AALL MEDIA KIT€¦ · 3 aall media kit 2020/2021 / about aall members aall media kit 2020/2021...

1 AALL MEDIA KIT 2020/2021 / WWW.AALLNET.ORG

AALL MEDIA KIT SEPTEMBER 2020–SEPTEMBER 2021Reach Decision Makers and Influencers

Publications

eCommunications

AALLNET

AALL Annual Meeting & Conference


ABOUT AALL MEMBERSAALL MEDIA KIT 2020/2021

Reach more than 4,000 law

librarians and other legal

information professionals who

are the decision makers and

influencers on everything from

licensing electronic information to

managing print subscriptions to

purchasing library supplies

and services.

MEMBERS BY LIBRARY TYPE

REACH DECISION MAKERS*

LAW SCHOOL

REPRESENT DEANS, DIRECTORS, CHIEF LIBRARIANS, AND CIOS

REPRESENT ASSOCIATES, DEPUTIES, ASSISTANT DIRECTORS, AND CHIEFS OF BRANCH

OTHER

LAW FIRM/CORPORATE GOVERNMENT

44%

28%

4%

5%

36% 15%

*Based on members who self-reported their positions.


ABOUT AALL MEMBERSAALL MEDIA KIT 2020/2021

$924 MILLION+ OF INFORMATION BUYING POWERAVERAGE INFORMATION BUDGETS BY LIBRARY TYPE

83% OF AALL MEMBERS STRONGLY AGREE OR AGREE THAT AALL IS THE RECOGNIZED AUTHORITY IN THE FIELD OF LEGAL INFORMATION

LAW FIRM/CORPORATE LIBRARIES

GOVERNMENT LAW LIBRARIES

LAW SCHOOL LIBRARIES

$1.58M

83%

$508,005$1.05M

ADVERTISING REPRESENTATIVE

BILL SPILMAN320 West Chestnut Street, PO Box 399Oneida, Illinois 61467309.483.6467 Phone309.483.2371 Fax

[email protected]


ADVERTISING OPPORTUNITIESAALL MEDIA KIT 2020/2021

AALL Spectrumprint + digital

AALL’s bimonthly member magazine is designed to further professional development and education. The open-access digital version reaches beyond members.

Law Library Journalprint + digital

AALL’s quarterly journal, published since 1908, includes scholarly articles on law, legal materials, and librarianship, as well as practice-oriented articles.

AALL eNewsletterdigital

AALL’s monthly member newsletter includes brief news items and important reminders about upcoming events and deadlines; it boasts an average open rate of 38%.

AALL Weekly eNewsletterdigital

Delivered every Monday except the third week of every month (when the monthly eNewsletter is sent), the AALL Weekly eNewsletter is a one-stop shop for AALL members, with an average open rate of 33%.

KnowItAALLdigital

Delivered every weekday to members and subscribers, KnowItAALL highlights product news and other legal informa-tion topics; it boasts a click-through rate of 39%.

AALLNETdigital

AALLNET had more than one million unique page views in 2019. Don’t miss out—there are only one homepage and two sitewide opportunities available each quarter.*

Mailing Listsemail + postal

Get in touch with your target market with email and postal lists that are available for purchase for one-time use. Visit bit.ly/AALL-lists to order or for additional information.

PUBLICATIONS, ECOMMUNICATIONS, AALLNET

QUESTIONS

Bill Spilman [email protected]

Preconference eUpdatesdigital

Six monthly preconference newsletters include information about events, programs, and features to expect at the conference and tout the benefits of attendance.

eDailies digital

Sent each day of the conference, eDailies provide attendees with must-have information for the day ahead. For those unable to attend, the eDailies provide highlights.

Conference Programprint

Distributed to 1,400+ attendees, the program lists educational programs, exhibitors, meetings, and events. Exhibitors who advertise in the program receive a highlighted listing.

Additional Opportunities

More advertising opportunities for AALL 2021—such as hotel key cards, floor clings, registration bag promo items, and more—will be announced soon.

AALL ANNUAL MEETING & CONFERENCE

*Sitewide does not include third-party integrations such as the job board.


AALL SPECTRUM PRINT + DIGITAL AALL MEDIA KIT 2020/2021

All AALL Spectrum print ads* are

linked to the advertiser’s website in the

following digital formats—flipbook and PDF.

Vendor Voice - New sponsored content opportunity! Receive a three-page Q&A advertorial to be organized by AALL to showcase a new product of your choosing, directly to decision makers. AALL will work with vendors to organize the interview before the article is professionally designed though AALL’s designers. This is an exclusive opportunity! Only one vendor voice will be published per issue. Advertisers are limited to one vendor voice annually. $3,000

NEW OPPORTUNITY

BELLYBAND $5,000

2-PAGE INSERT $3,000

September/October COVID-19: Surviving & Evolving

November/December Innovation

January/February

Leadership/Career Development

March/April Education

May/June Technology

July/August Diversity, Inclusion & Recruitment

EDITORIAL THEMES AD SPACE AND MATERIAL DEADLINES

PRINT + DIGITAL RATES

Volume 25 Space Close Material Due

No. 1 September/October 2020 July 16 July 23

No. 2 November/December September 10 September 17

No. 3 January/February 2021 November 12 November 19

No. 4 March/April January 21 January 28

No. 5 May/June March 11 March 18

No. 6 July/August** May 13 May 20

All rates are per insertion and include 4/C and URL links in PDF and flipbook versions.

*excluding bellybands

**The July/August issue will have bonus on-site distribution at the 2021 AALL Annual Meeting & Conference.

Premium Positions 1x 3x 6x 12x

Full Page (pages 4-9) $2,175 $2,120 $2,060 $1,960

Back Cover $2,635 $2,560 $2,480 $2,350

Inside Front Cover $2,505 $2,435 $2,360 $2,240

Inside Back Cover $2,375 $2,310 $2,240 $2,130

Bellyband $5,000 $5,000 $5,000 $5,000

Vendor Voice $3,000 $3,000 $3,000 $3,000


PRINT + DIGITAL RATES, CONTINUED

Standard Positions 1x 3x 6x 12x

Full Page (after page 9) $2,045 $1,995 $1,940 $1,850

2/3 Page $1,980 $1,930 $1,880 $1,795

1/2 Page $1,585 $1,550 $1,515 $1,460

1/3 Page $1,390 $1,365 $1,335 $1,290

1/4 Page $1,325 $1,300 $1,275 $1,235

All rates are per insertion and include 4/C and URL links in PDF and flipbook versions.

REQUIREMENTS

Files accepted in Mac-compatible digital format only. PDFs or JPGs preferred; CMYK only, all PMS/spot colors must be converted to CMYK by the advertiser; must be 300 dpi or higher; fonts must be embedded or con-verted to outlines. When submitting files, include URL for ad link.

Please contact Mark Feldman at [email protected] with materials questions.

SPECIFICATIONS

Full Page with BleedLive area: 7.625 x 10.125 inchesTrim size: 8.375 x 10.875 inchesBleed size: 8.875 x 11.375 inches (.25-inch bleed on all four sides)

Full Page, No Bleed 7.375 x 9.875 inches

2/3 Page, No BleedVertical: 5.025 x 9.875 inches

1/2 Page, No Bleed Horizontal: 7.375 x 4.75 inches Vertical: 3.8125 x 9.875 inches

1/3 Page, No Bleed Vertical: 2.675 x 9.875 inches

1/4 Page, No BleedVertical: 4.5278 x 4.5278 inches

BellybandTrim Size: 18.0625 x 5 inchesBleed: Allow at least 0.125 inches on each side.

Flipbook-only ads are time specific, not issue specific, and can be purchased in two-month increments that correlate with the issues (e.g., January/February); the ads apply to all issues within a volume year for the purchased period of time. Material deadlines are the same as those for print.

REQUIREMENTS

Image files accepted in JPG or GIF formats only; must be in RGB; and must be no larger than 80k. When submitting files, include URL for ad link. Can include text, HTML, CSS, and JavaScript.

FLIPBOOK-ONLY OPTIONS

Flipbook Positions 1x 3x 6x

Welcome Popup $750 $750 $750

Skyscraper $750 $700 $675

Small Skyscraper $300 $250 $225

SPECIFICATIONS

Welcome PopupPopup will display when the flipbook first loads. One opportunity available per two-month period.

500 x 350 pixels

SkyscrapersAd will display to the left of the flipbook on all pages the end-user is viewing. One skyscraper or two column buttons are available per two-month period. Supported by the desktop version of the flipbook only.

Skyscraper: 120 x 600 pixels Small Skyscraper: 120 x 240 pixels

AALL MEDIA KIT 2020/2021


LAW LIBRARY JOURNAL PRINT + DIGITALAALL MEDIA KIT 2020/2021

Published in winter, spring, summer, and

fall—and distributed to subscribers—AALL’s

journal features articles on significant develop-

ments, trends, and other topics of interest to law

librarians and legal information professionals.

Law Library Journal print ads are linked to the

advertiser’s website in the digital version.*

AD SPACE AND MATERIAL DEADLINES

Issue Space Close Material Due

Vol. 112 No. 4 Fall 2020 October 4 October 25

Vol. 112 No. 1 Winter 2021 January 18 February 2

Vol. 112 No. 2 Spring March 28 April 18

Vol. 112 No. 3 Summer July 1 July 22

Vol. 112 No. 4 Fall October 3 October 24

Vol. 113 No. 1 Winter 2022 January 17 February 7

RATES

Premium Positions 1x 2x 4x

Full Page (pages 1-9) $650 $620 $585

Back Cover $1,610 $1,565 $1,520

Inside Front Cover $1,545 $1,505 $1,465

Inside Back Cover $1,485 $1,450 $1,410

REQUIREMENTS

Halftones up to 133 line screen acceptable.

All rates are per insertion. All interior pages are B/W; covers are 4/C.

SPECIFICATIONS

Full PageLive Area: 5 x 8.25 inches (maximum size)Trim Size: 6.625 x 9.875 inched

1/2 Page Vertical: 2.5 x 8.25 inchesHorizontal: 5 x 4.125 inches

1/4 PageVertical: 5 x 2 inchesHorizontal: 2 x 4.125 inches

Standard Positions 1x 3x 6x

Full Page (after page 9) $600 $570 $540

1/2 Page $425 $400 $375

1/4 Page $300 $285 $270

*PDF versions on the AALL website only.


AALL ENEWSLETTER DIGITALAALL MEDIA KIT 2020/2021

Delivered the third Thursday of every month, the AALL eNewsletter is a

one-stop shop for AALL members, with an average open rate of 38%.



September 17, 2020 September 7 September 11

October 15 October 7 October 12

November 19 November 11 November 16

December 17 December 9 December 14

January 21, 2021 January 13 January 18

February 18 February 10 February 15

March 18 March 10 March 15

April 15 April 7 April 12

May 20 May 12 May 17

June 17 June 9 June 14

July 15 July 7 July 12

August 19 August 11 August 16

September 16 September 8 September 13

RATES

All rates are net per insertion. SPECIFICATIONS

Premium Leaderboard616 x 100 pixels

Medium Rectangle300 x 250 pixels

Skyscraper120 x 450 pixels

REQUIREMENTS

Files accepted in JPG, GIF, or PNG formats only; must be in RGB and no larger than 80k. When submitting files include URL for ad link.

Positions 1x 3x 6x 12x

Premium Leaderboard $500 $500 $500 $500

Medium Rectangle $400 $375 $350 $300

Skyscraper $500 $475 $450 $400

Premium Leaderboard: Placement at top of newsletter. Limit one per issue.Medium Rectangle: Placement in body of newsletter. Limit two per issue.Skyscraper: Placement in right-hand margin under “Quick Links” section. Maximum of three run in each issue and rotated on a monthly basis.


AALL WEEKLY ENEWSLETTER DIGITALAALL MEDIA KIT 2020/2021

Delivered every Monday except the third week of every month (when the

monthly eNewsletter is sent), the AALL Weekly eNewsletter is a

one-stop shop for AALL members, with an average open rate of 33%.


RATES





REQUIREMENTS


Positions 1x 3x 6x 12x

Premium Leaderboard $500 $500 $500 $500

Medium Rectangle $400 $375 $350 $300

Skyscraper $500 $475 $450 $400

Premium Leaderboard: Placement at top of newsletter. Limit one per issue.Medium Rectangle: Placement in body of newsletter. Limit two per issue.Skyscraper: Placement in right-hand margin under “Quick Links” section. Maximum of three run in each issue and rotated on a monthly basis.

Issue* Space Close Material Due

Every Monday, except the third week of the month.

Wednesday prior to start date Friday prior to start date

* No issues on public holidays when AALL headquarters are closed.


KNOWITAALL DIGITALAALL MEDIA KIT 2020/2021

Delivered every weekday to members and subscribers, KnowItAALL highlights

new products, legal reports, industry trends, and technology, library, and ca-

reer development topics; it boasts a click-through rate of 39%. Contact Megan Mall

([email protected]), AALL director of content strategy with questions.


Issue* Space Close Material Due

Sold by the week, Monday through Friday

2 Mondays prior to start date Monday prior to start date

* No issues on public holidays when AALL headquarters are closed.

RATES




REQUIREMENTS


Positions Weekly Rate

Premium Leaderboard $1,000

Medium Rectangle—Position A $750

Medium Rectangle—Position B $650

Medium Rectangle—Position C $550

Premium Leaderboard: Placement at top of newsletter. Limit one per issue.Medium Rectangle: Placement in body of newsletter. Limit three per issue; positions A-C, from top to bottom.

DELIVEREDDAILY


AALLNET DIGITALAALL MEDIA KIT 2020/2021

RATES

Position 1 months 3 months 6 months 12 months

Homepage $300 $855 $1,620 $3,000

Sitewide Sidebar** $1,875 $5,340 $10,110 $18,000

**Sitewide sidebar ads do not appear on mobile devices such as tablets and smart phones, on the homepage, on the AALL Annual Meeting microsite, or third-party integrations such as the job board.

SPECIFICATIONS

Ad SizeHomepage 728 x 90 pixelsSitewide Sidebar 260 x 260 pixels

The information and communications hub for members, AALLNET

averages more than 95,000 unique page views per month. Only one

homepage and two sitewide opportunities are available each quarter.


Ads do not rotate with other advertisers.

REQUIREMENTS

Files accepted in JPG and GIF formats only; must be in RGB, 72 dpi (dots per inch), and no larger than 80k. When submitting files include URL for ad link.

Space Close Material Due*

2 weeks prior to start date 1 week prior to start date

* Ads can be changed monthly if desired. Materials are due one week prior to the first day of the month.


AALL ANNUAL MEETING & CONFERENCE PRECONFERENCE UPDATES DIGITAL




February 17, 2021 February 10 February 12

March 10 March 3 March 5

April 7 March 31 April 2

May 12 May 5 May 7

June 9 June 2 June 4

July 7 June 30 July 2

RATES

All rates are net per insertion.

SPECIFICATIONS




Side Column Button120 x 90 pixels

REQUIREMENTS


Positions 1x 3x 6x

Premium Leaderboard $500 $500 $500

Medium Rectangle $400 $375 $350


Side Column Button $200 $175 $150

Six monthly preconference updates get

your company or product messaging to

attendees and prospective attendees. Include

your booth number, exhibitor showcase times,

and more. AALL Annual Meeting updates have

an average open rate of 42%.

Premium Leaderboard: Placement at top of newsletter. Limit one per issue.

Medium Rectangle: Placement in body of newsletter. Limit two per issue.

Skyscraper: Placement in right-hand margin under side column buttons and “Quick Links” section.

Side Column Button: Stacked vertically at top of the right-hand margin. Maximum of three run in each issue and rotated on a monthly basis.


AALL ANNUAL MEETING & CONFERENCE EDAILIES DIGITAL

Must-have information when they need it,

eDailies provide conference attendees with

updates and information to prepare them for the

day ahead. For those unable to attend, the eDailies

keep them in the loop with conference highlights

and program recordings.

Premium Leaderboard: Placement at top of newsletter. Limit one per issue.

Medium Rectangle: Placement in body of newsletter. Limit two per issue.

Skyscraper: Placement in right-hand margin under side column buttons and “Quick Links” section.

Side Column Button: Stacked vertically at top of the right-hand margin. Maximum of three run in each issue.


RATES


All issues (July 17, 18, 19, 20) June 28 July 5


All rates are net per insertion.

REQUIREMENTS

Files accepted in JPG, GIF, or PNG formats only; must be in RGB; and must be no larg-er than 80k. When submitting files, include URL for ad link.

SPECIFICATIONS




Side Column Button120 x 90 pixels

Positions 1x 2x 4x

Premium Leaderboard $500 $500 $500

Medium Rectangle $400 $375 $350


Side Column Button $200 $175 $150

FOUREDAILIES


Visit bit.ly/AALL21advertising to learn more about our AALL Annual Meeting & Conference on-site advertising opportunities.

AALL ANNUAL MEETING & CONFERENCE PROGRAM PRINT



Space Close Material Due

May 11 May 21

RATES

All rates are per insertion and include 4/C.

REQUIREMENTS

Files accepted in Mac-compatible digital format only. PDFs preferred; CMYK only, all PMS/spot colors must be converted to CMYK by the advertiser; must be 300 dpi or higher; fonts must be embedded or converted to outlines.

SPECIFICATIONS

Full PageTrim Size: 6 x 8.5 inchesLive Area: 5.5 x 8.75 inchesBleed Size: 6.25 x 8.75 inches

Premium Positions Standard Positions

Back Cover $2,625 Full Page $2,050

Inside Front Cover $2,490 1/2 Page $1,575

Inside Back Cover $2,360

Distributed to 1,400+ attendees, the

program is the go-to guide for all things

Annual Meeting. Educational program

descriptions, an exhibitor guide, and a meetings

and events index help attendees make the

most of their conference experience.

More than 44%

of AALL members

attend the AALL

Annual Meeting

each year.*

1/2 Page HorizontalTrim Size: 6 x 4.25 inchesLive Area: 5.5 x 3.75 inchesBleed Size: 6.25 x 4.5 inches.

*According to the 2020 AALL Biennial Member Survey.

Advertising Opportunity:

Company:

Ad Size : Frequency:

Ad Position: Rate :

Purchase Order Number:

Contract Authorized by (print):

Authorized Signature: Date:

ADVERTISING CONTACT

Name:

Company:

Address:

City/State/Zip:

Phone: Fax:

Email:

BILL TO (if different from advertising contact)

Name:

Company:

Address:

City/State/Zip:

Phone: Fax:

Email:

AMERICAN ASSOCIATION OF LAW LIBRARIES

2020/2021 ADVERTISING CONTRACTPLEASE COMPLETE A SEPARATE FORM FOR EACH ADVERTISING OPPORTUNITY

IMPORTANT NOTES

3 Advertiser and advertising is subject to approval by the American Association of Law Libraries.

3 Individual ads cannot be canceled after space close deadline.

3 Any files that do not follow the requirements are subject to an additional production charge.

3 A 15% commission is allowed to recognized

advertising agencies.

AALL Spectrum Vol 25 4 September/October 2020 4 November/December 4 January/February 2021 4 March/April 4 May/June 4 July/August

Law Library Journal 4 Winter 4 Spring 4 Summer 4 Fall

AALL eNewsletter 4 September 2020 4 October 4 November 4 December 4 January 2021 4 February 4 March 4 April 4 May 4 June 4 July 4 August 4 September

AALL Weekly eNewsletter 4 _____________________ 4 _____________________ 4 _____________________ 4 _____________________

KnowItAALL 4 _____________________ 4 _____________________ 4 _____________________ 4 _____________________

AALLNET 4 3 Months 4 6 Months 4 9 Months 4 12 Months

2021 AALL Annual Meeting Preconference eUpdates

4 February 4 March 4 April 4 May 4 June 4 July

2021 Annual Meeting eDailies 4 July 17 4 July 18 4 July 19 4 July 20

2021 AALL Annual Meeting Program

4 July 17-20, 2021

AD PLACEMENT

ADVERTISING REPRESENTATIVE

Bill Spilman [email protected] West Chestnut Street PO Box 399 Oneida, Illinois 61467309.483.6467 Phone309.483.2371 Fax

AALL MEDIA KIT€¦ · 3 aall media kit 2020/2021 / about aall members aall media kit 2020/2021...

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Transcript of AALL MEDIA KIT€¦ · 3 aall media kit 2020/2021 / about aall members aall media kit 2020/2021...