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Selling On Amazon

• Sell to Better Buyers• World’s Biggest Marketplace• Higher Prices• Easy to Do• Almost Anything is Already in

Thir Inventory• Amazon is What eBay Wants to

Be• FBA !

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WHY SELL ON AMAZON?

It’s So-o-o-o-o Easy• If You Can Buy on Amazon,…You Can Sell!!

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AMAZON VS. EBAYAMAZON

• Free Listing• Higher Prices• Better Customers• Amazon Handles $$• Feedback less of an

Issue• Amazon’s Reputation• FBA• Inventory and Reach is

IMMENSE

EBAY

• Pay to List• High Fees• Feedback Problems• You set Shipping• Crooked Customers• Garage Sale Prices• Good Place to Source

for Amazon Selling!

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New in a BOX !

• Scan able product • Discontinued isle• Long Tail • A shopping life style

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What Can You Sell On Amazon?

MEDIA

• Books (more on this)• Niche Magazines• Cassettes• VHS• DVDs• CDs• Computer Games• Textbooks• Bibles

MEDIA #2

• Auto Manuals (Brand)• Yearbooks• Craft Pamphlets• Exercise/Diet Systems• Rich Dad stuff• Instructional Materials• Popular Christian

teaching• Books on Tape

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Amazon the Bookstore

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Books That Still = ProfitsYearbooksNiche Non-FictionHow ToNiche w/in a NicheChildren’s BooksBibles/Unusual TranslationsCraft Magazines

Vegan CookbooksFake BooksMusic InstructionManufacturer Auto/Motorcycle ManualsCraft PamphletsThe treasure hunt is on… what else can you think of?

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What Can You Sell on Amazon?

Toys and Games

• Board Games $$$$$$$$• New Puzzles• Electronic Toys• Vintage Games- Sell as

‘Collectible’• NOTE: All pieces and

instructions must be included. Condition of box and game/toy is Important

Electronics

• New floppy disks• DVR Recorders• Cables• Chargers• Remotes• Zip Drives• Vintage Computer Gear• Note: Check it out-It

must work!!

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What Can You Sell on Amazon?

New Stuff $$$$$$$$$$$$

• Office Supplies• Curtains• Kitchen wares• New Baby Products• Small Appliances• Hardware $$$$$$$$$• Power Tools• Pencil Sets• Linens

Miscellaneous

• Supplements• Food Stuffs• Pregnancy Test Kits• Filters• Hallmark Ornaments• Weight Loss Products• Toilet Lid Art• Your Own Products – w/

an UPC or ISBN

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Prohibited Categories & Items (W/out Amazon Approval)

Categories

• Automotive Parts• Clothing & Accessories• Jewelry• Shoes• Gift Cards• Watches• Motorcycle & ATV• Industrial and Scientific

Items

• Promotional Media• Pornography• Copied Media• Broken or Non-Working• NOTE: Read the Amazon

Guides for Every Category You Sell In. Amazon Does Not Suffer Fools Gladly. They will Shut You Down.

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4 Kinds of Sellers• An Individual Selling Account (can start right from your buyer’s

account)• Pro-Merchant Subscribers ($40 a month. Allows you to add

new listings to Amazon inventory, use online postage. No .99 closing fee)

• FBA (Fulfillment By Amazon) Sellers • Merchants Program

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What is FBA???• Fulfillment by Amazon• Only for Pro-Merchant accounts• Identify high profit item/quick sale items during listing

process, choose “I want Amazon to ship and provide customer service..”

• Box up, ship via UPS to Amazon fulfillment center. Amazon does the rest!!

• Wait for email…Amazon has shipped the item you sold.

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Amazon’s Basic Fees

• Pay Fees after Item Sells and Buyer Pays….• Referral fees range from 6% -15% (books 15%)• .99 cent Closing Fee (waived Pro-Merchant)• Variable Closing Fees (Books- $1.35)

(Don’t Forget to Factor In Your Own Costs When Doing Business Analysis- Initial Cost, Tape, Labels, Envelopes, Gas to PO etc)

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Fees Example - Book• Sold For……………………………..20.00• Referral Fee 15%................... 3.00• Variable Closing Fee……………. 1.85• .99 cent fee………………………99 cents *• Initial Cost…………………………50 cents

*Waived w/ Pro MerchantProfit = 13.66

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Where to Find Stuff to SELL• Thrift Stores• Garage Sales• Free Boxes• Craig’s List• College Dumpsters• Free Stuff From

Friends

• Auctions• Buy Lots on eBay• Scoop up poorly

listed eBay Items• Retail Arbitrage• Sell Other’s Stuff

for a Commission (often 30%)

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WHAT IS RETAIL ARBITRAGE?• Retail Flipping- Buying close-out New retail items and selling

them for a higher profit on Amazon via FBA• Most use a smart phone or scanner w/ PDA to identify items

and Margins• Amazon Price Check- free phone app• Many sellers use FbaFinds.com or ScoutBandit to identify sales

ranking and FBA competition

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The Best PLACE To Start

YOUR HOUSE…………..

SELL YOUR OWN STUFF!

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GETTING STARTED SELLING

• Start with a Basic Buyer’s Account•New? Buy some Stuff! •Get Used to the Emails, Leaving

Feedback, Searching for Products• Find Something in Your House to SELL• Search for it on Amazon-it has to be

EXACT

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BASIC SELLING STEPS1. Create an account2. Click Sell Your Stuff3. Search for an item to sell4. Click the Sell Yours button5. After Condition/Quantity, You will Select Shipping Options-

Think Big!6. 1st Time Buyers Create a Sellers Account

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Creating A Seller’s Account

•Pick a Good Display Name- Your Brand•Enter Financial Information-Have a Check and Credit Card Ready•Verify Identity

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I Found Something To Sell??

• Is It Easy To Ship?• Good Margins?• Lightweight?• Can it Ship Media

Mail?• First Class

Package? (under 13 ounces)

• Decent Sales Ranking?• Like New-Good

Condition?• Any Stains, Tears,

Smells?• Original

Box/Instructions?

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Use Amazon Search

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The Sandwich Technique for Describing Your Item

•Good-BAD-Good•Be Honest•Describe All Faults• State Your Guarantee•Describe Your Shipping•Always Lead w/ the Best Feature•Don’t Overstate-Don’t be too Humble

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A Quick Look At Pricing2 schools of thought

Chasing the lowest price

•Common technique•Good for items

that you need to sell•Can be counter-

productive

Value Pricing

• Never price above Amazon• How else can you Stand

Out?• Use something besides

price to drive sales- Feedback, Descriptions, Guarantee • FBA increases price!!

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