion ofyour stunt. What will you use & say? What will you do during your stunt toencourage people not there to take action? Can you write one perfect post for Twitter &Facebook?Amplifying a moment on social