About Idruna Idruna Software Inc. is a

California Corporation, founded in 2000.

Our focus is on innovative imaging software

Our software has been awarded #1 or #2 Top

Graphics Software package by Pocket PC Magazine for 7 years

running

Products For Windows Mobile Phones:

Pocket Phojo Price: $499

For Windows XP/Vista UMPCs and Laptops:IRES (Idruna Remote Editing

System) Price: $499 for the client

software, server license is $1500 plus $300 per photographer

Pocket Phojo Target Markets: News

Media, Police, and Military

Pocket Phojo allows a photographer to edit, caption, and transmit their photos using their Windows Mobile Phone.

Getting Images into the Phone The easiest method of getting images into

the phone is via a card swap

Real time transmission can be achieved by using a WiFi transmitter

Using Mini and MicroSD cards with Pro Cameras

• Photographers often dismiss Windows Mobile Phones as they do not take SD or CompactFlash cards.

• What they need to do is shoot on the smaller cards instead

• Mini and MicroSD cards usually come with an adapter to make them fit in SD slots, perfect for the Canon 1D Mark II and III

• Adapters to make SD cards fit in CompactFlash cameras are available for $30 on Amazon and Ebay.

Using WiFi Transmitters

Canon WFT-E2

WiFi Transmitter

Using WiFi Transmitters Phojo supports Canon and Nikon WiFi

transmitters

Phojo creates an ad-hoc WiFi network for the transmitter to connect to

Images are transmitted from the camera to the phone via WiFi, where Phojo can then caption, recompress, and transmit to anywhere in the world via EVDO

Processing Images

Manual Workflows:

Rotate Crop Resize Levels Sharpen

Captioning Phojo has full IPTC

support, the standard used to embed text captions into images.

Images without captions will be rejected by most news agencies

Transmitting

Supported Protocols: FTP Email

Encrypted Protocols: Secure FTP (256bit AES encryption,

strongest available) Encrypted Email (DoD compatible Triple

DES, automatically decrypted by Outlook)

Batch Transmitting Images are transmitted in the background,

so you can keep working

Batch Transmit lets you select multiple images to transmit

Transmit Folder transmits an entire folder

Automated Workflows Using Watch Folders, Phojo can be

configured to batch process and transmit images just by inserting a card

Select which images to process by pressing the Protect button on the camera

Setting up the workflow in advance allows the solution to be used by even the most novice of computer users

Geo-Tagging Using either a built-in GPS, or an external

Bluetooth receiver, GPS coordinates can be automatically embedded in your photos

Northcliffe Newspapers in the UK will be using this feature for local searches. Website readers will be able to enter their town, and see local stories arranged visually on a map.

As long as the images accompanying stories are geo-tagged, this requires no extra work on the back end once setup.

Data Association

Phojo (and IRES) have built-in bar code scanner support

Scanning a barcode results in images being renamed to match the barcode

Phojo can also perform barcode recognition, so you can take a photo of a barcode if you don’t have a scanner

Consumer Wireless Cameras For industries outside of the news media, Digital SLRs

can be too expensive. Phojo supports the Eye-Fi card, which turns any camera

that takes SD cards into a WiFi camera. This allows a high quality (8 megapixel, 4x optical zoom

etc) camera to be used wirelessly with a Windows Mobile device for only $500, vs $2000 for a wireless DSLR.

A portable router such as made by CradlePoint is required for this setup

$200 for router, $200 for camera, $100 for EyeFi card

Workflows for Auctions etc. Scan the barcode sticker on the car, or manually type in

the VIN Take photos of the car using a point and shoot digital

camera for much higher quality than you can get with phone cameras

If using a Wireless camera, images will be renamed to match the VIN as they are shot

If you eject the card from the camera and put it in the phone, Phojo can automatically rename the files by looking at the date and time on the photos

Phojo can then upload the images via EVDO to a central server

Who uses Phojo? Agency France Press EPA Bloomberg Splash News LA Times NY Times NY Daily News Denver Post Rocky Mountain News Pittsburgh Post Gazette The Morning Call The Oregonian Democrat and Chronicle

Military and Police The US Marine Corps and the

British Army Combat Camera units use Phojo to transmit images via satellite

The Metropolitan Police (Scotland Yard) has successfully used Phojo in actual covert surveillance and hostage rescue situations

UK Forensic Sciences photographers are testing Phojo for transmitting photos from crime scenes

Other Markets Event Photographers (corporate events,

weddings etc) Utility companies needing to document site

conditions Construction companies needing to show

site conditions to off-site architects Car auctioneers needing to streamline the

photographing of inventory

If Phojo can transmit from: Iraq The Artic Circle Mount Everest A row boat rowing across the Atlantic

Ocean The top of a nuclear reactor dome

..it can handle anything.

Benefits Speed, Competitiveness, and Convenience: A Windows Mobile phone can be taken out of a

pocket and be ready to transmit much faster than a laptop

A phone can be used in situations where laptops cannot, such as a riot or standing room only event

Near real time transmission is possible The photographer can stay on the move and keep

shooting while their images transmit In situations where speed is of the essence, a

photographer using Pocket Phojo will get their images used simply by arriving before the competition

Other Benefits Size

Weight

Cost - $199 vs $999 for a typical Mac Laptop

Return on Investment For News Agencies, speed is everything,

and nothing is faster than Phojo.

For freelancers, the edge in having images arrive before the competition translates directly into income, allowing Phojo to pay for itself very quickly.

Idruna Remote Editing Idruna Remote Editing SystemSystem

Idruna Remote Editing System IRES allows an editor to see what her

photographers are shooting in real time, from anywhere in the world.

IRES runs best on an Ultra Mobile PC such as the OQO model 02+, with built-in Verizon EVDO support, or in Europe the OQO model e2 with HSDPA

IRES is also built-in to Pocket Phojo for lighter use, but requires a Windows Mobile phone with USB Host support, or the use of a WiFi Transmitter

IRES and 3G/EVDO Networks Even the fastest WiFi networks can’t keep up with

a photographer shooting at 8 frames per second Now imagine you have 100 photographers

shooting at the same time.. IRES solves this problem by being extremely

bandwidth efficient IRES first transmits thumbnails to the editor,

which takes very little bandwidth, and can be done in real time

When the editor clicks on a thumbnail, a small (40KB) preview is transmitted.

Only the images the editor selects as the best are transmitted at full size

What the Editor Sees Browser based

interface for Macs or PCs

Thumbnails update in real time

Previews appear in tabs

Cycle through images using the arrows

Zoom in to check focus

Multiple Photographers IRES now has the ability to manage a group of

photographers from one screen Photographers create groups on the fly by entering

the same group password, e.g. “HostageRescue1” or “Superbowl”

Thumbnails from everyone in the group are combined and displayed in the order they were taken

Photographers can pick a highlight colour for their thumbnails to help show who shot what

By using the tick box next to each photographer’s name, the editor can temporarily hide that photographer’s photos

Multiple groups can be displayed at the same time by manually arranging the browser windows

Multiple Editors/Viewers Multiple viewers in multiple locations can view the

same photographer or group of photographers at the same time

This is ideal for scenarios such as hostage rescue

In addition to a remote command and control center being able to monitor the situation, the on site group leader can also log on via a UMPC and see what his team members are shooting

IRES caches thumbnails, previews, and full size images on the server, so if viewers request the same photo, the photographer does not waste bandwidth sending the same thing twice

Rating Stars

The editor can rate each image from 1-5 stars, which can then trigger actions on the server

Example: If the editor rates an image 5 stars, you could have the server automatically download the image from the photographer, then copy it to a local network share watched by your content management system, or FTP it to your web server

This allows one click integration of IRES with your existing back end workflow

Captions

Captions

IRES can be configured to apply a generic IPTC caption when an image is sent to the server

The photographer can edit this caption beforehand, or the editor can edit it from the browser

Images can also be individually captioned from the browser

Bandwidth Optimizations When sending via FTP, it is rare to get the most out of

your EVDO or 3G connection If a packet is dropped or delayed, the whole

connection pauses while the missing packet is re-sent IRES eliminates this problem by creating not one but

10-100 connections to the IRES server When sending a file, IRES splits it into chunks, which

are sent simultaneously over the separate connections

If a packet gets dropped, the other connections will still be busy sending data, so your available bandwidth is maximized. The IRES server handles putting the pieces of the file back together again, even if bits arrive out of order, or need to be re-transmitted

Optimization Results

Typically IRES uploads at 30-50 KiloBytes/s over EVDO Rev-A, over 50% faster than FTP

Biggest speed up measured was 2400KiloBytes/s vs 220 KiloBytes/s using FTP, to a server in the UK, on a 20MBps Verizon FIOS connection.

On a Gigabit LAN connection, IRES can transmit faster than a typical laptop drive can supply data (>50MegaBytes/s)

Security IRES uses the industry standard OpenSSL

library to provide strong security Whereas standard FTP has essentially no

security, IRES is more comparable to Secure FTP

Connections can be encrypted with up to 256bit AES, with certificate based authentication standard, rather than less secure passwords

IRES automatically handles the creation and exchange of encryption keys, making administration very simple

IRES at the World Economic IRES at the World Economic ForumForum

Case Study: Swiss Image 1 For a case study on how IRES

was used by Swiss Image, the official photography agency of the World Economic Forum:

http://idruna.com/remoteediting_worldeconomicforum.html http://cpn.canon-europe.com/content/technical/tethering_lan_2.

do

Bottom Line: Swiss Image’s photos were

online within 1-2 minutes, hours before the world news agencies

As a result, Swiss Image’s photos were used by newspapers around the world

At the end of the conference each day, the photographers and editors could go home. In previous years, they worked overtime until midnight every day captioning and uploading images

Case Study: Swiss Image 2 Andy Mettler of Swiss-Image recently used

IRES to cover the EURO 2008 kick-off event live from Mount Jungfraujoch. "It was a difficult job with 200 media and 200 guests at an altitude of 3500 meters (11,500ft), which meant no 3G or WiFi was available, only Swisscom Mobile's EDGE network." said Andy. "I gave my assistant back in the office 1 hour of training on how to view my photos and download the best ones using their web browser. The results were excellent. We had 15 pictures online when I reached the top of the Junfgraujoch, and 4 pictures after 8 minutes of the game. Over all, the pictures were online at least 50 minutes before the pictures of other photographers. A photographer should concentrate on taking pictures, not on questions like: where can I put my notebook, where can I find a line, how fast I am? Remote Editing is the future for news and sports photographers!"

Case Study: EPA John Mabanglo, EPA's San Francisco

Bureau Chief, used IRES at the NBA Playoffs. "The sports section of the New York Times online and in print addition used my picture from last night's NBA Playoffs. Also, if you have today's LA Times sports section, they also used another picture from the game. Both pictures were produced using the Pocket PC running Phojo/IRES tethered to my Canon EOS1D MkII N." To illustrate the flexibility of IRES, John's editor was a fellow photographer connected via an airline terminal's WiFi hotspot while waiting for a flight.

Ideal for Helicopters It’s very hard to

check focus in a vibrating helicopter

With IRES, someone on the ground can look at the photos as they are taken

This prevents a flight having to be sent out twice, the expense of which is so great, that the return on investment of IRES is easily justifiable.

In-Camera Photo Selection

Instead of sharing everything the photographer shoots, you can tell IRES to only share Tagged files

To tag a file, simply use the Protect function on your camera

This gives more creative control to the photographer by letting them perform a rough edit, and reduces the strain on the editor

Card Ingestion

While sharing images live from a camera, IRES can also ingest cards from a card reader

The Watch Folders feature allows you to set up the exact workflows you require

Examples: Share the card reader remotely via IRES, or Automatically copy images from the card to

the internal hard drive where they can be shared via IRES

Voice Tags

Many cameras have the ability to record voice tags to quickly explain who or what is being photographed

Photos that have voice tags show up with a play button in the editor’s web browser

When the editor clicks play, the voice tag is pulled from the photographer’s device and played back in the web browser

Image Organization/Barcode Support Use the Rename Prefix field in IRES to

organize your images Images will be automatically renamed to

this prefix as you shoot IRES supports wireless barcodes scanners

from Socket, allowing pre-printed barcodes to be scanned

You can also use macros, so a file could be automatically renamed to say:

20080904-M-1234N-001.JPG (VIRIN Military Spec)

Video Support IRES can now record and stream video from

Canon LiveView equipped cameras Nothing else can do this! The resolution is 1024x680, at 10-20FPS IRES can resize and recompress on the fly to

lower resolutions IRES also supports video grabbers, so you

can grab video from camcorders on the OQO via USB

IRES also supports FireWire connected camcorders, and Webcams

Supported Cameras All recent Canon Cameras, including: Canon 1D Mark III Canon 1Ds Mark III Canon 1D Mark II, and Mark II N Canon 1Ds Canon 1Ds Mark II Canon 5D Canon 20D Canon 30D Canon 40D Canon Rebel XT and XTi All recent Nikon Cameras, including: Nikon D40/D50/D70/D80/D200/D300 Nikon D2X and D2Xs Nikon D2H and D2Hs Nikon D3 Any other camera that comes with software to download images as they are taken This list applies to the Windows version of IRES. Please refer to the

Getting Started Guide for detailed information on using IRES with specific cameras and under Windows Mobile.

IRES Return On Investment A news agency using IRES at an event will have

their images online well before the competition, resulting in increased exposure and sales

IRES reduces travel costs by allowing editors to remain at the office during events

IRES increases efficiency and reduces overtime by allowing the images to be edited as they are taken. Normally after an event, the photographers and editors are faced with a mountain of images to work on. With IRES, the work is already done.

Canon charges $1000 for their WiFi attachment. The OQO plus IRES is not much more, yet thanks to 3G/EVDO support, allows the photographer to transmit from anywhere, and in real time, plus can be used for other tasks such as email.

Customized Solutions We customize our software for customers on a

regular basis

A custom solution from Idruna will be faster and more cost effective than developing an in-house application

We have completed customizations for the US Marine Corps, The Metropolitan Police, Northrop Grumman, the Department of Forestry, and more

If anyone needs a solution involving capturing photographs, we are the experts.

Pocket Phojo and IRES can easily be integrated with other applications or web-based apps

Pricing and Availability Idruna's Remote Editing System is available now priced at

$499 for the Windows version, or from $389 as part of Pocket Phojo 5.0 for Windows Mobile. For your convenience Idruna is an authorized OQO reseller and sells the model 02 with IRES. The software can be downloaded from http://www.idruna.com/downloads.html and evaluated free of charge for 30 days, plus Idruna has a 30 day money back guarantee policy. The software is delivered via a download link for same day delivery.

Existing Pocket Phojo customers can upgrade to Phojo 5.0 with IRES for $99, or upgrade to both Phojo 5.0 and the Windows version of IRES for only $149.

Customers wishing to run their own IRES server rather than use the ones provided by Idruna can purchase a server license, please email us at info@idruna.com for pricing.