A21 The Globals Campaign Presentation
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Transcript of A21 The Globals Campaign Presentation
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GLOBALS- THE -
21
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A21 TASK 2 OBJECTIVES
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RAISE AWARENESS
EMAIL SIGN UP
: About Human Trafficking
: To the A21 newsletter
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HOW
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WE BRAINSTORMED AND COLLATED
OUR IDEAS INTO FOUR MAIN THEMES
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WORTH
CHOICE
TIME
LOCATION
"What is her / his price tag?
"Do you think its their choice?"
"The time it took you..."
"It's happening around you"
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WORTH WAS THE CHOSEN THEME
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RESULTING IN THE TAG LINE:
A HUMAN’S FREEDOM
IS PRICELESS
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AND THE CALL TO ACTION:
JOIN THE GLOBAL FIGHT
AGAINST HUMAN TRAFFICKING
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OUR STRATEGY:
AN OPEN BRIEF THAT WORKED
FOR US & OUR COMMUNITY
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EXECUTIONS &SUBMISSIONS
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POSTERS
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SOUND
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http://www.freedomispriceless.info/campaign/The_Globals_A21_A_Humans_Freedom_Is_Priceless.mp3
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VIDEO
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http://www.youtube.com/watch?v=sY9qeWnjSgE
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GLOBAL SURVEY
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SAID THEY HAVE LITTLE UNDERSTANDINGOF HUMAN TRAFFICKING
65%
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HAVE NO IDEAWHAT THE OFFICIAL TIER
RANKING IS INTHEIR COUNTRY
53%DON’T KNOW THEWORST FORM OF
HUMAN TRAFFICKINGIN THEIR COUNTRY
71%HAVE NO IDEA OF THE
ORGANISATIONS COMBATTING HUMAN
TRAFFICKING INTHEIR COUNTRY
67%
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GUERILLA MARKETING
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A HUMAN’S FREEDOM IS PRICELESS
“NO” STICKERS INSTRUCTIONS
1.
2.
3.
STICK THEM UP NEXT TO “EXIT / WAY OUT” TYPE SIGNS
TAKE A PICTURE OF IT
SUBMIT PICS TO [email protected] POST IT ON OUR FACBEOOK
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WHAT’S NEXT?
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CONTINUE:
“NO” GUERILLA CAMPAIGN
AROUND THE WORLD
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USE:
GLOBAL SURVEY RESULTS
& ACTIVATE IN PR
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CONTINUE:
DRIVING AWARENESS OF
HUMAN TRAFFICKING
AROUND THE WORLD
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CONTINUE:
SPREADING THE WORD &
A21 NEWSLETTER SIGNUPS
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THANK YOU
GLOBALS- THE -
21