About Us Research Consulting Training Technology...

About Us Research Consulting Training Technology Certification

obser wator ium.pl

The Management Observatory Fundationcompetence areas and select projects:

The Management Observatory in numbers in 2011:

50 000 – number of surveys conducted by Research Department

5 000 – number of people participating in training and conferences

1 400 – number of Companies that use our consulting services

150 – number of quality Certificates awarded by the Foundation

Client relations – support of Company in building and developing pro-client policies

Human Resource Management – building effective personnel policies and managing employees

Fund acquisitions for SMEs – support of small and medium-sized Companies in acquiring investment capital

E-business – assistance with adapting web applications and services for your Company’s business goals

PROFESJONALNYMENEDŻERE-BIZNESU

PROFESJONALNYMENEDŻEROBSŁUGI KLIENTA

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About us Research Consulting Training Technology Certification

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We gladly assist at all stages in the life of your webpage or application.

Our goal is to help in building the most useful and effective on-line business services. The path to usability

learn more: +48 (22) 314 14 20 | uz ytecznastrona.pl

clickable mock-ups

userstesting

expert auditing using the cognitive

walkthrough method

expert auditing

Your mobile

Your www

Your Eshopremote

user studies

competition tests

• scenario tests using a 100-users• 5/10/15 sec test

online Beta Version after corrections

• click tracking• task scenario

based on audio-visual recording

�nal website Certi�cate UXeria.com

• monitoring of user behavior

expert re-auditing

SEO recommendations

group recommendations

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A/B tests

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4 53

9 1110

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graphic mock-up

The project “Catalyst for Innovation” is financed from public funds within the framework of: Operational Program: Innovative Economy, Priority Axis: 5. Diffusion of innovation, Activity: 5.2. “Supporting institutions within the business environment, providing pro-innovation services and their networks of over-regional importance” as relates to the project schedule, expected expenses for one beneficiary, as well as the thematic breadth of the service provided. The applicant Company must include Declaration of aid under de minimis regulation.

Identification of errors in functionality, accessibility, SEO and security:

Cognitive walkthroughSimulation of user’s visit

Audit of standardsResearch based on a usability list of standards

(e-commerce/ WWW/ mobile applications/ eOffice)

Expert analysis of the competitionIdentification of best practices, the most serious

errors and trends in a given industry

Analysis of mobile applicationsSimulation of a user using a mobile application

Expert auditing What you receive:

An audit conducted by several independent, experienced experts

A report and practical recommendations

An indication of best practices and industry trends

A quick, comprehensive evaluation of usability


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What you receive:

Remote user and laboratory testing

Reaching the desired target group

Analysis and practical recommendations

Quick gathering of quantitative and qualitative information

Ability to track and record research sessions with users

observation of real-time user interaction with the service:

Laboratory testingDedicated tasks and identification of the

elements hindering in reaching the target

A/B testsTesting many variables of the characteristics of a given functionality

Competition testsEvaluation of the intuitiveness and functionality of competitors’ sites

Card sortingAnalysis of the architecture of information on the site

Easy viewing testAnalysis of the main page on first contact with page or application

learn more: +48 (22) 314 14 20k a t a l i z a t o r i n n o w a c j i . p l

Remote user testing


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Źródło: Przykładowa strony WWW.

Incorrectly named links - fewer people read the product descriptionMissing page - lower

Customer trust

Error message does not indicate areas for improve-ment and is displayed in an external pop-up window - more people will abandon the form

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Practical recommendations that allow you to:

Increase conversion by optimizing the way users navigate your site

Shorten the time for completing tasks

Reduce the number of errors made by users

Increase the satisfaction of eCustomers by applying best practices and avoiding the serious mistakes made by your competitors

ConsultingIncrease your site’s profitability


We honor the world W3C net standards of usability and accessibility. We monitor UX trends.

Our researchers belong to:

Robert Hoekman Jared Spool with friends

Luke Wroblewski Tomasz Karwatka

upawww.upassoc.org

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Professional Polish and foreign experts


The Chapter of the “Useful Website” Program:The Chapter of the “Useful Website” Program:

Prof. Dr Bogdan Mróz, Department of Living Standards and Consumption at the School of Economics

Jarosław Sobolewski, Interactive Advertising Bureau Polska Association of Internet Employers

Hubert Turaj, Edisonda

Agnieszka Jedynasta and Agnieszka Chaber-Tomczak, Management Observatorium Foundation

The Management Observatorium Foundation works with the usability industry in creating methodology and research tools. Special guests at the educational seminars organized by the Foundation have included:

Luke Wroblewski, Robert Hoekman, Jared Spool, Marek Kasperski, Woj-ciech Kuśmierek, Robert Drózd, Hubert Turaj, Tomasz Karwatka, Paweł Haltof, Tomasz Kopacz, Maciej Lipiec and others.

The Foundation is a group of experienced experts that have been helping companies build and develop their e-business activity.

The main competitive advantages of the Foundation are:

prestigious projects innovative implementation high level of service

hundreds of satisfied customers development strategy to 2020

We tailor training and conferences for:

Programmers

Web & application designers

Usability researchers

Managers, internet marketing and sales specialists as well as anyone interested in developing emarketing.

Benefits: In-company projects tailored to your organizations needs

Opening training as part of the Professional E-business Manager Program

Practical knowledge enriched by exercises and case studies

Assistance from leading experts

A Certificate verifying participant’s competence

Main topics:

Tools of internet marketing

E-commerce and monetization of Internet activities

SEM/SEO

Design with the goal of increasing conversion

Design targeted at emotions

Uxer Experience in IT

Ability to read and apply research recommendations

The influence of aesthetics on usability

Trends and tools of usability research

Pros and cons of the online vs. laboratory approach


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Web applications for independent user research

Constant monitoring of user behavior

Types of remote user research:

scenario-based

x-second based

clicking and commenting

card sorting

menu tree test

test of the competition

Call: + 4 8 (22) 314 14 20

u x e r i a . c o m

Preparation: Implementation: Results:

Determine awards

Recruit testers from the panel

Invite by mailing, plug-ins,

Google or Facebook

Get feedback online

Player recordings

Commented dropdowns

Clickmaps, heatmaps

Chart arrangements, diagrams

Reports in PDF, PPT

Use the template library

Record screen, audio, video

Study services, mock-ups, layouts

Test the competition

Operate with PC and Mac

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Accreditation:

Honorary Partner:

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Service Certifications

Useful Website

Useful eShop

Useful eO�ce

Application to program



Site evaluation

eShop evaluation

eO�ce evaluation

Index Determination

Index Determination

Index Determination

Audit of StandardsCognitive walkthrough



Report Presentation

Report Presentation

Report Presentation

Emblem Ceremony

Emblem Ceremony

Emblem Ceremony


„AXA DIRECT offers car insurance using a direct sales mo-del (over the Internet and telephone), so our webpage is a key source of information about our products and assists in calculating premiums and buying policies. Which is why we took part in the Useful Page Program. On one hand, it allowed us to make improvements where ne-eded, and on the other it confirmed our adherence to the highest standards of quality, security and functionality.”

„The Certificate is just the final step, it’s more about going through the usability audit, getting pointers on things like how the page should look and how to organize it better, so that the site can be truly useful and fulfill its function.”

„For SMYK.com, participation in the Program was the final test before launching our site in its comple-tely new and expanded scale. The fact that we were awarded the certificate leads us to believe that using SMYK.com will be easy and enjoyable for our users and will help us meet the expectations connected with buying all types of products for children.”

„The testing we did of the transactional service of www.skokubezpieczenia24.pl, which was the basis upon which we were awarded the “Useful Webpage” Certificate, was very comprehensive and specific. The report we got on the testing helped us optimize every aspect of our site’s functionality. Of particular value was the advice we re-ceived regarding the functionality of our order form and about our security policies.”

„The most important tips we got out of the Useful Page Program involved information architecture. Once imple-mented, we saw an increase in conversion, that is, the number of successfully completed transactions.”

„The audit done under the “Useful Webpage” Pro-gram allowed us to test and optimize our site in every aspect of its functionality –from SEO to the usefulness of our order forms.”

Piotr Haładus,Marketing Director, TUI Poland

Tomasz Masajło,Head of Internet Marketing AXA DIRECT

Tomek Jędraszczyk,E-business expert Tmobile

Iwona Kondracka,Head of Individual Market Development, TUW SKOK

Dorota Bachman,Director of Marketing & Business Development E-commerce Services, (empik.com, smyk.com, Empik Foto)

Piotr Kowalczyk,President IAB Polska

Laureates of the “Useful Website” Program


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The Management Observatory FundationKnowledge Village | Wiertnicza street 141

02-952 Warsaw

phone +48 22 331 44 66 | fax +48 22 331 44 60

PROFESSIONAL PARTNER: HONORARY PARTNERS: PARTNERS: MEDIA PATRONS:

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Selected Clients of the Management Observatory in the field of UX:

obserwatorium.pl


Beata Stypułkowska Business Relations Coordinator

[email protected]

phone +48 22 314 14 20

Agnieszka JedynastaUsability Testing Specialist

[email protected]

phone +48 22 314 14 59

Agnieszka Chaber-Tomczak Project Manager

[email protected]

phone +48 22 314 14 64

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