AALL Media Kit 2017-2018 - aallnet.org · aall media kit 2017/2018 D elivered the third Thursday of...
Transcript of AALL Media Kit 2017-2018 - aallnet.org · aall media kit 2017/2018 D elivered the third Thursday of...
1 AALL MEDIA KIT 2017/2018 / WWW.AALLNET.ORG V2
AALL MEDIA KIT SEPTEMBER 2017–SEPTEMBER 2018Reach Decision Makers and Influencers
Publications
eCommunications
AALLNET
AALL Annual Meeting & Conference
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ABOUT AALL MEMBERSAALL MEDIA KIT 2017/2018
Reach nearly 4,500 law
librarians and other legal
information professionals who
are the decision makers and
influencers on everything from
licensing electronic information to
managing print subscriptions to
purchasing library supplies
and services.
MEMBERS BY LIBRARY TYPE
REACH DECISION MAKERS*
LAW SCHOOL
REPRESENT DEANS, DIRECTORS, CHIEF LIBRARIANS, AND CIOS
REPRESENT ASSOCIATES, DEPUTIES, ASSISTANT DIRECTORS, AND CHIEFS OF BRANCH
OTHER
LAW FIRM/CORPORATE GOVERNMENT
39%
31%
7%
16%
34% 11%
*Based on members who self-reported their positions.
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ABOUT AALL MEMBERSAALL MEDIA KIT 2017/2018
$887 MILLION+ OF INFORMATION BUYING POWERAVERAGE INFORMATION BUDGETS BY LIBRARY TYPE
82% OF AALL MEMBERS STRONGLY AGREE OR AGREE THAT AALL IS THE RECOGNIZED AUTHORITY IN THE FIELD OF LEGAL INFORMATION
LAW FIRM/CORPORATE LIBRARIES
GOVERNMENT LAW LIBRARIES
LAW SCHOOL LIBRARIES
$1.25M
82%
$387,965$1.10M
ADVERTISING REPRESENTATIVE
BILL SPILMAN320 West Chestnut Street, PO Box 399Oneida, Illinois 61467877.878.3260 Phone309.483.2371 Fax
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ADVERTISING OPPORTUNITIESAALL MEDIA KIT 2017/2018
AALL Spectrumprint + digital
AALL’s bimonthly member magazine is designed to further professional development and education. The open-access digital version reaches beyond members.
Law Library Journalprint + digital
AALL’s quarterly journal, published since 1908, includes scholarly articles on law, legal materials, and librarianship, as well as practice-oriented articles.
AALL eNewsletterdigital
AALL’s monthly member newsletter includes brief news items and important reminders about upcoming events and deadlines; it boasts an average open rate of 44%.
AALLNETdigital
AALLNET had more than 1.1 million unique pageviews in 2015. Don’t miss out—there are only two sitewide opportuni-ties available each quarter.*
Mailing Listsemail + postal
Get in touch with your target market with email and postal lists that are available for purchase for one-time use. Visit bit.ly/AALLlists to order or for additional information.
PUBLICATIONS, ECOMMUNICATIONS, AALLNET
QUESTIONS
Bill Spilman [email protected]
Preconference eUpdatesdigital
Six monthly preconference newsletters include information about events, programs, and features to expect at the con-ference and tout the benefits of attendance.
eDailies digital
Sent each day of the conference, eDailies provide attendees with must-have information for the day ahead. For those unable to attend, the eDailies provide highlights and program recordings.
Conference Programprint
Distributed to 1,500+ attendees, the program details educa-tional programs, exhibitors, meetings, and events. Exhibitors who advertise in the program receive a highlighted listing and ad page reference in the guide.
Additional Opportunities
More advertising opportunities—such as hotel key cards, floor clings, registration bag promo items, and more—will be announced soon.
AALL ANNUAL MEETING & CONFERENCE
*Sitewide does not include third-party integrations such as the job board.
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AALL SPECTRUM PRINT + DIGITALAALL MEDIA KIT 2017/2018
All AALL Spectrum print ads* are
linked to the advertiser’s
website in the following digital
formats—flipbook and PDF. ADDED
VALUE
BELLYBAND $5,000
2-PAGE INSERT $3,000
September/October Transformation of Law
November/December Management + Leadership
January/February Career Development
March/April Education
May/June Information Technology
July/August Best Practices
EDITORIAL THEMES AD SPACE AND MATERIAL DEADLINES
PRINT + DIGITAL RATES
Volume 20 Space Close Material Due
No. 1 September/October 2017 June 11 July 17
No. 2 November/December September 5 September 12
No. 3 January/February 2018 November 7 November 14
No. 4 March/April January 16 January 23
No. 5 May/June March 6 March 13
No. 6 July/August** May 8 May 15
Premium Positions 1x 3x 6x 12x
Full Page (pages 4-9) $2,175 $2,120 $2,060 $1,960
Back Cover 2,635 2,560 2,480 2,350
Inside Front Cover 2,505 2,435 2,360 2,240
Inside Back Cover 2,375 2,310 2,240 2,130
Bellyband 5,000
All rates are per insertion and include 4/C and URL links in PDF and flipbook versions.
*excluding bellybands
**The July/August issue will have bonus on-site distribution at the 2018 AALL Annual Meeting & Conference.
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PRINT + DIGITAL RATES, CONTINUED
Standard Positions 1x 3x 6x 12x
Full Page (after page 9) $2,045 $1,995 $1,940 $1,850
2/3 Page 1,980 1,930 1,880 1,795
1/2 Page 1,585 1,550 1,515 1,460
1/3 Page 1,390 1,365 1,335 1,290
1/4 Page 1,325 1,300 1,275 1,235
All rates are per insertion and include 4/C and URL links in PDF and flipbook versions.
REQUIREMENTS
Files accepted in Mac-compatible digital format only. PDFs or JPGs preferred; CMYK only, all PMS/spot colors must be converted to CMYK by the advertiser; must be 300 dpi or higher; fonts must be embedded or con-verted to outlines. When submitting files, include URL for ad link.
Please contact Mark Feldman at [email protected] with materials questions.
SPECIFICATIONS
Full Page with BleedLive area: 7.625 x 10.125 inchesTrim size: 8.375 x 10.875 inchesBleed size: 8.875 x 11.375 inches (.25-inch bleed on all four sides)
Full Page, No Bleed 7.375 x 9.875 inches
2/3 Page, No BleedVertical: 5.025 x 9.875 inches
1/2 Page, No Bleed Horizontal: 7.375 x 4.75 inches Vertical: 3.8125 x 9.875 inches
1/3 Page, No Bleed Vertical: 2.675 x 9.875 inches
1/4 Page, No BleedVertical: 4.5278 x 4.5278 inches
BellybandTrim Size: 18.0625 x 5 inchesBleed: Allow at least 0.125 inches on each side.
Flipbook-only ads are time specific, not issue specific, and can be purchased in two-month increments that correlate with the issues (e.g., January/February); the ads apply to all issues within a volume year for the purchased period of time. Material deadlines are the same as those for print.
REQUIREMENTS
Image files accepted in JPG or GIF formats only; must be in RGB; and must be no larger than 80k. When submitting files, include URL for ad link. Can include text, HTML, CSS, and JavaScript.
FLIPBOOK-ONLY OPTIONS
Flipbook Positions 1x 3x 6x
Welcome Popup $750 $750 $750
Skyscraper 750 700 675
Small Skyscraper 300 250 225
SPECIFICATIONS
Welcome PopupPopup will display when the flipbook first loads. One opportunity available per two-month period.
500 x 350 pixels
SkyscrapersAd will display to the left of the flipbook on all pages the end-user is viewing. One skyscraper or two column buttons are available per two-month period. Supported by the desktop version of the flipbook only.
Skyscraper: 120 x 600 pixels Small Skyscraper: 120 x 240 pixels
AALL MEDIA KIT 2017/2018
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LAW LIBRARY JOURNAL PRINT + DIGITALAALL MEDIA KIT 2017/2018
Published in winter, spring, summer, and
fall—and distributed to members and
subscribers—AALL’s journal features articles
on significant developments, trends, and other
topics of interest to law librarians and legal
information professionals. Starting with Volume
109, Law Library Journal print ads will be linked
to the advertiser’s website in the digital version.*
AD SPACE AND MATERIAL DEADLINES
Issue Space Close Material Due
Vol. 109 No. 4 Fall 2017 September 5 September 12
Vol. 110 No. 1 Winter 2018 January 3 January 10
Vol. 110 No. 2 Spring March 24 March 31
Vol. 110 No. 3 Summer July 28 August 4
Vol. 110 No. 4 Fall September 5 September 12
RATES
Premium Positions 1x 2x 4x
Full Page (pages 1-9) $650 $620 $585
Back Cover 1,610 1,565 1,520
Inside Front Cover 1,545 1,505 1,465
Inside Back Cover 1,485 1,450 1,410
REQUIREMENTS
Halftones up to 133 line screen acceptable.
All rates are per insertion. All interior pages are B/W; covers are 4/C.
SPECIFICATIONS
Full PageLive Area: 5 x 8.25 inches (maximum size)Trim Size: 6.625 x 9.875 inched
1/2 Page Vertical: 2.5 x 8.25 inchesHorizontal: 5 x 4.125 inches
1/4 PageVertical: 5 x 2 inchesHorizontal: 2 x 4.125 inches
Standard Positions 1x 3x 6x
Full Page (after page 9) $600 $570 $540
1/2 Page 425 400 375
1/4 Page 300 285 270
*PDF versions on the AALL website only.
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AALL ENEWSLETTER DIGITALAALL MEDIA KIT 2017/2018
Delivered the third Thursday of every month, the AALL eNewsletter is a
one-stop shop for AALL members, with an average open rate of 43%.
AD SPACE AND MATERIAL DEADLINES
Issue Space Close Material Due
September 21, 2017 September 8 September 12
October 19 October 6 October 10
November 16 November 3 November 7
December 21 December 8 December 12
January 18, 2018 January 5 January 9
February 15 February 2 February 6
March 15 March 2 March 6
April 19 April 6 April 10
May 17 May 4 May 8
June 21 June 8 June 12
July 19 July 6 July 10
August 16 August 3 August 7
September 20 September 7 September 11
RATES
All rates are net per insertion. SPECIFICATIONS
Premium Leaderboard616 x 100 pixels
Medium Rectangle300 x 250 pixels
Skyscraper120 x 450 pixels
Side Column Button120 x 90 pixels
REQUIREMENTS
Files accepted in JPG, GIF, or PNG formats only; must be in RGB and no larger than 80k. When submitting files include URL for ad link.
Positions 1x 3x 6x 12x
Premium Leaderboard $500 $500 $500 $500
Medium Rectangle 400 375 350 300
Skyscraper 500 475 450 400
Side Column Button 200 175 150 125
Premium Leaderboard: Placement at top of newsletter. Limit one per issue.Medium Rectangle: Placement in body of newsletter. Limit two per issue.Skyscraper: Placement in right-hand margin under side column buttons and “Quick Links” section.Side Column Button: Stacked vertically at top of the right-hand margin. Maximum of three run in each issue and rotated on a monthly basis.
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KNOWITAALL DIGITALAALL MEDIA KIT 2017/2018
Delivered every weekday morning to more than 4,500 members and subscribers,
KnowItAALL highlights legal information, industry trends, law, technology,
library, and career development topics.
AD SPACE AND MATERIAL DEADLINES
Issue* Space Close Material Due
Sold by the week, Monday through Friday
2 Mondays prior to start date Monday prior to start date
* No issues on public holidays when AALL headquarters are closed.
RATES
All rates are weekly, net per insertion. SPECIFICATIONS
Premium Leaderboard616 x 100 pixels
Medium Rectangle300 x 250 pixels
REQUIREMENTS
Files accepted in JPG, GIF, or PNG formats only; must be in RGB and no larger than 80k. When submitting files include URL for ad link.
Positions 1x
Premium Leaderboard $750
Medium Rectangle—Position A 500
Medium Rectangle—Position B 400
Medium Rectangle—Position C 300
Premium Leaderboard: Placement at top of newsletter. Limit one per issue.Medium Rectangle: Placement in body of newsletter. Limit three per issue; positions A-C, from top to bottom.
DELIVEREDDAILY
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AALLNET DIGITALAALL MEDIA KIT 2017/2018
RATES
Position 1 months 3 months 6 months 12 months
Homepage $300 $855 $1,620 $3,000
Sitewide Sidebar** $1,875 $5,340 $10,110 $18,000
**Sitewide sidebar ads do not appear on mobile devices such as tablets and smart phones, on the homepage, on the AALL Annual Meeting microsite, or third-party integrations such as the job board.
SPECIFICATIONS
Ad SizeHomepage 728 x 90 pixelsSitewide Sidebar 260 x 260 pixels
The information and communications hub for members, AALLNET
averages more than 87,000 unique pageviews per month. Only one
homepage and two sitewide opportunities are available each quarter.
AD SPACE AND MATERIAL DEADLINES
Ads do not rotate with other advertisers.
REQUIREMENTS
Files accepted in JPG and GIF formats only; must be in RGB, 72 dpi (dots per inch), and no larger than 80k. When submitting files include URL for ad link.
Space Close Material Due*
2 weeks prior to start date 1 week prior to start date
* Ads can be changed monthly if desired. Materials are due one week prior to the first day of the month.
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AALL ANNUAL MEETING & CONFERENCE PRECONFERENCE UPDATES DIGITAL
AALL MEDIA KIT 2017/2018
AD SPACE AND MATERIAL DEADLINES
Issue Space Close Material Due
February 21, 2018 February 14 February 16
March 21 March 14 March 16
April 25 April 18 April 20
May 23 May 16 May 18
June 27 June 20 June 22
July 3 June 26 June 28
RATES
All rates are net per insertion.
SPECIFICATIONS
Premium Leaderboard616 x 100 pixels
Medium Rectangle300 x 250 pixels
Skyscraper120 x 450 pixels
Side Column Button120 x 90 pixels
REQUIREMENTS
Files accepted in JPG, GIF, or PNG formats only; must be in RGB and no larger than 80k. When submitting files include URL for ad link.
Positions 1x 3x 6x
Premium Leaderboard $500 $500 $500
Medium Rectangle 400 375 350
Skyscraper 500 475 450
Side Column Button 200 175 150
Six monthly preconference eNewsletters
get your company or product messaging
to attendees and prospective attendees. Include
your booth number, exhibitor showcase times
and more.
Premium Leaderboard: Placement at top of newsletter. Limit one per issue.
Medium Rectangle: Placement in body of newsletter. Limit two per issue.
Skyscraper: Placement in right-hand margin under side column buttons and “Quick Links” section.
Side Column Button: Stacked vertically at top of the right-hand margin. Maximum of three run in each issue and rotated on a monthly basis.
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AALL ANNUAL MEETING & CONFERENCE EDAILIES DIGITAL
Must-have information when they need it,
eDailies provide conference attendees with
updates and information to prepare them for the
day ahead. For those unable to attend, the eDailies
keep them in the loop with conference highlights
and program recordings.
Premium Leaderboard: Placement at top of newsletter. Limit one per issue.
Medium Rectangle: Placement in body of newsletter. Limit two per issue.
Skyscraper: Placement in right-hand margin under side column buttons and “Quick Links” section.
Side Column Button: Stacked vertically at top of the right-hand margin. Maximum of three run in each issue.
AD SPACE AND MATERIAL DEADLINES
RATES
Issue Space Close Material Due
All issues (July 14, 15, 16, 17) July 2 July 9
AALL MEDIA KIT 2017/2018
All rates are net per insertion.
REQUIREMENTS
Files accepted in JPG, GIF, or PNG formats only; must be in RGB; and must be no larg-er than 80k. When submitting files, include URL for ad link.
SPECIFICATIONS
Premium Leaderboard616 x 100 pixels
Medium Rectangle300 x 250 pixels
Skyscraper120 x 450 pixels
Side Column Button120 x 90 pixels
Positions 1x 2x 4x
Premium Leaderboard $500 $500 $500
Medium Rectangle 400 375 350
Skyscraper 500 475 450
Side Column Button 200 175 150
FOUREDAILIES
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Visit bit.ly/AALL18advertising to learn more about our AALL Annual Meeting & Conference on-site advertising opportunities.
AALL ANNUAL MEETING & CONFERENCE PROGRAM PRINT
AALL MEDIA KIT 2017/2018
AD SPACE AND MATERIAL DEADLINES
Space Close Material Due
May 7 May 21
RATES
All rates are per insertion and include 4/C.
REQUIREMENTS
Files accepted in Mac-compatible digital format only. PDFs preferred; CMYK only, all PMS/spot colors must be converted to CMYK by the advertiser; must be 300 dpi or higher; fonts must be embedded or con-verted to outlines. Paper stock 60 lbs.
SPECIFICATIONS
Full PageTrim Size: 8.375 x 10.875 inchesBleed Size: 8.875 x 11.5 inches
1/2 Page VerticalVertical: 3.5 x 9.5 inches
Premium Positions Standard Positions
Back Cover $2,625 Full Page $2,050
Inside Front Cover 2,490 1/2 Page 1,575
Inside Back Cover 2,360
Bellyband 7,500
Distributed to 1,500+ attendees, the
program is the go-to guide for all things
Annual Meeting. Educational program
descriptions, an exhibitor guide, and a meetings
and events index help attendees make the
most of their conference experience.
More than 41%
of AALL members
attend the AALL
Annual Meeting
each year.*
1/2 Page Horizontal7.375 x 4.875 inches
BellybandTrim Size: 18.0625 x 5 inchesBleed: Allow at least 0.125 inches on each side.
*According to the 2015 AALL Biennial Member Survey.
V2
Advertising Opportunity:
Company:
Ad Size : Frequency:
Ad Position: Rate :
Purchase Order Number:
Contract Authorized by (print):
Authorized Signature: Date:
ADVERTISING CONTACT
Name:
Company:
Address:
City/State/Zip:
Phone: Fax:
Email:
BILL TO (if different from advertising contact)
Name:
Company:
Address:
City/State/Zip:
Phone: Fax:
Email:
AMERICAN ASSOCIATION OF LAW LIBRARIES
2017/2018 ADVERTISING CONTRACTPLEASE COMPLETE A SEPARATE FORM FOR EACH ADVERTISING OPPORTUNITY
IMPORTANT NOTES
3 Advertiser and advertising is subject to approval by the American Association of Law Libraries.
3 Individual ads cannot be canceled after space close deadline.
3 Any files that do not follow the requirements are subject to an additional production charge.
3 A 15% commission is allowed to recognized
advertising agencies.
AALL Spectrum Vol 22 4 September/October 2017 4 November/December 4 January/February 2018 4 March/April 4 May/June 4 July/August
Law Library Journal 4 Fall 2017 4 Winter 2018 4 Spring 4 Summer 4 Fall
AALL eNewsletter 4 September 2017 4 October 4 November 4 December 4 January 2018 4 February 4 March 4 April 4 May 4 June 4 July 4 August 4 September
KnowItAALL 4 _____________________ 4 _____________________ 4 _____________________ 4 _____________________
AALLNET 4 3 Months 4 6 Months 4 9 Months 4 12 Months
2018 AALL Annual Meeting Preconference eUpdates
4 February 4 March 4 April 4 May 4 June 4 July
2018 AALL Annual Meeting eDailies
4 July 14 4 July 15 4 July 16 4 July 17
2018 AALL Annual Meeting Program
4 July 14-17, 2018
AD PLACEMENT
ADVERTISING REPRESENTATIVE
Bill Spilman [email protected] West Chestnut Street PO Box 399 Oneida, Illinois 61467877.878.3260 Phone309.483.2371 Fax