Abdallah Absi Presentation on IWMC 2015
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Transcript of Abdallah Absi Presentation on IWMC 2015
The Arab world is a startup Map of the Arab world [pic] • Stengths • Weeknesses
The Arab World
Massive youth potential
Rich Arabs
Quote Richard branson [pic] • The world needs an army of entrpereneurs to solve its most pressing problems
we need an army of entrepreneurs addressing the world’s problems
--- Richard Branson, Head Of Virgin Group, ,
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Small Contributions A lot of people Project gets funded
Crowds that share the same interest, vision, and passion, support
projects.
Ideas turn to reality. Pledges are pooled together to support a project.
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Crowdfunding
5,986 Social media shares
18k+ Funding received
26,536 Project views
301 Contributors
THIS Toothbrush – Highlight crowdfunded project
Crowdfunding in Emerging Markets
Opportunity: It is the diaspora’s favorable way to give back
Infrastructure challenges: Educa?on, Payments, Legal
Source: JWT 42% of overall contributions are from Arab expats
77% of overall transactions are cross-country
Opportunity: It is the only resort for crea?ves in need of funding
Why you should crowdfund your project
1 Validates the appeal of your project to the people around you
Creates a media buzz
Creates a community of early adopters
Receive funding without compromising your project’s values
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Tips & Tricks: Promoting your campaign
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Announce the launch to the 50 people you contact and ask them to share it within their network
Set limited rewards while the campaign is running
Send email broadcasts to all the people you know aKer you reach 10% of funding
Bombard your, your friends, and partners’ Facebook, LinkedI and TwiQer.
Pre-‐campaign:
1 Send personal emails to 50 close people to give you feedback. These people will be igniTng your campaign virality and will be the early funders
2 Send emails to the press to anTcipate about the campaign launch
3 Create a launch event and invite people to it before you go live with the campaign
AKer campaign launch:
Set an early bird reward for the first 50 people at 50% of the original price of the reward 4
Crowdfunding Timeline
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Fill Project Content
Submit Project
Zoomaal Reviews
Submit Fixes
Pre-‐campaign marke?ng
Project gets approved and goes live
Spread the word
Finish your video
Decide on your rewards
Day 2
Day 3
Day 10 Days 13
Day 14
Day 15
You do
Day 11
Start Project
Day 1 Day 20
Zoomaal Does How to get your project approved? ü Appealing story or creaTve idea ü Clear project overview and descripTon ü EmoTonal video 3-‐4mins ü Numerous off-‐value rewards ü AQracTve project pictures ü Well wriQen biography