Amazon: Marketplace - Start Selling Online

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Transcript of Amazon: Marketplace - Start Selling Online

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1. Confidential Information. As used in this Agreement, Confidential Information means all nonpublic information relating to Amazon or disclosed by Amazon to the above-referenced company, its affiliates or the agents of any of the foregoing (collectively, Supplier) that is designated as confidential or that, given the nature of the information or the circumstances surrounding its disclosure, reasonably should be considered as confidential. Confidential Information includes, without limitation (i)all nonpublic information relating to Amazons technology, customers, business plans, promotional and marketing activities, finances and other business affairs, and (ii) all third-party information that Amazon is obligated to keep confidential. Confidential Information may be contained in tangible materials, such as drawings, data, specifications, reports and computer programs, or may be in the nature of unwritten knowledge.2. Exclusions. Confidential Information does not include any information that (i)is or becomes publicly available without breach of this Agreement, (ii) can be shown by documentation to have been known to Supplier at the time of its receipt from Amazon, (iii) is received from a third party who did not acquire or disclose such information by a wrongful or tortious act, or (iv) can be shown by documentation to have been independently developed by Supplier without reference to any Confidential Information.3. Use of Confidential Information. Supplier may use Confidential Information only in pursuance of its business relationship with Amazon. Except as expressly provided in this Agreement, Supplier will not disclose Confidential Information to any person or entity without Amazons prior written consent. Supplier will take all reasonable measures to avoid disclosure, dissemination or unauthorized use of Confidential Information, including, at a minimum, those measures it takes to protect its own confidential information of a similar nature. Supplier will segregate Confidential Information from the confidential materials of third parties to prevent commingling. Supplier will not export any Confidential Information in any manner contrary to the export regulations of the United States.

Confidentiality: The Short Version

Information we are sharing with you is confidentialWe want you to learn more about our business & our plansWe ask that this presentation and its contents be shared only with persons inside your company, who have a need to know

Amazon Services Confidential


Notes to Pitchers: For retailers with whom we have a signed NDA, this will serve as a reminder. For retailers with whom we do not have a signed NDA, its cautionary.The faded background language is for effect in a slideshow, but will be more obvious (and distracting) in printed form. If you print the deck, remove the background language. Its not necessary; just a prop.



An invitation to


Amazon Services Confidential


Agenda Slide

An Introduction to Amazon.comOnline Retailing Challenges & our proposalAmazon Seller Services How we can help you grow your businessSelling on Amazon & Fulfillment by AmazonThe Value Proposition Commercials (Pricing of Amazon services) Seller PoliciesNext Steps


Amazon Services Confidential

An introduction to


Amazon Services Confidential


Amazons Strategy

Start with the customer and work backwards. - Jeff Bezos, Founder and CEO

We strive to be Earths most Customer-Centric Company

Build a place where people can find and discover anything they want to buy online

Relentless focus and innovation based on a core set of customer needs:

SelectionValue Convenience


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Intent of the slide: to draw the audiences attention on Amazons core vision, its customer focus, & the emphasis on Selection, Value, Convenience; also draw focus on the long term vision that JB had set Amazon on the subsequent slides will act as endorsement of the results of this vision


How wehelp you

Available in India

Sellyour products on

Amazon stores, packs, ships and provides customer service for your products

Increase traffic to your site using ads that takeconsumers to your product pages

Amazon customers pay on your website using their Amazon profiles

Build and operate your online store using our all-in-onee-commerce platform

: How we seek to help grow your business


Amazon Services Confidential

Third Party Sellers contributed to 45% of Amazons units sold Worldwide in 2012

Highlight and draw out the Amazon Seller Services part of the businessEnd with the call out of the various products on offer, with the explanation to describe the relevant offerings in the subsequent slides


With SOA, List & Sell your products on


Amazon Services Confidential

You sell it, we ship it. With FBA, store your products in Amazon fulfillment centers, while we pack, ship & provide customer service

Amazons current offerings in India

Reach millions of online shoppers with ads on that link to product pages on your website

Businesses Nearby

Advertise your offline store on; reach buyers who research products & compare prices online

Intent: Briefly introduce the 3 servicesStress on tested and proven SOA was launched in XXXX, FBA as a service in XXXX, Product Ads in XXXXBrief description of SOA, FBA and JungleeIntroduce acronyms to them to seed the idea



Amazon Services Confidential

Offline & Online retailing Challenges & our proposal


Amazon Services Confidential

Limitations of offline retail


Amazon Services Confidential

Reach limited to local customer base near the storeLarge marketing budgets required to expand reach to new customers in other localities

Range of products on display limited to physical shelf space in store(s)


Product display space

Inventory management

Significant incremental costs of setting up new stores real estate, manpower, overheads, etc.

Cost of operations

Challenges & costs of managing inventory across multiple stores

Payment Options

Managing multiple banks & debit/credit card transactionsHigh cost of credit card transactions

Internet Growing Rapidly in India


Growing trend of Indian offline retailers going online with their own sites, eg. JJ Mehta, Nalli Silks, Mom & Me.Traditional multi-brand offline sellers also going online with, eg. Shoppers Stop, Croma, Vijay Sales, Univercell, Kamdar & Kamdar.

Offline retailers growing online

Challenges faced by an Indian online retailer


Amazon Services Confidential

High Capital expenditure in technology, delivery infrastructureHigh Operational expenses in marketing, retaining employees with technical expertise, scaling infrastructure with demand

Customers are hesitant to adopt online platforms as they are unsure about experiences like returns, warranty, on time delivery etcHigh customer acquisition costs

Customer Service brings customer retention & repeat purchases High employee costs in hiring & training personnel

High Fulfillment costs & High cost of customer returns Cash on Delivery inefficiencies Lowers buying commitment, increases returns & Adds collection charges

High costs in going and staying online

Customer Acquisition & Conversion

Customer Service Expertise & Costs

Last mile delivery issues

Inferior payment options lead to order cancellations, customer dropouts and overall Suboptimal customer experience

Payment Gateway Challenges

While the previous slide tells an offline retailer that it pays to be online, this slide is meant to drive home the point that its not at all easyTime needs to be spent on this slide building up on the key challenges since our value proposition essentially mirrors these issuesNote: The key challenges (points in red) are in the same flow as a sellers online selling journey:


Selling on Amazon (SOA) & Fulfillment by Amazon (FBA)


Amazon Services Confidential

Demo of & Benefits


Amazon Services Confidential

Product Listings on Amazon PlatformTransaction on Amazon PlatformCredit/Debit Card, Net banking & COD payment optionsInventory Stocking in Amazon WarehouseAmazons Guaranteed 1-Day Delivery* for any seller using FBAAmazon Delivery Network + Capabilities like Fast-track* shippingCustomer Service & Support

Click the Image for a demo of the website

* Guaranteed 1-Day delivery and Fast Track shipping available in select cities

Intent: Provide laundry list of service features.In addition this slide should also be the point where the BD offers a demo of to the seller. Salient points to talk about would be:Multiple ways to discover products browse, search, merchandizingCategory and search pagesRich product detail page detailed information, customer reviews (recommend choosing products which have HQPs)Ability to share page on social media when signed onDistinction between branding for MFN and FBA offers Sold and dispatched by vs Sold by Seller and Fulfilled by AmazonFBA Offers eligible for CODAdd to cart button and more buying choices boxOLPA-to-z guaranteeOption to filter FBA only offer